WRIT 2 ASSIGNMENT

Name: Khushboo Patil

Batch: PGDMBM6CM

Student ID: st20250610

Module Code: ISC7002

Module Name: Supply Chain and Logistics

Management

Module Leader: Prof. Mohmmad Aadil

Dalvi
 Table of Content

Supply Chain Initiatives by Walmart to develop Responsive

supply chain:
A series of grocery stores, cheap department stores, and hypermarkets are all run by the
international retail company Walmart. Walmart, one of the biggest retailers in the world, was
established in 1962 by Sam Walton. It has more than 11,000 shops and clubs spread over 27
nations. Walmart provides a vast selection of things at affordable costs, including groceries,
clothing, electronics, and home goods. The business is renowned for its dedication to
community involvement, diversity, and sustainability.

1. Vendor-Managed Inventory (VMI):

Walmart has put VMI into

place to improve visibility
and inventory management.
Under VMI, suppliers
control the amount of
inventory at Walmart retail
locations, enabling Walmart
to quickly restock inventory
as needed. This enables
Walmart to keep its
inventory at the right levels
and prevent stockouts,
which can lead to lost sales
and disgruntled consumers.

2. Cross-Docking:
Cross-docking is a strategy used by Walmart to lower
the cost of inventory keeping and enhance order
fulfilment. Cross-docking eliminates the requirement
for inventory storage by transporting goods directly
from inbound trucks to departing trucks. This enables
Walmart to move products through its supply chain
swiftly and effectively, cutting down on lead times
and enhancing customer service.
3. RFID Technology:
Walmart tracks inventories in real time using RFID
technology. Products have RFID tags affixed to
them, which are read by scanners as they move
through the supply chain. Consequently, Walmart
can quickly locate and restock inventory as needed,
lowering out-of-stocks and raising customer
satisfaction.

4. Last-Mile Delivery:
Walmart has made significant investments in last-mile delivery operations to speed up
deliveries and lower costs. This involves collaborating with outside logistics companies and
utilising driverless delivery trucks. Walmart can give customers quicker and more dependable
delivery alternatives and enhance their overall shopping experience by enhancing last-mile
delivery.

5. Data Analytics:
Walmart uses cutting-edge data analytics to improve the efficiency of its supply chain. To
estimate demand, optimise inventory levels, and cut costs, the corporation uses data from a
variety of sources, including sales, inventory, and logistics data. Walmart can swiftly
recognise and respond to changes in customer demand thanks to its data analytics skills,
which also helps the company shorten lead times and provide better customer service.

Overall, these programmes have assisted Walmart in creating a responsive supply chain that
is better able to accommodate client preferences and needs. Walmart has been able to lower
costs, speed up delivery times, and increase customer happiness through utilising technology,
data analytics, and operational changes.

Supply Chain Initiatives by Kroger Company to develop

Responsive supply
chain:
With more than 2,700 locations nationwide, The Kroger Company is one of the biggest
retailers in the country. Kroger has developed several supply chain initiatives to create a
responsive supply chain in order to maintain its place in the cutthroat retail market. The top 5
programmes that Kroger has implemented are as follows:

1. Collaborative Planning, Forecasting, and Replenishment (CPFR)

In order to increase the accuracy of forecasting
and inventory management, CPFR is a supply
chain management method that involves
information exchange across supply chain
partners. This strategy was put in place by
Kroger to shorten lead times and improve
insight into the supply chain. Kroger can
better assess the demand for its products and
manage its inventory levels by collaborating
closely with its suppliers.

2. Data Analytics
The use of data analytics in supply chain management is becoming crucial. In order to
analyse customer data and spot trends in consumer behaviour, Kroger has made significant
investments in data analytics. Kroger can optimise its inventory levels and decrease stockouts
by applying data analytics. With the help of its data analytics capabilities, Kroger is also able
to better understand customer
demand and tailor its supply chain to
it.

3. Vendor-Managed
Inventory (VMI)

To enhance its inventory

management and shorten lead times,
Kroger has used VMI. With VMI, Kroger's suppliers are in charge of controlling the stock
levels in its retail locations. This lowers the possibility of stockouts and enables Kroger to
concentrate on its core skills.

