Mock exam 4: answers

Strategic Business Leader – Mock Exam 4

Marking scheme

Marks
1 (a) 1mark for each appropriate point about macro-environmental
factors in TFS and their impact on the mobile operator industry
Up to a maximum of 15 marks for requirement 1a 15
(b) 1mark for each appropriate point about the level of
competition within the mobile operator industry in TFS
Up to a maximum of 8 marks for requirement 1b 8
2 1 mark for relevant points relating to risk appetite Max 3
1 mark for relevant points relating to agency relationships – up to a
maximum of 3 marks Max 3
Other relevant points (eg stakeholder management – up to a
maximum of 2 marks Max 2
Up to a maximum of 6 marks for requirement 2 6

ox
3 One mark per relevant point
Points could include:

lB
Quantitative analysis of acquire T-Me and fail – up to 4 marks
Quantitative analysis of acquire T-Me and win – up to 4 marks
Quantitative analysis of bid directly and win – up to 2 marks
Max 4
Max 4
Max 2
ba
Quantitative analysis of bid directly and lose – up to 2 marks Max 2
Expected value analysis – buy – up to 2 marks Max 2
Expected value analysis – bid – up to 2 marks Max 2
lo

Up to a maximum of 16 marks for requirement 3 16

4 A maximum of 2 marks for explanation and application of each
G

contextual factor.
Up to a maximum of 10 marks for requirement 4 10
A

5 Supporting notes for the business case could include:

C

Stage in the industry life cycle Max 2

Financial analysis (return, margins, liquidity, contribution) Max 3
AC

Demographics Max 2
Effect upon 2Tel brand reputation Max 2
Exit barriers Max 2
Appropriate conclusion 1
Up to a maximum of 12 marks for requirement 5 12

6 (a) 1mark for each component of a director's remuneration

correctly identified
1 mark for each relevant point describing how Frank Finn's
remuneration might be more aligned to shareholders' interests
Up to a maximum of 8 marks for requirement 6a 8
(b) Evaluation of the proposal from Hanoi House:
Arguments in favour – up to 2 marks Max 2
Arguments against – up to 2 marks Max 2
Conclusion – 1 mark 1
Up to a maximum of 5 marks for requirement 6b 5

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