SURVEY QUESTIONNAIRE

“PREFERENCE OF COLLEGE STUDENTS OF MSEUF CATANAUAN

IN ONLINE SHOPPING.”

Dear Fellow students:

        As part of our requirements in the course, Bachelor of Science in Business Administration, Business
research subject, we are conducting a survey aimed to find out the reasons why the respondents preferred online
shopping instead of purchasing to physical stores. We seek your cooperation in answering below survey questions.
All data and information obtained will be treated with utmost confidentiality.

PART I. Demographic Profile of the Respondents.

Direction: Below are the demographic profile of the respondents in terms of age and gender. Kindly put a
check (√) which corresponds to your answer.

 Age:                                                                                      Sex:

   15- 18 years old               (  )                                      Male       (  )

   19- 21 years old               (  )                                       Female   (  )

   22- 24 years old       (  )

   25 years and above         (  )

Part II. Products that are most commonly purchased in online shopping.

Direction: Below are the products that are most commonly purchased in online shopping. Kindly put a check
(√) which corresponds to your answers.

( ) Fashion and Beauty

( ) Electronics and Physical Media

( ) Food and Personal Care

( ) Furniture and Appliances

( ) Toys, DIY and Hobbies

( ) Travel and Accommodation

( ) Digital Music

( ) Video Games

Others : _________________________
Part III. Reasons for preference in online shopping.

DIRECTION: Below are the statements that describe the reasons for preference in online shopping in terms
of convenient, Quality of Ecommerce Website Features, Presentation of product, Safety, and satisfaction.
Using the scale below, kindly rate the following items regarding your preference in online shopping.

4- Strongly Disagree          

3- Agree     

2- Disagree

1- Strongly Disagree              

POINT RANGE SCALE CODE DESCRIPTIVE ANALYSIS

4 3.26 – 4.00 SA Strongly Agree

3 2.51 – 3.21 A Agree

2 1.76 – 2.50 D Disagree

1 1.00 – 1.75 SD Strongly Disagree

3.1 Convenience

Indicators 1 2 3 4

Online shopping saves time and efforts.

Online shopping is hassle-free as it can be done from the

comfort of your home.

Online shopping provides a wide variety and range of

available product.

Online shopping gives good discounts and lower prices.

Online shopping gives multiple choices of products to

compare the models and brands that the customers preferred.
3.2 Quality of Ecommerce Website Features

Indicators 1 2 3 4

Websites should have a user-friendly design and mobile

friendly features

Quality ecommerce websites provides multiple Payment

Options.

Websites features include the customers or user reviews as

feedback.

Online shops should have 24/7 customer service.

Websites provides online tracking number on shipping the

products.

3.3 Presentation of product

Indicators 1 2 3 4

The product packaging is presented with colors with images.

Materials of the packaging are tick and not easily damage.

There are printed product description and information on how to

use the product in the packaging.

Packaging has innovative designs that align on the current trends.

Products that used eco-friendly materials and content on their

packaging.

3.4 Safety

Indicators 1 2 3 4

Being aware about the personal data insecurity in online

shopping.
 Being aware in transaction insecurities; like issues in payment,
location and others with the online stores.
Being aware on choosing products because there is low quality
of ordered goods online due to unavailability to physically see
the product online.
Communication problems in contact with the online- shops.

Delivery problems such as inaccurate addressed parcel.

3.5 Satisfaction

Indicators 1 2 3 4
Happy in the overall product delivery.
Receiving a good quality of the products.
Contentment with the perceived security.
Products have adequate products information.
Enjoyment with the variety product available online.

Part IV. What are the most preferred online shopping sites used?

Direction: Below are the most preferred online shopping sites used. Kindly put a check (√) which
corresponds to your answers.

( ) Lazada

( ) Shopee

( ) Metrodeal

( ) EBay

( ) Globe online shopping

( ) Zalora Philippines

( ) Fb market place

( ) TikTok shops

( ) BeautyMNL

( ) Shein
PART V- Most preferred modes of payment used in online shopping.

Direction: Below are the modes of payment used in online shopping. Kindly put a check (√) which
corresponds to your answer.

( ) Credit Cards: VISA, Mastercard, American Express.

( ) Digital/Mobile Wallet: Grabpay, Bitpay, PayPal, Coins.ph, DragonPay, Paymaya, Gcash.

( ) Cash on Delivery (COD)

( ) Mobile Contactless Payments

( ) Direct Debits.

( ) Over-the-counter (OTC) Payments.

( ) QR Codes.

( ) Bank transfer