Cock N Bull is one of the leading

restaurant chains in Lahore, Pakistan.

Before the pandemic, 95% of its
restaurants' sales are generated from the
Dine-In business. Everything changed
when the COVID-19 pandemic hit the
world. Since it was a strongly Dine-In
business, the restaurants were not
prepared how COVID-19 would change
consumer behavior. It was not partnered
with any external delivery service, the
restaurants did not have their own in-house delivery, takeout and dine-in were non-
existent. The company was not making any profit that they had to close some of their
branches and retrench 30% of their manpower headcount, both from the branches
and in the head office.