Professional Documents
Culture Documents
By RUPA
BBA 10-13 MARWARI COLLAGE RANCHI
CONTENTS
• ACKNOWLEDGEMENT
• COMPANY PROFILE
• HISTORY
• INTODUCTION OF MIS
• TIMELINES
• SECTION: A-MIS PLANNING OF DOMINO’S
PIZZA
• ANALYSE THE ENVIRONMENT
• PREPARATION OF ORGANISATIONAL PLAN
• PLANNING OF WORK FLOW
• MISSION AND VISION OF DOMINO’S PIZZA
• TRANING OF PERSONNEL
• PLANNING OF FORMS OF DATA COLLECTION
• BUDGET ALLOCATION
• SECTION: B-MIS DESIGNING OF DOMINO’S
PIZZA
• DESIGN THE APPLICATION ARCHITECTURE
• DESIGN THE SYSTEM DATABASE
• DESIGN THE SYSTEM INTERFACE
• PACKAGING DESIGN SPECIFICATION
• SECTION: C-MIS IMPLIMENTATION OF
DOMINO’S PI))A
• CONSTRUCTION
• SYSTEM ANALYST
• SYSTEM DESIGNERS
• SYSTEM BUILDERS
• TESTING
• STUB TESTING
• UNIT TESTING
• SYSTEM TESTING
• TRANING OF PERSONNEL
ACKNOWLEDGEMENT
It’s our great pleasure and privilege to express our
sincere gratitude to Prof. TAUSEEF ALI (Department of
BBA/MBA,MCR) who has very kindly guided us,
supported us, and provided us with valuable information.
We are very much thankful to Prof. Tauseef Ali for his
constant encouragement and inspiration which very
much helped us during the preparation of this
presentation.
Company profile:-
Leadership Council
J. Patrick Doyle
President & Chief Executive Officer
Scott Hinshaw
Executive Vice President
Franchise Operations & Development
Michael Lawton
Executive Vice President
Chief Financial Officer
Lynn Liddle
Executive Vice President
Communications, Investor Relations
& Legislative Affairs
John Macksood
Executive Vice President
Supply Chain Services
Chris McGlothlin
Executive Vice President
Chief Information Officer
Ken Rollin
Executive Vice President
General Counsel
Asi Sheikh
Executive Vice President
Team USA
Jim Stansik
Executive Vice President
Franchise Relations
Russell Weiner
Executive Vice President
Chief Marketing Officer
Patti Wilmot
Executive Vice President
History
Early years
In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store in
Ypsilanti, Michigan near Eastern Michigan University. The deal was secured by a US$75 down
payment and the brothers borrowed $900 to pay for the store. Eight months later, James
traded his half of the business to Tom for a used Volkswagen Beetle. As sole owner of the
company, Monaghan renamed the business Domino's Pizza, Inc. in 1965. In 1967, the first
Domino's Pizza franchise store opened in Ypsilanti. The company logo was originally planned
to add a new dot with the addition of every new store, but this idea quickly faded as
Domino's experienced rapid growth. The three dots represent the stores that were open at
the time (1969). By 1978, the franchise opened its 200th store.
In 1975, Domino's faced a lawsuit by Amstar Corporation, maker of Domino Sugar, alleging
trademark infringement and unfair competition. On May 2, 1980, a federal appeals court
found in favor of Domino's Pizza.
International expansion
Domino's Outlet in India.
On May 12, 1983, Domino's opened its first international store, in Winnipeg, Manitoba,
Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's
had 1,000 international locations. In 1997, Domino's opened its 1,500th international
location, opening seven stores in one day across five continents.
Sale of company
In 1998, after 38 years of ownership, Domino's Pizza founder Tom Monaghan announced his
retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion and
ceased being involved in day-to-day operations of the company. A year later, the company
named David A. Brandon Chairman and Chief Executive Officer.
In 2004, after 44 years as a privately held company, an employee of Domino's Pizza rang the
opening bell at the New York Stock Exchange and the company began trading common stock
on the NYSE under the ticker symbol "DPZ".
Industry trade publication Pizza Today magazine named Domino's Pizza "Chain of the Year" in
2003,2010 and 2011. In a simultaneous celebration in 2006, Domino's opened its 5,000th U.S.
store in Huntley, Illinois, and its 3,000th international store in Panama City, making 8,000
total stores for the system. Also that year, the Domino's Pizza store in Tallaght, Dublin,
Ireland, became the first in Domino's history to hit a turnover of $3 million (€2.35 million) per
year. As of September 2006, it has 8,238 stores which totaled US$1.4 billion in gross income.
