Thesis

LYCEUM OF ALABANG
Senior High School Department

Humanities and Social Sciences
THE LEVEL OF STISFACTION OF HUMANITIES AND SOCIAL SCIENCE

HUMSS STUDENT TO THE ONLINE SHOPPING IN LYCEUM OF ALABANG
A thesis presented to the Faculty of senoir high
School department Lyceum of Alabang Km 30
National road tunasan
Presented by :
Juan, Gabriel, Ferriols
Luis, Lopez
Jeaneth, Tulaylay
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CHAPTER I
THE PROBLEM AND ITS BACKGROUND
Introduction
Background of the Study
The purpose of this study is to explore and learn how people see online
shopping as a convenient tool for everyday needs the main concept of online
shopping is to allow the customers to shop virtually using the internet and allow
customers to buy items and other personal needs from the
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Online shopping is basically a process of selling and buying of goods and

services on world wide web. As Forsytle and shi ( 2003) explains online shopping
has become the fastest growing use of the internet most online consumers
According to Aldrich, (1979) systems connected to modified domestic TV

to a real time transaction processing computer with a simple menu-driven human
computer interface was universally applicable, participative (interactive, many to
many) and communication medium in 1980 Redifon’s Office was establish which
enable consumers customers, agent,distributors, suppliers and service companies
to be connected on line to the corporate system and allow business transactions
to be completed electronically in real time
Christensen (2006) It is believe that satisfied customers will lead to their

loyalty and improve revenues. Customer loyalty is the degree of a customer
staying with services, it eventually will help the firm to increase its customer loyalty.
In other words, high customer satisfaction lead to high customer loyalty while low
customer satisfaction lead to low customer loyalty.
Bitner, (1990) Taylor, (1994) have pointed out that waiting created a
negative impact on customer service satisfaction. Consumers’ time will be wasted
a lot if have to keep waiting for such a long time and definitely will cause the
consumers to have bad impressions to the seller or company. Time and energy
saving are in the same concept
Brown, (1990). Time and effort play an important role because these two
factors might affect consumers’ convenience during shopping. Online shopping
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definitely can help consumers to save time and effort in purchasing process by
bringing a lot of convenience. Convenience factor refers that it is easy to browse
or search the information through online is easier than the traditional retail
shopping
Rohm and Swaminathan’s (2004), one possible explanation that online

shopping saves time during the purchasing of goods and it can eliminate the
traveling time required to go to the traditional store. On the other side, some
respondent think that it is also time taken for delivery of goods or services over
online shopping
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Theoritical Framework
Utility theory
The theory proposed that consumers make decisions based on the
expected outcomes decisions consumers were viewed as rational actors who
were able to estimate the probabilistic outcomes of uncertain decisions and
select the outcome which maximized their well-being.
Satisficing Theory
Satisficing is a decision-making strategy that aims for a satisfactory or

adequate result rather than the optimal solution instead of putting maximum
exertion towards attaining the ideal outcome
The theory was made to better understand the consumers decision

making in this theory it is stated that customers often select a product which is
good enough rather than perfect and consumers got approximately what was the
intended item purchase
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Conceptual Framework
INPUT PROCESS OUTPUTU

U)
-What is the -Conduct a THE LEVEL OF
demographic profile of survey to the STISFACTION OF
the student in terms of. consumers of CONSUMERS TO
Muntinlupa city. THE ONLINE
1.1 Age SHOPPING IN
1.2 Gender MUNTINLUPA
1.3 Employee Status CITY
- what does online

shopping have to offer
2.1 Availability
2.2 Quality
2.3 Convenience
2.4 Price
2.5 Packaging
2.6 Services
-What is the overall level

of satisfaction of
consumers to the online
Muntinlupa city
FEEDBACK LOOP
Figure 1. Concept map
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Research Paradigm
The researchers used the demographic profile of the consumers on

the level of satisfaction of the consumer to the online shopping in Muntinlupa city
The researchers are conducting a survey in Muntinlupa city than gathered all the
data that is based on the said variables of the researcher and collected all the
responds and analyzed the collated data the researcher came up with an output
regarding the level of satisfaction of the consumer to the online shopping in
Muntinlupa city and also the researcher figure out the problem so that the
researcher have the solution on it.
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STATEMENT OF THE PROBLEM
General Problem:
THE LEVEL OF SATISFACTION OF THE CONSUMERS TO THE

