Chapter 1-5 Research 2 PDF

Motives, Satisfaction and Effectiveness… 1
ABSTRACT
Internet, a wide web where anyone can access to by means of searching. There are 67 million
users of social medias and it grows every single day. With these large number of users some of them uses
internet to shop. There are two types of shopping, the traditional way and online shopping. Online
shopping is where you purchase an item by means of internet and receive it through deliveries. Shoppers
sometimes prefer it rather than going to the physical store for thus it is time efficient and accessible. This
is where reviews enter, social media reviews are opinionated views from co-customers. Consumers can
turn into content creator through the power of technology. By means of these comments, shoppers are
able to have an educational decision making. This study aims to know the profiles of the student shopee
customers that use social media reviews (gender, age and social media platform). Researchers would also
like to pursue knowing the motives of the respondents on using reviews. Satisfaction level is being
analysed in this study, researchers would like to know whether the user were satisfied or not. Lastly,
through this research people would be able to foresee if social media review is an effecting tool for
marketing. This is a descriptive study where in it focuses on the phenomenon reviews. Results were
gathered through survey questionnaires. Findings state that there are many motives why the users rely on
social media review, some mainly about the trust and its usefulness. Customers happen to be satisfied
with the reviews and the actual product as they purchase it. The expectations based from the review were
reached by their purchased product. Based from the respondents, researchers found out that reviews are
effective on promoting the product.
OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

CHAPTER 1
This chapter is composed of the background study regarding the core of the research. The
researchers pursues about social media reviews, here lays the problem to be addressed by the researchers
as well as the framework that supports the study. This chapter gives the ample amount of facts about the
study to be pursued.
INTRODUCTION
Aside from the continuous evolution of technology, there is also an innovation when it
comes to shopping, from the traditional way of purchasing a product to online shopping. It is a
type of shopping that is just one click away and more time friendly. People who are into online
shopping are those people who cannot allot time going to the mall and shop, by means of the
availability of social media it produces an avenue for those people who wants shopping
convenient.
There are a million users of internet in the Philippines; it reached its peak at 67 million
based on latest statistics (Camus, 2018). That number was segregated into different social medias,
and even so, there are still a huge portion of people using internet to shop online. Social media is
already a part of our daily lives. Every day the users of twitter, Facebook, messenger and others
are growing each day (Ostow, 2010). This growing interest towards social media attracted the
marketers. They realized that social media is a way to have an efficient communication amongst
their customers, knowing their preferences and understanding them more (Parasath and
Yoganathen, 2018).
Online shopping comes with feedbacks or also known as customer reviews, they are
people using social media in order to give their thoughts and what to expect on a specific product.
They initially try the product and then shares it on any social media accounts (Chen & Xie, 2008).
According to statistics, 9 out of 10 online shoppers check the reviews first before purchasing the
product. Consumer has their motives on checking first the reviews before buying it. This is also a
process wherein they conduct decision-making, taking others opinion into considerations
(Schmidt and Spreng, 1996). Zhu and Zhang (2010) claims that this is the customers’ way of
consulting other customers as well. This platform aims to widen rationally the ratio between the
quality and its cost, and its benefits. There are different platforms on conducting a review; online
retail website, Independent consumer review, Personal blogs, and Video sharing platforms.

As online shopping becomes the talk of the town, the researchers decided to pursue a
study in relation to that. Researchers put the variables together to come up with a study in order to
seek for the level of satisfaction regarding social media reviews and its capacity to influence
one’s preferences. There are a lot of apps to shop online here in the Philippines; shopee is much
known than the others. Shopee is launched in 2015; it has been an outlet of easy and accessible
shopping. It has been their vision to provide delivery from online platform to shoppers every
single day. It is the leading e-commerce in South East Asia and Taiwan, with this information, the
researchers decided to choose shopee as the online shop on where this study will revolve into
(Shopee, 2015).
The study “Motives, Satisfaction and Effectiveness: Shopee ABM Grade 12 Student-
Customers Towards Social Media Reviews at Our Lady of Fatima University-Valenzuela” tries
to find the profiles of the student-customers in order to foresee what dominates the different
demographic profiles (gender, age and social media platform). The researchers would like to have
an answer regarding the motives of the people who use social media reviews. This research aims
to know the level of satisfaction of the selected population to the social media review, product
purchased and the expectations in the middle of the two. Moreover, researchers seek to find out if
social media feedbacks are effective as a marketing strategy.
STATEMENT OF THE PROBLEM
1. Demographic profile of the respondents

1.1 Gender
1.2. Age
1.3. Utilized social media platform
2. Motives of consumers on using online reviews?

3. Level of Satisfaction
2.1. Customers from the social media review?
2.2. Customers as they received the purchased product?
2.3. Influence of social media review to sway customer purchasing decision?
4. Effectiveness of social media review as a marketing tool?

( FIGURE 1: Research Paradigm )
In this study the researchers would like to uphold the answers to the problems they have
classified by means of conceptual framework as a guide.
INPUT PROCESS OUTPUT
1. Demographic profile of  The researchers will The researchers would know the
the respondents lean into related studies relationship of the respondents’
1.1. Gender for a background demographic profile on using
information regarding social media in order to use
1.2. Age
the topic reviews before conducting a
1.3. Utilized
 Create a survey question purchase. Through this, the
social media
 Conduct a survey researchers have found out that
platform
amongst student- there are different motives to
2. Motives of consumers
customer distinguish base on the
on using online
reviews?  The results from the customers’ preferences.
3. Level of Satisfaction gathered information are Satisfaction is also a significant
2.1. Customers interpreted by the matter to uphold for thus it is an
from the social researchers numerically. interrelated factor regarding the

motives on using social media
media review?
reviews. As the discussion goes
2.2. Customers
by, researchers will know if a
as they received
social media review is effective
the purchased
as a marketing tool.
product?
2.3. Influence of
social media
review to sway
customer
purchasing
decision?
4. Effectiveness of social
media review as a

marketing tool?
CONCEPTUAL FRAMEWORK
MOTIVES SATISFACTION EFFECTIVENESS
MARKETING
TOOL
SHOPEE SOCIAL
MEDIA REVIEW
USERS
The illustration shows the flow of this study. This will serve as the structure of the study
that will support its soul. From the users of social media review, the researchers will distinguish
their intention to buy it. With the identified reasons on using the reviews, satisfaction amongst the
consumers will be observed; satisfaction on the reviews, the actual product and the expectations
between the two. After the satisfaction, the researchers would seek to know from the users if the
published and used reviews effective as a marketing tool. That with the use of the reviews it will
it possibly promote the brand or the said product mentioned on the reviews. Through this
framework, researchers will be well guided on conducting the research.

SIGNIFICANCE OF THE STUDY
The customers. This research will serve as their guide on purchasing a certain product.
Through this study online shoppers would be able to see the accuracy of social media reviews. In
this research this will give them a hand on deciding what to purchase.
ABM Students. Considering them as the respondents of the said study, they will be the
ones who will benefit the most through this research. As the future businessmen of the country,
they will be able to see the effectivity of social media reviews as a marketing tool. In the near
future, they might find this useful as a guide for business. They will have ideas regarding the
satisfaction of customers on online reviews and the purchased product, as well as the in between
of the two.
The critiques. The researchers assumes that by means of pursuing this study, the
researchers will be able to help the ones who are making reviews and using social media as an
avenue to spread initial reactions and thoughts about the certain product. This research will also
help them in a way that if ever this study found out that there are imprecision on their reviews
they will be able to find a room for improvement.
Future Customers. Soon to be customers are also part of those people who will gain
benefit in this study. They are included since from this research they will become aware of the
image of social media reviews and online shopping.
Future Researchers. This enquiry will be able to give them assistance as they try to seek
for review of related literature. This research will give them aid on supporting their claims
regarding their future study in relation with the social media reviews on leading customers
preferences.
SCOPE AND LIMITATION OF THE STUDY
The scope of this research concentrates to those people who prefer shopping online and
among those are the customers that use social media reviews as a guide to come up with a
decision. This study focuses only on the shopee customers, since there are wide ranges of online
shop application many people can choose from. This study will be held on Our Lady of Fatima
University – Valenzuela Campus and the respondents are mostly the grade 12 senior high school
students. Informants must be using or reading social media reviews as a lead to conduct such
decisions, purchasing a certain product and that they should have purchase on shopee.

