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For multiple linear regression model, dependent variable should be numeric in nature and
independent variables can be both numeric and categorical in nature.
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 41008.840 90958.920 .451 .655
CTRP 5931.850 576.622 .732 10.287 .000
P 3.136 .303 .736 10.344 .000
a. Dependent Variable: R
MLR Equation
Every 1 unit increase in ctrp, r increases by 5931.850 when the variable promotion is kept constant.
Similarly, for 1 unit increase in promotion, the revenue (r) increases by 3.136, when ctrp is kept
constant.
H01: β1 = 0
Ha1: β1 ≠ 0
Ha2: β2 ≠ 0
Since P-value of CTRP and P is less than alpha (0.05), we reject null hypothesis which means both
variables are statistically significant.
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 573761326866.6 2 286880663433.3 86.623 .000b
53 26
Residual 115913569910.1 35 3311816283.148
90
Total 689674896776.8 37
42
a. Dependent Variable: R
b. Predictors: (Constant), P, CTRP
H0: β1 = β2 = 0
Since P-value of statistically significant CTRP and P is less than alpha (0.05), we reject null hypothesis
which means both the Overall MLR Model is statistically significant.
Model Summaryb
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .912a .832 .822 57548.382
a. Predictors: (Constant), P, CTRP
b. Dependent Variable: R
Best Model
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 395.571 137.062 2.886 .004
Family Size -129.415 38.272 -.155 -3.381 .001
Income .017 .001 .752 16.358 .000
a. Dependent Variable: Amount Spent