ONLINE SHOPPING IN TERMS OF
1. What is the demographic profile of the respondents ?
1.1 Age 1.3 Employee status
1.2 Gender
2. what does online shopping have to offer in terms of ?
2.1 Availability
2.2 Quality
2.3 Convenience
2.4 Price
2.5 Packaging
2.6 Services
3. What is the overall level of satisfaction of consumers to the online

shopping in Muntinlupa city?
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Scope and Delimitation
The study is focused on the consumer’ level of satisfaction to the online

shopping in Muntinlupa City. The target respondents of the researchers are
consumers.
The research and the data are designed to have a through knowledge about
the consumers satisfaction of the online shopping.
The research data was based on survey which conducted to the consumers
in the areas of Tunasan, Poblaction, Putatan Bayanan, and Alabang in Muntinlupa
City
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Significance of the study
This study aims to contribute to the following benefactors:
Student -
Consumer – This study can help the consumers to realize how convenient and
helpful online shopping to todays technological era
Online sellers – can help the seller to know the demands of consumers and be
able to provide a good service that can satisfaction
Future researchers – can help future researchers have an idea of the same topic
about online shopping and have a reference source
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Definition of terms
consumers – a person who purchases goods and services for personal

use
convenience – The state of being able to proceed with something with little effort
or difficulty
online shopping -the action or activity of buying goods or services via the
internet
satisfaction - Refers to consumer’s total prior experience with an online

shopping process and the customer’s perception and evaluation of online
shopping
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CHAPTER 2
REVIEW OF RELATED LITERATURE AND STUDIES
LOCAL LITERATURE
According to Manglinong (2015), the conversations on social media about

shopping during the Christmas season shows the growing interests of Filipinos in
online shopping in recent years. The Philippines provided 30 percent of the social
media buzz on online shopping in the Christmas season and special holiday sales
for Black Friday and Single’s day as early as September. The Philippines ranked
second just behind neighbor Indonesia, from which 57 percent of the shopping
buzz came. It was found that the e-commerce websites Qoo10 and Lazada are the
most talked about online shopping hubs in the country. Filipinos could create as
much buzz for online shopping comes to no surprise as it becomes a household
staple.
According to Talud (2014), the attitude and behavior towards online buying
are two main factors that affect e-buying potential. The major reasons for buying
online seem to include convenience, flexibility of opening hours, and saving
money. Subsequently, firms buy online because they can get detailed product
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information, delivery, convenience, product quality, and lower prices. However,

they believed that online buying will save their time, money, and effort, thus,
reducing their purchasing costs. They considered return policy, product
specifications, and security of transactions as important parts of online buying
because these will give them a feeling of security. Yet they have a little concern
with the availability and variety of products for online selling.
According to Macaraeg (2019), almost everything that people need is now

just one click away because of the booming e-commerce ecosystem in the country.
Instead of going to the mall to buy clothes or gadgets, e-commerce has paved its
way for a less tiring shopping experience with the use of a mobile phone and an
internet access. E-commerce has been expanding in the country now that online
marketplace Lazada introduced the concept of “shop entertainment” which gives
people fun and more entertaining experience.
FOREIGN LITERATURE
Park, et. al (2014) stated how third-party assurance seals, a privacy service
provided by vendors to mitigate customers’ fears, has a great impact on online
customer satisfaction and repeat-purchase intention. Seals provide a frame such
that a consumer’s overall satisfaction and repeat-purchase intention would be
higher when vendors provide assurance seals than when they do not.
Prybutok, et. al (2010) stated the explosion of e-commerce activities

required industry and academia to understand the key determinants of consumer’s
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online repurchase intention. We developed an integrated model by examining

utilitarian factors (perceived ease of use and perceived usefulness), the hedonic
factor (perceived enjoyment), and social/psychological factors (confirmation,
satisfaction and trust) directly or indirectly influenced consumers continuance
intention in the context of online shopping.
Kumar (2015) stated that online shopping play a great importance in the
business industry. Online shopping has opened its opportunity and advantage to
the firms. Solitude and safety risk emerges regularly as a reason for being cautious
about internet shopping. Shopping convenience, information seeking, social
contact, and diversity affects the consumer attitude towards online shopping. The
impossibility of product testing, problems with complaints, product return and
missus of personal data are the main doubts regarding online shopping.
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SYNTHESIS OF LITERATURE
Online shopping is a one great opportunity to start up a business or to buy

what people desires. It was all stated in both literatures that online shopping
introduced the concept of “shop entertainment” wherein just one click you can have
the product that you desire through buying online. Online shopping is now
convenient for the people especially to shoppers because it’s just an easy access
and can pay the product through its “cash on delivery” method. Although it was
also stated on the literatures that they may be circumstances such as product
testing, product’s complainants and returning of products, online shoppers risk
their fortune in order to buy product that they desire in the most convenient and
cheap price.
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LOCAL STUDIES
According to Maala, et. Al (2018), the customers of Lazada are most

