Advertising and Promotion

BUSINESS
SCHOOL

Name: M. Ahmed ILyas

Reg.no: L1F17BBAM0070
Section: D
Submitted To: Ms. Komal Faisal
Dettol
As the world leading brand of antiseptics and a trusted champion of family health,
Dettol products offer a high standard of germ kill and are recommended by
healthcare professionals for their proven ability to keep families healthy.• The brand
has stayed contemporary through the launch of new products and offered
consumers a breadth of products across categories that can help protect them from
germs.• These include bar soaps, hand sanitizers, liquid hand washes, shower gels
and antibacterial wipes. Step-1

I think the doctor is the best for this job. Because people trusting doctors most. In
addition, we can take women and children.

Step-2

Message drafting is also the major part. Organization make the ads for those who
can see and listen.

Message should be short and should tell the whole story In Dettol sanitizer the
message will be to save your family and get relax by the fragrance of sanitizer after
come home. LIKE

(Bin paani haath saaf, Kahin bhi, kabhe bhi)

(maa maane Dettol ka dhula)

Step-3

One way channel in which manufacture sell it to retailer and finely to consumer. This
help to reduce the cost of intermediary and can be supplied as per the demand
occurrence.

Step-4

Target audience is ladies as the ladies seems to be more interested in using

organic or natural products. Another target audiences for Dettol sanitizer is all
households (primarily mothers) who can afford buying sanitizer and who want to
fulfill an everyday need that provides them and their family with a 100% anti-bacterial
solution – complete protection from all germs/ bacteria and cleanliness from
coronavirus.