STRATEGIC MANAGEMENT (BBA-IV)

TERM PROJECT

Prof. F. A. Fareedy

STRATEGIC MANAGEMENT IS A CAPSTON COURSE WITH VAST DIMENSIONS. IT COVERS ALL AREAS
OF BUSINESS FROM HEAD TO TOE. THERE ARE THREE MAIN BROAD COMPONENTS OF ANY
BUSINESS. THAT IS, MANAGEMENT, MARKETING AND FINANCE. ANY BUSINESS ACTIVITY TAKEN BY
ANY ORGANIZATION CAN BE DIVIDED INTO (AS SET OR SUB-SET) OF THESE THREE BROAD
CATEGORIES. THEREFORE, ANY SUBJECT YOU HAVE EVER STUDIED WILL PLAYS SOME ROLE IN THIS
COURSE.

The purpose of Strategic Management Term Project is to do a complete ANALYSIS of a firm selected
as it exists today and then to propose and/or develop and formulate a new strategy for the future
growth and expansion of this firm. Our assumption is the basic capitalism model: that is Superior
Financial performance & Growth and Expansion. Your final Term Project Report is done in a group of
four people and due on ………………………

The following is the basic outline of your term project report:

1. Introduction: This portion gives an overview of the firm. What is our business, the company
history, its products and services, and the most important thing; it identifies mission, vision,
and objective statements including the current industry structure and the positioning of your
firm. This information is usually obtained through their website or published annual reports
or any other internal company sources.
2. Current operations: This portion looks at all level of productions, procurement, supply
chain, distribution, sales and marketing , human resources and management structure,
research and development, current planning, strategy and resource allocations etc. etc..
Actually you can break this chapter into many parts (management, marketing and finance
areas) depending upon the nature and type of business and industry and some competitors
analysis.
3. Financial analysis: All firms have a common goal in capitalism. SUPERIOR FINANCIAL
PERFORMANCE. This portion analyzes all aspect of financial data for the past 3 to 5 years.
You will include balance sheets, income statements and cash flow statements analyses of
the firm. You will calculate all necessary key financial ratios for audit, evaluations and
controls. You may compare financial results of your firm with its two major competitors.

INDUSTRY AND OR COMPETITOR ANALYSIS IS AN INTEGRAL PART OF YOUR PROJECT.

After you have completed the above review and have gathered substantial information and have
done the current analyses of the firms ( SHOW ME THIS in Folder-1 and 2 ) then you are ready to
embark on the real work:

4. External Factor Evaluation (EFE): From the SWOT Analysis, you would need to develop a
table of EFES in which you will look at factors affecting the industry and the firm (such as
political, social, legal, economic, technological etc). This requires general knowledge and
 brain storming about these factors which are related to your company and discarding some
factors which are less important (by process of elimination).
5. Internal Factor Evaluation(IFE): This usually requires many visits to the firm (called field
work and you have to submit the hand written reports of these visits in a folder) and talking
to many managers to do marketing analysis, production analysis, HRM analysis, financial
ratio analysis etc. This portion is the major work where your analytical capabilities are
challenged. THIS CAN ONLY BE COMPLETED WHEN YOU VISIT YOUR FIRM
SEVERAL TIMES AND COLLECT INFORMATION FROM TOP MANAGERS
OF TP FIRM/ORGANIZATION.
6. Strategic Factor Evaluation (SFE): From the EFE and IFE, you will formulate SFE that will
provide you the basic input for the development and formulation of new strategy of the
firm.
7. SWOT Analysis: You should be able to identify at least, 5 strengths, 5 weaknesses, 5
opportunities, and 5 threats. You have to justify as why you think these items are important
for your firm. This is generally done by rigorous analysis of the industry and company you
have selected.
8. Formulation of New Business Strategy: It includes writing new mission, vision, and objective
statements for the firm. It may include new suggested organizational structure and how to
implement change in the current operations and how the evaluation and control system will
be instituted. YOY WILL TRY TO FORMULATE A NEW BUSINESS STRATEGY FOR YOUR FIRM BY
UTILIZING THE VARIOUS MODELS YOU HAVE STUDIED FROM YOUR TEXT BOOK.
9. Summary and conclusion:

10. Annexure and attachments:

The above is simply guidelines to prepare your term project report. But you have the freedom to do
your work and present your report as you please. Just make sure, it fulfills the project requirements.
You can include in this some Management Model(s), such as Porter’s competitive advantage model
or Porter’s value chain model or McKinsey’s 7 S Model or Blue Ocean/ Red Ocean Model or any
other that you may consider appropriate. You can also include a new business plan for launching a
new product or service for the firm as a part of your new strategy. All the exhibits, questionnaires or
any other information can be included in your report as annexure to support your new strategy
formulation, implementation and control process.

PLAGIARISM: BASIC PROBLEMS ALL PROFESSORS AT LSE HAVE FACED ARE RELATED TO PLAGIARISM OF
TERM PROJECTS OR RESEARCH PROJECTS. STUDENT CONSIDERS THIS AS HIS/HER RIGHT TO CUT, COPY,
PASTE, AND PLAGIARIZE, USING EACH OTHER REPORTS, USING HIS OWN PREVIOUS PROJECT REPORTS IN
OTHER SUBJECTS OR TAKING HIS FRIENDS OR SENIORS REPORTS. ALL OF THIS IS PIRACY, THIEVERY,
DECEPTION AND FRAUD. IF PROVEN, AN INSTRUCTOR MAY GIVE YOU AN ‘F’ IN THE COURSE OR HE MAY
BRING YOU TO THE DC FOR THE SEPERATION OF THE STUDENTS FROM THE College. In advanced countries,
the penalty for plagiarism is immediate termination from the university.