HYPOTHESIS
Ho: There is no significant relationship within the demographic profile of the respondents
Ha: There is a significant relationship within the demographic profile of the respondents
Ho: There is no relation between the gender of the customers and feedback regarding
social media reviews
Ha: There is a relation between the gender of the customers and feedback regarding
social media reviews
Ho: There is no significant relationship among the age and the uses of social media
reviews
Ha: There is a significant relationship among the age and the uses of social media
reviews
Ho: There is an identifiable relation between the information on the type of social media
they use and uses of online reviews
Ho: There is no significant connection between the motives of the customer and social media
reviews
Ha: There is a significant connection between the motives of the customer and social media
reviews.
Ho: There is no significant relationship between the customer satisfaction and social media
reviews
Ha: There is a significant relationship between the customer satisfaction and social media
reviews
Ho: There is no relationship between social media review and marketing tools
Ha: There is a significant relationship between social media review and marketing tools
DEFINITION OF TERMS
Consumer - a purchaser of a good or service in retail.
Customer Reviews – are a form of customer feedback on electronic commerce and online
shopping sites.

Independent Consumer Review – the detail analysis of prose and cons of a particular product or
service
Internet – a global computer network providing a bright variety of information and

communication facilities, consisting of interconnected networks using standardized
communication patrols.
Marketer – a person whose duties include the identification of the goods and services desired by
a set of consumers, as well as the marketing of those good and services on behalf of the company.
Online Retail Website – a type of website created and designed for the business, company or
retailer to communicate, sell there product, provide their business details and other vital
information for the operation of their business.
Online Shopping – is the activity or action of buying products or services over the internet.
Personal Blogs – is an ongoing online diary or commentary written by an individual.
Shopee – is an e-commerce platform headquarters in Singapore that serves users to buy and sell
products.
Social Media – forms of electronic communication (such as website for social networking and
microblogging) through which users create online communities to share information, ideas,
personal message, and other content (such as video).
Video Sharing Platforms – a website that lets people upload and share their video clips with the
public at large or to invite guests.

CHAPTER 2
REVIEW OF RELATED LITERATURE
This chapter is about the background study that the researchers had as a guide in order to support
this study. Through these related researches, the researchers would be able to foresee the possibility of the
answers they have been seeking. Researchers will be able to know information that should be gathered
beforehand of the making of the said study by means of this section. With these related literature, the
researchers’ claims are supported by facts from these various studies. Furthermore, these will help the
researchers have their in-depth understanding towards the soul of the study.
FOREIGN STUDY
From the study of Constantinides and Holleschovsky entitled "Impact of Online

Product Reviews on Purchasing Decisions" (2016) intends to identify the consumer reviews
platform to understand their characteristics and analyzed consumer opinions about the different
platforms and review mechanism which leads to consumer's buying behavior. As stated by Chua
and Banerjee (2015) in the form of online reviews the customer's personal opinions and
experiences about the products and services is one of the most helpful sources of information
assisting users when making purchasing decision. The online review platform that can considered
as source in helping customers to decide about buying the product such as Online Retail
Websites, Personal Blogs, Video-sharing and etc. The information in customers review is widely
considered as more reliable information (Bickart and Schindler, 2001). Online reviews influence
consumer purchasing decisions only when consumers’ reliance on online reviews is effectively
high wherein they are looking for the quality of a product through consulting customers review
(Zhu and Zhang, 2010).The survey results confirm the presence of various review function
characteristics and their influence on consumers. The platform categories found could be
confirmed through the respondents in the survey as the online consumer review platforms that
consumers use in practice retail websites are the most used review platforms for checking online
reviews.
In a thesis, “The Impact of Social Media and Online Customer Reviews on Product
Choice and Customer Retention” (2015) by Schwichtenberg, it analyses the value of online
reviews and how social media and online customer reviews are linked to customer retention. As
stated by Wei and Lu (2013) the purpose of online reviews is to provide additional information
and add value for the prospective customer. This additional information incorporates user-

oriented product information, legit assessments of the advantages and shortcomings of the
product. The customer reviews are considered a type of informal correspondence and is currently
known as electronic word of mouth (e-WOM). It is defined by Hennig-Thurau and Walsh (2003)
as any positive or negative statement made by potential, actual or former customers about a
product or company, which is made to be available to a multitude of people and institutions via
the Internet. As indicated by Zhu and Zhang (2010) an internet marketing research organization,
found that 24% of the internet users get to online review before paying for a service delivered
offline. Regarding to the significance of online customer reviews a study from the Opinion
Research Corporation discovered that when it comes to a potential purchase of an item the
consumer considers customer reviews as a valuable information source (Wei & Lu, 2013). Online
customer reviews are utilized as a marketing tool not just to reach customers yet in addition to
keep current ones. Companies had seen the e-WOM as marketing tool and use it to take
advantage (Dellarocas, 2003). Mayzlin (2006) stated that through regular posts of product
information, sponsor promotional chats on online forums, and encouraging consumers to spread
the word about their products online, the products reach a far greater audience than before.
During this process and the expansion of positive online customer reviews the overall reputation
increases, which leads to conclude, according to Ranaweera and Prabhu (2003) that customers are
more likely to become retention customers (Zhu & Zhang, 2010).
On the other hand, on London, M. Nick Haiji pursued “A Study about the Impact of
Social Media on Consumers” (2014). The said study’s role is to investigate the role of social
media and how does this affect the customers purchasing decision. Also, one of the researcher’s
purposes on conducting the study is to know the impact of the trust towards social commerce
environment. Lastly, the researchers would like to know the relationship between trust, perceived
usefulness and intention to buy. The paper used 5 point likert scale (1 – Strongly Disagree to 5 –
Strongly Agree) and the questions used on the questionnaire were proven by the previous
researches in order to improve the validity of the study. Questionnaires were distributed through
emails (500) and paper questionnaire offered (300). Respondents’ age ranges from 18-45 and
there were 60% women and 40% men. The findings of the study states that trust affects the
intention of the social media review users to buy. With the trust developed from the experience of
their peers and on their perception regarding the site. Perceived usefulness also affects the reason
to conduct purchase. It has been enumerated that if the customer experienced high quality great
number of information regarding the product. Perceived usefulness’ sways customers more than
trust. Lastly, based from the study in accordance to the advancement of the technology, reviews

support different businesses with the help of social interactions. Customers are also content
creators because of the accessibility of the media today. Social interaction is also a factor to boost
up the intentions to purchase of a person. By means of communicating with others regarding their
experience about the product you’ll be able to gather information you need and decide
accordingly.
“Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content

Features” (2013) by Mengxiang Li, Liqiang Huang, Chuan-Hoo Tan and Kwok-Kee Wei.
There has been a numerous study regarding the usefulness of a social media review on customers
as they make decisions. Online product reviews are important predominant of consumers
purchasing decision. This study paves way to know the answers regarding the comparison of an
expert-written review and a customer-written review. Also, distinguish which will be more
helpful, the abstract product reviews or concrete product reviews. The research is an experimental
study, from the study it has been perceived that concrete-customer written review is more helpful
that abstract-customer written review. Perception of the customers about the product was mould
by the reviews. The source and content based features of customer reviews affects its helpfulness.
Lastly, social media review users prefer the reviews made by the consumers rather than the
experts; the abstract customer written product review was revealed to have the highest rate of
helpfulness.
LOCAL STUDY
In a thesis, “Consumer Perception and Purchase Behavior on Online Shopping among