In 2007, Domino's introduced its Veterans, Delivering the Dream franchising programs and
also rolled out its online and mobile ordering sites. In 2008, Domino's introduced the Pizza
Tracker, an online application that allows customers to view the status of their order in a
simulated "real time" progress bar. In addition, the first Domino's with a dining room opened
in Stephenville, Texas, giving the customers the option to either eat in or take their pizza
home. Since 2005, the voice of Domino's Pizza's US phone ordering service 1-800-DOMINOS
has been Kevin Railsback.
In a 2009 survey of consumer taste preferences among national chains by Brand Keys,
Domino's was last — tied with Chuck E. Cheese's. In December that year, Domino's
announced plans to entirely reinvent its pizza. It began a self-flogging ad campaign in which
consumers were filmed criticizing the pizza's quality and chefs were shown developing the
new product. The new pizza was introduced that same month, and the following year,
Domino's 50th anniversary, the company acquired J. Patrick Doyle as its new CEO and
experienced a historic 14.3% quarterly gain. While admitted not to endure, the success was
described by Doyle as one of the largest quarterly same-store sales jumps ever recorded by a
major fast-food chain.
Products
A makeline at a Domino's
The current Domino's menu features a variety of Italian-American entrees and side dishes.
Pizza is the primary focus, with traditional, specialty and custom pizzas available in a variety
of crust styles and toppings. In 2011 Dominos launced Artisan style pizzas that offer a base
blend of rich flavors to compliment chef inspired toppings. Additional entrees include pasta,
bread bowls and oven-baked sandwiches. The menu offers chicken side dishes, breadsticks,
as well as beverages and desserts.
From its founding until the early 1990s, the menu at Domino's Pizza was kept simple relative
to other fast food restaurants, to ensure efficiency of delivery. Historically, Domino's menu
consisted solely of one pizza in two sizes (12-inch and 16-inch), 11 toppings, and Coke as the
only soft drink option.
The first menu expansion occurred in 1989, with the debut of Domino's deep dish, or pan
pizza. Its introduction followed market research showing that 40% of American pizza
customers preferred thick crusts. The new product launch cost approximately $25 million, of
which $15 million was spent on new sheet metal pans with perforated bottoms. Domino's
started testing extra-large size pizzas in early 1993, starting with the 30-slice, yard-long "The
Dominator".
Domino's tapped into a market trend toward bite-size foods with spicy Buffalo Chicken
Kickers, as an alternative to Buffalo Wings, in August 2002. The breaded, baked, white-meat
fillets, similar to chicken tenders, are packaged in a custom-designed box with two types of
sauce to "heat up" and "cool down" the chicken.
In August 2003, Domino's announced its first new pizza since January 2000, the Philly Cheese
Steak Pizza. The product launch also marked the beginning of a partnership with the National
Cattlemen's Beef Association, whose beef Check-Off logo appeared in related advertising.
Domino's continued its move toward specialty pizzas in 2006, with the introduction of its
"Brooklyn Style Pizza", featuring a thinner crust, cornmeal baked in to add crispness, and
larger slices that could be folded in the style of traditional New York-style pizza.
In 2008, Domino's once again branched out into non-pizza fare, offering oven-baked
sandwiches in four styles, intended to compete with Subway's toasted submarine
sandwiches. Early marketing for the sandwiches made varied references to its competition,
such as offering free sandwiches to customers named "Jared," a reference to Subway's
spokesman of the same name.
The company introduced its American Legends line of specialty pizzas in 2009, featuring 40%
more cheese than the company's regular pizzas, along with a greater variety of toppings. That
same year, Domino's began selling its BreadBowl Pasta entree, a lightly seasoned bread bowl
baked with pasta inside, and Lava Crunch Cake dessert, composed of a crunchy chocolate
shell filled with warm fudge. Domino's promoted the item by flying in 1,000 cakes to deliver
at Hoffstadt Bluffs Visitor Center near Mount St Helens.
In 2010, shortly after the company's 50th anniversary, Domino's changed its pizza recipe
"from the crust up", making significant changes in the dough, sauce and cheese used in their
pizzas. Their advertising campaign admitted to earlier problems with the public perception of
Domino's product due to issues of taste.
Since the companies stock low in late 2009, the company's stock had grown 233 percent by
late 2011. Even as the economy has suffered and unemployment has risen, Dominos has seen
its sales rise dramatically through its efforts to rebrand and retool its pizza.
Domino's serves Coca-Cola products, and as of January 2012 is the only "Big Four" pizza chain
to do so. Rivals Papa John's Pizza and Little Caesars sold Coca-Cola in the past (Pizza Hut, due
to its previous ownership by PepsiCo, has a lifetime contract to sell Pepsi products.), but both
switched to Pepsi in 2012 and 2007, respectively.
