MASTER OF ARTS MASTER OF ARTS HSNC UNIVERSITY, MUMBAI

IN ENTERTAINMENT, MEDIA AND ADVERTISING (MAEMA) IN COMMUNICATION AND JOURNALISM (MACJ)

KISHINCHAND CHELLARAM COLLEGE
Syllabus Syllabus
Re-accredited ‘A’ Grade by NAAC (3rd Cycle)
Semester I Semester II Semester I Semester II Best College Award by the University of Mumbai
• Overview I: Print, Radio, Television • Introduc�on to Media • Communica�on Theory • Introduc�on to Television Studies Awardees: ‘Star Scheme’ by DBT & ‘FIST Programme’ by DST
and Adver�sing Research • Media Economics • Introduc�on to Film Studies
• Overview II: Film, Digital, Events, • Media Marke�ng (IMC) • Repor�ng and Edi�ng • Introduc�on to Media Research
Gaming and Anima�on • Media Finance and Accoun�ng • Media Cri�cism • Ethics, Cons�tu�on and Media Laws
• Media Communica�on Theories • Entrepreneurship, Innova�on
• Media Management and Media Laws Semester III
Of the 20 elec�ves students can choose any 5.
Semester III Chosen elec�ve course will be offered only if
there are a minimum of 10 students op�ng for it.
SPEACIALIZATION IN SPEACIALIZATION IN ADVERTISING
FILM AND TELEVISION AND MARKETING COMMUNICATION • Public Rela�ons in the • Cultural Studies and Media
Private and Public Sector • Poli�cal Communica�on
• Broadcast Business Management • Account Planning and • Media Management • Video Games and Media
• Film Produc�on and Management • Media Advocacy • Concepts of Storyboarding
Content pipeline • Consumer Behavior • Sports Journalism • Family Communica�on
• An Orienta�on to New • Management: Events and Live • Audio - Visual Produc�on and • Religion, Culture and
Media Technologies Media Post Produc�on Communica�on
• Television and Radio • Adver�sing Agency Structure • Documentary Film Making • Digital Media Marke�ng
Produc�on and programming and Management • Mul�media Produc�on • Basic Course for Indian Sign
• Film Distribu�on and Marke�ng • Media Planning and Buying • Storytelling for Children Language Communica�on
• Interpersonal Communica�on • Media and Disability
Semester IV • Interculture Communica�on Communica�on
SPEACIALIZATION IN • ConflictCommunica�on
SPEACIALIZATION IN ADVERTISING Semester IV
FILM AND TELEVISION AND MARKETING COMMUNICATION
• Social Science Research Design
• Media Research Analy�cal • Media Research Analy�cal • Perspec�ves on Communica�on
Skills Skills • Disserta�on
• Business Plan and • Digital and Social
Nego�a�on Skills Media Adver�sing
• Disserta�on / Field Project • Disserta�on / Field Project DEPARTMENT OF MASS MEDIA
POST- GRADUATE COURSES
MASTER OF ARTS
COURSES OFFERED IN COMMUNICATION AND JOURNALISM (MACJ)
and
DEPARTMENTAL ACTIVITIES Academic MASTER OF ARTS
• Bachelor of Arts in Mul� - Media and Mass Communica�on IN ENTERTAINMENT, MEDIA AND ADVERTISING (MAEMA)
Orienta�on Programme , C3 Series (Courses, Careers and (BAMMC)
Challenges) , Media Fest – Kiran Blitzkrieg, Industrial Visits, • Bachelor of Arts in Film, Television and New Media Produc�on ACADEMIC YEAR 2020-2021
Roll. Take. Turn. - Documentary Films Screening, (BA-FTNMP) Dr. Hemlata Bagla
Media Summit - Interna�onal Media Conference. • Master of Arts in Communica�on and Journalism (MACJ) Principal, KC College
• Master of Arts in Entertainment, Media and Adver�sing (MAEMA) Sr. Dean Scienece and Technology, HSNC University
Hon. Director, KC College of Management Studies
Contact Numbers: Email id: Cer�ficate Courses
Churchgate Campus: 022-66981000 kccbmm@gmail.com www.kccollege.edu.in/pdf/Cer�ficate%20Courses%202020-21%20up- Website:
Colaba Campus: 022-22826122 massmedia@kccollege.edu.in dated.pdf www.hsncu.edu.in
www.kccollege.edu.in
 OUR MISSION
To disseminate quality educa�on
Foster academic excellence
Develop a�tudes conducive to lifelong learning
HSNC UNIVERSITY, MUMBAI
HSNC University, Mumbai, is cons�tuted as a Cluster University
comprising HR College of Commerce and Economics as the lead
college and Kishinchand Chellaram College and Bombay Teachers’
Training College, Colaba, Mumbai as the cons�tuent colleges with
H(S)NC Board as its parent body.
K. C. College, H. R. College and Bombay Teachers’ Training College,
A Grade Colleges as per NAAC accredita�on, located strategically in
South Mumbai, are eminent ins�tu�ons of the Hyderabad (Sind)
Na�onal Collegiate Board, with na�onal and global recogni�on. They
are today acknowledged as role models to other ins�tu�ons of the
Board and the University of Mumbai, by virtue of their innova�ve
academic, cultural, research, and outreach programmes.
