Group 9

Divij | Hari | Mini | Saket | Shikha

Technologies being Leveraged by Big Basket
 Role of Analytics in driving business in the company

Data analytics is playing a very pivotal role in boosting Bigbasket’s

market.A couple of Analytic tools being leveraged by Big Basket are
• Tableau which is leveraged for converting complex data to simplified
versions
• Power BI which is leveraged for interpreting data as well as for
sharing insights on it.
Let’s check out how Bigbasket is taking advantage of these tools.
1. Extracting essential information from the unstructured data
Huge section of data obtained from studying customer’s online
behaviour and their transaction records is largely unstructured.
Hence customer analytics helps the company to comprehend
the correlation between delivery matrix and customer loyalty.
2. Enabling personalization through analytics
The analytics aids in studying customer behavior so that the
company can design its personalization according to it. Helps in
boosting engagements such as communications as well as
offers
3. Reducing inventory from the flux through predictive analytics
Predictive analytics helps to make sure that the firm is neither out of
stock nor overstocked. This approach implies forecasting the
demand, that will aid the supply chain team in their planning abilities
such as the drivers, vans, CEEs, and equipment which are employed
for various facilities
 Role of IoT in the company

Applications powered by IoT ensure the quality as well as the freshness of products like fruits,
vegetables, or other grocery items. 
Issues faced while delivering fresh items from the warehouse to the doorsteps of the customer various

• Managing the right temperature of the product

• Dividing hot, frozen, or cold items. 

The IoT application aids in:

• Interpreting the information about the item to ensure that it is packed in the correct container
• help in balancing the varying temperatures of each individual item throughout the journey, from the
warehouse to the final delivery place
 “Smart Basket” – Improve Customer Experience

• An innovative model based on machine learning and analytics systems which will help
customers to avoid wasting time and explore other items.
• Employs Artificial Intelligence and algorithms to comprehend the customer’s preference towards
buying certain items, which in turn enhances the overall purchasing experience of the customer.
• It produces a list of products most likely to be bought on the foundation of artificial intelligence.
• The systems analyses previous purchases, shopping behavior and understands the repetition
of products in subcategories and grocery. The algorithm then has helped in curating a listing of
products that the buyer is expected to contribute to the shopping cart.
• Smart basket has helped a huge amount of customers having an intelligent method of shopping
for their items while ensuring they do not miss some daily use products.
 Activiti – Open Source Business Automation

• It supports real world process automation needs by leveraging building blocks designed to run on
distributed infrastructures

Runtime Bundle Audit Service Query Service

Inmutable, scalable & pain free Scalable, storage independent

Process & Decision Runtimes and extensible audit service Scalable, storage independent
designed to integrate with your and extensible query service
cloud native infrastructure

Cloud Connectors Application Service Notification Service

Simplified system to system
interactions that can scale in Distributed & Scalable Cloud ready secure WebSocket
distributed environments application aggregation layer and subscription handling as part
of GraphQL integration
 “BB Instant” – Smart Kiosks

• These are smart machines connected through an

app. 1000 machines across 500 locations are
already been installed.
• A customer comes to the machine and places his
order through the app. The customer walks away
with items from the cart immediately.
• Billing is automated through cashless domain,
where the customer gets the bill on the app with
multiple payment options.
• The AI system has in-built recognition
techniques, which identify the purchased items
using image scanning principle with advanced
deep learning solution. The system analyses and
drops the right product to the customer and also
maintains the cycle of availability and billing.
 Role of ML

• Bigbasket banked on Machine Learning and analytics to claim on-time delivery.

• The process of delivery now starts with identifying the common routes and vehicle status for
packing multiple set of orders.
• For a successful on-time delivery, the team gets insights from various data sources such as best
route, current traffic situations, number of vehicles required on which route etc.
• With insightful data channels, the ML-driven model analyzes real-time situation and customer
requirements.
• The model helps in managing multi-level track of pickers, reverse pickers, scheduled deliveries etc.
Thank You