Apple’ advantage with iPad mini

• Access to amazon’s kindle collection along with the apple exclusive iTextbook
• The new A5 dual core processor which can handle heavy duty applications
• Additional features like Accelerometer, gyro, compass, Siri and will be compatible with the new facetime
feature
• A front and rear camera, which kindle fire lacks
• More number of apps that are available for download on the Appstore
• Apple, amazon and Google’s android all charge the developers a 30% margin so there is no incentive for the
developers to develop a specialized version of a particular app which works on only a selected device
• Applications need to be optimized for Kindle fire and developers are hesitant to do that optimization
• other competitors like Samsung, Sony Motorola bringing in their android tablets which could technically
replace a computer again is a threat to the sales of kindle fire directly
 Capitalize on the gaming market

• With the reinvigoration of handheld gaming (valued at $57 billion globally in 2009) devices apple can
capitalize this growing market with iPad in general
• Specifically with iPad mini as the size of the device is more manageable and portable than other large held
iPads
• According to statistics, 15 million apps were downloaded from the app store by the end of 2011, and 25% of
those apps were in the gaming category
• With the onset of the A5 chipset which is to be introduced in the next iPads, apple sets to be a device
favourable of supporting heavy duty games
 BODY Dimensions 190 x 120 x 11.4 mm (7.48 x 4.72 x 0.45 in)
Weight 413 g (14.57 oz)
SIM No
DISPLAY Type IPS LCD capacitive touchscreen, 16M colors
Size 7.0 inches, 137.9 cm2 (~60.5% screen-to-body ratio)
Resolution 600 x 1024 pixels, 16:9 ratio (~170 ppi density)
PLATFORM OS Android 2.3 (customized)
Chipset TI OMAP 4430
CPU Dual-core 1.0 GHz Cortex-A9
GPU PowerVR SGX540
MEMORY Card slot No
Internal 8GB 512MB RAM
CAMERA No
Kindle Fire Specifications
COMMS WLAN Wi-Fi 802.11 b/g/n
Bluetooth No
GPS No
Radio No
USB Proprietary
FEATURES Sensors Accelerometer
MP4/VP8 player
MP3/WAV/AAC/OGG/MIDI player
Organizer
Predictive text input
BATTERY Non-removable Li-Ion 4400 mAh battery
Price About 120 EUR
 BODY Dimensions 200 x 134.7 x 7.2 mm (7.87 x 5.30 x 0.28 in)

DISPLAY Type IPS LCD capacitive touchscreen, 16M colors

Size 7.9 inches, 193.3 cm2 (~71.7% screen-to-body ratio)
Resolution 768 x 1024 pixels, 4:3 ratio (~162 ppi density)
Protection Oleophobic coating
PLATFORM OS iOS 6, upgradable to iOS 9.3.5
Chipset Apple A5 (45 nm)
CPU Dual-core 1.0 GHz Cortex-A9
GPU PowerVR SGX543MP2
MEMORY Card slot No
Internal 16GB 512MB RAM, 32GB 512MB RAM, 64GB 512MB RAM
MAIN Single 5 MP, AF
CAMERA Video 1080p@30fps
SELFIE Single 1.2 MP
iPad mini 1st generation specifications CAMERA Features Face detection, FaceTime over Wi-Fi
Video 720p@30fps
COMMS WLAN Wi-Fi 802.11 a/b/g/n, dual-band
Bluetooth 4.0, A2DP, EDR
GPS No
Radio No
USB 2.0, proprietary reversible connector
FEATURES Sensors Accelerometer, gyro, compass
Siri natural language commands and dictation
BATTERY Non-removable Li-Po 4490 mAh battery (16.7 Wh)
Talk time Up to 10 h (multimedia)
MISC Colors Black/Slate, White/Silver
Price About 200 EUR
 The way ahead

• Apple should release the iPad mini which is technically packed and possesses
much more features and does many other things than amazon’s kindle fire.
Revisiting past data, amazon’s kindle fire and iPad mini’s price difference of just
$60 for a much superior device will attract buyers from many different segments

• This will allow them to gain in a stronger position in the tablet market as a whole
and also in the specialized eBook segment without having to specifically design a
tablet for that purpose