Weekly Report Format

Student name SANSKAR SAXENA Company name - OUTLOOK GROUP

Location WFH Work done- SIP project Part 2 & Domain based task 3

Week no. 5 1st May – 7th May 2023

Task 3: Brand management of Outlook Money (6 element comparative study of

25thDay (Mon) Outlook’s products & their close competitors in specific segments

Task 3: Brand management of Outlook India (6 element comparative study of Outlook’s

26th day(Tues)- products & their close competitors in specific segments)

Task 3: Brand management of Outlook Business (6 element comparative study of

27th day (Wed) Outlook’s products & their close competitors in specific segments)

Domain Task – Reference group and Primary research for providing Suggestions to
28th day(Thurs)
company for redesigning the marketing strategies of Outlook

OFF
29th day (Fri)-

OFF
(Next task to be allotted on Monday – Session scheduled for B2B marketing and
30th day(Sat)
business)