exposed to the online website while they are least exposed to television
advertisements. The television advertisements of Lazada can only be seen
occasionally. Some of them are not even aware that it has television
advertisement. Majority of the results of the perception of consumers towards its
communication tools are positive. Most of the respondents agreed towards the
communication tools’ attractiveness comprehensibility, acceptability, call to action,
and credibility. The consumers consider doing the browsing and/or the purchase
because they believe that it is credible.
According to Research and Tech Lab (2018), Filipino consumers still

prefer shopping in brick and mortar stores over online platforms, favoring the
physical appeal of products despite the convenience of online purchases. Filipino
shoppers also prefer inspecting the product themselves before making a purchase,
while others factored in the cost of shipping and the length of delivery time. The
majority of shoppers who used both online and traditional platforms are aged 18
to 31 years. While preferring to see the products for themselves, shoppers were
found to be searching for products online before buying them in physical stores.
According to Mahinay, et.al (2016), the consumer perception and purchase

behavior among must students were generally high. It is then established that there
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was a high significant relationship between the consumer perceptions and

purchase behavior on online shopping among the students who engage in online
shopping. Substantially, the increase of consumer perceptions on online shopping
can lead to an increase of purchase behavior. To sustain their high perception on
online shopping, it is recommended that the web developers will incorporate
features on their websites regarding convenience, security, benefits, and leisure.
FOREIGN STUDIES
Choudhury (2014) stated that online shopping has become a new trend of
shopping nowadays and is quickly becoming an important part of lifestyle. Due to
widespread internet access by people and e-commerce usage by traders, online
shopping has seen a massive growth in recent years. Young people have been
the majority shoppers online and thus this study finds out the attitude of youth
towards online shopping.
Trevinal & Strenger (2012) stated that shoppers who already have
experiences in online shopping are more familiar with e-commerce and should
have more confidence in buying online. The youngest shoppers or called as “the
digital natives” who are used to the internet environment. Their online shopping
experience must be different: they might be more curious, fond of new brands with
an appetite for novelty. Thus, co-creation experiences may be shared by
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consumers with their social network (family, friends, and members of the
community: all types of companions).
Chen (2012) stated that consumer’s intention of reusing online websites for
shopping is a major consequence for an electronic commerce company’s
profitability. Therefore, understanding the factors that influence online customers’
repurchase intentions is of great importance to the EC companies. Online
consumer repurchase intention is determined by satisfaction, perceived
usefulness, perceived ease of use, and internet shopping self-efficacy. Satisfaction
is influenced by perceived usefulness, perceive ease of use, confirmation, and
positive internet shopping experience.
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SYNTHESIS OF STUDIES
Both studies showed how online shopping meets its satisfactions on

consumers. It was both stated that shoppers tend to buy products through online
rather than physical buying because it is easier, and more convenient. In foreign
study, it was stated that most of the online shoppers are teenagers that’s why they
are branded as the “digital natives”. Those people who used to buy products
through online shopping are more confident in buying products online even if
there’s no physical inspection of the desired product. Although there are some
people who still choose to get outside their houses and go to markets to buy
products, online shopping gives a great advantage to people who choose to stay
at home and just wait for the delivery of their products to come.
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Bibliography
Choudhury, D. (2014). Online Shopping Attitude among the Youth: A study on

University Students. Retrieved from:https://www.researchgate. net/publication/
online-shopping-attitude-among-the-youth-a-study-on-university-students
Trevina, A., et. al (2012). Online Shopping Experiences: A Qualitative Research.

Retrieved from: https://www.researchgate.net/publication/online-shopping-
experiences-a-qualitative-research
Park, I., et. al (2014). Assurance Seals, On-Line Customer Satisfaction, and Re-
purchase Intention. Retrieved from: https://www.tandfonline.com/why-do-
consumers-go-internet-shopping-again?-understanding-the-antecedents-of-
repurchase-intention
Wen, C., et. al (2010). An Integrated Model for Customer Online Repurchase
Intention. v52 n1 (pp.14-23)
Manglinong, D. (2018). Why Online Shopping is Booming in the Philippines.