4. Continuous Improvement
As part of a supply chain management technique known as "continuous improvement,"
procedures are continually improved in order to cut waste and boost productivity. By
identifying opportunities for improvement in its supply chain using the Lean Six Sigma
approach, Kroger has put this effort into action. Kroger can shorten lead times and boost the
efficiency of its entire supply chain by continually upgrading its operations.

5. Transportation Optimization
A programme in the supply chain called "transport optimisation" aims to make the flow of
goods between suppliers, warehouses, and retail locations as efficient as possible. Utilising
route optimisation software, Kroger has put this initiative into action to lower transportation
costs and accelerate delivery times. Kroger can lower its carbon footprint and enhance the
performance of its whole supply chain by optimising its transportation network.

To create a responsive supply chain, The Kroger Company has implemented a number of
initiatives, including vendor-managed inventory, continuous improvement, data analytics,
collaborative planning, forecasting, and replenishment. Kroger can better control its
inventory levels, shorten lead times, and streamline its supply chain to meet customer
demand thanks to these initiatives.

Technology trends employed by SWIGGY.

The food delivery platform Swiggy has adopted several significant technological
advancements to efficiently manage its supply chain. Among these technological
developments are:

Data Analytics and Artificial Intelligence:

To optimise its supply chain, Swiggy analyses numerous data points such as consumer
preferences, order volumes, and delivery times using data analytics and artificial intelligence.
The business also employs AI to forecast demand trends and optimise resource allocation.
Cloud Computing:
Swiggy manages its supply chain operations using the cloud, which enables the business to
store and handle massive volumes of data in real-time. This enables Swiggy to easily scale up
its operations at busy times.
Internet of Things (IoT):
IoT sensors have been added by Swiggy to its delivery cars so that it can monitor the
whereabouts and motion of its fleet. As a result, the business may streamline its delivery
routes and guarantee on-time delivery.
Mobile Applications:
Customers can monitor the status of their orders in real-time with the Swiggy smartphone
app. Additionally, the app assists Swiggy's delivery staff in precisely locating the customer's
address, speeding up delivery and increasing customer satisfaction.
Blockchain Technology:
To establish a safe and transparent supply chain structure, Swiggy has investigated the usage
of blockchain technology. This gives the business the ability to follow the path of food
products, confirming their provenance and combating fraud.
Overall, Swiggy has been able to raise the efficiency and dependability of its supply chain
operations because to the use of technology, which has led to better client satisfaction and
more sales.

Technology trends employed by Rapido.

Rapido, a bike taxi and delivery platform, has used several significant technological
developments to efficiently manage its supply chain. Among these technological
developments are:
Mobile Applications:
Customers can request a delivery or bike taxi through Rapido's smartphone app and track
their order in real-time. The corporation can effectively manage its fleet of delivery
executives thanks to the app.
Artificial Intelligence (AI):
Rapido optimises its delivery routes, distributes resources, and anticipates demand patterns
using AI algorithms. Because of this, the business may reduce delivery times and raise
customer satisfaction.
Internet of Things (IoT):
IoT sensors have been incorporated by Rapido onto its bikes to track the whereabouts and
motion of its fleet. As a result, the business can monitor its fleet in real-time and adjust its
operations as necessary.
Cloud Computing:
Rapido processes and stores massive amounts of data in the cloud in real time. This enables
the business to easily scale up its operations during peak times.
Blockchain Technology:
To establish a safe and transparent supply chain system, Rapido has investigated the usage of
blockchain technology. This gives the business the ability to monitor the flow of goods,
assure their security, and thwart fraud.
Overall, Rapido has been able to raise the efficiency and dependability of its supply chain
operations thanks to the use of technology, which has improved customer satisfaction and
generated more income.

