MANAGERIAL ECONOMIC ANALYSIS

The managerial economic analysis is the CAPSTONE Social Innovation Exercise for
the course Managerial Economics. Its aim is to collect information on the external
industry or key stakeholders and internal organization which are necessary to have
better appreciation of the identified issue or problem of a community /company
/sector

Students must be able to apply economic and management related concepts in the
discussion and analysis of the plan. Analyze collected information and provide
recommendations or solutions to the identified issues or problems of the
community/company/sector.

GUIDELINES FOR THE PROJECT IN

MANAGERIAL ECONOMICS

1. This is an individual project. The expected output is a managerial economic

analysis.
2. The project will comprise 30% of the final computed grade.
3. The project is due before the prescribed date, to be submitted online through
our canvas course shell for MANECO.
4. Late projects will not be accepted.
5. Format –margin 1.5x1x1x1 inch, Arial, 12 font,1.5 space, must have a cover
page, table of contents, page number (lower right corner),
6. MAXIMUM OF 12 PAGES

Content of the Managerial Economic Analysis

1. Company Background (the company to which you are affiliated with or the
company in which you will conduct your research) Incorporate in your
discussion the following:
o a brief history of the company
o the market structure to which your company belongs
o the type of products or services offered by the company
o the basic operations of the company.

2. Purpose of the Managerial Economic Analysis (specific to the

company/organization)

3. Analysis
Analyze the company or organization’s industry structure using the Porter’s
Five Forces Model.
Present in a diagram form, then after the diagram, explain the factors
identified under each force (at least three factors under each force).
 Also conduct a SWOT analysis of the company’s current operations. Present
in table format. Then afterwards, discuss which of these factors are
controllable and which are uncontrollable.

4. Strategies or Actions

Based on the information and analysis derived from the Porters model and
SWOT, suggest at least three strategies to influence the five competitive
forces taking into consideration the identified weaknesses and threats to the
company.
Provide an explanation of how each strategy can address the weaknesses
and threats and also how the company can take advantage of its strengths
and opportunities with these suggested strategies.

Note: The competitive strategy should be based on an understanding of the

company’s industry or market structures and the way they change. The
objective is to harmonize these competitive forces in a way that improves the
position or current situation of the organization.

5. Analyze the suggested strategies or actions and discuss the pros and cons of
each action, highlighting how each strategy can help the company enhance
its competitive advantage and provide a justification as to why the company
should adopt such strategy.

6. Give your conclusions and recommendations based on your discussions.

OUTLINE: SUGGESTED NUMBER OF PAGES

I. Company Background
II. Objective/s of the Managerial Economic Plan 1 PAGE

III. Discussion of the Company’s Industry Structure – 6 PAGES

A. Porter’s Five Forces Model -1 PAGE FOR DIAGRAM
B. SWOT Analysis – 1 PAGE FOR TABLE
IV. Analysis of the Competitive Strategies/ Actions – 2 PAGES
V. Conclusions and Recommendations – 1 PAGE
VI. References (APA format)
Sample cover Page

A Managerial Economic Plan: The Case of XXX Company

In Partial Fulfillment of the Course Requirements

in Managerial Economics (MBA 1800

Prepared by:

Date
 RUBRIC FOR THE MANAGERIAL ECONOMIC PLAN

POINT SCOR
Item Evaluation Criteria
S E
Company Background
1. (Provided a clear discussion of the 5
background of the company)
Objective/s of the Managerial Plan
(Stated clearly the purpose of the
2. managerial economic plan in relation to
the chosen company’s current industry
structure and operations.
Content and Analysis
Discussion of the Company’s Industry 15
Structure (Presented thoroughly the five
forces of competitive advantage, clearly
identified the strengths, weaknesses,
opportunities and threats of the
company)
3.
Analysis of the Competitive Strategies
(Provided a thorough discussion of how
each suggested strategy can help the
company achieve competitive advantage,
Related each strategy with the
competitive forces and SWOT)

Conclusions and Recommendations

Brief, concise and encapsulates the prior
4. discussions and analysis) 5

Technicality
(Excellently organized/clear/ correct
5. 5
format/ no wrong grammar/ presentable/
submitted on time)
Total
30