Retrieved from: https://www.interaksyon.com/trends-spotlights/ 2018/11/07/
137579/why-online-shopping-is-booming-in-the-philippines/
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Online Buying Behavior. Retrieved from:https://www.atiftap.org/online-buying-

behaviour-ofSMEs-ATIFTAP/
Filipinos still prefer in-store shopping over online sites. Retrieved from: https://
www.bworldonline.com/filipinos-still-prefer-in-store-shopping-over-online-sites/
Talud (2014) Online Buying Behaviour of SMEs – ATIFTAP. Retrieved from:

https://www.atiftap.org>...PDF
Mararaeg P. (2018). Here’s Hoow much Filipinos spent on online shopping in

2018 Retrieved from: https://www.esquiremag.ph/money/industry/online-
shopping-trends-philippines-2018-a00287-20190401
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CHAPTER 3
RESEARCH METHODOLOGY
Research Design
The method of research that the researchers used was the descriptive
survey research design gathers quantifiable information that can be used for
statistical analysis on the target respondents through data analysis. this type of
research takes the form of closed-ended questions it reveals and measure the
strength of a target group’s opinion, attitude, or behaviour with regards to a given
subject. According to Aggarwal (2008) descriptive research is devoted to the
gathering of information about prevailing conditions or situations for the purpose
of description and interpretation. gathering and arranging facts that’s includes
proper analysis, interpretation, comparisons, identification of trends and
relationships.
Respondents of the Study
The Respondents of the study are in total of 400 consumers who use online
shopping platform with different employment status and is a resident of Muntinlupa
city along with selected Barangay Alabang, Bayanan, Putatan, Poblacion and
Tunasan
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Sampling Technique
The researchers used purposive sampling as defined by Ritchie (2003)

strategy where members of a sample are chosen with a purpose to represent a
location or type in relation to the criterion in summary the researchers choose
specific people with specific criteria and specific interest within a sample population
the sampling is done by selecting people who use online shopping platforms in
different areas of Muntinlupa City.
Research Instrument
The researcher created survey questionnaires that consist of 3 different parts
The First part has the demographic profile of the respondents that includes the
(Name) (Age) (Gender) and (Employee status) second part is the evaluation of
different kinds of variables that surrounds the aspect of consumers satisfaction last
part is the last part is the conclusion of the study
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Date Gathering
The researchers handout questionnaires to selected respondents 400

hundred respondents were chosen through purposive sampling which were
carefully handpick by the researchers the respondents consists of residents of
different barangay’s in Muntinlupa city.
Statistical treatment of Data
The data to be gathered by the researchers will be categorized according

to the problems formulated in the research design. For the purpose of presenting,
summarizing and analyzing clear and precise data, the following statistical
treatments are to be used.
1. Percentage. The percentage is used to interpret the data gathered from the
responses of the respondents on the questionnaire according to its profile
variables and also the perspectives of the respondent to the topic.
𝑓
𝜌= 𝑥100
𝑛
Where:
P=Percentage
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F=frequency
N=number of respondents
100=constant value
2. Weighted Mean. This is treated statistically using the weighted mean formula.
This statistical technique was used to determine and measure the average
responses of the different options provided in the various parts of the questionnaire
used. This formula is:
𝑥 = 𝛴𝑓𝑥 ÷ 𝑛
Where:
X = weighted mean
𝛴𝑓𝑥 = the sum of the products of f and n (f being the frequency of each
weight and x as the weight of each operation)
N = the total number of respondent
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CHAPTER 4
PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
This chapter presents the data gathered by the researchers on The Level
of Satisfaction of Students to the Online shopping in Lyceum of Alabang
Demographic Profile
1.1 Distribution of Respondents in terms of their Age.
Age Frequency Percentage

15-17 139 69.5
18-20 61 30.5
Total 200 100%
Table 1. Age
It shows the distribution of the 200 Student in lyceum of Alabang under the
academic strand Humanities and social science who responded to the
Demographic Profile in relation to Age. Majority of the respondents are 15-17 years
old which results to 69.5% while 30.5% are 18-20 old and above
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AGE
0.00% 0
31%
15 - 17
18 - 20
69.50% 21 and above
Figure 2.
Demographic Profile of the Students in Lyceum of Alabang under the academic
strand Humanities and Social Science
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1.1 Distribution of Respondents in terms of their Gender.
Gender Frequency Percentage

Male 87 56.5%
Female 113 43.5%
Total 200 100%
Table 2. Gender
Table 2 shows the distribution of the 200 students in lyceum of Alabang
under the academic strand Humanities and social science who responded to the
Demographic Profile in terms of Gender. It shows that 56.5%of the respondents
are female while 43.5%of them are male.
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Gender
43.50%
Male
Female
56.50%
Figure 3.
Demographic Profile of the students in Humanities and Social Sciences
in terms of their Gender.
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Distribution of Respondents according to their section.
section Frequency Percentage

