PR ONLINE:

A PR 2.0 PLAN
Rizka Septiana, M.Si, IAPR
Online Learning – Sesi 9
The Best PR 2.0 Planning Approach
The usage of PR 2.0 strategy and planning (including
using social media applications):
• An innovative means to drive business
• An effective way to communicate to employees,
customers, prospects, other stakeholders with less
expensive techniques
• An opportunity to increase the reach of your brand’s
messages

Next…
• An interactive forum to position your company and
its executive team as thought leaders or your brand
as a thought leadership company
• A chance to communicate with audiences in ways
that were never possible in the past
• A means to hear firsthand customer comments,
concerns, and insight into what influences their
thinking and decision-making
Example integrated tools for PR 2.0 Program

•Media Relations
News release development, Editorial calendar
review and angle development, Meet the media
program.
Social media releases, include video, social book
marking, hyperlinks to other sources, audio
downloads
Purpose: To help the media and general
audiences to quickly and easily gather and
organize information
• Online Media Kit Development
May included video news style interviews with the
company’s executive and detail information (bio and
photos), full interactive slideshow or video of the
company, customer’s testimonies

• Blogging
This is an ideal way to engage customers and current
prospects in dialogue to learn more about their concerns.
It also enable us to engage with the customer and
prospects in a discussion.
• Video Series
It can be developed to display video and flash
presentations in the large, open graphical area on the
home page.
It’s important for the audiences to see and learn first-hand
about the company’s state-of-the-art facilities and meet
the intelligent team behind the company.

• Podcasting
A podcast series could provide highlights from speaking
engagements, company meetings, or interviews on
compelling topic
• RSS Technology
It gives online audiences to access news, updates, and
valuable industry information.
It provided targeted communication to those
interested parties.

• PR 2.0 Monitoring
This is the most important parts of the PR 2.0 plan.
If the company is going to send out its message to
audiences, it needs to monitor and assess the level of
positive and negative communication, as news is
diseminated.
THANK YOU!