Corporate governance
Domino's management is led by J. Patrick Doyle, CEO from March 2010, formerly president of
Domino's USA. Previous chief executive David Brandon, made athletic director of the
University of Michigan in January 2010, remains chairman. ]Among 11 executive vice
presidents are Michael Lawton, CFO; Asi Sheikh, Team USA; Scott Hinshaw, Franchise
Operations and Development; and Kenneth Rollin, General Counsel. Domino's operations are
overseen by a board of directors led by Brandon. Other members of the board are Andrew
Balson, Diana Cantor, Mark Nunnelly, Robert Rosenberg and Bud Hamilton.
Charitable activities
Arie Luyendyk's Lola-Chevrolet which won the 1990 Indianapolis 500 for Doug Shierson
Racing.
In the 1980s, Domino's Pizza was well known for its advertisements featuring The Noid. That
concept was created by Group 243 Inc. who then hired Will Vinton Studios to produce the
television commercials that they created. The catchphrase associated with the commercials
was "Avoid the Noid."
Due to a glitch on the Domino's website, the company gave away nearly 11,000 free medium
pizzas in March 2009. The company had planned the campaign for December 2008 but
dropped the idea and never promoted it. The code was never deactivated though and
resulted in the free giveaway of the pizzas across the United States after someone discovered
the promotion on the website by typing in the word "bailout" as the promotion code and
then shared it with others on the Internet. Domino's deactivated the code on the morning of
Tuesday, March 31, 2009 and promised to reimburse store owners for the pizzas.
Domino's sponsored CART's Doug Shierson Racing, which was driven by Arie Luyendyk, and
the team won the 1990 Indianapolis 500. In 2003, Domino's teamed up with NASCAR for a
multi-year partnership to become the "Official Pizza of NASCAR." Domino's also sponsored
Michael Waltrip Racing and driver David Reutimann during the 2007 season in the NASCAR
Sprint Cup Series.
Domino's Pizza sponsored The Super Mario Bros. Super Show! in 1989, and was briefly seen in
the 1990 film Teenage Mutant Ninja Turtles. Furthermore, from 1998 to 2008 the company
provided funding for the American cartoon sitcom "The Simpsons".
30-minute guarantee
Starting in 1973, Domino's Pizza had a guarantee that customers would receive
their pizzas within 30 minutes of placing an order, or they would receive the
pizzas free. The guarantee was reduced to $3 off in the mid 1980s. In 1992, the
company settled a lawsuit brought by the family of an Indiana woman who had
been killed by a Domino's delivery driver, paying the family $2.8 million. In
another 1993 lawsuit, brought by a woman who was injured when a Domino's
delivery driver ran a red light and collided with her vehicle, the woman was
awarded nearly $80 million, but accepted a payout of $15 million. The
guarantee was dropped that same year because of the "public perception of
reckless driving and irresponsibility", according to Monaghan.
The company continues to offer "30 minute or Free" guarantee for orders
placed in its stores situated in India.
International operations
Domino's Pizza
Founded
Ypsilanti, Michigan,
United States
Employees 145,000
Website www.dominos.com
Introduction:
The management information system (MIS) has a primary task of helping an
organization become and stay efficient and effective. Managers use this
computer-based system to organize, analyze, and execute plans to help the
organization flow and accomplish its goals. The system can be used to study
information in the form of employees, cost, profit, technology, procedures and
documents.
Often MIS are much different from standard information systems because they
study other information systems that are related to the operational tasks in an
establishment. It is highly important for an organization to understand what MIS
they need in order to remain competitive in the industry. Secondly, it is important
for an organization to have a MIS which will promote both short term and long
term organization goals. The improvement of technology over the years has
allowed managers to make faster decisions based on the information that is
collected by the system. However, this is also a negative aspect to the information
systems. Situations can happen where imprecise reporting can take place thus
leading to terrible decision making.
MIS can vary from one type of business to another however; the main goal of all
systems is to support organizational goals and objectives and to develop greater
level of communication among all the employees. Creators of MIS must keep in
mind to create systems that are relievable, accurate, complete, relevant and
consistent.
In this research paper, I will discuses the MIS used in two different restaurants
“food chains” “Dominos Pizza & Applebee’s”. I intend to showcase the MIS used
to help the two restaurants accomplish day to day business activities. In each
restaurant the ambiance, purpose and atmosphere is different. We can see why
the two MIS are different and why it’s more appropriate for one MIS to belong in
one restaurant and not the other.