Obadiah 19 9.5%
Ezekiel 27 13.5%
James 23 11.5%
Job 19 9.5%
Jeremiah 16 8%
Isaiah 16 8%
Ephesians 16 8%
Lamentations 20 10%
Bethany 24 12%
Bethel 20 10%
Total 200 100%
Table 3. Sections
Table 3 shows the distribution of the 200 students in lyceum of Alabang
under the academic strand Humanities and social science who responded to the
Demographic Profile according to their section. Most of the respondents came from
Section Ezekiel which results to 13.5% while 12% are from Bethany, 11.5% are
from James, 10% are from Lamentation and Bethel 9.5% are from Obadiah and
Job, and the remaining sections which are Jeremiah,Isaiah,Ephesians have the
same result of 8%
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Section
Obadiah
10% 9.50% Ezekiel
James
12%
13.50% Job
Jeremiah
10.00% Isaiah
11.50%
Ephesians
8.00% Lamentations
9.50%
8.00% Bethany
8.00%
Bethel
Figure 4.
Demographic Profile of the Students in Humanities and Social Science
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TABLE 4
ACTUAL RESULTS OF THE SURVEY
4 3 2 1
(Strongly (Agree) (Disagree) (Strongly
Agree) Disagree)
II. A. Availability
1. Online shopping 103 87 8 2 200
has a wider
variety of 51.5% 43.5% 4% 1% 100%
products that
cannot be found
in mall and public
market
platforms
provides full 35.5% 54% 10% 0.5% 100%
detailed
information about
the product
provides different
kind of brands 40% 50% 8.5% 1.5% 100%
that cannot be
found in malls
and public
markets
II. B. Quality
1. 1.Online 48 96 54 2 200
shopping 24% 48% 27% 1% 100%
provides high end
durable products
2. 2.The item has 41 108 50 1 200
no defects and it 20.5% 54% 25% 0.5% 100%
function properly
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3. 3.The item meets 58 115 27 0 200

the safety 29% 57.5% 13.5% 100%
standard required
II. C. Convenience
1. 1.Online 86 95 18 1 200
shopping saves 43% 47.5% 9% 0.5% 100%
time
2. 2.Online 84 111 5 0 200
shopping
provides 42% 55.5% 2.5% 100%
convenient
payment
methods via cash
on delivery or
credit cards
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II. D. Price
1. 1. The various prices 77 104 18 1 200
of the items in online 38.5% 52% 9% 0.5% 100%
shopping are worth it
2. 2.Consumers/people 44 135 18 0 200
prefer to shop online 22% 67.5% 10.5% 100%
when the price is
lower than usual
3. 3. The prices of the 76 79 41 4 200
various items from 38% 39.5% 20.5% 2% 100%
online shops have
hidden added fees
II. E. Packaging
1. 1. The packaging of 91 77 31 1 200
items from online 45.5% 38.5% 15.5% 0.5% 100%
shops are appealing
2. 2. The packaging 46 94 59 1 200
provides enough
protection to the items 23% 47% 29.5% 0.5% 100%
before it arrives at
delivery point
3. 3.The items are well 46 82 71 1 200
packed and arrives to 23% 41% 35.5% 0.5 100%
the customers with no
damage
II.F. Services
1. 1.Consumers are satisfied 97 81 20 2 200
with the services given
during buying/purchasing 48.5% 40.5% 10% 1% 100%
online
2. 2. online sellers and sale 57 96 47 0 200
representatives are 28.5% 48% 23.5% 100%
considerate and respectful
3. 3.Online shopping 63 79 57 1 200
provides discounts 31.5% 39.5% 28.5% 0.5% 100%
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TABLE 5
DISTRIBUTION OF MEAN AND DESCRIPTION OF THE SURVEY RESULTS
Mean Overall Description

Weighted
Mean
II. A. Availability
1. 1.Online shopping has a 3.45
wider variety of products
that cannot be found in
mall and public market
2. 2.Online shopping 3.25 3.33% Strongly Agree
platforms provides full
detailed information
about the product
3. 3.Online shopping 2.29
provides different kind of
brands that cannot be
found in malls and public
markets
II. B. Quality
1. 1.Online shopping 2.95
provides high end
durable products 3.02 Agree
2. 2.The item has no 2.95
defects and it function
properly
3. 3.The item meets the 3.16
safety standard required
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II. C. Convenience
1. 1.Online shopping saves 3.33
time
2. 2.Online shopping 3.40 3.29 Strongly Agree
provides convenient
payment methods via
cash on delivery or credit
cards
3. 3.online shopping 3.13
provides accurate arrival
time
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II. D. Price
1. 1. The various prices of the items
in online shopping are worth it
2. 2.Consumers/people prefer to
shop online when the price is lower 2.85dd Agree
than usual
3. 3. The prices of the various items
from online shops have hidden
added fees
II. E. Packaging
1. 1. The packaging of items from
online shops are appealing
2. 2. The packaging provides enough
protection to the items before it 3.03 Agree
arrives at delivery point
3. 3.The items are well packed and
arrives to the customers with no
damage
II.F. Services
1. 1.Consumers are satisfied with the
services given during
buying/purchasing online
2. 2. online sellers and sale 3.15% Agree
representatives are considerate and
respectful
3. 3.Online shopping provides discounts
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Variable weighted mean Description