Students in Mindanao University of Science and Technology, (2016)” by Tubio et al, this
study aims to determine that whether there is a significant relationship between consumer
perception and purchase behavior on online shopping among students in Mindanao University of
Science and Technology. The result there found out that there is a high relationship between
respondents’ perception and their purchase behavior on online shopping. According to Woodruf,
(1997) the internet at hand opens up the most convenient access to our modern world of
commerce. Thus, this leads to some changes to the customers’ perception and purchasing
behavior. Woodruf, (1997) also added that a costumer evaluate products by the attributes,
performance, and consequences arising from use that facilitate achieving the customers’ goal and
purposes. It is an advantage to consumers’ satisfaction and online shopping that perceived
benefits of a product meet their needs or wants (Wu, 2003). This study attempts to investigate
how dependency on the internet can influence consumers’ perception and online shopping

behavior. As stated by Tracy, (1998) Convenience is a primary factor affecting a consumers’

product purchasing decision. Tubio et al, (2016) added that people nowadays are so much
attached to the convenient accessibility of technology that leads a consumer to know the
information resources include all media products in the internet.
SYNTHESIS OF THE STUDY
The collection of studies above help the researchers have prior knowledge regarding the
product they would like to pursue. From the given studies, researchers would be able to know that
the study conducted by the researchers is unique and is not plagiarized. The mentioned studies
support the claims of the study.
Online customer review has been taken by the wave for thus it goes with the accessibility
and is perceived to be useful by the past studies. Reviews are opinionated made also by another
customer who has experienced the said product. Customers rely on other people’s opinion
through various sites. From the reliance, it would produce a chain effect and conduct an impact
on the purchasing behaviour of a person. Sometimes the effects doesn’t just stop there, there are
times that as the satisfaction of the customers increases (towards the reviews and the product
purchased), they more likely being loyal to the brand or trust the reviews more. These studies
prove that reviews change the customers’ perception and encourage them to conduct purchase.
These numerous researchers give an idea to the researchers regarding the motives on
using a review (trust, perceived usefulness, accuracy and credibility), satisfaction and the
effectiveness of the reviews to promote a product. In conclusion, these studies prove that
customer reviews conduct an influence to customer’s decision making. These are essentials to
support the claims of the study.

CHAPTER 3
METHODOLOGY
This chapter contains the information regarding the data gathering of the said research.
Process is an important history of an output, it is important to have a record of it and to have it done
accordingly. This part is very crucial for thus this presents how the study is made of. This part upholds
brief explanations on the research design, population and sampling, research instrument, data gathering
and statistical treatment.
RESEARCH DESIGN
The researchers used quantitative approach which consist descriptive method to

numerically identify the rate of motives, satisfaction and effectiveness of social media review
amongst the users. The goal of quantitative approach is to find out the relationship between one
variable to another. Introduction to Quantitative Research Method pres. in Loughborough
University (2015) of Bacon Shone's study that quantitative research is a process to collect the data
using the structural instruments such as questioner, survey or polling where the result of the
analysis is based on the sample which is the representative from population. Social Research
Method (2001) of Bryman's study that quantitative research approach is the research that places
emphasis on numbers and figures in the collection and analysis of data. Imperatively, quantitative
research approach can be seen as being scientific in nature. Research Design Qualitative,
Quantitative and Mixed Methods Approach (2009, p17) by Creswell that he starts by setting the
research question and hypotheses, conducts a literature review, collects data, analyses the data
and summarises the result. Meanwhile, the goal of descriptive method is to provide the
description of a phenomenon. From a Educational Research (2007) of Gall, M.D., Gall, J.P. &
Borg, WR says that this research is more concern with what rather than how or why something
has happened. Therefore, observation and survey tools are often used to gather data. With this,
the researchers will be able to further analyse the use of social media reviews by customers.
POPULATION AND SAMPLING
The researchers will use a non-probability sampling technique specifically the purposive
sampling in this study. Purposive sampling also known as judgmental, selective, or subjective
sampling is the deliberate choice of a respondent due to the qualities the respondent possesses.
The researcher decides what needs to be known and sets out to find people who can and are
willing to provide the information by virtue of knowledge or experience (Bernard 2002, Lewis &

Sheppard 2006). With this type of sampling, the researchers will be able to thorough distinguish
the perfect respondents that will be able to provide answers on the questions addressed in this
study.
RESEARCH INSTRUMENT
The researchers will conduct survey with the used of questionnaire. The questionnaires
have 2 parts, the first one is the demographic profile and a set of questions consisting of 30
questions in declarative statement. 30 questions were divided into 3 sections (motives,
satisfaction and effectiveness as a marketing tool); for every section there are 10 statements. The
researchers used Likert scale approach wherein the respondents will present the total of thirty
statements related to the study. According to Joshi et al. (2015) respondents are asked to show
their level of agreement or disagreement (agree, strongly agree, disagree and strongly disagree)
through the given statements in the questionnaires.
RESEARCH LOCALE
The researchers will conduct their study at Our Lady of Fatima (OLFU) – Valenzuela
Campus, located at 120 MacArthur Hughway Marulas, Valenzuela City. OLFU was established
in 1967 and has become one of the respected and admired institutions in the field of paramedical
and non-paramedical programs. OLFU, also offers different programs under its Graduate School
and Basic Education Department. (Our Lady of Fatima University, 2019)
Researchers do believes that OLFU is a suitable location to conduct the said study, for
thus the researchers are in need of the experiences of an student customer. Student from Our Lady
of Fatima University, specifically grade 12, would be able to comply on what does the study
pursues.
DATA GATHERING
First, the researchers created a survey questionnaire. Questionnaires are consist of two
parts (demographic profile and likert scale). Statements are used and the respondent would put a
check on what mirrors their agreement towards it. Next, researchers seek for rightful respondents
by means of the purposive sampling, where in informants were gathered based on who are
suitable as a respondents. In this study 100 social media review users as they purchase product
from shopee. Informants in grade 12 – ABM are selected as the respondents that are best to give
the study a hand on finding the motives, satisfaction, and effectivity of social media reviews on
shopee customers. Third, they produced an informed consent as an assurance to the respondents

that their identity will not be disclosed and they will remain anonymous even though their
answers will be analysed. Then, survey questionnaires are given to the informants. Lastly, the
surveys were collected and analysed into percentage.
STATISTICAL TREATMENT
To interpret the data effectively, the researchers will employ the following statistical treatment.
Percentage is the formula being used in order to numerically analyse the data gathered by the
researchers. This is a formula that will easily provide results and it will be easy to provide
conclusion through a percentage transmitted results.
Percentage
This will employ to determine the frequency counts and percentage distribution
of personal related variables of the respondents.
Formula: % = x 100
Where:
% = the percentage
f = frequency of response
N = the total number of respondents
100 = a constant value (total number of respondents)

CHAPTER 4
RESULTS AND DISCUSSION
This chapter is consists of the data gathered amongst the selected respondents of the said
research. The level of agreement by means of likert scale is being scrutinized numerically. Through the
medium of percentage the readers will be able to easily analyse the findings of the study. Every statement
has the four levels of likert scale (strongly agree, agree, disagree and strongly disagree), each of it will
be having a visual representation of the results (in percentage) and its interpretation.
DEMOGRAPHIC PROFILE
AGE NUMBER PERCENTAGE
15 0 0%
16 0 0%
17 56 56%
18 42 42%
19 2 2%
(
TOTAL 100 100%
(Table 1: Age of the Respondents)
The table above shows the age range of the shopee student customers. There are no grade
12 respondents ages 15 and 16. Student customers that uses social media reviews are more of the
age 17, 56 of the respondents stated (56%). Next, 42 students age 18 which is 42% of the sample.
Lastly, there are only 2 informants that are on the age of 19 (2%).