The three Colleges have stood up to the challenges of keeping
their curriculum dynamic by consistently introducing comprehensive
approaches to teaching, learning and research. Their
industry-academia interface and liaising with interna�onal
Universi�es has enabled their students to benefit from the
experien�al learning experience which is the USP of KC, HR and BTTC.
The HSNC Mumbai University, which is being built on the
strongest creden�als of its three cons�tuent Colleges, will con�nue to
hold the baton of excellence high, and move in the direc�on of seeing
lo�ier standards in the na�onal and interna�onal higher educa�on
scenario.
HSNC University: Where excellence is the only compelling op�on!
ABOUT KISHINCHAND CHELLARAM COLLEGE
Kishinchand Chellaram (KC) College was established in 1954 under
the aegis of the Hyderabad (Sind) National Collegiate Board. The college
has been re-accredited with an A grade by NAAC in three consecutive
cycles. The college was adjudged as the Best College (Urban Area) by the
University of Mumbai in 2015 and the institution has created a
benchmark in the field of education. KC College has been awarded many
laurels in various fields. In 2019, the college was awarded with Star
College status by DBT (Department of Biotechnology) Govt. of India.
Today it has the distinction of being one of the five colleges in Mumbai
with the star status awarded by DBT. The college is also funded with the
prestigious FIST program by DST (Department of Science and
Technology) Govt. of India.
The college has a very impressive list of companies where the
students have been placed post their studies from graduation to PhD. KC
College is recognized as one of the finest colleges in South Mumbai,
which lays great emphasis on the holistic development of its students.
OUR VISION OUR MOTTO
To emerge as a center of academic excellence “Salva�on through knowledge”
Aiming at value - based holis�c development of Knowledge in its highest sense –
students equipped for global challenges Wisdom, Truth and Realisa�on
FACULTY
PRINCIPAL’S MESSAGE
Kishinchand Chellaram College, Mumbai is a leading
ins�tute that has been striving for impar�ng holis�c
educa�on. Since its incep�on in 1954, the college has been
working towards students’ academic excellence along with
high-standards of extra-curricular performances. Living up
to our mo�o- ‘Salva�on through Knowledge'- our strength
lies in making knowledge a tool in achieving the highest
goals of life. We at KC believe in evolving with �me Ms. Manjula Srinivas
Dr. Hemlata Bagla to always remain a vibrant and dynamic ins�tute.
Principal, KC College Associate Professor and
The biggest evolu�on for us is a leap that we are Head, Department of Mass Media
Sr. Dean Science and Technology ,
HSNC University taking from this academic year. KC College, with
Hon. Director, other two colleges from H(S)NC Board, have been
KC College of Management Studies cons�tuted into a state cluster university- HSNC
University, Mumbai. The vision of HSNC University
is to be an inclusive, new-age system, fostering educa�on of interna�onal Ms. Sudha Ravishankar Ms. Surya Gune
standards. With the rich legacy of KC College and the new educa�onal paradigm Assistant Professor Assistant Professor
being set by HSNC University, we will be able to provide quality educa�on and an
array of career opportuni�es for the students.
In the new cluster university structure, we are aiming at changing the educa�onal
framework by bringing in the newly designed, industry-supported syllabi,
choice-based credit system of evalua�on, guidance by industry professionals and
innova�ve teaching-learning methods. We are sure that this approach will lead
students to excellence in their careers. Our focus is to make every student
employable and industry-ready. To achieve that, we provide students with various Ms. Nikita Hiwalkar Mr. Srinivasrao Challapalli
Assistant Professor Assistant Professor
cer�ficate courses and skill-enhancement programs in addi�on to their curriculum.
Several co-curricular and extra-curricular ac�vi�es are also nurtured for overall
development of students. We also encourage innova�on and try to inculcate
entrepreneurship skills that will shape our students into becoming future leaders. GLIMPSES OF OUR ACTIVITIES
With HSNC University as the wind beneath our wings, we would like to con�nue
our endeavour in providing the best educa�on and inspiring students to
commence their journey towards excellence.
Eminent speakers and delegates from
Sweden and UK at the VII Interna�onal
Media Summit LeaDMe 2020.
ABOUT DEPARTMENT OF MASS MEDIA
The Department of Mass Media was listed among the Top 10 Mass
Communication Departments in the country by the India Today magazine
C3 Series (Courses, Careers and
for seven times in the last ten years and also among the Top 10 by The
Challenges) Session by Senior
Week magazine in 2019. In 2020, the Department of Mass Media is
Journalist Mr. Yogesh Pawar
ranked among Top 5 emerging Mass Communication colleges in India by
India Today Magazine. Keeping in view the increasing demand of media
professionals, the department has been successfully offering
undergraduate degree courses - Bachelor of Arts in Multi-Media and Industrial Visit to Film and
Mass Communication (BAMMC), Bachelor of Arts in Film, Television and Television Ins�tute of India,
New Media Production (BAFTNMP) and two, two-year Postgraduate Pune.
Degree Programs Master of Arts in Communication and Journalism
(MACJ) and Master of Arts in Entertainment, Media and Advertising
(MA-EMA). The department is equipped with state-of-the-art facilities
including Hiro Sitaldas Punwani Creative Media Studio, computer lab and Mr. Rajat Sharma, Chairman and
Editor-in-Chief, India TV as Chief Guest
library.
- Ms. Manjula Srinivas, and Keynote Speaker at Vidyasagar Late
Principal K. M. Kundnani Memorial
Associate Professor and
Head, Department of Mass Media Lecture Series