About us:-
1965
Tom Monaghan is sole owner of company, and renames the business "Domino´s Pizza, Inc."
1967
The first Domino´s Pizza franchise store opens in Ypsilanti, Michigan.
1968
Company headquarters and commissary are destroyed by fire.
1975
Amstar Corp., maker of Domino® Sugar, institutes a trademark infringement lawsuit against
Domino’s Pizza. In 1980, Federal court rules Domino’s Pizza did not infringe on the Domino®
Sugar trademark.
1983
Domino’s first international store opens in Winnipeg, Canada. The 1000th Domino’s store
opens. The first Domino’s store opens on the Australian continent, in Queensland, Australia.
1990
Domino’s Pizza signs its 1,000th franchise.
1992
Domino’s rolls out Breadsticks, the company’s first national non-pizza menu item.
1993
Crunchy Thin Crust pizza is rolled out nationwide. The company discontinues the 30-minute
guarantee and re-emphasizes the Total Satisfaction Guarantee.
1994
Buffalo Wings are rolled out in all U.S. stores.
1995
Domino’s Pizza International division opens its 1,000th store. First store opens on African
continent, in Cairo, Egypt.
1996
Domino’s launches its web site on the Internet (www.dominos.com). The company reaches
record sales of $2.8 billion system-wide.
1997
Domino’s Pizza opens its 1,500th store outside the United States, opening seven stores in 1 day
on 5 continents consecutively. Domino’s Pizza launches a campaign to update the company logo
and store interior with brighter colors and a newer look.
1998
Domino’s Pizza founder, Tom Monaghan, announces retirement and sells the Company to
Bain Capital, Inc. Domino’s launches another industry innovation, Domino’s HeatWave®, a
hot bag using patented technology that keeps pizza oven-hot to the customer’s door.
1999
Dave Brandon is named Chairman and Chief Executive Officer of Domino’s Pizza. Domino’s
Pizza announces record results for 1999. Worldwide sales exceed $3.36 billion. Revenues
increased 4.4% over 1998.
2000
Domino’s Pizza International opens its 2,000th store outside the United States. Domino’s Pizza
celebrates 40 years of delivering pizza and innovation to homes around the world.
2001
Domino’s 7,000th store opens in Brooklyn, New York. Domino’s launches long-term national
partnership with the Make-A-Wish Foundation®.
2002
In February 2002, Domino’s Pizza acquired 82 franchised stores in the Phoenix, Ariz., market,
making it the largest store acquisition in the company’s history. In August 2002, Domino’s
kicked delivery up a notch with the introduction of Domino’s Pizza Buffalo Chicken Kickers
and marked the creation of a whole new surprising category - premium chicken delivered right to
the door!
2003
Domino’s announces an exciting multi-year partnership by becoming the "Official Pizza of
NASCAR." Domino’s is named Chain of the Year by Pizza Today magazine, a leading pizza
trade publication. Domino’s combines two culinary classics - pizza and Philadelphia Cheese
Steak - to create the all-new Domino’s Philly Cheese Steak Pizza.
2004
Domino’s launches Domino’s Cheesy Dots, delicious round balls of dough covered in a blend
of zesty melted cheeses. Domino’s becomes an associate sponsor for the Drive for Diversity
program, a minority driver development program designed to provide a steady pipeline of well
trained and supported minority drivers for the NASCAR circuit. Domino’s Pizza, Inc., the
recognized world leader in pizza delivery, begins trading common stock on the New York Stock
Exchange (NYSE) in July 2004, under the new ticker symbol "DPZ." Domino’s announces a
three-year partnership with St. Jude Children’s Research Hospital. St. Jude was selected as
Domino’s "charity of choice" by franchisees and team members.
2005
The Domino’s Pizza celebrates the completion of the three-year renovation of its World
Resource Center in Ann Arbor, Mich. The renovation marks the first major improvement to the
company’s world headquarters since Domino’s founder Tom Monaghan opened the sprawling
Domino’s Farms. Domino’s Pizza Australia opens its 400th store in Aspley, Brisbane. Domino’s
Pizza United Kingdom celebrates the opening of its 400th store in Wadsley Bridge, Sheffield.
Domino’s raises $1.2 million for St. Jude Children’s Research Hospital during its second annual
"Thanks and Giving" campaign. Domino’s Pizza efforts worldwide raise $220,000 to support
southeast Asia tsunami relief efforts.Domino’s Pizza launches its American Classic
Cheeseburger Pizza in conjunction with its appearance as a featured task on the NBC hit reality
show, "The Apprentice."
