Implementing

Sports Betting
into Bleacher
Report
Agenda

Opportunity Product
1 Identification 3 Features

Product Implementation
2 Strategy 4 and Risks
1) Opportunity
Identification

What is the opportunity that Bleacher

Report is presented with?
Currently no platforms that envelop the total sports
experience…

Traditional Sports Apps Sports Betting Apps

Growth and legalization of sports betting

30% 30 84%
Increase in States legalized The amount of
sports betting sports betting after a wagers placed
from March Supreme Court through mobile
2020 to decision in 2018. platforms
September 2021 Canada also recently
legalized sports
betting
User Research

Users interact with

sports betting Users mainly bet on

1) recently as it
increased interest,
demonstrating the
3) bets related to game
scores rather than
prop bets or futures
growth amongst
people ages 18-35

Users mainly follow

Users were highly

2) 4)
the Big 4 North
interested in adding
American sports
sports betting to the
leagues (NFL, NBA,
pre-existing platform
NHL, MLB)
 2) Product
Strategy

What strategy should Bleacher

Report pursue in the implementation
of sports betting into their platform?
Underserved Needs
Ensuring the solution is catered to the target market
 3) Product
Features
What features will help make a
simple and easy to use betting
experience?
Navigation Bar
Changes
Betting Page -
Scores
Component
Betting Page -
Scores
Component
Betting Page -
Betslip
Component
Betting Page -
My Bets
Component
4)Implementation
and Risk
What features will help make a
simple and easy to use betting
experience?
Implementation Plan

BETA
6 months
Small population

PILOT LAUNCH
4 months 8 months
Internal testing Available on platform
Risks and Mitigation

Heavy Effects of
RISKS
Competition Gambling

Product catered Consistent

toward sports messages to bet
MITIGATION
betting responsibly,
population courses on betting
(18-35) responsibly