( GENDER NUMBER PERCENTAGE
Female 64 64%
Male 36 36%
TOTAL 100 100%
(Table 2: Student Social Media Users’ Gender)
There are 2 choices to choose from on the gender section (female and male). Mostly of
the users of social media reviews are female, as what have stated on the illustration it is consists
of 64 respondents (64%). Then, 36% of 100 review users are said to be male.
SOCIAL MEDIA NUMBER PERCENTAGE
Facebook 72 72%
Twitter 35 35%
Blogs 15 15%
Reviews with the app 27 27%
Youtube 59 59%
TOTAL 100
(Table 3: Utilized Social Media on Viewing a Review)
The table shows that there are various social media that serves as an avenue of reviews.
The least among the gathered is the blogs, from a hundred of respondents only 15 of them uses
reviews published through blog. 27% uses reviews that go with the shop. There are also 35 (35%)

students who chose twitter. Second to the highest is the youtube, it earned a total of 59 votes.
Lastly, the one that is leading the table is facebook with 72 respondents (72%).
A. MOTIVES ON SOCIAL MEDIA REVIEWS
60
58%
50
40 42%
30
20
10
0
STRONGLY AGREE AGREE DISAGREE STRONGLY DISAGREE
(Graph A.1: I consider online customer reviews as very important when gathering
information about the product)
The chart illustrated that 42% (42) of the respondents agree and about 58% (58) strongly
agree that they consider online customer reviews as very important when gathering information
about the product. Meaning to say their level of agreement to the statement is minimal.
70
60 63%
50
40
37%
30
20
10
0
STRONGLY AGREE AGREE DISAGREE STRONGLY
DISAGREE

(Graph A2: I consider professional online critics as very reliable source about their
experience with the product)
The chart illustrates that 63% of the respondents agree and about 37% strongly agree that
they consider professional online critics as very reliable source about their experience with the
product.
70
60 63%
50
40
30
30%
20
10
7%
0
STRONGLY AGREE AGREE DISAGREE STRONGLY DISAGREE
(Graph A3: I often use customer reviews as something to rely on before making a
decision regarding purchasing it)
The chart illustrated that 61% of the respondents agree and about 32% strongly agree,
also 7% of them disagree that they often use customer reviews as something to rely on before
making a decision regarding purchasing it.
60
36%
50
40
30
60%
20
10 4%
0
DISAGREE

(Graph A4: I have perceived that social media review is useful)
According to the result 60 students agrees that they are perceived that the social media
reviews is useful and 36 students strongly agrees. The remaining 4 person out of 100 students
disagree about the statement.
60
59%
50
40
30 33%
20
10
8%
0
DISAGREE
(Graph A5: I rely on reviews because I trust the site (where I read/watch the reviews)
This chart shows that 59 students agreed that they trust the site where they read reviews
and 33 persons strongly agree to the statement. However, 8 students disagree that they shouldn’t
trust and rely to the reviews on the site.
70
60
64%
50
40
30 32%
20
10
4%
0
DISAGREE

(Graph A6: Social media reviews serve as an opinion of other customers that’s why it is
objective and sometimes I just got swayed by their options.)
Based on the chart 64 student agree that the social media reviews serve as an opinion of
other customers that’s why its objective the other 32 students are strongly agree. Moreover, 4
students just disagree about the statement.
50
45 52%
40
35
34%
30
25
20
15
14%
10
5
0
DISAGREE
(Graph A7: I sometimes is not sure for my choices, hearing or reading others voices is
helpful)
The data shows that there are 52% (52) of a hundred populations agrees that they are at
times not sure with their choices so they need the help of social media reviews. Meanwhile, there
are 34 students who strongly agree to the given statement. There are 14 (14%) who disagrees that
social media review is helpful on decision making.
70
60 64%
50
40
30 33%
20
10
3%
0
OUR LADY OF FATIMA UNIVERSITY SENIOR
DISAGREE HIGH SCHOOL
(Graph A.8: I find social media reviews helpful and accurate)
The graph illustrates that there are 64% who agrees that social media reviews is accurate
and helpful. 33 of 100 happen to strongly affirm the statement. Lastly, 3 users disagree that it is
helpful and credible.
50
50%
45
40
35 38%
30
25
20
15
10 12%
5
0
DISAGREE
(Graph A.9: To know things about the product offerings beforehand)
50 respondents agree that one of their motives on using social media reviews is it gives
information about the product. While, 38 strongly agrees that it delivers facts about the product.
Lastly, 12% disagrees that it is one of their intention on using social media reviews.
40
40%
35
30 31% 29%
25
20
15
10
0
DISAGREE

(Graph A.10: I usually use social media reviews because it is a trend)
40 respondents uses social media reviews for thus it is taken by the wave these days. 31%
of the sample agrees strongly that they uses review because it is a trend. Meanwhile, 29
informants answered that they do not use reviews just because it is a trend.
B. SATISFACTION TOWARDS THE USE OF SOCIAL MEDIA REVIEWS
60
50 53%
45%
40
30
20
10
2%
0
DISAGREE
(Graph B.1: The differences between the expectation and the real product would
influence my satisfaction)
The data shows that 53 of the respondents strongly agrees that their satisfaction is being
affected by the difference between what they expected and the real product. On the other hand, 45
only agreed. While the last 2 believes that it has nothing to do with their satisfaction.
60
50 51%
40
30 30%
20
10 11%
0
OUR LADY OF FATIMA UNIVERSITY SENIOR
DISAGREE HIGH SCHOOL
(Graph B.2: I won’t repurchase the items again in shopee if there’s a great difference
between my expectation and the actual product)
30% (30) of the respondents strongly agreed that difference between what the social
media review perceived and the actual product affects their satisfaction together with their
purchasing behaviour. 51of 100, only agrees that it does affect their decision to repurchase.
Meanwhile, 11 students believe that it has nothing to do with their repurchasing behaviour.
50
45 48%
40 42%
35
30
25
20
15
10 10%
5
0
DISAGREE
(Graph B.3: I will repurchase the product from the same shop if I’m satisfy with it)
This shows the total sample size, 48% of the grade 12 students in Our Lady of Fatima
University agree interms of satisfying in the social media reviews while there are 42% students
are strongly agree about the satisfying product and 10% students are disagree.