2006
Domino’s celebrates the opening of its 8,000th store with simultaneous celebrations of the
opening of its 5,000th U.S. store in Huntley, Ill., and its 3,000th international store in Panama
City, Panama. Domino’s extends its status as the "Official Pizza of NASCAR" and the official
pizza of Michigan International Speedway. Domino’s raises $1.34 million for St. Jude Children’s
Research Hospital during its third annual "Thanks and Giving" campaign. Domino’s Pizza
introduces Brownie Squares - warm, delicious, bite-sized brownies delivered with a fudge
dipping sauce.
2007
Domino’s introduces OREO Dessert Pizza-a thin dessert-style crust that’s layered with vanilla
sauce and covered with OREO cookie crumbles and then topped with sweet icing. Domino’s
introduces its Veterans and Delivering the Dream franchising programs. Domino’s rolls out
online and mobile ordering. Domino’s is ranked in the Top 10 for the ninth time in Entrepreneur
magazine’s annual listing of great franchise opportunities. Domino’s launches its "You Got 30
Minutes" campaign with new advertising agency, Crispin Porter + Bogusky.
2008
Dominos’slaunches another food delivery industry first: Pizza Tracker. This revolutionary
technology allows Domino’s Pizza customer to follow the progress of their order online from the
time they click the "Place Order" button or hang up the telephone until the Domino’s delivery
expert is knocking on their door. In an historic expansion of its menu, Domino’s claims the title
as the firstmajor quick-service restaurant chain in the U.S. to deliver hot, oven-baked
sandwiches. Our new Oven Baked Sandwiches come in four delicious varieties on artisan Italian
bread and baked to a golden brown: Philly Cheese Steak, Chicken Bacon Ranch, Chicken Parm
and Italian.
2009
Continuing its aggressive menu expansion, Domino’s introduces a new line of pastas that
include a handmade, oven-baked bowl. BreadBowl Pasta flavors include Three Cheese mac-N-
Cheese, Italian Sausage Marinara, Chicken Alfredo, Chicken Carbonara and Pasta Primavera.
Number one ranking in the American Customer Satisfaction Index Domino’s introduces new
chocolate Lava crunch Cakes,oven-baked choclate cakes ,crunchy on the outside,witha warm
flowing choclate fudge inside . Domino’s adds four bold new varieties to its oven baked
sandwiches line italian Sausage and peppers, Buffalo Chicken with Blue Chesse ,Sweet and
Spicy Chicken Habanero and Mediterranean Veggie. In late December,Domino’s announces its
inspired new
pizza Reinvented from the crust up,the new hand-tossed piizza features new sauce ,cheese and
garlic-seasoned crust .The reformulation was one of the biggest moves in the company’s 50-year
history, and was inspired by its toughest consumer criticts. Dominos transparent approach to
talking about this bold change garnered much attention from the media and public in
genral ,with the press highlighting the company’s open and honest treatment in it’s advertising.
2010
After years of languishing near the bottom of consumer taste perception studies,
Domino’s proudly boasts its research-backed wins over Papa john’s and Pizza Hut
in a national taste test of hand-tossed pepperoni pizza, sausage pizza and extra-
cheese pizza. Chairman and CEO David A.Brandon steps down as CEO effective
March 7 and the Board of Director’s elected J.Patrick Doyle as Brandon’s
sucessor. Brandon will be retained by the Company as a Special adivisor for the
remaining 2010 and continue as a non-executive Chairman of the Board.
Concurrently, the University of Michigan announces Brandon will serve as its
next Director of intercollegiate Athletics. Dominos opened its 9000th store on
March 11.
-technological leadership
-public responsibility
Few of these objectives in order to formulate a plan for domino’s pizza.
(g) Retirement Policy. No director shall be nominated who shall have attained
the age of 72 prior to or on the date of his or her election or reelection.
III. Board Compensation and Performance. Dominos believes its compensation
and benefits for directors should be competitive. The Compensation Committee
will review the compensation and benefits of the Company’s non-employee
directors, from time to time in comparison to such peer and other companies as it
determines appropriate and recommend to the Board of Directors proposed
compensation and benefits for non-employee directors. Dominos believe that
directors should receive significant compensation in the form of stock or stock-
based instruments. The Board and each of its Committees will perform an annual
self evaluation. Interaction with Institutional Investors, Press, Customers,
Shareholders, Etc. The Board of Directors believes that management should
speak for Domino’s Pizza, Inc. The Chairman of the Board of Directors shall
speak for the Board of Directors.
