Pankaj Kawatra

Usability Expert | Product Design Thinker | UX Designer

E-mail: pankajkawatra@gmail.com Mobile: +91 9810771313

Passionate for Product Design

With my experience in designing a diverse range of products UX/UI across various sectors (like AI, SaaS,
Telecommunica on, Healthcare, Real Estate, Educa on, e-commerce / Retail & Travel, Financial services & AI
Chat bots), I am con dent in my ability to contribute to the success of any design project.

• I have a strong understanding of the design process, star ng from research and idea on to prototyping
and tes ng, and nally delivering high-quality designs.
• I am adept at using design tools such as Figma, Adobe Crea ve Suite, and have a solid understanding of
design principles, user experience, and user interface design.
• Work in a cross func onal agile environment. With upcoming sprint planning, Blueprin ng, Daily stand-
ups mee ngs & Sprint reviews sessions.
• My passion for product design drives me to constantly stay updated with the latest design (visual design
& UX design) trends, emerging technologies, and user needs. I am a rm believer in the power of
design to solve real-world problems and create meaningful experiences for users.

• HFI Cer ed Usability Analyst (CUATM)

• User-Centred Analysis and Conceptual Design

• Prac cal Usability Tes ng

• The Science & Art of E ec ve Web and Applica on Design

• Pu ng Research into Prac ce

• HFI Cer ed Mobile & Web User Experience & HCI (Human Computer Interac on) expert.

• Cer cate from Interac on Design Founda on (IxDF) in Agile Methods in UX Design

Presence :
• LinkedIn | Por olio on Behance

Skill :
• Figma, Balsamiq, Adobe XD, Adobe Crea ve Cloud, Invision app, Paper prototyping, PowerPoint
presenta on.
• Brand Analysis, User Interviews, Personas, Compe tor Analysis.
• Collaborate & guide the front-end development team to ensure the pixel-perfect development of
shared UX/UI design & proper implementa on of Design System
• Jira, Trello, Slack

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 BORN GROUP, a Tech Mahindra Company May ‘22 – May ‘23

Designa on : Lead UX

My Role :

• Working directly with Telecom Leader - Telefónica Germany (one of the largest telecom company in
Europe) business & product team.

• I take ownership of UX ows for the "Payment" feature. This process deals with ac vi es such as Top-up
the amount (Instant, Voucher code, Con guring SMS & Automa c top-ups) & Payment through various
modes (IBAN, Credit-Debit Cards, Paypal, Pay via Balance, Amex, Sofort Uberweisung & others) Also, Set-
up/removal the payment methods.

• Crea ng the White label experience of this product so that it can be used by a di erent clientele.

• Collabora ng with interna onal teams in conduc ng brand analysis for di erent clients, including white
label projects. The primary goal is to evaluate the UX ows and exis ng features to iden fy any gaps
present between them.

Cartesian Consulting Jan ‘21 – May ‘22

Designa on : UX / Design Lead

Cartesian Consul ng is a global analy cs services rm specialising in customer, marke ng and business
analy cs. It help brands across the world in improving revenues and margins by helping them be er u lise
their data for business decisions and marke ng interven ons. It solves for hyper personalised customer
engagement, at scale.

My Role :

• Lead the UX vision of the organisa on.

• Created Interac ve designs using Adobe XD - for SOLUS (the AI based pla orm) - It helps the hyper
personalised customer engagements. The new User friendly design powers decision making.
• SOLUS is an AI system that works for B2B & B2C - Retail, eCommerce, QSR, BFSI etc. It works when we’re
cra ing campaigns to push to our customers.

MRM MACCANN Mar ‘20 – Nov ‘20

Designa on : Senior Crea ve Director

MRM is a leading marke ng agency. Through a strong founda on in strategy, data science, technology and
crea vity, MRM helps transform businesses by helping brands grow meaningful rela onships with people.

My Role :
• Closely worked with top clients. Catered with en re Digital & Social media (Visual) solu ons – Some of the
clients were - Microso , Hero Good-life, JCB, NIIT

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 Incedo Inc. Jan ‘17 - Jan '20

Designa on : UX / Crea ve Lead

Incedo is a Bay Area headquartered, Technology Consul ng & Services rm focused on Data Analy cs and
Emerging Technologies. It works with clients across the Financial Services, Life Science and Communica on
Engineering sectors.

My Role :

• I Lead the UI / UXD vision with Business / Product Owners.

• Involved in brainstorming sessions with other stakeholders on client requirements, designed solu ons
for Data & AI driven products.
• Engaged with stake owners through wireframes, interac ve prototypes and deligh ul UX & Crea ve
Designs for both, Web & Mobile Apps.

