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Googleanalytics Group1 Slideshare 170215200810
Googleanalytics Group1 Slideshare 170215200810
Conversions
• Downloads
• Page Views
E-commerce
• Volume of Transactions
• Success of Transactions (% Complete and % Dropped out of Sales Funnel)
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GA by MonsterInsights
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Important
Concepts & Definitions
A segment is a subset of your Analytics data. Segments let you isolate and analyze those subsets of data so you
Segment can examine and respond to the component trends in your business..
A session is a group of interactions that take place on your website within a given time frame. A single user can
Session open multiple sessions. As soon as one session ends, there is then an opportunity to start a new session. There
are two methods by which a session ends: 1) Time Based and 2) Campaign Based
In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique
Property tracking ID. A Google Analytics account can contain one or more properties.
A subset of a Google Analytics account property that can have its own unique configuration settings. You can
View create multiple views for a single property and modify what data shows in each view.
Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude
Filter traffic from particular IP addresses, focus on a specific subdomain or directory, etc.
Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the
Bounce Rate entrance page without interacting with the page).
A configuration setting that allows you to track the valuable actions, or conversions, that happen on your site or
Goal mobile app.
Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, "Paris" or
Dimensions & Metric "New York", from which a session originates. Metrics are quantitative measurements. The metric Sessions is the
total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
• Multi-channel Funnels – depicts the working of marketing channels to create sales and
conversions
• Attribution - set of rules, that determines how credit for sales and conversions is
Results:
• Realized an immediate 6% increase in monthly revenue
• Saved 80% year-over-year in ad serving and operations costs
• Increased agility with streamlined tag management
• Obtained easy access to powerful reporting and customized dashboards
2 Best Practices you should follow
Determine when people
abandon the shopping
carts
How?
• How?
Link
If the average time on site is lower and the bounce rate is higher than your overall
numbers, then we know that you’re losing that much of your mobile traffic.
Thank You