IV. Meetings of the Board of Directors
(a) Scheduling and Selection of Agenda Items for Board Meetings. The Chair of
the Board, and the Chief Executive Officer, in consultation with the Board, will
establish the agenda for each Board meeting and distribute it in advance to Board
members. Each director is free to suggest the inclusion of items on an agenda, to
raise at any Board meeting subjects that are not on the agenda for that meeting
or to request the presence of, or a report by, any member of management.
During at least one Board meeting each year, the Board of Directors will be
presented the long-term strategic plan for Domino’s Pizza, Inc. and the
principal issues that management expects the Company to face in the future.
(b) Board Material and Presentations. Information and data that is important to
the understanding of the business and matters to be considered at the Board
meeting should generally be distributed in writing sufficiently in advance so
directors can be well prepared for the meeting. Material should be succinct and
focused. All directors are expected to review this information in advance of
meetings. The Board of Directors encourages management to invite managers to
present at Board meetings who (i) can provide additional insight into the specific
matters being discussed because of personal involvement in these areas or (ii)
have future potential and should be given exposure to the Board of Directors.
(c) Participation in Board Meetings. Board members should prepare for, attend
and participate in all Board and applicable Committee meetings.
V. Committees of the Board of Directors. Board of Directors will establish
committees from time-to-time to facilitate and assist in the execution of its
responsibilities. Domino’s currently have three committees: the Audit Committee,
the Nominating and Corporate Governance Committee and the Compensation
Committee. All members of the Audit, Nominating and Compensation
Committees will, subject to the New York Stock Exchange Listing Standards, be
independent directors and will satisfy the New York Stock Exchange
independence requirement. Frequency and Length of Committee Meetings and
Committee Agenda. The Committee Chair, in consultation with the other
Committee members, will determine the frequency and length of Committee
meetings and, with appropriate members of management and staff, develop the
agenda for Committee meetings. The meeting minutes of the Committees will be
shared with the full Board of Directors.
VI. Leadership Development. The Compensation Committee will evaluate the
Chief Executive Officer annually based on clearly articulated criteria, including
performance of the business, accomplishment of long-term strategic objectives,
development of senior management and the Chief Executive Officer’s annual
business goals. The evaluation will be communicated to the Chief Executive
Officer by the Chair of the Compensation Committee. The evaluation will be used
by the Compensation Committee in determining the compensation of the Chief
Executive Officer. The Chief Executive Officer will review succession planning
and management development with the Board of Directors on an annual basis.
This succession planning includes the development by the Nominating and
Corporate Governance Committee of policies and principles for selection of the
Chief Executive Officer, including succession in the event of an emergency or
retirement.
VII. Ethics and Conflicts of Interest. The Board expects Domino’s directors, as
well as officers and employees, to act ethically at all times and to acknowledge
their adherence to the policies comprising the Domino’s Pizza Code of Ethics.
Any violation of the Domino’s Pizza Code of Ethics shall be reported to the
Chairman of the Nominating and Corporate Governance Committee. The
Company will not make any personal loans or extension of credit to directors or
executive officers. No non-employee director may provide personal services for
compensation to the Company, other than in connection with serving as a
director. The board will not permit any waiver of an ethics policy for any
director or executive officer.
Threats
Opportunities
Changing consumer habits towards
Growing presence in emerging markets,
healthier food choices
particularly in India, China
Franchise operations affected by
Leverage supply chain & distribution
currency exchange fluctuations
system to introduce new products
Intensive competition from a
fragmented number of small
competitors
• Product Scope:-
Domino’s pizza plans about the future for their product and it’s acceptance by it’s
customers. They make aware customers by sales promotional activities and
advertising. Domino’s Pizza (Domino’s) is a US-based pizza delivery company.
The company principally operates 9,351 company-owned and franchise stores,
located in 50 states in more than 65 countries. In addition, the company operates
in 16 regional dough manufacturing and supply chain centers in the US and six
outside the US. The major product offerings of the company include crunchy thin
crust, ultimate deep dish and classic hand tossed pizzas with a number of regional
toppings. Its side items include domino’s pizza buffalo chicken kickers, bread
sticks, cheesy bread, cinna stix and buffalo wings. The company operates through
three reportable segments, namely, domestic stores, domestic supply chain and
international. The company is headquartered at Ann Arbor (Michigan), the US.
Domino's Pizza, Inc. Key Recent Developments…
Competitors:-
McDonalds
Wendy's
Papa John's
• Good ambience
• Services offered
Team work: roles and responsibilities Team Members Objectives Roles and
Responsibilities Conducting team training on new business Coordinating the
process from start to end, guidelines or design developments Manage and
monitor day-to-day activity Guiding and motivating fellow employees
1. Project and provide direction to team members, Effective supervisory and
organizational manager effective planning, Cost estimating and Lead the project
team schedule control, guide the project and o Motivate self and team members
create roles and responsibilities Resolve issues in a timely manner Assessing the
current status of the project. Ensuring the viability of the project Controlling
each stages of the project according
2. Strategic to the original plan. according to the company’s target and
consultant Organizing meeting with the direction objectives. Reporting financial
and market analysis Researching and reporting on external In Charge of
investigating the company’s opportunities.