Major Projects Undertaken :

• CISCO T-Mobile
• Intent (Data Analy cs) - Product for life Sciences
• Interpret - Ar cial Intelligence (AI) Product
• Product Pitch - ChatBot (AI)
• Incedo's Corporate Website

So ware used :
Balsamiq, InVisionapp, Sketch, Adobe Photoshop / Illustrator CC

Times Internet Limited (Times Points) Sep ‘16 - Jan ‘17

Designa on : UI / UX Consultant

Times Points is a unique media loyalty program on Times Network that recognises and rewards its users for the
ac vi es they do across its various sites.

My Role :

• Worked closely with Business Head & Product Team, delivering user engagement, brand enhancement
ideas for Web & Mobile pla orms.

Monotype Solutions (I) Private Limited Aug ‘15 - Oct ‘16

Designa on : UX / UI Lead

Monotype Solu ons India Private Limited is a subsidiary of US based mul na onal Monotype Imaging
Holdings Inc (NASDAQ : TYPE). In collabora on with Swy Media which is shaping the way brands engage with
consumers through emojis & mobile content across a 3 billion user network of the world’s largest social apps.

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 My Role :

• Worked closely with the Product Teams, brainstorming on user engagement ideas for brands & the
consumers, strategic planning for consump on of branded emoji, digital s ckers, photo and GIFs and
keyboard apps on iOS and Android pla orm.

• Served cross func onal product teams (emoji keyboards & web analy cs so wares)

• Created ow charts, wireframes, design mocks, prototypes and other Crea ve and UX deliverables to
ensure that the business requirements are met and the end products are thoroughly visualised and
executed for the user.

• Got the opportunity to work o site with US team. Collaborated with teams from di erent products and
skill sets.

So ware used :
Balsamiq, InVision, Adobe Photoshop CC, Trello, Jira

iProf India - E-learning Aug ‘13 – July ‘15

Designa on : Senior Manager - UX / Crea ve

iProf, India's largest Tablet PC based educa on content delivery company, brings to you a smarter way of
studying through its advanced android based applica on that works on o ine mode i.e. without internet
connec on. It enables students to learn & revise concepts for school curriculum (class I to XII).

My Role :

• Worked closely with the Product team to Idealise, Conceptualise & Design the most e ec ve e-learning
pla orm to create the most e ec ve educa onal products for Students, Parents, Publishers and Schools
in Web, tablet & Mobile technology, with mentoring the en re crea ve department.

So ware used :
Adobe Photoshop CC, Adobe Illustrator CC, Balsamiq

HT Media (Digital Quotient) Aug ‘10 – Jul’13

Designa on : Crea ve Manager

HT Mobile Solu ons is a technology led company in Digital Marke ng and Digital Entertainment arena.
Through a combina on of Social Media, Mobile & Internet, it o ers crea ve solu ons for 40+ leading brands in
India and helps them drive engagement with millions of customers on regular basis. The Digital Entertainment
business brings smile to millions globally through mul ple mul -media o erings in Entertainment and
Devo onal categories. HTMSL (Hindustan Times Mobile Solu ons) offers breakthrough and patented mobile
based marketing services to their valued customers.

My Role :

• With HTMSL is to design, conceptualize & manage the visual artwork for iPhone, ipad, Android, Social
media (Facebook apps) web & mul media solu ons for mul ple internal stakeholders & external top

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 brands, such as – Hindustan Times, LG, PVR Cinema, Samsung, intel, SanDisk, Dunkin donuts and many
more.
So ware used :
Adobe Photoshop CC, Adobe Illustrator CC, Adobe Flash

HCL Technologies Nov ‘05 – Aug ‘10

Designa on : Crea ve Lead - Associate Manager

I looked into the en re spectrum of visual communica on -- brand building, promo ons, internal campaigns,
Websites, corporate presenta ons, e-zines & adver sements, e-brochures, print brochures, E-learning.

My Role :

• Involved working closely with the Marke ng Head & Product Managers to develop the most e ec ve
communica on media for HCL's Global and Domes c IT infrastructure o erings and Visual Design &
Technical Teams.

Cressanda Solutions Feb ‘04 – Oct ‘05

Designa on : Senior Visualiser

Cressanda - A Leading Crea ve service agency with focus on their client’s brand & web solu ons.

My Role :

• As a Senior Visualizer, my responsibili es were to design & execute the crea ve web & mul media
solu on for di erent clientele i.e. Chevrolet Optra, Godfrey Philips, Hitachi, nancial rms etc.

Academic Quali ca on :

• Cer ed Usability Analyst (CUATM) from HFI

• Cer cate from HFI in designing the Mobile & Web User Experience
• Bachelors in Journalism & Mass Communica on from Delhi University 1994-1997.
• Advance 3 years diploma in mul media & visual art.

Personal Details :
• Date of Birth : 7th March 1977
• References : Available on request
• Visa Status : B1 / B2 available

Pankaj Kawatra Date:

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