20 
most popular types of YouTube channels
that you can start this year
A game channel
Here you can offer live streams, easily find sponsors, monetize
your channel and increase your popularity on early stages.
As the title suggests, a channel like this offers videos
of completing a game with comments.
Reviews and unpacking a product
This option is popular among the bloggers who discuss new gadgets,
smartphones, computers, cameras.
lectera.com
Make-up and beauty
Channels about cosmetics usually focus on make-up and skin
care. The author of such channel can test cosmetics novelties,
show make-up details, or talk about the ingredients
of different products.
ASMR
ASMR means filming a video with the microphone as close
to the sound source as possible. This is one of the fastest
growing n­ iches on YouTube. ASMR is described
as "a feeling of well-being combined with gentle
whispering and the sensation of touch".
20 most popular types of YouTube channels that you can start this year
Vlog
Video blog is a hybrid of a usual video and a blog about your
personal life. The whole concept is based on filming day-to-day
events.
Pranks
These are channels dedicated to the videos of pranks and the creation
of fake things. They follow the trend trying to shock their viewers
and make them laugh at their videos.
lectera.com
Health and Fitness
Such channels contain information about diets, and fitness-exercises,
as well as fitness routines themselves. Some bloggers in this field
public short videos: exercise routines that you can do at home
or at the gym.
Music
These channels are run by singers, musicians, composers, dancers,
choreographers. Musicians post something they wrote or cover
­versions of hits, including parodies. Choreographers and dancers
create dancing programs and learning materials that they share
on their channels.
20 most popular types of YouTube channels that you can start this year

Humor Teaching channels

Humorous content of all kinds of genres and on any topic. The main Educational content is rather popular on YouTube. This can be
goal of such channels is make people laugh. a lecture, a study-with-me video, a presentation on a certain
topic.

Educational channels Manuals and DIY

(Tutorials)
These channels offer their viewers information in the attractive
and interesting format, and they occupy the infotainment niche.
Unlike teaching channels, educational channels share knowledge
not through lectures but through entertainment.
(Do It Yourself)
Such channels are focused on creating things and teaching you how
to do something with your own hands. Educational channels offer
step-by-step instructions.

lectera.com
20 most popular types of YouTube channels that you can start this year

Book and movie reviews Sports

Book and movie reviews, lists of best reads and interesting films, Sports channels usually require only one thing from their creators:
entertaining reviews, footage analysis, or analysis of the process a talent in sports. Sports abilities are a mandatory condition: all
of gathering information for the piece of art. the efforts to appear an amusing or an intellectual person will
not work if the channel creator doesn't do sports.

Compilations News / Journalism

Compilation channels usually have short videos compiled from News channels became popular on YouTube. Due to new Community
the videos of other creators. They may be placed in any category Guidelines, however, channels focusing on political reviews have
from comedy and games to horror. to look for alternative ways of monetization.

News

lectera.com
20 most popular types of YouTube channels that you can start this year

Life Style Cooking

Channels in this category are made of videos in which content
creators share different aspects of their day-to-day life.
These channels may become very popular when
the creators do collaborations with other bloggers
and tailor their content to their target audience.
Recipes and instructions for creation of the most delicious meals
and treats. These channels will tell you how to cook any dish
you can imagine.

Information and entertainment Travel

channels Travel channels take their audience to different places on our planet,
from the most exotic to the most ordinary ones, but they always
These channels combine information and entertainment in order inspire us and feel us with the sense of wonder.
to create attractive and informative videos. The information about
interesting facts and historic events is hidden under the "entertain-
ment layer".

lectera.com