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    Goal - To Buy A Car

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    Talent
    The document outlines the steps a consumer typically takes when buying a car, including researching options online and in person, test driving cars, comparing features and costs, providing feedback, and remaining loyal to the dealership after purchasing. It breaks the process down into 5 stages: awareness, consideration, performance, actions, and loyalty. The goal is to eventually purchase a vehicle through negotiating with sales executives and understanding financing options.

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    Goal - To Buy A Car

    Uploaded by

    Talent
    11 views1 page
    The document outlines the steps a consumer typically takes when buying a car, including researching options online and in person, test driving cars, comparing features and costs, providing feedback, and remaining loyal to the dealership after purchasing. It breaks the process down into 5 stages: awareness, consideration, performance, actions, and loyalty. The goal is to eventually purchase a vehicle through negotiating with sales executives and understanding financing options.

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    Goal - To Buy a Car

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    The document outlines the steps a consumer typically takes when buying a car, including researching options online and in person, test driving cars, comparing features and costs, providing feedback, and remaining loyal to the dealership after purchasing. It breaks the process down into 5 stages: awareness, consideration, performance, actions, and loyalty. The goal is to eventually purchase a vehicle through negotiating with sales executives and understanding financing options.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    Goal - To Buy A Car

    Uploaded by

    Talent
    The document outlines the steps a consumer typically takes when buying a car, including researching options online and in person, test driving cars, comparing features and costs, providing feedback, and remaining loyal to the dealership after purchasing. It breaks the process down into 5 stages: awareness, consideration, performance, actions, and loyalty. The goal is to eventually purchase a vehicle through negotiating with sales executives and understanding financing options.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Goal – To buy a car

    Awareness Consideration Performance Actions Loyalty

    1. Online search for the 1. Visiting showrooms, 1. Compare features (ext. 1. Approaching the sales 1. Feedback to the sales
    cars/models within budget meeting sales and int.) vis-à-vis cost executives of preferred team/showroom
    2. Following social media executives, demo, test 2. Focus on digital and car 2. Writing reviews online
    pages of shortlisted cars. drives, technological 2. Understand purchase 3. Feedbacks on reference
    3. Talking to friends/relatives 2. Checking brochures, advancement process, financing check calls
    4. Checking online blogs on 3. Checking YouTube 3. Online customer review options 4. Recommendations to
    Team – BHP, Carwale, videos 4. Independent reference 3. Short-term and long- friends/relatives
    CarDekho and others check (existing users) term liabilities
    4. Negotiation, booking,
    taking delivery

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