Business Strategy Planning assignments, presentation &

project guidelines

The project for this course will comprise of two group presentations, three assignments
and a final project report. The first presentation is scheduled in the first class of the third
week of the semester and the second presentation is scheduled with the submission of the
final project report. The students are required to identify an organization on which they
are supposed to complete all upcoming assignments, presentations and the final project.

First Presentation
The first presentation is related to the choice of organization that the group has decided to
work upon. The organization selected should be of medium to large size and the group
should have access to the managerial position within the firm for information collection.
The following points should be discussed in the first presentation
 Organization name, type and location
 Details of products or services that the firm offers
 Competitor details and market share of the firm
 Organizational structure of the company and number of employees
 Business Model of the firm

Assignment #1
This is the first project based assignment. This assignment is focused on the Vision and
Mission statements of the organization. The group is supposed to first analyze and then
recommend the Vision and Mission statements based upon the characteristics and
components as discussed in the textbook.

Assignment #2
Report on Industry Analysis
This assignment would encompass the following components:
 Introduction and history of the allocated industry with the details of the market
share of the major competitors of the industry.
 PESTEL analysis, Porter’s 5 forces model or a 5 external forces model suggested
by the text book. Detailed account of major threats and opportunities for that
industry and in particular for the firm should be identified by using any one of the
three models suggested.
 Make an EFE Matrix derived from the above model for the company and interpret
its result.

Report on Company Analysis

On the allocated company from within the respective industry, each group is required to
develop:
a. Complete internal audit and make list of key Strengths and Weaknesses of the
company.
 b. Make an IFE Matrix based upon the above analysis for the company and interpret
its result.

Assignment # 3
A-Long Term Objectives
In light of vision and Mission statement and SWOT analysis develop:-
i. Long Term Financial Objectives of the company
ii. Long Term Strategic Objectives of the company

B-Strategic Analysis and Choice

I. Inputs stage
This stage involves development of EFE matrix and IFE Matrix that has already been
covered in assignment 1 and 2. (Just include findings)
II. Matching Stage
In this stage it is required to develop at least three out of the five matrices discussed
below:
i. SWOT matrix so as to develop four strategic scenarios (SO, ST. WO. WT)
ii. SPACE Matrix for determining the organization’s overall strategic
position.
iii. BCG (If required) so as to determine the relative contribution of different
divisions/SBU’s in terms of market share and industry growth.
iv. IE Matrix using IFE and EFE scores ( done previously)
v. Grand Strategy Matrix for formulating alternative strategy

FINAL PROJECT REPORT &PRESENTATION

The final project report will include all of the previous three assignments and the
following contents.

B-Strategic Analysis and Choice

III. Decision Stage

i. Generate the complete list of strategies from the matrices chosen

ii. Rephrase the generic strategies into specific strategies for the firm.
(Forward integration should be written like online direct selling)
iii. Organize the strategies into meaningful groups
iv. Form a strategic map and determine the strategic alternatives
v. Compare all strategic alternatives included in sets of feasible strategies
using QSPM of the allocated company.
vi. Use excel spreadsheet for developing QSPM in order to evaluate the best
alternative strategies set. This would require using the results from the
input and the matching stage.

Identify most attractive Strategies

Using QSPM scores identify the most attractive strategies set to be followed by the
company under the prevailing circumstances.

Strategy Implementation
i. Specify the action plan that you are going to work on for implementation purpose
for each strategy.
ii. In order to implement any strategy you need to develop its annual objectives,
policies and focus on the resources and other management issues that you may
require your attention
iii. Provide recommendations in light of what changes must be incorporated in the
organization in order to effectively implement the suggested strategies.

Conclusion

i. Write a short note (1/2 Page) on how do you see the future of this company in
next 5 years down the road specially with reference to your overall analysis and
Strategy set that you have recommended.
ii. Write down what Lessons you have learned from this project.

Reports format and presentation instructions

IMPORTANT NOTE : ALL REPORTS ARE TO BE SUBMITTED ON

DESIGNATED DAY AND TIME WHICH WILL BE ANNOUNCED BY THE
INSTRUCTOR –THERE IS NO CONCEPT OF LATE SUBMISSION

Students are advised to strictly follow these instructions while compiling their assignment
or final project reports, or making presentations (any deviation will result in deduction of
marks):
 Reports should be laser printed on A4 size (white) paper.
 New Times Roman with font size 12 for the main body, Font size 14 bold for the
sub heading, Font size16 bold for the main headings. Line spacing 1.5 lines. Left
justified
 The title page of the report must contain:

1. Name and Logo of UCP

2. Title of the course and Section
3. Name of Industry
4. Company Name
5. Group members names and registration numbers
6. Name of the instructor
7. Date and Time of submission

 Presentation time would be 20 minutes followed by Q/A session in which each

group member must participate. It should be on PPT slides.