3. Public market and establishing an appropriate Understanding current
and potential customers. relations and marketing plan for the project
according to Developing the marketing strategy and plan marketing Domino’s
pizza Mk strategy. Managing agencies, Asses the risk of the project,
Managing the project’s budget.
4. Financial Forecasting and planning: Estimate the Investment decision
Manager requirement of funds Setting up financial o Evaluating financial
performance goals evaluating financial performance. To ensure profitability, so
that income exceed expenses Developing, preparing, analyzing and reviewing
budgets and other financial reports. Creating innovative designs, drafts, or
presentations for the project. Supervising the development of the mobile Meeting
customer expectations app, creating communication supports, and Ensuring
design quality and that design .
Yet many organizations rely on outdated publishing processes that were designed
for centralized teams publishing primarily to print, neglecting the realities of
today's dispersed workgroups publishing to multiple formats that require new
workflows and new models for collaboration.
Domino’s on the methods and tools of this bygone era causes a common set of
problems, placing a heavy burden on everyone trying to keep up with increasing
demand. When work is divided into small tasks/jobs . A trained specialist who
is competent required to perform each job. Thus, division of work leads to
specialization.”The intent of division of work is to produce more and better work
for the same effort .Specialization is the most efficient way to use human effort.” It
is applicable at all levels of management and it reduces the work load of an
organization.
MISSION:-
U.S. pizza delivery and carry-out are the largest components of the U.S. QSR
pizza category. They are also highly fragmented. Pizza delivery, through which a
majority of our retail sales are generated, had sales of $10.9 billion in the twelve
months ended November 2008. As the leader in U.S. pizza delivery, believe that
convenient store locations, simple operating model, widely-recognized brand and
efficient supply chain system are competitive advantages that position to
capitalize on future growth.
• Leverage strong brand awareness.
Believe that the strength of Domino’s Pizza brand makes one of the first choices
of consumers seeking a convenient, quality and affordable meal. They intend to
continue to promote brand name and enhance reputation as the leader in pizza
delivery Leading industry publication Pizza Today magazine named Domino’s
Pizza" Chain of the Year" in 2003In 2007 it launched the campaign, “You Got 30
Minute,” which built on the Company’s 30-minute delivery heritage .In 2007 and
2008, each domestic stores contributed 4% of their retail sales to advertising fund
for national advertising in addition to contributions for market-level advertising
.Intend to leverage strong brand by continuing to introduce innovative,
consumer-tested and profitable new product varieties (such as Domino’s Brooklyn
Style Pizza and Domino’s Oven Baked Sandwiches), complementary side items.
•Expand and optimize domestic store base .Plan to continue expanding base of
domestic stores to take advantage of the attractive growth opportunities in U.S.
pizza delivery. They believe that scale allows expanding store base with limited
marketing, distribution and other incremental infrastructure costs. Additionally,
franchise-oriented business model allows expanding store base with limited
capital expenditures and working capital requirements. While they plan to
expand traditional domestic store base primarily through opening new franchise
stores, they will also continually evaluate mix of Company-owned and franchise
stores and strategically acquire franchise stores and refranchise .Company-owned
stores.
VISION:-
The vision of the domino’s pizza is to being the number one in pizza.
Domino’s pizza provides 30 minutes home delivery of pizza and
produce the best for the less . They make effort to make them number
one in pizza and now they have 227 domino’s pizza in India and 9000
all over world.
• Training of personnel:-
Fast food restaurant managers are responsible for ensuring that the restaurant
runs smoothly. Responsibilities include personnel and employee supervision,
food preparation and sanitation, customer service and other duties as they
arise. Fast food restaurant managers should be organized, perform well under
pressure, enjoy working with food and have strong customer service skills.
Education and Training.
Advantages of a Database:
Data is easily retrieved from a database because it is in some form of order. Using
the phone book is easy because the names are in alphabetical order. Imagine if the
names in a phone book were not in any order. How long would it take to find the
number for Domino’s pizza?
Data Types:
A database is organised with the following types of data. (Largest to smallest.)
Database-
Container for various types of data eg. Graphics or text
Record-
A database record stores the entire data describing one item in the database
Field-
A database field is a single complete piece of data from a record: for example a
name or telephone number
Character-
Most fields contain data made up of characters that represent keyboard symbols.