50 50%
45
40 40%
35
30
25
20
15
10
10%
5
0
DISAGREE
(Graph B.4: I am overall satisfied with my experience on using social media

reviews)
50% students are agree with their experience on using social media review as a tool in
purchasing product on online shopping especially Shopee. There are 40% students answered
strongly agree while 10% students who disagree.
60
50 52%
44%
40
30
20
10
4%
0
DISAGREE
(Graph B.5: I prefer shopping on a physical store instead of buying online for
assurance purpose)
Based on the bar graph there are 52% students agree with the statement that
customers mostly prefer shopping on a physical store for assurance purpose and 44%

students answered strongly agree to the statement. While, 4 out of 100 students are
disagree.
60
55%
50
40 40%
30
20
10
5%
0
DISAGREE
(Graph B.6: The actual product made the customers satisfied for their purchasing
behaviour)
The survey that contains 100 respondents. Most of them agreed that the real product
makes them contented as they bought. 55 or 55% of the respondents agreed that they are
contented about them as they buy. 40 or 40% of them strongly agreed that they are happy about it.
There are 5 or 5% disagreed in making them satisfied in their habit in buying some products.
None of the respondents answered strongly disagree.
70
69%
60
50
40
30
20 22%
10
9%
0
DISAGREE

(Graph B.7: The customers are satisfied with the reviews as well as the critic)
In the total of 100 respondents, 69% of them agreed that they are pleased about the
reviews same as the critic. While the 22% strongly agreed and the remaining 9% disagreed. 0% of
them have answered strongly disagree.
80
70 72%
60
50
40
30
20
17%
10 11%
0
DISAGREE
(Graph B.8: The product reached the customers' expectation)
In the total of 100 respondents, 72% of them agreed that the product attain the
expectation of the customers. While the 17% strongly agreed about reaching their expectations
and the remaining 11% disagreed. There are no answer in strongly disagree
70
60 62%
50
40
30
20 24%
10 14%
0
DISAGREE

(Graph B.9: As what they expected from the reviews is the same with the actual product)
Regarding the questions about what they expected from the reviews is the same with the
actual product have answered 62% agreed. 24% of them answered strongly agreed because they
are happy with the product that they buy on shopee, the actual product meet their expectation.
The remaining 14% of the respondents have answered disagree because they didn’t meet their
expectation of the actual product and none of them answered strongly disagree.
70
60 61%
50
40
30 32%
20
10
7%
0
DISAGREE
(Graph B.10: Reviews made the actual product seems to be better when it is not)
Reviews made the actual product seem to be better when it is not, 61 respondents agreed.
32% of them answered strongly agreed because they believe that social media reviews shape out
perception to the product. The remaining 7% of the respondents have answered disagree because
they believe that reviews are not accurate.

C. EFFECTIVITY OF SOCIAL MEDIA AS A MARKETING TOOL
60
58%
50
40
38%
30
20
10 4%
0
DISAGREE
(Graph C.1: The customers persuaded by multiple reviews on purchasing a certain

product)
Regarding the statement about how the customers persuaded by multiple reviews on
purchasing a certain product answered 58% agreed. 38% of them answered strongly agreed
because they are swayed by other people’s opinion about the product. The remaining 4% of the
respondents have answered disagree due to they are not easily persuaded by other people’s
perspective.
60
55%
50
40
30 30%
20
15%
10
0
DISAGREE
(Graph C.2: The social media reviews about a specific product are always credible)

30 of the informants strongly believe that social media reviews are credible. 55% of 100
agreed to the following statement. Lastly, 15 users don’t agree that reviews are always credible.
60 60%
50
40
35%
30
20
10
5%
0
DISAGREE
(Graph C.3: Social media review is effective as a marketing tool)
60 respondents strongly agree that reviews are effective on promoting the said product.
On the other hand, 35% of the samples affirm that it is good tool on marketing. Lastly, 5 do not
believe it is effective as a tool for marketing.
45
40 41%
35
33%
30
25 26%
20
15
10
5
0
DISAGREE

(Graph C.4: Social media review is the only one you should rely on buying a product)
26 strongly agree to the said statement. 41 of the respondents agree that social media
review is the only basis that matters on conducting purchasing decision. The rest of the
informants, 33 of them, disagreed that it is the only thing you must rely on.
60
59%
50
40
37%
30
20
10
4%
0
DISAGREE
(Graph C.5: The positive reviews give a good reputation regarding shopee or their
product offerings)
This chart represent that 59% of the students agreed and 37% strongly agreed that the
positive reviews give a good reputation regarding shopee or their product offerings. While there
are 4% disagreed regarding to this statement.
70
60 64%
50
40
30 33%
20
10
3%
0
DISAGREE

(Graph C.6: By means of social media reviews, you may be able to have prior knowledge
about the services and product offered)
Based on this chart there are 64% total of sample size of the grade 12 students of Our
Lady of Fatima University agreed that by means of social media reviews, you may be able to
have prior knowledge about the services and product offered while 33% strongly agreed about
this statement and 3% of the respondents who have disagreed.
80
70 71%
60
50
40
30
20
25%
10 4%
0
DISAGREE
(Graph C.7: Social media reviews is a communicating avenue between customers and
shopee)
71% of the respondents agreed that social media review is a communicating avenue
between customers and shopee while 25% strongly agreed to this statement. Nonetheless, 4%
disagreed that does not think of social media reviews as a communicating avenue between
customers and shopee.

70
65%
60
50
40
30 32%
20
10
3%
0
DISAGREE
(Graph C.8: When social media reviewees and other customers are raving about the
product, I am swayed as well to purchase the product)
This chart shows that of the total sample size, only 65% of the grade 12 students of Our
Lady of Fatima University agree that when social media reviewees and other customers are
raving about the product, they are swayed as well to purchase the product. There are 32 students
who strongly agree about this whereas 3% of the total sample size disagrees to this statement.
60
58%
50
40 40%
30
20
10
2%
0
DISAGREE
(Graph C.9: Social media reviews are another way of advertising)

40 out of 100 grade 12 students strongly agree that social media reviews are another way
of advertising while 58 students just agree to this statement. However, there are 2 students that do
not think that social media reviews are another way of advertising.
70
60 62%
50
40
30 31%
20
10 7%
0
DISAGREE
(Graph C.10: Social media reviews are sometimes manipulated and biased)
Based on the chart there are 62 students out of 100 that agrees to the statement that social
media reviews are sometimes manipulated and biased, there are 31 students who strongly agree to
this statement. However, 7% of the total sample size disagrees to this statement and thinks that
social media reviews are not manipulated and biased.

CHAPTER 5
DISCUSSION
This chapter tackles the result of the study in a brief manner. This chapter elaborates the findings
more than the last chapter. This chapter enables the readers to further understand the results of the study.
Also, this goes with the recommendation of the researchers.
CONCLUSION
Based on the respondents’ profiles, the researchers found out that there are more women
than men that use social media reviews. 64% of a hundred populations is a female, the rest are
male. The age of grade 12 student shopee customers ranges from 17-19. 17 years old students
dominates the data with 56%. This result shows that 17 years old students are more into social
media reviews. Lastly, findings show that facebook (with 72%) is the leading social media where
respondents use to read or view reviews; second to it is youtube. Some of the respondents also
added instagram is where they look for reviews regarding a brand or a product.
On the first part of the study, the motives of the informants on using review. In
accordance to the answer of the respondents, the researcher have found out that most of them
strongly affirms that they use reviews because it is important when it comes to gathering
information about the brand or the product. It has been further analysed that the informants rely
on social media reviews due to it is a reliable source regarding others’ experience about the
product. Their motives are also depends on the usefulness of the comment and their trust to the
site. 64% of the respondents happens to slightly got swayed by social media reviews without any
motives at all for using it, just encouraged by others opinion. Respondents believe that reviews
are helpful and accurate that’s why they usually use it. Lastly, almost half of the respondents
states that they uses reviews because it is a trend.
When it comes to the satisfaction of the users towards social media reviews the
respondents happens to be satisfied with the usefulness of the reviews that they use. Even so,
mostly of the respondents still prefer physical stores rather than online even though others’
opinions help them decide what to purchase. More than half of the customers are seem to be
satisfied with their purchased product. As what expected from the reviews is the same with the
received product. Though, most of the informants believes that there are times that reviews made
the product look better even though it is not, in order to persuade others to purchase it.