Availability 3.33% Strongly Agree
Quality 3.02% Agree
Convenience 2.29% Strongly Agree
Price 2.85% Agree
Packaging 3.03% Agree
Services 3.15% Agree
Total 3.11 Agree
Table 6 shows the distribution of the weighted mean per variable that the
200 Humanities and social science HUMSS student in Lyceum of Alabang have
responded majority of the students agreed that The Level of Satisfaction of
Humanities and social science HUMSSS Student to the Online shopping in
Lyceum of Alabang in terms of Availability which got a weighted mean of 3.33%
and falls on the description "Strongly agree" followed by Quality with a weighted
mean 3.02% and falls on the description "Agree" Convenience with a weighted
mean of 2.29% with a description of "Strongly Agree" Price with got a weighed
mean of 2.85% and falls on the description of "Agree" Packaging with a weighted
mean of 3.03% with a description of "agree" Services with a weighted mean of
3.15% with a description of "Agree"
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Overall Average of Mean Score

3.40%
3.33%
3.29%
3.30%
3.20% 3.15%
3.10%
3.02% 3.03%
3.00%
2.90% 2.85%
2.80%
2.70%
2.60%
Availability Quality Convenience Price Packaging services
Figure 5.
The Overall Average of the Mean Score per Variable
Based on the survey done, majority of the Students from Lyceum of Alabang
under the Academic strand Humanities and Social Science agreed that online
shopping is helpful and saves time and effort and online shopping provides the
online shoppers with a decent experience Other researchers included in this
research also support this.
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This chapter represents the assessment results made by the respondents to their
corresponding answer in The Level of Satisfaction of Humanities and social
science HUMSSS Student to the Online shopping in Lyceum of Alabang as shown
in the tables
In terms of Availability as respondents strongly agreed that online shopping has a

wider variety of products that cannot be found in mall and public market with a
mean score of 3.45. respondents also strongly agreed that Online shopping
platforms provides full detailed information about the product with a mean score
3.25. Online shopping provides different kind of brands that cannot be found in
malls and public markets with a description of strongly Agree and with a mean
score of 3.29
In terms of Quality Online shopping provides high end durable products with a
mean score of 2.95.with a description of Agree The item has no defects and it
function properly with a mean score of 2.95 with a description of Agree .The item
meets the safety standard required with a mean score of 3.16.
In terms of Convenience Online shopping saves time with a mean score of 3.33
with a description of Strongly Agree. Online shopping provides convenient
payment methods via cash on delivery or credit cards with a mean score of 3.40
also with a description of Strongly Agree. online shopping provides accurate arrival
time with a mean score 3.13 with a description of Strongly Agree.
In terms of Price The various prices of the items in online shopping are worth it
with a mean score of 2.29 with a Description of Agree. Consumers/people prefer
to shop online when the price is lower than usual with a mean score of 3.12 with a
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LYCEUM OF ALABANG
description of Agree. The prices of the various items from online shops have
hidden added fees 3.14 also with a description of Agree
In terms Packaging The packaging of items from online shops are appealing with
a mean score of 3.29 and with a description of agree. The packaging provides
enough protection to the items before it arrives at delivery point with a mean score
of 2.93 with a description of agree The items are well packed and arrives to the
customers with no damage with a mean score of 2.87 also with a description of
Agree In
terms of Services Consumers are satisfied with the services given during
buying/purchasing online with a mean score of 3.37 with a description of Agree
online sellers and sale representatives are considerate and respectful with a mean
score of 3.05 and with a description of Agree. Online shopping provides discounts
got a mean score of 3.02 and also with a description of Agree
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CHAPTER 5
SUMMARY OF FINDINGS, CONCLUSION, AND RECOMMENDATIONS
This chapter includes the summary of findings, conclusions, and

recommendation of the study. It shows the over-all conclusion of the research
based on the results of the questionnaires that the researchers handed out to the
Humanities and social science HUMSS students in Lyceum of Alabang.
Summary of Findings
The researchers used Purposive Sampling Technique and have gathered

two hundred (200) respondents from grades 11 and 12 of Humanities and social
science in lyceum of Alabang. Statistical instruments such as Weighted Mean and
Percentage Distribution were used to gather data.
1. The result of the statistically treated and analyzed retrieved questionnaire

