BUSINESS ANALYTICS AND INTELLIGENCE ON THE

INDUSTRY OF ONLINE CLOTHING RETAILING FOR

WOMAN IN THE UK
 TABLE OF CONTENTS
Introduction......................................................................................................................................3

Background..................................................................................................................................3

Overview of gather of data...........................................................................................................3

Business data analytics and decision taking....................................................................................3

Industry Dashboard......................................................................................................................6

Analysis of Statistical.................................................................................................................12

Regression Analysis...................................................................................................................12

Conclusion.....................................................................................................................................13

Reference List................................................................................................................................14

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Introduction

A business analytics and intelligence project on online ladies' clothing retailing in the UK can
give significant encounters into the market designs, client tendencies, and ferocious scene.
Present the disclosures and ideas in a sensible and ostensibly captivating manner using
blueprints, charts, and dashboards. Use business information instruments or data discernment
programming for strong correspondence of bits of knowledge. For this reason the picked time
span is a 5 years variable by utilizing prescient and quantitative examination on the information.

Background

As per the paper of Parker, 2022 The UK has now captured one of the largest footwear and
clothing market around the globe. The US and China captured first and second place in this
global market. “The size of the market in the UK is 70.7 billion pounds”(Parker, 2022).
According to the investigation of Wood, 2019 “ People of the UK spend almost 45 billion
pounds on fabrics and apparel”. Although a deduction of almost 10 billion pounds as of the
covid-19 situation, the quantity has been fixed at an expanding rate over the tenure of 10 years in
past times and it can be projected it rise and pattern can be charted as to continue in generations
to come (Wood, 2019). The circumstances can be better for online merchants, which described a
stream of 31 percent in footwear and apparel that was observed in 2020 which reached at level of
record breaking level.

Overview of gather of data

The analysis provided information that proved to be useful about the operations of the current
situation of the organization while it will focus on enhancing the decisions for the development
of the future of the organization. The endeavor of a framework for analytics for data will be
based on “CRISP-DM(Cross-Industry Standard Process for Data Mining)”. This standard of
framework is a popular method or tool for managing analysis of the data operations.

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Business data analytics and decision taking

Business analytics is crucial for taking choices since it expresses impressions and helpful
information that help very much educated and in view of information decisions. Business
examination and knowledge are fundamental for online women's clothing retailing in the UK as
they give significant encounters into client lead, market designs, and practical execution . Look
at client data to piece the vested party considering components like age, region, shopping
tendencies, and purchase history.

Figure 1: Textile industry growth rate

(Source: https://www.insiderintelligence.com/content/uk-clothing-sales-shrink-portion-of-
overall-retail-ecommerce-market)
As per above figure suggests the projected ecommerce turnover growth rate is indicated. In 2022
it was 20.46 billion pounds and in 2023 it would be 21.20 billion pounds.

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 Figure 2: Textile industry growth rate
(Source: https://www.statista.com/statistics/300842/annual-expenditure-on-clothing-in-the-
united-kingdom-uk/)
The expenditure in 2022 was 57841 million pounds for UK residents based on volume. The
ladies clothing industry has prospered all through the last five to six years. The income of the
residents of the UK is expected to grow 6.6% per annum. The reasonable and quick style is
required in this sector through virtual presentation of clothing brands in the UK.

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Industry Dashboard

Figure 3: H & M five year data

(Source: self-created)

Figure 4: Adidas five year data

(Source: self-created)

6
Figure 5: Marks and Spencer five year data
(Source: self-created)

Figure 6: Asos five year data

(Source: self-created)

7
 Figure 7: Boohoo five year data
(Source: self-created)

Figure 8: Amazon UK five year data

(Source: self-created)

8
 Figure 9: John Lewis UK five year data
(Source: self-created)

Figure 10: Warehouse Fashion five year data

(Source: self-created)

9
 Figure 11: Miss Selfridge five year data
(Source: self-created)

Figure 12: Louis Vuitton five year data

(Source: self-created)
From theabove ten graphs it is indicated that the gross income growth and revenue generated are
the one of the most important aspect of evaluating the performance of the company. Current ratio
and quick ratio reflects the company's liquidity. Hence the total shareholder equity is considered
for sake of company performance.

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 Figure 12: Industry Sales and Income Performance
(Source: self-created)
The above figure reflects the online clothing industry for women in the UK. The graph indicated
the sales and income generation of the industry.

Figure 13: Industry liquidity Performance

(Source: self-created)
The liquidity of the industry can be measured through the “C ratio and Acid test ratio”. Highest c
ratio has Boohoo company and lowest hails from Asos company.

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Analysis of Statistical

Figure 14: Descriptive statistical analysis of the industry

(Source: self-created)
These measurements give data on the focal inclination (mean, middle, mode), scattering
(standard deviation, range), state of the dispersion (kurtosis, skewness), and other pertinent
qualities for each monetary measurement. The certainty level of 95% is likewise accommodated
every measurement, demonstrating the room for give and take for the example mean. The
average revenue of the industry is 15432 million pounds and mean c ratio of the industry is 1.12.

Regression Analysis

Figure 15: Regression analysis between Sales and gross profit

(Source: self-created)

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The figure 15 shows the regression of Sales and gross profit. R square is variation of profit
margin which is 0.9366.

Figure 16: Regression analysis between Gp growth and G P

(Source: self-created)
The relapse measurements give data about the connection between the factors in the relapse
model. The various R addresses the connection coefficient, demonstrating the strength and
heading of the direct connection between the factors. The R Square worth addresses the extent of
the reliant variable's difference that can be made sense of by the autonomous factors. The
Adjusted R Square changes the R Square worth in view of the quantity of indicators in the
model.

Conclusion

The sales growth and sales revenue of the online clothing industry for women in the UK are very
promising. Online sales of women's clothing have greatly increased in reputation and volume in
the UK during the last several decades. Because of the reach and ease of online shopping sites,
women's clothing purchasing has altered. The UK industry is served by a number of e-commerce
sites that offer a wide range of choices for clothing for women. Through the data collection and
analyzing the data the report achieved its purpose and through the statistical data analysis the
regression between two metrics have been examined.

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Reference List

Journal

Parker, C.J. and Kuo, H.Y., 2022. What drives generation-y women to buy fashion items online?.
Journal of Marketing Theory and Practice, 30(3), pp.279-294.

Wood, S., Coe, N.M., Watson, I. and Teller, C., 2019. Dynamic processes of territorial
embeddedness in international online fashion retailing. Economic Geography, 95(5), pp.467-493.

Schröer, C., Kruse, F. and Gómez, J.M., 2021. A systematic literature review on applying
CRISP-DM process model. Procedia Computer Science, 181, pp.526-534.

Mikalef, P., Pappas, I., Krogstie, J. and Pavlou, P., 2019. Big data and business analytics: A
research agenda for realizing business value.

Raut, R.D., Mangla, S.K., Narwane, V.S., Gardas, B.B., Priyadarshinee, P. and Narkhede, B.E.,
2019. Linking big data analytics and operational sustainability practices for sustainable business
management. Journal of cleaner production, 224, pp.10-24.

Rialti, R., Zollo, L., Ferraris, A. and Alon, I., 2019. Big data analytics capabilities and
performance: Evidence from a moderated multi-mediation model. Technological Forecasting
and Social Change, 149, p.119781.

Rubin, D.B. and Little, R.J., 2019. Statistical analysis with missing data. John Wiley & Sons.

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