A Research Study

In Partial Fulfillment
of the Requirements of the Subject:
Inquiries, Investigation, and Immersion

By:
Cherish Den B. Reyes
Princess Nhicol Caldito
Erika Mae J. Ragonton
Kaycee Cayabyab
THE ENGAGEMENT OF ONLINE SELLING AMONG SENIOR
HIGH STUDENTS

CHAPTER 1

THE PROBLEM

BACKGROUND OF THE STUDY

We are living in the digital world where almost everything is offered online from news
worldwide, inventions, tourism, Science and technology, and almost all branches of knowledge
are available in just a click of a finger. Truly, the world we live is constanly changing. This
digital world offers the life of man a comfortable life.
Social media are very powerful tool that make our lives connected to each other. One of
the prominent features of the social media is its offer of a free service to its subscribers. One of
its services includes online shopping.
 Online shopping deals provide the customer with a variety of products and services,
wherein customers can compare them with deals of other intermediaries also and choose one of
the best deals for them (Sivanesan, 2017).

In addition,online shopping is defined by Master Card Worldwide Insights (2008) is the

process of purchasing goods and services from merchants who sell over the internet.Generally ,it
is also known as internet buying, electronic shopping, online purchasing or internet
shopping.Kim (2004) further denfined internet shopping as examining, searching for, browsing
intention of purchase on the Internet.By looking at other perspective, Chiu et la (2009)
considered online shopping as an exchange of time, effort and money for receiving products or
services.

According to www.definitions.net, “online selling is the act or process of selling goods,

products or services via an internet or mobile app, auction site, online classified advertisement,
online shop, social networking, social media or webshop.”
For Santos(2021) “Selling online is a easy way to make money,especially for many
people who want to build their own business at home, and it is a positive way to reach a larger
population.In online selling many products are in demand all year round.Food,
clothes,shoes,personal accessories, and electronic devices are in the market all the time. ”

However,from the article of Difficulties in Online selling encountered by Grade 12

Students of Bestlink College of the Philippines (2019).Say that most of the teenagers
nowadays,prefer to start a business online.Because its more convenient and much easier to use, it
can avoid heavy traffics,hot weather or any instances that may cause stress.

Using social media for business is so effective you can target your audience but you need
to understand who is your audience, once you defined your audience you can create buyer
personas which can help you understand the best way to speak to your audience.Facebook is one
of the social media used in online selling .In early 2020, facebook launched its e-commerce
platform Facebook shops,which allows retailers to easily sell items via the platform.Through this
service you can showcase the products you will sell on your Facebook business page,in stories
and advertisements.
Facebook is an online social media and social networking service owned by American
company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College
students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and its name
comes from the face book directories often given to American university students.Some user
used Facebook to sell products.Facebook is the best way to reach people as much as we want
and it allows users to share their site link on its page.Facebook has grown up to become more
and more strict because of its large community. ( Wikipedia ,2022)

In addition, a company by the name of Lazada entered the Philippine market in 2012,
introducing e-commerce to the country. Lazada started out by selling things to Filipinos from its
own warehouses. But after only a single year of existence, the business model changed into a
marketplace, allowing independent brands, retailers, and users to sell on the website. The e-
commerce giant now holds the top spot in Philippine e-commerce, with a sizable chunk of its
sales coming from marketplace transactions.

Statement of the problem

This study focused on the challenges encountered of Senior High School Students who have
an online business of Benigno V. Aldana National High School.

1. What is the demographic profile of the respondent based on their

A.Grade level/ Section track

B. Sex
C. Age

D. Birth Order

E. Career Option in College

F. Gadget Used

G. Familys Economic Status;

H. Parents Highest Educational Attainment

i. H.1 Father
ii. H.2 Mother
I. Parents Occupation
iii. I.1 Father
iv. I.2 Mother

J. Parents Employment Status

v. J.1 Father
vi. J.2 Mother

K. Parents Monthly Income

vii. K.1 Father
viii. K.2 Mother
L. Family’s Monthly Expenses
 M. House Ownership;
N. Familys Internet Subscription?
2. What are the products sold online by SHS students?
3. What is the level of the problems encountered by SHS students in online business in
terms of:
a. Technical- related Problems
b. Customers relationship
c. Ethical standards
d. Other Problems
4. What recommenditions can be proposed to improve the online selling of SHS
students?

ASSUMPTION
1. Online selling is a result of pandemic and technological innovation.
2. Senior High School students can make money by selling products through their
perform.

SIGNIFICANCE OF THE STUDY

This research aims to inform the following individuals regarding the activity of the students
on online selling.

DTI.This study
BIR
LGU of Pozorrubio

School principal/Assistant principal This study may help to gain some insights to one of the
struggles to the spectrum of students that study on their school.
Teachers The study helps educators to have a understanding of their learners and better connect
and aid to learners that face issues affecting their education regarding online selling
Parents and Guardians Better insights to the struggles of their children and can better aid in
the students endeavors
Students. Enligtens them to the struggles and how online selling affects their fellow learners and
may aid them in their business like promoting their products for better selling
Online Customers. Help then gain more knowledge to the struggles of their suppliers and be
understanding and not be prone to lashing on their suppliers.
Future Researchers To help fellow aspiring researchers to gain more insights and aid them in
their research paper.

DEFINITION OF TERMS

Online Selling.
Benigno V. Aldana National High School.
Senior high School students
Demograpic profile
Technical- related Problems
Customers relationship
Ethical standards

SCOPE & DELIMITATION OF THE STUDY

This study will be conducted to determine what is the status and what online strategies
did online sellers do to achieve….to test how effective the online selling…….what strategies that
the seller do to sales the items.
CONCEPTUAL FRAMEWORK

RRL
There has been increasing interest in under-explored role of customer engagement in online
reviews (Kim et al., 2013; Rossmann et al., 2016). 
A study of mobile user engagement (MoEN): engagement motivations, perceived
value, satisfaction, and continued engagement intention
Decis. Support Syst.(2013)

According to the “just price” tradition, associated with Aquinas, sellers should offer their goods
for sale at a single price, viz., the just price. On the standard interpretation of this idea, this is a
function of how much the good costs to produce. But a more recent strain of scholarship argues
that, for Aquinas, the just price mostly is the market price, as determined by the forces of supply
and demand. In this case, there is no disagreement between the just price tradition and modern
thinking about prices (see and cf. Koehn & Wilbratte, 2012).
Koehn, D., & Wilbratte, B. (2012). A defense of a Thomistic concept of the just price. Business
Ethics Quarterly, 22(3), 501–526.
Customer engagement was conceptualized as second order construct with six dimensions -
social-facilitation, self-connect, intrinsic enjoyment, time-filler, utilitarian experience and
monetary evaluation experiences as per existing literature (Calder et al., 2009, Thakur, 2016).
 R. Thakur
Understanding customer engagement and loyalty: a case of mobile devices
for shopping

J. Retail. Consum. Serv.(2016)

Online reviewers serve the role of information service provider for the potential shoppers by
‘‘shaping how customers serve themselves before, during, and after purchase’’ (Ostrom et al.,
2015).

 A. Dwivedi
A higher-order model of consumer brand engagement and its impact on
loyalty intentions

J. Retail. Consum. Serv.(2015)