of one hundred eighty respondents.
1.1 Demographic Profile of the people in Muntinlupa City by Age
1.1.1 The age bracket of 15 - 17 respondents got the frequency of 139
or 69.5% of the total amount of respondents.
1.1.2 The age bracket of 18-20 years old respondents got the
frequency of 61 or 30.5% of the total amount of respondents.
1.1.3 It shows that many of the respondents were 17-18 years old.
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1.1 Demographic Profile of the Students in Humanities and Social Science

by Gender
1.1.1 The total male respondents were all 87 or 43.5% of the 200
respondents.
1.1.2 The total female respondents were all 133 or 56.5% of the 200
respondents.
1.1.3 A majority of the respondents were females which outnumbered
the males.
1.2 Demographic Profile of the Students in Humanities and social science
by Section
1.2.1 19 or 9.5% of the total respondents came from Section Obadiah
1.2.2 27 or 13.5% of the total respondents came from Section Ezekiel
1.2.3 23 or 11.5% of the total respondents came from Section James
1.2.4 19 or 9.5% of the total respondents came from Section Jobs
1.2.5 16 or 8% of the total respondents came from Section Jeremiah
1.2.6 16 or 8% of the total respondents came from Section Isaiah
1.2.7 16 or 8% of the total respondents came from Section Ephesians
1.2.8 20 or 10% of the total respondents came from Section
Lamentations
1.2.9 24 or 12%. of the total respondents came from Section Bethany
1.2.10 20 or 10% of the total respondents came from Section Bethel
1.2.11 Most of the respondents that were available to answer the
survey were from Grade 11 Section Ezekiel
1.3 The Level of Satisfaction in terms of
1.4 Availability
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1.4.1 Most of the respondents “Strongly Agreed” that Online shopping

has a wider variety of products that cannot be found in mall and
public market and it got a weighted mean of 3.45%
platforms provides full detailed information about the product
and it got a weighted mean of 3.25%
provides different kind of brands that cannot be found in malls
and public markets and it got a weighted mean of 3.29%
1.1.6 The over-all weighted mean of the The Level of Satisfaction of
online shopping terms of Availability is 3.33% that falls on the
description “Strongly Agree.”
1.2 Quality
1.2.1 Most of the respondents “Agreed” that Online shopping provides
high end durable products and it got a weighted mean of 2.25%
1.2.2 Most of the respondents “Agreed” that The item has no defects
and it function properly and it got a weighted mean of 2.95%
1.2.3 Most of the respondents “Agreed” The item meets the safety
standard required and it got a weighted mean of 3.16%
online shopping in terms of Quality is 3.02% that falls on the
description “Agree.”
1.3 Convenience
1.3.1 Most of the respondents “Agreed” that Online shopping saves
time, which got a weighted mean of 3.33%.
convenient payment methods via cash on delivery or credit cards
which got a weighted mean of 3.40%
1.3.3 Most of the respondents “Agreed” online shopping provides
accurate arrival time which got a weighted mean of 3.13%
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LYCEUM OF ALABANG

online shopping in terms of Quality is 3.29% which falls on the
description “Strongly Agree.”
1.4 Price
1.4.1 Most of the respondents “Agreed” that The various prices of the
items in online shopping are worth it which got a weighted mean
of 2.29%
1.4.2 Most of the respondents “Agreed” that Consumers/people prefer
to shop online when the price is lower than usual which got a
weighted mean of 3.40%
1.4.3 Most of the respondents “Agreed” that The prices of the various
items from online shops have hidden added fees which got a
1.4.4 The over-all weighted mean of the Level of Satisfaction of online
shopping in terms of Price is 2.85% which falls on the description
“Agree.”
1.5 Packaging
1.5.1 Most of the respondents “Agreed” that The packaging of items
from online shops are appealing which got a weighted mean of
3.29%
1.5.2 Most of the respondents “Agreed” that The packaging provides
enough protection to the items before it arrives at delivery point
in terms of governance, which got a weighted mean of 3.12%
1.5.3 Most of the respondents “Agreed” that The items are well packed
and arrives to the customers with no damage which got a
shopping in terms of Packaging is 3.03% which falls on the
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LYCEUM OF ALABANG
1.6 Services
1.6.1 Most of the respondents “Agreed” Consumers are satisfied with
the services given during buying/purchasing online which got a
1.6.2 Most of the respondents “Agreed” that online sellers and sale
representatives are considerate and respectful which got a
discounts which got a weighted mean of 3.002%
shopping in terms of Services is 3.15% which falls on the
2. Based on the survey done, majority of the respondents from Lyceum of

