Q5. What do you mean by the term source credibility.

ANS-

Source credibility is a term which describes that the positive approach of

communicator leads in the approval of message. The credibility of any message no
matter in which form it is being transferred to other person, majorly depends on the
fact that how it is being perceived or comprehended by the receiver. There are
numerous ways in which the message transferred can be perceived such as
sociable, composed honest etc. The concept of credibility completely lays emphasis
on the fact what is being said during the course of conversation, it does not what is
being said before or after that. In other words we can say the credibility of receiver
depends on the persuasion of communication.