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The Influence of Fake Reviews on Consumer Perceptions of Risks and Purchase


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Article  in  Journal of Marketing Development and Competitiveness · September 2019


DOI: 10.33423/jmdc.v13i3.2244

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4 authors, including:

Nikki Wingate
Sacred Heart University
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Some of the authors of this publication are also working on these related projects:

Direct-to-Consumer Advertising Research View project

Fairness Research - Conceptual View project

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