Lastly, through this research the researchers found out that social media review is
effective as a marketing tool for thus it sways other people through customers’ opinionated
comments. Many people agree that earning positive reviews makes a good reputation to shopee.
Also, students believe that reviews are a place where the buyer and the seller communicates
In conclusion, the researchers may say that with enough motives, respondents happen to
be satisfied with the product and the reviews as well. With that, it ended up as a good promotional
strategy that a seller may be able to utilize to improve business.
RECOMMENDATION
The result of this study may not be proportional to the total population of student shopee
customers that uses reviews. This research is limited to a hundred grade 12 respondents. To the
future researchers, in order to gain accuracy researchers suggests that they might select a
population greater than 100. Researchers would like to add that in order to further analyse the
study they must provide an in-depth analysis to every informants’ motives, satisfaction and they
opinion about its effectiveness. With these suggestions, future researchers may be able to provide
much credible data.
Researchers also endorse the study to the businessmen, with this study as a background
they may be able to use social media reviews in order to connect with their customers. Through
these reviews they may be able to produce a new promotional strategy that will benefit both the
company and the brand.
This study was foreseen to be helpful by the researchers for thus many people will benefit
with this. The said research will guide them in order to produce a tool to improve marketing
strategies. Researchers would also like to commend this to the ABM students, our future
businessmen. With this study as a guide they will be able produce a more communication
efficient strategy.

Appendix A
Informed Consent
Informed Consent
We Senior High School – ABM 12 Y1 BUS 4 students from Our Lady of Fatima University and
we will be conducting a research entitled: “Motives, Satisfaction and Effectiveness: Shopee ABM
Grade 12 Student-Customer Towards Social Media Reviews at Our Lady of Fatima University -
Valenzuela.” Researchers would like to inform you that you’ve been chosen to be one of the 100
participants of the said study for thus you have met the criteria set by the researchers, mostly about online
shopping through shopee which reflects the core of this study. The researchers would like to fill the gaps
of question and answers regarding the satisfaction of the customers as they purchase specific product
online and the effectivity of social media reviews.
The purpose of this study is to spread useful and credible information regarding social media
reviews and online shopping. Through this research, the beneficiaries of the conducted study will be able
to know the effectiveness of social media reviews as a marketing tool. Satisfaction of the customers are
the top priority of an entity, this research also pursues to know their level of satisfaction to the review, on
the purchased product and whether the expectation as per what deceived on using the reviews was met as
they purchased the product. And lastly, their motives on relying on a review.
This research will require a short period of your time. You will be surveyed regarding your
satisfaction as you purchase online. You will be given a piece of paper to be answered that will reflect
your satisfaction level within the given statements.
Risk are cannot be found on your participation to this study. The researchers believe that the
benefits to be obtained in this study are for people to become aware of the benefits of social media
reviews on one’s purchasing behavior and as a marketing tool. This survey is solely for academic purpose
only. Your name will asked and some basic information but it will be classified amongst the researchers.
Your involvement in this study is voluntary. You have the right to refuse or pull out from the
study without penalty. Your rejection to comply in this study will be respected by the researchers. The
information you’ll provide will be confidential amongst the researchers. They will be the only persons

that will have an access to that. But rest assured, that even though it may be seen by the review committee
and may be published, your identity will not be disclosed.
If you have questions about the study, feel free to contact us at: delacruzjhoenel@gmail.com /
09280961183
I have read the foregoing information, or it has been read to me, and I volunteer to participate in this
research study.
Signature over printed name Date
Mrs. Mary Anne Manuel Jhoenel Angeline P. Dela Cruz

Research Adviser Researcher Group Representative

APPENDIX B
Survey Questionnaire
Our Lady of Fatima University – Valenzuela City

Senior High School
Accountancy, Business and Management
“Motives, Satisfaction and Effectiveness: Shopee ABM Grade 12 Student-Customer Towards Social
Media Reviews at Our Lady of Fatima University - Valenzuela”
Name (optional): ________________________________________
Age: ( ) 15 ( ) 16 ( ) 17 ( ) 18 ( ) 19 Others: __ (Specify your age if you are older than 19)
Gender: ( ) Female ( ) Male
Type of social media used in viewing a review: (you can choose more than 1 as long as you uses it)
( ) Facebook ( ) Reviews intact with the online shopping app
( ) Twitter ( ) Youtube
( ) Blogs
( ) Others: ______________________ (please state social media used that has not been mentioned)
Put a check on what mirrors your level of agreement within the statement given.
SD – Strongly Disagree SA – Strongly Agree
D – Disagree A – Agree
A. Motives on using social media reviews

Strongly Agree Disagree Strongly
Disagree
Agree
(SD)
(SA) (A) (D)
1. I consider online costumer
reviews as very important when
gathering information about the

product
2. I consider professional online

critics as very reliable source
about their experience with the
product
3. I often use customer reviews as
something to rely on before
making a decision regarding
purchasing it
4. I have perceived that social
media reviews is useful
5. I rely on reviews because I
trust the site (where I read/watch
the reviews)
6. Social media reviews serve as
an opinion of other customers
that’s why it is objective and
sometimes I just got swayed by
their opinions
7. I sometimes is not sure for my
choices, hearing or reading others
voices is helpful
8. I find social media reviews
helpful and accurate
9. To know things about the
product offerings beforehand
10. I usually use social media
reviews because it is a trend
B. Satisfaction towards the use of social media reviews

Disagree
Agree
(SD)
(SA) (A) (D)
1. The differences between the
expectation and the real product
would influence my satisfaction

2. I won’t repurchase the items

again in shopee if there’s a great
difference between my
expectation and the actual
product
3. I will repurchase the product
from the same shop if I am
satisfied with it
4. I am overall satisfied with my
experience on using social media
reviews
5. I prefer shopping on a physical
store instead of buying online for
assurance purpose
6. The actual product made me
satisfied for my purchasing
behavior
7. I am satisfied with the reviews

as well as the critic
8. The products reached my
expectation
9. As what I have expected from
the reviews is the same with the
actual product
10. Reviews made the actual
product seems to be better when
it is not
C. Effectivity of social media reviews as a marketing tool

Disagree
Agree
(SD)
(SA) (A) (D)
1. I am persuaded by multiple
reviews on purchasing a certain
product
2. The social media reviews about
a specific product are always
credible

3. Social media review is

effective as a marketing tool
4. Social media review is the only
one you should rely on buying a
product
5. The positive reviews give a
good reputation regarding shopee
or their product offerings
6. By means of social media
reviews, you may be able to have
prior knowledge about the
services and product offered
7. social media reviews is a

communicating avenue between
customers and shopee
8. When social media reviewees
and other customers are raving
about the product, I am swayed as
well to purchase the product
9. Social media reviews is another
way of advertising
10. Social media reviews are
sometimes manipulated and
biased

APPENDIX C
RESULTS OF THE SURVEY
“Motives, Satisfaction and Effectiveness: Shopee ABM Grade 12 Student-Customer Towards Social
Media Reviews at Our Lady of Fatima University - Valenzuela”
Name (optional): ________________________________________
Age:
( ) 15 – 0 ( ) 18 – 42
( ) 16 – 0 ( ) 19 – 2
( ) 17 – 56
Others: 0 (Specify your age if you are older than 19)
Gender: ( ) Female – 64 ( ) Male – 36
Type of social media used in viewing a review: (you can choose more than 1 as long as you uses it)
( ) Facebook – 72 ( ) Reviews intact with the online shopping app – 27
( ) Twitter – 35 ( ) Youtube – 59
( ) Blogs – 15
( ) Others: Instagram and TV advertisement (please state social media used that has not been
mentioned)
Put a check on what mirrors your level of agreement within the statement given.
SD – Strongly Disagree SA – Strongly Agree
D – Disagree A – Agree
A. Motives on using social media reviews

