SPRIAL TEAM

COLOR RICHE MATTE LIPSTICK

TET PROMOTION
CAMPAIGN
This campaign lasts 3 months (12/2022 - 02/2023) in 4 main citys:
Ha Noi, HCMC, Da Nang, Can Tho

VIETNAM MARKET

Project conducted in 12/2022

 Who are they? What are their preferences?
TARGET They are mostly female at the age of 20 - 55
who tends to live in the urban areas. Their
An elegant, feminine and trendy beauty look.

average income is around 6 - 12m

CONSUMER VND/month ($255.87 - $511.78/month).

How do they act? What are they looking for?

Most of them has a basic daily self-care routine, Reliable, affordable and effective
skin care and make up included.
cosmetic product for basic needs in
They often look for beauty trends.
make up as well as self-care routine.
They are active users on social media.
ideas
This is the overal ideas for the whole campaigns.
What is the speciality about
Tet holiday in Viet Nam?
Tet is really one of the most important occasions
for businesses in Viet Nam.
Vietnamese tends to think about family and desires
to reunite with their family members.
As Vietnamese really value and enjoy the Tet
holiday, they have tons of things to prepare before
it really comes to the New year eve.
Unintentionally, the pressure of preparing things
and making sure that the holiday will be perfect is
mainly placed on the mother.
How do we figure out the problems?
Tet is not only a special holiday but also a sign that
a another new year is about to come. This is a sign
that everyone of us is getting older, including mom.
Together with the fact that time is taking beauty
away from woman, the pressures of Tet makes
mom sometimes forgets to take care of herself. As
a result, her children can rarely see their mothers
with bright smiles.
This seems to be really interesting to us as we
know that people would love to enjoy Tet. And the
children, they would also love to see their mother
enjoying the holiday as well.
What do we expect to deliver?
"Woman look perfect in their own ways."
We do not care if they are not in their 20s or
if there are signs of time on hers face.
During this essential occasion, we want to
value the beauty of mom in her busy days
and the beauty of mom through the eyes of
her children.
 TAGLINE

Xuân về trên môi mẹ.

 Back up
9.5% Awareness
16.5%

OVERALl
Amplify
BUDGET
28.9%
157,930 USD overall.

Engagement
45.2%

BUDGET FOR L'OREAL TET PROMOTION CAMPAIGN

35,909 USD 96,304 USD 61,626 USD

 What will be the vibe? What is the key messages?
COMMERCIAL Full of love and emotions for mom.
"Xuân trở lại, mãi một màu yêu dấu không phai."

FILMS Who will be the main characters?

Mom and daughter.
How much does that TVC cost?
10,662 USD.
Aired on Youtube and social platforms.
Actresses do not need to be celebrities.
OUT OF HOME
BILLBOARDs
Where will it placed?
Billboards out of home and outside malls at:
Ha Noi
Ho Chi Minh City
Da Nang
Can Tho

How long will it placed?

2 weeks.

How much does it cost?

37,296 USD.
public
relations
3 main activities are planned:
Posts on magazines and online newspaper
platforms to helps spreads the campaigns.
Talk show about the unique in beauty and
the mother - daughter relationship with
Hoang Thuy Linh.
Family photoshoot with the sponsor from
Da Mieu Studio.
DIGITAL MARKETING
Contents about activities and highlight achievements during the campaign will be posted
and updates continuously on digital platforms listed below:

SEEDING
SALES PROMOTION
for consumer
Awareness
100.000 lipstick samples will be spread through retailers during the first 3 weeks of campaign.

Engagement
A prize drawing minigame will be conducted at retailers store in Ha Noi, Ho Chi Minh city and
Da Nang. To receive the code to join this minigame, consumer must:
spend at least 300.000 VND on L'Oreal products in any official stores located in
mentioned cities, recorded in 1 receipt.
lIst of purchased items must include at least 1 lipstick in the Color Riche Matte collection.

Amplify
30% discount vouchers will be spread via all retail platforms (online and offline)

10.000 lip brushes will be spread as a gift, attached in the product package.
SALES PROMOTION
for customer
2 competitions will be hold during the campaign:
Retailer with the best display area.
Retailer with the highest revenue.
e-commerce
In order to boost sales on e-commerce platforms and improve consumer's brand loyalty,
we offers various discounts as well as gifts.

Shopee ads Affiliate Marketing Gifts Discounts