NAME: SHEN VRIZEL L.

SAYSON DATE:7/1/2023
GRADE/SECTION: 12 TITANIUM

1.Do you think the success of President Obama's in the election is due mainly on how
he was marketed like a high-end consumer brand? Defend your answer

ANSWER:

Obama's victory in the election cannot be simply credited to the way he was promoted
as a premium consumer brand. While marketing and branding tactics were crucial to
his campaign, there were a number of other elements that made it successful as well.

First and foremost, President Obama's political platform and policy recommendations
had an impact on the outcome of the election. He promised to deal with urgent
concerns including healthcare, the economy, and climate change while delivering a
message of hope and change. Numerous voters who wanted progressive change and
an end to the previous administration's policies connected with his policy ideas.

2.For the Presidential election 2016 in the Philippines, choose a candidate and create a
package campaign for him/her just like a consumer brand

ANSWER:

Tunay na Pagbabago" (Real Change) is the campaign's slogan.

A stylised image of the Philippine flag will be the background of Rodrigo Duterte's
campaign logo, which will also include his name and slogan in a large, contemporary
font. Red, blue, and white will be combined to conjure feelings of loyalty and trust.

The catchphrase is "Tapang at Malasakit, Tunay na Pagbabago!" (Courage and

Compassion, Real Change!)

Campaign Message: Rodrigo Duterte will be portrayed as a strong, capable leader

who can bring about real change in the Philippines. The main points will center on the
two fundamental virtues of "Tapang" (courage) and "Malasakit" (compassion). The
campaign will emphasize Duterte's steadfast will to combat corruption, crime, and
drugs as well as his care for the welfare and well-being of ordinary Filipinos.

The overall goal of Rodrigo Duterte's campaign is to portray him as a strong and
compassionate leader who can bring about the genuine change that the Filipino people
want. The campaign will work to build broad support and enthusiasm among voters
through a thoughtful blend of traditional media, social media, public events, products,
and personal outreach.