SAP Cloud for Customer (C4C) is a cloud-based customer relationship management (CRM)

solution offered by SAP. It is designed to help organizations manage their sales, service,
marketing, and social media interactions with their customers effectively.

Here are some key features and capabilities of SAP Cloud for Customer:

1. Sales Management: C4C provides tools to manage the entire sales process, from lead
generation and opportunity management to quote generation and order processing. It helps
sales teams track their activities, collaborate with colleagues, and manage their pipelines
efficiently.

2. Service Management: With C4C, organizations can streamline their customer service
operations by managing service tickets, tracking customer issues, and providing timely and
personalized support. It enables agents to access customer information, view interaction
history, and resolve customer queries effectively.

3. Marketing Management: C4C offers marketing automation capabilities to plan, execute, and
measure marketing campaigns across multiple channels. It helps organizations segment their
target audience, create personalized marketing content, and track campaign effectiveness.

4. Social Media Engagement: C4C allows organizations to monitor and engage with customers
on social media platforms. It enables businesses to track brand mentions, respond to customer
queries, and manage social media campaigns effectively.

5. Analytics and Reporting: The solution provides powerful analytics and reporting capabilities,
allowing organizations to gain insights into their sales, service, and marketing performance. It
offers pre-built reports and dashboards, as well as customizable options to analyze and
visualize data.

6. Integration Capabilities: SAP Cloud for Customer can integrate with other SAP solutions, such
as SAP S/4HANA, SAP ERP, and SAP SuccessFactors, as well as third-party systems. This enables
seamless data exchange and end-to-end business process integration.

7. Mobile Access: C4C offers mobile apps for iOS and Android devices, allowing users to access
CRM functionalities on the go. Sales representatives and service agents can access customer
information, update records, and perform essential tasks using their mobile devices.
Overall, SAP Cloud for Customer is designed to improve customer engagement, enhance sales
and service processes, and provide organizations with a holistic view of their customer
interactions. It offers a user-friendly interface, scalability, and the benefits of cloud-based
deployment.