Application of the Vertical integration at Tesla:

Vertical integration is best demonstrated by Tesla, a business that has grown to incorporate
management over the whole supply chain as part of its operations. Here are a few instances of
how Tesla has incorporated vertical integration into its business practises:
Battery Production:
As part of its vertical integration plan, Tesla creates its own batteries. The company makes
batteries for its energy storage systems and cars at its Gigafactory in Nevada. Tesla is able to
maintain control over the supply chain and guarantee that it has access to high-quality
batteries for its electric vehicles by developing its own batteries.
Vehicle Production:
Tesla produces all of its own electric cars, including the Model S, Model X, Model 3, and
Model Y, in-house. This gives the business total command over the production process,
enabling it to regulate quality, manage the supply chain, and quickly adjust to shifting market
conditions.
Direct-to-Consumer Sales:
Instead of using conventional dealerships, Tesla sells its electric automobiles directly to
customers through its own showrooms. By doing this, the business is able to keep control of
the sales process and better inform customers about the advantages of electric automobiles.
Charging Infrastructure:
Additionally, Tesla has vertically integrated its charging network. Tesla's own Supercharger
network, which it creates, produces, and installs, enables customers to fast recharge their cars
while travelling great distances. The success of electric vehicles depends on this
infrastructure, which also provides Tesla an edge over rival automakers.

Tesla has been able to control the whole supply chain and gain a significant competitive
advantage by vertically integrating its operations. The business's ability to lower expenses,
enhance quality control, and streamline operations has helped it quickly increase its market
share in the electric car sector.
Application of Cross Docking methodologies at Coca-Cola:
Cross-docking is a method used by global beverage company Coca-Cola to move its products
swiftly and effectively through its supply chain. The following are some examples of how
Coca-Cola uses cross-docking methodologies:
Inbound Cross-Docking :
Coca-Cola receives raw commodities like sugar, water, and packaging components using
inbound cross-docking. These goods are delivered to the manufacturing plant by outbound
trucks as soon as they are received at the cross-docking facility. This cuts down on the
amount of time spent in inventory and lowers handling expenses.
Outbound Cross-Docking:
Coca-Cola transports its finished goods through outbound cross-docking from manufacturing
facilities to distribution hubs and finally to retail outlets. As soon as the goods are received at
the cross-docking facility, they are sorted, and then they are immediately moved to outgoing
trucks to be delivered to their final location. As a result, Coca-Cola can move goods through
its supply chain more rapidly, lower inventory, and work more effectively.
Cross-Docking Technology
Coca-Cola optimises its cross-docking operations with technology. At its cross-docking
facilities, for instance, the business tracks and sorts products using barcode scanners and
RFID technology. This increases productivity and lowers handling costs for Coca-Cola by
enabling swift product identification and transportation to their intended location.
In general, Coca-Cola uses cross-docking as a crucial logistics tactic to lower expenses, boost
effectiveness, and quicken the supply chain. Coca-Cola is able to move its products through
its supply chain swiftly and effectively to fulfil customer demand by utilising incoming and
outbound cross-docking and employing technology to optimise its operations.

Coca-Cola
Role of Negotiation skills in FMCG for developing buyer–seller
relationship.

Negotiation abilities are essential for distributors of FMCG companies like Parle to develop
and sustain buyer-seller partnerships. Here are some ways that negotiation abilities are crucial
in this situation specifically:
Price Negotiations:
To make sure that Parle products are priced competitively on the market, distributors must
bargain with retailers and wholesalers. To ensure that the transaction benefits all sides,
having strong negotiating abilities can help us achieve the best terms and margins.
Product Placement:
When negotiating for shelf space for Parle products, negotiation skills are also crucial. To
guarantee that Parle items are prominently displayed, which can boost sales and develop
brand recognition, Distributor might need to bargain with shops.
Marketing and Promotions:
Parle may provide marketing and promotional activities to retailers to raise brand recognition
and boost sales. To ensure that all parties gain from the campaign, negotiation and strong
communication skills are required.
Inventory Management
We must successfully manage our Parle product inventory if we are a distributor. To avoid
having unsold inventory, this may entail negotiating with retailers to ensure that they order
the proper quantities.
As a Parle distributor, developing and maintaining buyer-seller partnerships requires effective
bargaining abilities. Effective inventory management, securing the best discounts, securing
product placement, negotiating marketing and promotions, and securing the greatest deals all
depend on your ability to negotiate. In order to make sure that both parties profit from the
transaction, which can result in a successful long-term collaboration, effective
communication and negotiation skills are essential.