Disagree
Agree
(SD)
(SA) (A) (D)
1. I consider online costumer 42 58 0 0
reviews as very important when
gathering information about the
product
2. I consider professional online 37 63 0 0

critics as very reliable source
about their experience with the

product
3. I often use customer reviews 30 63 7 0
as something to rely on before
making a decision regarding
purchasing it
4. I have perceived that social 60 36 4 0
media reviews is useful
5. I rely on reviews because I 33 59 8 0

trust the site (where I read/watch
the reviews)
6. Social media reviews serve as 32 64 4 0
an opinion of other customers
that’s why it is objective and
sometimes I just got swayed by
their opinions
7. I sometimes is not sure for my 34 52 14 0
choices, hearing or reading others
voices is helpful
8. I find social media reviews 33 64 3 0
helpful and accurate
9. To know things about the 38 50 12 0
product offerings beforehand
10. I usually use social media 31 40 29 0
reviews because it is a trend
B. Satisfaction towards the use of social media reviews

Disagree
Agree
(SD)
(SA) (A) (D)
1. The differences between the 53 45 2 0
expectation and the real product
would influence my satisfaction
2. I won’t repurchase the items 30 51 11 0
again in shopee if there’s a great
difference between my
expectation and the actual product
3. I will repurchase the product 42 48 10 0

from the same shop if I am

satisfied with it
4. I am overall satisfied with my 50 40 10 0
experience on using social media
reviews
5. I prefer shopping on a physical 52 44 4 0
store instead of buying online for
assurance purpose
6. The actual product made me 55 40 5 0
satisfied for my purchasing
behavior
7. I am satisfied with the reviews 22 69 9 0
as well as the critic
8. The products reached my 17 72 11 0
expectation
9. As what I have expected from 24 62 14 0

the reviews is the same with the
actual product
10. Reviews made the actual 32 61 7 0
product seems to be better when it
is not
C. Effectivity of social media reviews as a marketing tool

Disagree
Agree
(SD)
(SA) (A) (D)
1. I am persuaded by multiple 38 58 4 0
reviews on purchasing a certain
product
2. The social media reviews about 30 55 15 0

a specific product are always
credible
3. Social media review is effective 60 35 5 0

as a marketing tool
4. Social media review is the only 26 41 33 0
one you should rely on buying a
product

5. The positive reviews give a 37 59 4 0

good reputation regarding shopee
or their product offerings
6. By means of social media 33 64 3 0
reviews, you may be able to have
prior knowledge about the
services and product offered
7. social media reviews is a 25 71 4 0
communicating avenue between
customers and shopee
8. When social media reviewees 32 65 3 0
and other customers are raving
about the product, I am swayed as
well to purchase the product
9. Social media reviews is another 40 58 2 0
way of advertising
10. Social media reviews are 31 62 7 0
sometimes manipulated and
biased

PROFILE OF THE
RESEARCHERS
(CURRICULUM
VITAE)

Name: Alejandrino, Mon Zedrik C.
Sexuality: Male
Address: Blk 1 Lot 3 Maisan st. Sta. Monica, Novaliches, Q.C.
Contact Number: 09195380236
Email Address: zeddddd03@gmail.com
LRN: 100544120087
Student Number: 18-5558-385
Personal Information
Date of birth: September 3, 2002
Place of birth: Quezon City
Region: National Capital Region (NCR)
Language (Mother Tongue): Filipino
Nationality: Filipino
Skills and talents: Logical Skills, Mathematical Skills
Educational Background
Elementary
Name of Primary School: Rosa L. Susano Novaliches Elem. School
Place of School (Full Address): Gulod, Novaliches Quezon City

Academic Year: 2008-2013
Junior High School: Grade 7- 10
Name of Secondary School: San Bartolome High School
Place of School (Full Address): Brgy. San Bartolome, Novaliches, Quezon City
Senior High School
Academic Strand: Accountancy, Business and Management (ABM)
Grade and Section: ABM 12Y1- BUS-4
Name of School: Our Lady of Fatima University (OLFU)
Place of School (Full Address): 120 MacArthur Highway, Marulas, Valenzuela City
The roots of education

is bitter but the fruit is
sweet. –Aristotle
Name: Claudio, Chabilita P.

Sexuality: Female
Address: Blk 11 Lot 25 Phase 1 Northville 1 Bignay, Valenzuela City
Contact Number: 0967-2935-776
Email Address: claudiochabs@gmail.com
LRN: 136812070158
Date of birth: June 21, 2001
Place of birth: Angat, Bulacan
Language (Mother Tongue): Tagalog
Skills and talents: Dancing, arts and designing
Elementary
Name of Primary School: Roberta De Jesus Elementary School
Place of School (Full Address): Bignay, Valenzuela City
Academic Year: 2008-2011, 2011-2013 (Grade 1-6)
Awards and Achievements: Most obedient and Most Courteous
Grade 2-3 - top 4
Grade 4- top 3
Grade 5- top 6

Grade 6- top 1 (with honor)
Name of Secondary School: Bignay National High School
Place of School (Full Address): Gitna St. Bignay, Valenzuela City
Awards and Achievements:
Grade 8-10 (with Honors)
Senior High School
Grade 11-

“NO MATTER
HOW YOU FEEL..
GET UP
DRESS UP
SHOW UP
AND NEVER GIVE UP.”
- D Granger

Name: Dela Cruz, Jhoenel Angeline P.
Sexuality: Female
Address: 127 J. Lerma st. Maypajo Caloocan City
Email Address: delacruzjhoenel@gmail.com
LRN: 136427070143
Date of Birth: August 13, 2001
Place of Birth: Manila
Language (Mother Tongue): Filipino and English
Skills and Talents: (skills) Public speaking, interpersonal skills, adaptability, mathematical ability and
artistic (talent) Singing, dancing, painting and calligraphy
Elementary: Grade 1 – 6
Name of primary school: Lakan dula Elementary School
Academic Year: 2008 – 2014

 Metrobank MTAP Math Challenge

(Grade 2 – 1st place district level team category)
(Grade 3 – 1st place district level team category ; 1st place individual category)
(Grade 4 – 1st place district and division level team category)
(Grade 5 – 1st place district, division and sectoral level team category)
(Grade 6 – 1st place district level team category)
 Pinoy Henyo (finalist)
 1st Honorable Mention
 Grade 5 – Story telling (division level)
Junior High School : Grade 7 – 10
Name of Secondary School: Lakan dula High School
 Journalism (Grade 9 & 10 – 1st place division level (collaborative desktop publishing)
 Grade 9 – with honors
 Grade 10 – with high honors
Senior High School
Academic Strand: Accounting and Business Management (ABM)
Grade and Section: ABM 12 Y1 BUS 4
Name of University: Our Lady of Fatima University
 Subject excellence awardee (Earth & life science, Personal development, Komunikasyon at
pananaliksik sa wikang Filipino, Organization and Management, Oral communication and
Statistics and probability)
 With High Honors (2nd Honor)

 Quiz Bee – ABM WEEK (2nd Place)

 Poem writing contest – ENGLISH MONTH (Champion)
“God is within her,
She will not fall;
God will help her,
At break of day
– Psalm 46:5 ”

Name: Labongray, Kate Lovely F.
Sexuality: Female
Address: 1 Dahlia st. Bagong Barrio Caloocan City
Email Address: Kate_labongray@yahoo.com
LRN: 136627070423
Date of Birth: August 3, 2001
Place of Birth: Caloocan
Language (Mother Tongue): Filipino and English
Skills and Talents: Communication skills
Elementary : Grade 1 – 6
Name of primary school: Bagong Barrio Elementary School

 Top 1 (Grade 3)
 Top 10 (Grade 4)
 Top 5 (Grade 6)
Junior High School : Grade 7 – 10
Name of Secondary School: Bagong Barrio National High School
 Top 10 in English (Grade 7)