Alabang under the Humanities and social science agreed that online
shopping is a convenient way to shopping and most of the respondent's
consider online shopping much easier that going to A Mall or a public market
to buy the desired product . Other researchers included in this research also
support this.
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LYCEUM OF ALABANG
Conclusion
nowadays online shopping is trending since it is very convenient and stress
free it's also affordable and can find lots of things available based on the
researchers survey and observation many of the respondents would prefer to shop
online rather than go to the market place and malls .
The main objective of this study is to basically identify what is the level of
satisfaction of the respondents and what different factors compel a people to use
an online shopping platform to shop factors such as Availability, Quality,
Convenience, Price, Packaging, Services, The researchers conducted a survey to
the student in lyceum of Alabang and based on the result of the survey females
are mostly the users of online shopping because of the wide varieties of products
relating to cosmetics, clothing, and accessories section and since the students are
at the range of 15-20 years old the student much prefer shopping online because
its time and energy saver
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LYCEUM OF ALABANG
Recommendations
With regards to the findings of the study, the researchers recommend:
TO THE STUDENTS. It should help the students understand how reliable

online shopping is and the research should also help student to think before they
spend and hopefully avoid to overspending their money
TO THE CONSUMERS. this research should help the consumers to better

finds suitable products of their preference online and lessen time of finding the
right product.
TO THE ONLINE SELLERS. They should be able to have some knowledge

about the important ways to attract the customers to shop via online the study
explores about the satisfaction rate and what compels a customers to shop online
rather than go to the mall or the local stores and should be able to determine the
consumer’s needs.
FUTURE RESEARCHERS. The increasing technological advancement

and wide internet access has contributed to the rapid growth of online shopping
the researchers should know the constant shift in popular trends to better
understand the consumers point of view when it comes to online shopping
48

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LYCEUM OF ALABANG

Senior High School Department

THE LEVEL OF STISFACTION OF HUMANITIES AND SOCIAL SCIENCE

A thesis presented to the Faculty of senoir high

School department Lyceum of Alabang Km 30

National road tunasan

Juan, Gabriel, Ferriols

THE PROBLEM AND ITS BACKGROUND

Background of the Study

Online shopping is basically a process of selling and buying of goods and

According to Aldrich, (1979) systems connected to modified domestic TV

Christensen (2006) It is believe that satisfied customers will lead to their

Rohm and Swaminathan’s (2004), one possible explanation that online

Satisficing is a decision-making strategy that aims for a satisfactory or

The theory was made to better understand the consumers decision

INPUT PROCESS OUTPUTU

- what does online

-What is the overall level

Figure 1. Concept map

The researchers used the demographic profile of the consumers on

STATEMENT OF THE PROBLEM

THE LEVEL OF SATISFACTION OF THE CONSUMERS TO THE

1. What is the demographic profile of the respondents ?

1.1 Age 1.3 Employee status

2. what does online shopping have to offer in terms of ?

3. What is the overall level of satisfaction of consumers to the online

Scope and Delimitation

The study is focused on the consumer’ level of satisfaction to the online

Significance of the study

This study aims to contribute to the following benefactors:

consumers – a person who purchases goods and services for personal

satisfaction - Refers to consumer’s total prior experience with an online

REVIEW OF RELATED LITERATURE AND STUDIES

According to Manglinong (2015), the conversations on social media about

information, delivery, convenience, product quality, and lower prices. However,

According to Macaraeg (2019), almost everything that people need is now

Prybutok, et. al (2010) stated the explosion of e-commerce activities

online repurchase intention. We developed an integrated model by examining

Online shopping is a one great opportunity to start up a business or to buy

According to Maala, et. Al (2018), the customers of Lazada are most

According to Research and Tech Lab (2018), Filipino consumers still

According to Mahinay, et.al (2016), the consumer perception and purchase

was a high significant relationship between the consumer perceptions and

Both studies showed how online shopping meets its satisfactions on

Choudhury, D. (2014). Online Shopping Attitude among the Youth: A study on

Trevina, A., et. al (2012). Online Shopping Experiences: A Qualitative Research.

Manglinong, D. (2018). Why Online Shopping is Booming in the Philippines.

Online Buying Behavior. Retrieved from:https://www.atiftap.org/online-buying-

Talud (2014) Online Buying Behaviour of SMEs – ATIFTAP. Retrieved from:

Mararaeg P. (2018). Here’s Hoow much Filipinos spent on online shopping in

Respondents of the Study

The researchers used purposive sampling as defined by Ritchie (2003)

The researcher created survey questionnaires that consist of 3 different parts

The researchers handout questionnaires to selected respondents 400

Statistical treatment of Data

The data to be gathered by the researchers will be categorized according

1.1 Distribution of Respondents in terms of their Age.

Age Frequency Percentage

69.50% 21 and above

1.1 Distribution of Respondents in terms of their Gender.

Gender Frequency Percentage

Distribution of Respondents according to their section.

section Frequency Percentage