BUSINESS IDEA

Like to start a food truck of selling a shawarma and chat items.

BUSINESS STRATEGY:

1)Cost leadership - cost leadership is establishing a competitive advantage by having the lowest cost of
operation in the industry. Instead of starting a restaurant I would like to start a food truck. For reducing
a cost of investments I’ll be using second hand trucks.

2)Differentiation - A differentiation strategy is an approach business develop by providing customers

with something unique, different and distinct from items their competitors may offer in the
marketplace. I will be starting a new unique food like chat shawarma and it’s a different fusion type
food.

3)Focus - A focus strategy aligns a company's products and marketing with its targeted audience.
Creating a successful focus strategy will help an organization understand its customer's wants and needs
so they can craft products they will purchase and find useful. My main focus on college students and the
social medias which they are using.

BUSNIESS PLANS:

Where you want to do it – Near collage or any universities.

When – Evening 4:00 pm to 9:00 pm.

Why – Because its cost efficient.

What – Pani puri shawarma, and many types of shawarmas related to chat items.

How – By food truck.