BUSINESS STRATEGY

ASSIGNMENT 1

Submitted By:
Bakhtawar Mina Tariq- L1F15BBAM0154
Amna Sultan- L1F15BBAM0193
Ali Moeed Butt- L1F17BBAM0055
Umair Tariq- L1F17BBAM0054

Submitted To: Sir Abdul Waleed

 3 BUSINESSES

Business Types:

1. Unilever (FMCG Industry)

2. Honda (Automotive Industry)
3. Daraz.pk (Online Retail)

1. Unilever FMCG Company:

Businesses that are making Fast Moving Consumer Goods like Unilever, Nestle, Shan Foods,
National, etc.

Opportunities

 Population Increase:
Increase in population is a major opportunity for FMCG Industry as the no. of consumers
increases ultimately the no. of buyers/ customers also increases.

 Untapped Rural Market:

There is a vast rural market which is untapped and not yet served, this is a major
opportunity for FMCG industry and Unilever because by serving this market fully in
future organization can double their revenue.

2. Honda (Automotive Industry):

Businesses that are in the manufacturing and assembling of Cars, Bikes and other vehicles like
Honda.
Opportunities

 Fuel-efficient vehicles:
Optimization of fuel-driven combustion engines and cost efficiency programs are
excellent opportunities for the automobile markets.

 Rising Living Standards:

The shift in the lifestyle of people is another great opportunity for automotive industry as
people become more status conscious and want more luxury and security in their
transport.

3. Daraz.pk (Online Retail)

Daraz.pk is Pakistan's best online shopping store with 7+ million products. With the emerging
power of Internet and E-commerce, Online Retail businesses are increasing in massive ways.

Opportunities

 Database of User Information:

Online Retailer Business can form their own database of customer’s information
including general demographics as well as customer’s buying behavior, patterns,
frequency and preferences. This information is very useful in order to serve customers in
effective ways and to increase business.

 Changing Lifestyle Trends:

Today’s Era is of Internet, people want everything conveniently and quickly. The shift in
lifestyle patterns of people like increase in no. of working women is another great
opportunity for Online Retail Business like Daraz.pk.

COMMON OPPORTUNITIES

1. Diversification in Product Line

2. Growing Middle Class in Developing Countries
3. Globalization

Diversification in Product Line:

All three businesses can diversify their products and offering by getting benefit from
technological advancement. Diversification into product line can help create a balance for the
entity during these ups and downs.

Growing Middle Class in Developing Countries

The middle class is already the largest segment of demand in the global economy. What
makes it interesting for business is that it is also the most rapidly growing segment, projected
to reach some 4 billion people by end 2020 and 5.3 billion people by 2030. So increase in
middle class consider as an equally important opportunity for all three businesses.

Globalization

Globalization is a term used to describe how trade and technology have made the world into
a more connected and interdependent place. With globalization businesses or other
organizations develop international influence or start operating on an international scale.
Businesses that take advantage of globalization and lower their cost of manufacturing it also
enable greater innovation. So Globalization is equally important opportunity for FMCG,
Automotive and Online Retail Businesses.