Search engine optimization SEO

Introduction Search engine optimization SEO is a systematic method that uses search engine

ranking rules to improve your website's natural ranking in search results. As one of the most

important techniques in online marketing, search engine optimization faces many

misunderstandings, both insiders and laymen. This article aims to give readers a more

comprehensive understanding of SEO by introducing in detail common SEO techniques,

advantages, prices, evolution, SEO learning resources, etc.

SEO Definition and Introduction

What is search engine optimization?

Search engine optimization, Search Engine Optimization (referred to as SEO), is a set of search

engine (such as Google) search ranking rules (Algorithm) to improve your website's natural

ranking in search results (Organic Search) systematic method. In other words, SEO is the process

of improving a website's natural ranking in search engine results. Among them, "natural ranking"

is also called "organic" or "non-paid".

Generally speaking, the higher a website ranks on search results pages and the more frequently it

appears, the more visitors it will get from users of the search engine. These visitors can be

converted into customers, so SEO can effectively bring a lot of results to the business.
General Search Engine SEO

Local Search Engine Optimization (Local SEO for short)

E-Commerce SEO

SEO differs from Local SEO in that it focuses on optimizing the online presence of a business so

that search engines will display its web pages when users go to a local search for their products

or services. The former is more focused on domestic or international searches.

As an internet marketing strategy, SEO considers how search engines work, the algorithms

programmed by computers determine how search engines behave, what people search for, the

actual search terms or keywords typed into the search engines, and which search engines

preferred by their target audience. Optimizing a website may involve editing its content, adding

content, performing HTML and related coding to increase relevancy to specific keywords and
remove obstacles to search engine indexing activities. Promoting a website to increase the

number of backlinks or inbound links is another SEO strategy. By May 2015, mobile search

surpassed desktop search. [3] In 2015, it was reported that Google was developing and

promoting mobile search as a key feature of future products. In response, many brands are

starting to take different approaches to implementing their internet marketing strategies.

*Remarks: Classification of search engines

When it comes to search engines, many people only know Google, Baidu, and Bing. Did you

know that the App Store is also a search engine? Did you know that Taobao is also a search

engine?

This involves the difference between a vertical search engine and a general search engine.

Broadly speaking, the brands mentioned above are actually search engines. So what's the

difference between them:

Vertical search engines: such as Taobao, Amazon, YouTube, App Store, refer to industry-

specific search engines targeting a certain field. It can be said that you must search for videos on

Youku, you must search for products or services on Taobao, and you must search for apps on the

App Store.

General search engine: such as Google, Baidu, 360 search, refers to the search for all information

on the Internet. Arguably, the stuff you Google is more of a web page.

Since the search engines are so diversified, the optimization for different search engines is also

diversified. For example, for the ranking of Apps in the App Store, there is an App Store

Optimization service (abbreviated as ASO in China) on the market that specifically improves

your App ranking; for Amazon, there is an Amazon SEO service that specifically improves your

product’s ranking on Amazon. For Youku and Tudou, there is naturally video SEO knowledge to

improve video rankings. In life or on my website, when we talk about SEO, it generally refers to

improving the ranking of the website in the search results of general search engines

Advantages of SEO

What Are the Benefits of Enterprise SEO?

Personally, whether SEO is worth investing in can be considered from 4 aspects:

Search users and search volume

Conversion rate

SEO cost

SEO aging

In terms of search engine users and search volume

There are a large number of users of search engines. According to Internet Live Stats, there are

about 3.5 billion Google searches every day around the world. And because Internet users are

growing every year, the number of people using search engines is also steadily increasing every

year. With the help of Google Keywords Planner, you can even view specific keywords and

search volume in specific regions. Below is a schematic diagram of Google Keywords Planner.

In terms of conversion rate

When your customers search for a service or product that you happen to provide in Google, your

website appears and can be ranked first. At this time, your "advertisement" is the most relevant,

so the website visitors attracted in this way are basically potential customers who may place an

order to some extent. Therefore, the conversion rate will be much higher than traditional

advertising.

In terms of cost

The traffic you get from organic rankings is free (compared to search ads). If you do it yourself

SEO, then you save the SEO service fee. Of course, even if you spend money to hire SEO

professionals, you can easily earn back this part of the investment in the end. Therefore, SEO is

one of the most effective ways to increase website traffic when doing foreign trade marketing

and cross-border e-commerce

In terms of timeliness

If the foundation is good, many websites can achieve remarkable results within 1-2 months. The

5 SEO clients I have taken over personally have all seen performance improvements within a

month or so. Even if everything starts from 0, although white hat SEO generally takes 4-6

months to see a relatively large effect, but after the ranking is done, it can generally last for 1-2

years (even without any maintenance)

search engine ranking algorithm

What is the search ranking algorithm (Algorithm)?

Just like what is said in the following video: You can imagine the entire Internet as a huge

library, and Google, Baidu and Bing are the three librarians working inside.

So what exactly does the ranking depend on?

Some of the more important factors are relatively well known, such as the keywords in the page

title (technical term is called Title Tag), which websites link to your website (technical term is

called inbound link/Inbound Link), what keywords are used by other websites Link to your

webpage (technical term is called anchor text/Anchor Text:), is the website linked to you a high-

quality website (technical term is called ranking weight/Authority), and more than 200 other

factors! .

These are the common sense of SEO, but even many IT people don't know it. The so-called "art

industry has specialization".