INSTITUT PENDIDIKAN GURU KAMPUS BATU LINTANG

Jalan College, 93200 Kuching.

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PROGRAM IJAZAH SARJANA MUDA PERGURUAN
(PISMP)
AMBILAN JUN 2018
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COURSE WORK
ENGLISH LANGUAGE PROFICIENCY
MPU 3022
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TASK 4: Essays (1000 words)

NAME : DAPHNE SII WAN YIN

INDEX NUMBER AND ID : 2018042340005

CLASS/GROUP : PISMP BC SJK( C ) AMBILAN JUN 2018

SEMESTER : SEMESTER 1

LECTURER’S NAME : MADAM SO SUEZ PINK

DATE OF SUBMISSION : 21 SEPTEMBER 2018

 YOUTUBE

On 14 February 2005, a video-sharing sites named “YouTube.com” was activated and

become the biggest online video platform worldwide today. Millions of videos have been
uploaded including music videos, trailers, gaming videos, vlogs, unboxing videos, prank
videos, as well as videos with educational content. The mission of YouTube is to give everyone
a voice and show them the world. YouTube believe that everyone deserves to have a voice
so that the world will become better when everyone listens, shares and builds community
through their stories. Statistic shows that in 2015, more than 400 hours of video were uploaded
to YouTube every minute and 18-49-year-olds spent 4% less time watching TV while time on
YouTube went up 74%.

Why people like to watch video on YouTube? One of the most amazing facts about
YouTube is YouTube make the world a smaller place. People can travel the world through
YouTube with a single click. People can learn about places and cultures around the world from
the actual people who live there due to people can navigate YouTube in a total of 76 different
languages which covering 95% of the Internet population and the platform has also launched
in over 88 countries. YouTube shows the world the reality of situations that may not be being
broadcast on the news and let people know the issues that they may not have heard about.
Other than that, YouTube is chock full of how-to videos, tutorials and lectures. 7 in 10 YouTube
viewers use the platform when they are having problem with their work, studies or hobbies.
YouTube believe that everyone should have easy, open access to information and that video
is a powerful force for education, building understanding, and documenting world events, even
big or small. In fact, people can read hundreds of paragraphs on book or net, but one photo
or video can speak thousands of words.

Since its development, YouTube has transformed from a video-sharing site into a job
opportunity for people, therefore a new concept or career called “YouTuber or Creator” was
founded. YouTube give them freedom of opportunity to be discovered, build a business and
succeed on their own terms. Their job is producing their videos from beginning to end, which
are writing the script, acting, doing the camera work and the post production as well. Many
people like them because YouTubers establish a much closer contact with their viewers,
breaking the wall between the viewer and what’s behind the screen. By 2025, half of viewers
under 32 will not subscribe to pay-TV service. The question is how YouTubers make money
since the videos is free to watch but they need a lot of money to prepare their video material.
According to Business Insider, most YouTube millionaires got paid through advertisements,
previews, and sponsored videos. Side projects, such as book deals, also added to their
amount of income. The 24-year-old Mr. Kjellberg, who created PewDiePie had parlayed his
persona into a brand name that pulls in the equivalent of $12 million in ad sales in 2017 while
Daniel Middleton, better known as DanTDM, is the highest earning YouTuber, bringing in
$16.5m in 2017.

As the proverb says, “every coin has two sides”, hence everyone, everything and every
circumstance has two sides that is positive and negative, even YouTube. Since uploading
video on YouTube can make money, many people take this opportunity to upload the privacy
video that may content private information without permission and it causes a person’s
personal life to be shared to whole world. This may ruin their social life and reveal secrets
about them. Besides, some people film the full-length movies in cinema illegally and then
uploaded to YouTube. Those videos get removed after a while due to copyrighted reason, but
it might be impossible to remove all of them if a lot people post the same clips of a movie. It
affects the people who showing those movies or selling CDs. Moreover, YouTube is filled with
hardcore pornographic videos that have racked up millions of views. Some of them are behind
YouTube’s age-restriction block but YouTube cannot verify whether users creating YouTube
accounts are older than 18 years old. In fact, child is very easy to create an account with a
fake age and stumble upon these videos or use their parent’s account. To solve this problem,
YouTube create YouTube Kids to make it safer and simpler for kids which can block the videos
that are not suitable for child. However, is the YouTube Kids as kids friendly as people think?

Nowadays, there are thousands of people uploading some really strange “children’s”
content. YouTube has been flooded with videos featuring child favourites like Spider-Man,
Peppa Pig and Elsa from Disney’s Frozen, combined with violence, sexual, drugs and
disturbing content, for example “Spiderman Watching Under Anna’s Skirt!” since 2015. This
type of video is called “Elsagate” and the characters are forced to consume faeces and urine,
enduring injections, suicides, murders, rapes and another dangerous situation. These videos
are easy to recognize because they’re all extremely low-budget and low-effort. These videos
are potentially harmful to children because children's behaviour is being negatively affected.
According to Dr Sweta Shah, child psychiatrist, “A child’s brain at early ages always seeks
new experiences. Fascination for the superheroes may cause children’s brain to automatically
copy them to the finest details, including speech, dressing up and body language.”

In conclusion, YouTube has grown over the years from a small community to a large
platform that influence people today. There have been a lot of new creators on YouTube since
its launch. YouTube’s influence can be a positive or negative impact on our society by the
diverse of YouTube videos. YouTube performativity makes it attractive and powerful which
allowing sharing visual data by users worldwide, while, on the other hand, YouTube
performativity has a destructive impact on the existing legal and socio-cultural or ethical norms.
Hence, people need to be smart when using YouTube to avoid themselves and kids influenced
by bad things.