Most information is stored in this form
Each field must contain a specific data type; that helps the computer validate the
data. The different types of data that can be entered into a field are:
· Text – Text can be used to store any keyboard characters. Examples fields are
‘name’ and ‘address’. A limitation of text is that it is restricted to 256 characters.
· Number- which is best for items that will be used in formulas, such as
calculating totals or averages. Example fields are ‘age’, ’height’ and ‘test mark’.
· Yes/no- (or true/false), which may be used for anything that can have a ‘yes’ or a
‘no’ value. Example fields are ‘payment overdue’ or, ‘Gold Class member’.
· Date/time- Allows records to be sorted into calendar order. Example fields are
‘birthday’ and ‘membership renewal date’.
· Currency- which is similar to the number data type but is displayed with
the currency symbol ($) and usually with two decimal places. Example fields
are ‘amount owing’ and ‘membership fee’.
· Memo- unlimited characters.
· OLE (object link embedding)- you can copy to a clipboard can be entered into a
database e.g. pictures, video
· Hyperlink- A link to almost anything.
Tables-Tables are where you set up the database fields and their properties
Queries-Queries allows us to extract the exact data we want from the
database Forms- Forms are used to enter data into the database
Reports-Reports allow us to print the data we want from the database
Database Inputs and Outputs
It is important to credit the source of the data when it is not your own invention.
This can be done in the description part of the form view.
Data Input and Error Checking
There are two main types of checks; (1) Validation check and
(2) Verification Check.
(1) Validation Check is used to check for errors such as:
• Wrong types of data (Entering numbers instead of text.)
• Data values that are too big or too small (Like attempting to type more than 256
words in text.)
Most DBMS validate data automatically.
(2) Verification Check means checking data for accuracy. This is harder to
operate that Validation Check because it checks if all the entered information is
correct.
• Typing and spelling mistakes
• Incorrect values
Data verification is usually performed on word (Spell Check.) However,
verification checks must be manually operated one by one and are very slow and
time-consuming when you are performing the check yourself. In business, the
customer usually verifies his/her own data.
Database Outputs
Form View
• A form view displays all the record on a single file.
• The form view spreads the field out to make it easier to read.
• Form views often have heading, labels and other items.
• Form views are used to enter data.
List/Table View
• A list/table view displays many separate records on the same screen.
• Every row is a single complete record and every column is a field.
• It is used to enter or edit data.
Report View
• Reports are lists of records and selected fields and usually show the result of a
search.
• Reports are usually printed.
• The DBMS that creates reports is called the Report Generator.
Avoiding common data collection mistakes:-
• Wrong focus – too much emphasis on periodic, global “needs assessments,”
not regular work, specific applications.
• Self life – insufficient use of study after first presentation :not retaining data
for ongoing applications, foundation for new studies.
Budget Allocation:-
Once the marketing objectives and strategies of Domino;s pizza are
agreed, it become possible to cost out the various programmes for the
contributing marketing activites. The nature of advertising input,
sales staffs, distributions and so on can be determined and budgets
allocated accordingly.
The output of total process of domino’s pizza is strategic marketing plan
covering a period between 3 and 5 years plan.
Testing of MIS:
The pizza industry is a highly competitive mature market. There are
many pizza’s makers ranging from local pizza to international franchise.
With the current health kick in today’s society aswell as economic
downturn, many companies are being forced to make healthier, cheaper
product. It is doubtless that Domino’s pizza has important strengths
that help to cope with uncertain and ever changing environment but
they should try to take the most of the opportunities in the near future
as well as to attempt to reduce the impact of its threats over its
performance. Domino’s pizza do not have specific weakness but the lack
of organic pizza limits the target market which become more of an issue
lately. The phone application of Domino’s pizza was firstly tested by
Pizza and Apple. Then they provided the customers with online
ordering of pizzas.
From its founding until the early 1990’s the menu at Domino’s pizza was
kept simple relative to other fast food restaurants to ensure efficiency of
delivery.
-If suppose a customer is ordering a pizza cost for Rs. 500 &
if they are unable to deliver the pizza within time , suppose
they are late for another 6 to 10 minutes , then they give
discount of Rs 300 & provide the pizza for Rs 200
CONCLUSION
Domino’s is known for their best services. We can summarize the whole that
Employee’s behaviour is the major factor, which influences the customer
perception most about the pizza outlets while they are followed by environment,
parking space, internal, and external factors. Domino’s commitment to home
delivery pizzas has kept them up to the mark and at the same time kept a good
customer loyalty.