 Top 6 in English (Grade 9)
Senior High School
Academic Strand: Accounting and Business Management (ABM)
Grade and Section: ABM 11 – 15
Name of University: Our Lady of Fatima University
“The pain that you’ve been feeling can’t

compare to the joy that’s coming –
Romans 8:18”

Name: Risos, Rose Marie M.
Sexuality: Female
Address: 2135 Cuidad Grande Village Bagbaguin Caloocan, City
Email Address: rosemrisos@gmail.com
LRN: 133715689103
Date of Birth: December 03, 2001
Place of Birth: Valenzuela City
Language (Mother Tounge): Filipino
Skills and Talent: Dancing, Acting and Magmahal sa maling tao
Elementary
Name of Primary School: Caybiga Elementary School
Morong Central Elementary School
Place of School (Full Address): Bonifacio St. Poblacion Morong, Bataan

Caybiga General Luis Bagbaguin Caloocan City
Academic Year: 2008-2012, 2012-2013 (Grade 1-5, Grade 6)
Awards and Achievements: None
Name of Secondary School: Caybiga High School
Place of School (Full Address): Molave St. Caybiga Caloocan City
Senior High School
Grade 11- Excellence in Business Math Award

Name: Sevillla, Abegail R.
Sexuality: Female
Address: Brgy. 86, Galauran Compound, 382 EDSA, Caloocan City.
Email Address: abegailsevill9@gmail.com
LRN: 101165070056
Date of birth: March 26, 2002
Place of birth: Manila City
Language (Mother Tongue): Filipino and Pangasinense
Skills and talents:Communication skills, singing and dancing
Elementary
Name of Primary School: Tampac Intergrated School
Place of School (Full Address): Brgy, Tampac, Aguilar Pangasinan

Academic Year: 2008-2009, 2009-2013 (Grade 1, Grade 2-6)
Name of Secondary School: Zaratan Educational Institue Inc..
Place of School (Full Address): Pogomboa, Aguilar Pangasinan
Grade 10- 1st placer at modern dance
Senior High School
Awards and Achievements: none
“An investment in knowledge pays the

best interest.”
- Benjamin Franklin

Name: Sual, Gwendolyn S.
Sexuality: Female
Address: Blk 5 Lot 24 Tupda Village Caloocan City
Contact number: 09676436018
Email Address: gwendolynsual@gmail.com
LRN: 136611070231
Date of Birth: January 18, 2002
Place Of Birth: Jose Reyes
Religion: Roman Catholic
Language (Mother tongue): Tagalog
Skills and Talent: Cooking, Cleaning, Dancing and Singing
Elementary
Grade 1-6
Name Of Primary School: Libis Talisay Elementary School

Place Of School (full address): Gen. Luna St, Caloocan, Metro Manila
Awards And Achievements: Top 6
Junior High School
Grade: 7-10
Name of Secondary School: Caloocan High School
Place of School (full address): F. Roxas, Grace Park West, Caloocan, Metro Manila
Awards and Achievements: Top 10, Top 7, Top 6, Top 5
Senior High School: Our Lady Of Fatima University
Academic Strand: Accountancy, Business, and Management (ABM)
Grade and Section: BE ABM12Y1- BUS 4
Name of University: Our Lady Of Fatima University Place of University: 120 McArthur Highway,
Marulas, Valenzuela City
“It is better to fail in originality

than to succeed in imitation”

Name: Valdenor, Jaydee G.
Sexuality: Female
Address: 3020 P. Miranda St. San Isidro Village, Malinta,

Valenzuela City
Email Address: jdvaldenor@gmail.com
LRN: 122700070089
Date of birth: April 24, 2002
Place of birth: Malabon City
Language (Mother Tongue): Filipino and Waray
Skills and talents: Computer skills, communication skills and singing
Elementary
Name of Primary School: José Rizal University

Salcedo Central Elementary School
Place of School (Full Address): 136 A. Luna, Manila, Metro Manila
Salcedo, Eastern Samar
Academic Year: 2008-2009, 2009-2013 (Grade 1, Grade 2-6)
Name of Secondary School: St. Mary’s Academy of Guiuan
Place of School (Full Address): Brgy. 7 San Jose St. Guiuan, Eastern Samar
Grade 9- With Honors, 3rd Place for Look-A-Like Contest
Grade 10- Academic Achiever
Senior High School
Grade 11- Excellence in Reading and Writing Award, Excellence in Research 1 Award

“And now that you don’t have

to be perfect, you can be good.”
- John Steinbeck

Name: Wate,Alianna B.
Sexuality: Female
Address: Lot 20 Blk 18 Phase 1 Northville 1 Bignay, Valenzuela City
Email Address: aliannabwate@gmail.com
LRN:18 nakalimutan kooo hahaha
Student Number: I forgot this too
Date of birth: January 12, 2002
Place of birth: Carmen, Bohol
Language (Mother Tongue): Filipino and Cebuano
Skills and talents: Computer skills, Singing ( I guess? Haha) and Arts
Elementary
Name of Primary School: Nueva Vida Norte Elementary School

Roberta De Jesus Elementary School
Place of School (Full Address): Bignay, Valenzuela City
Academic Year: 2008-2011, 2011-2013 (Grade 1-4, Grade 5- 6)
Awards and Achievements: Most Responsible, Most Punctual, Most Behave and Most Courteous
Day care-Grade 5-With honors
Name of Secondary School: Bignay National High School
Place of School (Full Address): Gitna St. Bignay, Valenzuela City
Academic Year:2013-2018
Grade 7-9- With Honors
Senior High School
Grade 11- Excellence in Organization Management Award and General Mathematics Award

“God is within her, she will not

fall.”
- Psalm 46:5

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Motives, Satisfaction and Effectiveness… 1

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

STATEMENT OF THE PROBLEM

1. Demographic profile of the respondents

1.3. Utilized social media platform

2. Motives of consumers on using online reviews?

2.1. Customers from the social media review?

2.2. Customers as they received the purchased product?

2.3. Influence of social media review to sway customer purchasing decision?

4. Effectiveness of social media review as a marketing tool?

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

( FIGURE 1: Research Paradigm )

INPUT PROCESS OUTPUT

3. Level of Satisfaction gathered information are Satisfaction is also a significant

2.1. Customers interpreted by the matter to uphold for thus it is an

from the social researchers numerically. interrelated factor regarding the

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

MOTIVES SATISFACTION EFFECTIVENESS

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

SIGNIFICANCE OF THE STUDY

SCOPE AND LIMITATION OF THE STUDY

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

Consumer - a purchaser of a good or service in retail.

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

Internet – a global computer network providing a bright variety of information and

Personal Blogs – is an ongoing online diary or commentary written by an individual.

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

REVIEW OF RELATED LITERATURE

From the study of Constantinides and Holleschovsky entitled "Impact of Online

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

“Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content

In a thesis, “Consumer Perception and Purchase Behavior on Online Shopping among

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

behavior. As stated by Tracy, (1998) Convenience is a primary factor affecting a consumers’

SYNTHESIS OF THE STUDY

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

The researchers used quantitative approach which consist descriptive method to

POPULATION AND SAMPLING

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

RESULTS AND DISCUSSION

AGE NUMBER PERCENTAGE

(Table 1: Age of the Respondents)

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

( GENDER NUMBER PERCENTAGE

TOTAL 100 100%

(Table 2: Student Social Media Users’ Gender)

SOCIAL MEDIA NUMBER PERCENTAGE

Reviews with the app 27 27%

(Table 3: Utilized Social Media on Viewing a Review)

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

A. MOTIVES ON SOCIAL MEDIA REVIEWS

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

(Graph A4: I have perceived that social media review is useful)

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

(Graph A.8: I find social media reviews helpful and accurate)

(Graph A.9: To know things about the product offerings beforehand)

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL