Abridge Report - Autonomous Mobile Robots - 2023

Supply Chain Management, Procurement and Retail
SPARK Matrix TM : Autonomous

Mobile Robots (AMR), 2023
Market Insights, Competitive Evaluation, and Vendor Rankings
July 2023
TABLE OF CONTENTS
Executive Overview...........................................................................................................3
Market Dynamics and Overview......................................................................................4
Competitive Landscape and Analysis.............................................................................8
Key Competitive Factors and Technology Differentiators................................. 11
SPARK Matrix™: Strategic Performance Assessment and Ranking....................... 14
Vendors Profile................................................................................................................ 18
Research Methodologies............................................................................................... 22
Copyright 2023 © Quadrant Knowledge Solutions Private Limited 2

For Citation, info@quadrant-solutions.com
Executive Overview
This research service includes a detailed

analysis of global Autonomous Mobile
Robots (AMR) platform market dynamics,
major trends, vendor landscape, and
competitive positioning analysis. The study
provides competition analysis and ranking
of the leading Autonomous Mobile Robots
(AMR) vendors in the form of SPARK
Matrix. This research provides strategic
information for technology vendors to better
understand the market supporting their
growth strategies and for users to evaluate
different vendors capabilities, competitive
differentiation, and its market position.

MARKET DYNAMICS AND OVERVIEW
Quadrant Knowledge Solutions defines autonomous mobile robots (AMR) as

“intelligent robots equipped with numerous sensors, actuators, and software
applications to interpret their environment, make decisions based on that
information, and take action accordingly without human interference. AMRs
collaborate with operators to perform various tasks, such as picking and
transporting goods, monitoring, and inspecting facilities, and providing assistance,
all without human supervision. With technological advancements, AMRs are
becoming increasingly sophisticated and capable of performing more complex
tasks and making decisions. Overall, AMRs rely on a combination of hardware
and software technologies to operate autonomously and perform diverse tasks in
different environments.
The market for autonomous mobile robots (AMRs) has experienced rapid growth
in recent years and is expected to continue expanding. AMRs find applications
in multiple industries, including manufacturing, healthcare, warehouse, logistics,
and retail, to automate tasks and enhance efficiency. AMRs have transformed
the warehouse industry by revolutionizing the movement and management
of goods within warehouses. The adoption of AMRs has significantly impacted
warehouses, improving efficiency, accuracy, safety, and flexibility. Consequently,
many warehouse operators are incorporating AMRs as an integral part of their
logistics operations, and the trend towards increased automation is expected to
persist in the future.
Here is an overview of the utilization of autonomous mobile robots (AMRs) in

different industry verticals:
• Manufacturing: AMRs automate various tasks in manufacturing,

including picking and placing parts, transporting materials, and
performing quality inspections. They contribute to improved
productivity, accuracy, and safety in manufacturing operations. The
manufacturing industry represents the largest end-user of AMRs,
accounting for a substantial market share.
• Warehousing and logistics: AMRs automate the movement of goods

in warehouses and logistics. They can handle order picking and
packing, transportation to and from loading docks, and item sorting.
AMRs enhance efficiency and accuracy in warehouse and logistics
operations.

• Hospitality: AMRs automate tasks in the hospitality industry, such
as food and beverage delivery, linen transportation, and room
cleaning. They enhance efficiency and guest satisfaction in hospitality
operations.
• Retail: AMRs automate tasks in retail, including shelf stocking,

shopping cart collection, and goods transportation to and from the
backroom. They improve efficiency and customer service in retail
operations. Although the use of AMRs in the retail industry is still in
its early stages, it is experiencing rapid growth. As AMR technology
develops further, we can anticipate more innovative applications in
retail in the future.
• Other industries: AMRs are also employed in industries like agriculture,

mining, and construction. In these sectors, AMRs automate tasks such
as crop harvesting, material transportation, and structure inspection.
The use of AMRs is rapidly growing across various industry verticals.
AMRs offer several benefits, including improved productivity, accuracy,
safety, and flexibility. As AMR technology continues to advance, we
can expect widespread adoption of these robots in the coming years.
Overall, AMRs offer numerous potential benefits for businesses across
various industry verticals. As the technology continues to develop, we
can anticipate widespread adoption of AMRs in the years to come.”
Following are capabilities of Autonomous Mobile Robots (AMR) -
1.
Navigation and Mapping: Autonomous Mobile Robots (AMRs)
possess the capability to autonomously traverse their surroundings
using an array of sensors, cameras, and advanced mapping
technologies. They have the ability to generate precise maps of their
environment and utilize them to devise efficient routes.
2. Obstacle Avoidance: Equipped with state-of-the-art sensors, AMRs

can effectively detect and evade obstacles obstructing their path. By
making real-time adjustments to their navigation, they can skillfully
circumvent collisions and maneuver through their surroundings safely.
3. Path Planning: AMRs excel at planning optimal paths to reach their

intended destinations, taking into account factors such as distance,
obstacles, and efficiency. Through the utilization of sophisticated
algorithms, they calculate the most efficient routes and dynamically
adapt them based on real-time information.

4. Localization: Employing diverse localization techniques, AMRs can
accurately ascertain their own position within the environment. This
high level of precision enables them to navigate with accuracy and
execute tasks with utmost precision.
5. Payload Transportation: AMRs possess the ability to transport and

convey payloads from one location to another. They are engineered
to handle a wide range of payload types, accommodating anything
from small items in warehouse settings to heavy loads within industrial
environments.
6. Pick and Place Operations: Many AMRs are equipped with robotic
arms or grippers, enabling them to skillfully grasp objects and precisely
position them in desired locations. This capability proves particularly
advantageous in assembly lines, warehouses, and manufacturing
facilities.
7. Autonomous Charging: To ensure uninterrupted operation, select

AMRs are endowed with the capability to autonomously navigate
to designated charging stations and recharge their batteries. This
feature empowers them to operate continuously for extended periods
without requiring human intervention.
8. Fleet Management: In settings where multiple AMRs are deployed,

fleet management capabilities facilitate centralized control and
coordination of the robotic workforce. This encompasses tasks such
as task allocation, monitoring, and optimization of overall operations.
9. Human-Robot Collaboration: AMRs excel at working collaboratively

with human counterparts, effectively enhancing efficiency and
productivity. They can undertake repetitive or physically demanding
tasks, thereby freeing up human workers to focus on more intricate
or value-added activities.
10. Data Collection and Analysis: AMRs can be equipped with a wide
array of sensors to gather data pertaining to their environment, such
as temperature, humidity, or inventory levels. They are also capable
of processing and analyzing this data to provide valuable insights for
decision-making and process optimization.

11. Safety Features: AMRs are meticulously designed with safety as
a paramount consideration. They incorporate an array of features
including emergency stop buttons, collision avoidance systems, and
adherence to rigorous safety standards. These measures ensure
the well-being of humans working in close proximity to the robots.
In summary, autonomous mobile robots represent highly advanced machines

capable of autonomously performing tasks without human intervention. They
are engineered to operate in diverse environments and undertake tasks that are
repetitive, hazardous, or challenging for humans to execute.

Competitive Landscape
and Analysis
Quadrant Knowledge Solutions recently conducted a study on the major
Autonomous Mobile Robots (AMR) vendors and evaluated them based on their
products, market presence, and customer value proposition. The evaluation was
done through primary research, expert interviews, analysis of use cases, and
internal analysis of the overall market. The study included an analysis of the key
vendors as such 6 Rivers Systems, Addverb Technologies, AGILOX, AutoStore,
Berkshire Grey, Eiratech Robotics, Fetch Robotics, Geek+, Gideon, Grey Orange,
HAI Robotics, IAM Robotics, inVia Robotics, Locus Robotics, Magazino, MiR,
Omron Automation, OTTO Motors, Prime Robotics, Scallog, Swisslog, and Vecna
Robotics.
6 River Systems, AutoStore, Geek+, Grey Orange, inVia Robotics, Locus Robotics,
OTTO Motors, and Swisslog are the top performers and 2023 technology leaders
in the global Autonomous Mobile Robots (AMR) market. These companies
provide a comprehensive technology portfolio with the breadth and depth of
solutions to support a variety of industry-specific and customized user-specific
use cases. Many of these players are also frontrunners in providing modern &
open architecture, comprehensive out-of-the-box capabilities, country-specific
compliance, easy-to-use configurable user interface and dashboard, centralized
repository, advanced analytics, and integration & interoperability with traditional
supply chain solutions.
6 River Systems (6RS) is a provider of warehouse automation solutions that use

autonomous mobile robots (AMRs). The company’s AMRs, called Chuck, are
designed to work alongside human workers to improve warehouse productivity.
Chucks are able to navigate warehouse aisles autonomously, picking up and
delivering items to workers as needed. This frees up workers to focus on more
complex tasks, such as customer service and quality control.6RS’s AMRs are
highly configurable, making them adaptable to a wide range of warehouse
environments. The robots can be used for a variety of tasks, including batch
picking, case replenishment, and returns putaway. 6RS also offers a cloud-based
software platform that helps businesses manage their AMR fleet and optimize
their warehouse operations.
AutoStore is an automated storage and retrieval system (AS/RS) that uses

autonomous mobile robots (AMRs) to pick and place goods in a cubic layout. The

AMRs are small, lightweight robots that move around on tracks in the ceiling of
the warehouse. They are equipped with sensors that allow them to navigate the
warehouse safely and efficiently.
Geek+ AMRs are designed to automate a wide range of warehouse tasks,

including picking, moving, and sorting. They are highly efficient and flexible, and
they can be easily integrated into existing warehouse operations. Geek+ AMRs
have helped customers to improve their warehouse efficiency and optimize the
warehouse workflows.
GreyOrange’s robust product portfolio and its initiative to combine AI/ML and
robotics help organizations optimize their operations and meet pressing fulfilment
needs. GreyOrange provides a dynamic master framework that is capable of
integrating with and handling the Ranger Robots and GreyMatter software to
deliver agility, accuracy, and ideal workflows for efficient fulfilment outcomes.
Additionally, GreyMatter is equipped with an intuitive dashboard that enables
organizations to perform real-time adjustments across the warehouse by providing
visibility into the inventory, pick, put, audit rates, and such other metrics.
inVia Robotics specializes in developing and deploying autonomous mobile robots

that can navigate warehouse environments, picking and transporting items with
precision and speed. These AMRs are equipped with advanced sensors and
algorithms, enabling them to safely operate in dynamic environments alongside
human workers. inVia Logic is the proprietary software platform developed
by inVia Robotics. It serves as the control center for managing and optimizing
warehouse automation processes, including the operation of the Picker Robots.
inVia Logic leverages artificial intelligence (AI) algorithms, data analytics, and
machine learning capabilities to orchestrate and streamline various tasks within
the warehouse.
Locus Robotics provides LocusOne, an integrated execution platform that

coordinates operational work tasks between personnel and autonomous mobile
robots (AMRs) using patented optimization algorithms and real-time operational
performance data. LocusONE is a comprehensive product movement management
solution that empowers organizations to handle their logistics operations with
precision, adaptability, and efficiency. It facilitates seamless operations, boosts
productivity, and enables organizations to stay agile in a dynamic business
environment. The Locus Robotics solution is designed to scale with the evolving
needs of warehouses. It can handle fluctuating order volumes, seasonal peaks,
and changing fulfillment requirements, ensuring adaptability and flexibility in
operations.

OTTO Motors offers a variety of AMRs to meet the needs of different manufacturing
operations. The company’s AMRs range in size from small, lightweight robots that
can transport small loads to large, heavy-duty robots that can move pallets. OTTO
Motors also offers a variety of software solutions to help customers manage their
AMR fleets.
Swisslog is a provider of intralogistics solutions, including automated guided

vehicles (AGVs) and autonomous mobile robots (AMRs). Swisslog AMRs are
designed to be flexible and adaptable, making them ideal for a variety of warehouse
and manufacturing applications. Swisslog offers a variety of AMR solutions,
including the CarryPick AMR, which is used for goods-to-person picking. The
CarryPick AMR can pick and deliver shelves of goods to picking stations, freeing
up human pickers to focus on more complex tasks.
Addverb Technologies, Berkshire Grey, Fetch Robotics, HAI Robotics, and Omron
Automation are positioned among the strong contenders. AGILOX, Eiratech
Robotics, Gideon, IAM Robotics, Magazino, MiR, Prime Robotics, Scallog, and
Vecna Robotics are among the other players owing to their limited market
presence, strong product offerings, and technological potential to grow in the
coming years.

Key Competitive Factors and
Technology Differentiators
While most Autonomous Mobile Robots (AMR) vendors provide comprehensive

functionalities to support various use cases, their technology and customer value
proposition may differ based on the customer size, industry vertical, geographical
markets, and organization-specific requirements. Some of the key competitive
factors and technology differentiators for an autonomous mobile robots include:
• Flexibility and Adaptability: Organizations AMRs are highly flexible

and can be programmed to perform a wide range of tasks, from
transporting materials to picking and placing items. They can be
easily reprogrammed or redeployed to adapt to changing production
needs. By prioritizing flexibility and adaptability in the evaluation
process, organization can select AMRs that can adapt to changing
requirements, accommodate diverse tasks, and provide long-term
value by remaining versatile in dynamic operational environments.
• High Degree of Autonomy: AMRs are self-guided and can navigate

autonomously through a facility without the need for a human operator.
This frees up human workers to focus on higher-value tasks, such as
supervising or troubleshooting. AMRs can have different autonomy
levels, ranging from basic automation with predefined paths to higher
levels of autonomy with dynamic decision-making capabilities.
• Safety Protocols: AMRs are equipped with sensors (proximity &

distance) and advanced collision avoidance technology that enable
them to operate safely in dynamic environments with humans and
other equipment. They can detect obstacles and adjust their route or
speed to avoid collision. By incorporating these safety considerations,
organizations can mitigate risks and create a safe environment for both
AMRs and human workers. It is crucial to prioritize safety at all stages,
from AMR selection and implementation to ongoing operations and
maintenance.
• Scalability: AMRs can be deployed in a wide range of applications

and facility sizes, from small warehouses to large manufacturing
plants. They can be easily scaled up or down to match production
demand, without the need for additional capital investments.

Scalability is a critical consideration in the adoption of AMRs. It
enables organizations to dynamically adjust their fleet size, optimize
costs, enhance efficiency, adapt to changing needs, streamline
expansion, and future-proof their operations. By embracing scalable
AMR solutions, organizations can achieve greater operational agility
and maximize the benefits of autonomous mobile robotics across
various industries and applications.
• Data Collection and Evaluation: AMRs are equipped with sensors

and software that can collect data on a variety of parameters, such
as travel time, energy usage, and operational efficiency. This data
can be used to optimize operations and improve overall productivity.
Data collection empowers businesses to monitor the performance of
AMRs, track key metrics, and identify patterns or trends that can drive
operational efficiency and productivity. It also allows organizations to
identify potential issues or bottlenecks in real-time, enabling proactive
measures to be taken. Overall, data collection in AMRs facilitates
data-driven decision-making, enhances process optimization, and
drives continuous improvement in operations.
• Integration and Interoperability: Integration and interoperability

are essential for the development of advanced AMRs. By integrating
different components and making them interoperable, AMRs can
become more capable and adaptable. This will allow them to be used
in a wider range of applications and to perform more complex tasks.
AMRs can be integrated with other automation technologies, such
as warehouse management systems (WMS) or enterprise resource
planning (ERP) systems, to streamline operations and improve
visibility into the supply chain. The integration differentiator is a key
component of autonomous mobile robots (AMRs). It is responsible
for fusing sensor data from different sources, such as cameras,
lidar, and radar, to create a single, accurate representation of the
robot’s environment. This representation is then used by the AMR’s
navigation and control systems to plan and execute safe and efficient
movements.
• Partner Ecosystem: Many vendors consider the partner ecosystem

as a crucial aspect of their offerings. Having a strong partner network

allows them to collaborate with other companies that provide
complementary products or services. This collaboration can enhance
the overall value proposition, expand market reach, and provide
customers with a comprehensive solution.
• Deployment as a Service: Offering Autonomous Mobile Robots

(AMRs) as a service is gaining popularity among vendors. This
deployment model allows customers to access the benefits of AMRs
without the need for significant upfront investment or infrastructure
setup. Vendors provide the robots, software, maintenance, and
support as a subscription-based service, enabling easier adoption
and scalability for businesses.
• Greenfield vs. Brownfield Target: Greenfield and brownfield targets

represent different environments where AMRs can be deployed.
Greenfield refers to new, unoccupied spaces where AMRs can be
implemented from scratch. Brownfield, on the other hand, refers to
existing environments that may have obstacles or legacy systems.
Vendors may focus on either or both scenarios, providing solutions
tailored to the specific challenges and requirements of each type of
deployment.
• Cognitive Capabilities/Artificial Intelligence: Cognitive capabilities

and artificial intelligence (AI) play a crucial role in enhancing the
capabilities of AMRs. AI algorithms enable robots to make intelligent
decisions, adapt to changing environments, learn from experience,
and optimize their performance. Cognitive capabilities encompass a
range of AI technologies, including computer vision, natural language
processing, machine learning, and deep learning, enabling AMRs to
perceive, reason, and interact effectively in their surroundings.

SPARK Matrix™: Strategic
Performance Assessment and Ranking
Quadrant Knowledge Solutions’ SPARK Matrix provides a snapshot of the market
positioning of the key market participants. SPARK Matrix provides a visual
representation of market participants and provides strategic insights on how
each supplier ranks related to their competitors, concerning various performance
parameters based on the category of technology excellence and customer
impact. Quadrant’s Competitive Landscape Analysis is a useful planning guide
for strategic decision makings, such as finding M&A prospects, partnership,
geographical expansion, portfolio expansion, and similar others.
Each market participants are analyzed against several parameters of Technology

Excellence and Customer Impact. In each of the parameters (see charts), an
index is assigned to each supplier from 1 (lowest) to 10 (highest). These ratings
are designated to each market participant based on the research findings. Based
on the individual participant ratings, X and Y coordinate values are calculated.
These coordinates are finally used to make SPARK Matrix.
Technology Excellence Weightage Customer Impact Weightage
Payload Capacity 15% Product Strategy & Performance 20%
Navigation Capabilities 15% Market Presence 20%
Localization and Mapping 15% Proven Record 15%
Task/Operational effectiveness 15% Ease of Deployment & Use 15%
Safety Protocols 5% Customer Service Excellence 15%
Diversity of robots based on application 15% Unique Value Proposition 15%
Competetive Differentiation Strategy 10%
Technology Vision & Roadmap 5%
Integration Capabilities 5%
Evaluation Criteria: Technology Excellence
• The sophistication of Technology: The ability to provide

comprehensive functional capabilities and product features,
technology innovations, product/platform architecture, and such
others.

• Competitive Differentiation Strategy: The aability to differentiate
from competitors through functional capabilities and/or innovations
and/or GTM strategy, customer value proposition, and such others.
• Application Diversity: The ability to demonstrate product deployment

for a range of industry verticals and/or multiple use cases.
• Scalability: The ability to demonstrate that the solution supports

enterprise-grade scalability along with customer case examples.
• Integration & Interoperability: The ability to offer product and

technology platform that supports integration with multiple best-of-
breed technologies, provides prebuilt out-of-the-box integrations,
and open API support and services.
• Vision & Roadmap: Evaluation of the vendor’s product strategy and

roadmap with the analysis of key planned enhancements to offer
superior products/technology and improve the customer ownership
experience.
Evaluation Criteria: Customer Impact
• Product Strategy & Performance: Evaluation Evaluation of multiple

aspects of product strategy and performance in terms of product
availability, price to performance ratio, excellence in GTM strategy,
and other product-specific parameters.
• Market Presence: The ability to demonstrate revenue, client base,

and market growth along with a presence in various geographical
regions and industry verticals.
• Proven Record: Evaluation of the existing client base from SMB, mid-
market and large enterprise segment, growth rate, and analysis of the
customer case studies.
• Ease of Deployment & Use: The ability to provide superior

deployment experience to clients supporting flexible deployment
or demonstrate superior purchase, implementation, and usage
experience. Additionally, vendors’ products are analyzed to offer
user-friendly UI and ownership experience.

• Customer Service Excellence: The ability to demonstrate vendors
capability to provide a range of professional services from consulting,
training, and support. Additionally, the company’s service partner
strategy or system integration capability across geographical regions
is also considered.
• Unique Value Proposition: The ability to demonstrate unique

differentiators driven by ongoing industry trends, industry
convergence, technology innovation, and such others.

SPARK Matrix™: Autonomous
Mobile Robots (AMR)
Strategic Performance Assessment and Ranking
Figure: 2023 SPARK Matrix™

(Strategic Performance Assessment and Ranking)
Autonomous Mobile Robots (AMR) Market
SPARK Matrix™: Autonomous Mobile Robots (AMR), Q2, 2023

Aspirants Strong Contenders Technology Leaders
GreyOrange
Locus
Geek+ Robotics
6 River Systems
Omron Automation
Addverb AutoStore Swisslog

Technologies
Customer Impact
Fetch Robotics OTTO Motors

BerkShire Grey
HAI Robotics InVia Robotics
IAM Robotics
Magazino MiR
Gideon
AGILOX Prime Robotics Vecna Robotics
Scallog
EiraTech
Robotics
Not For Distribution
June 2023 ©Quadrant Knowledge Solutions
Technology Excellence

Vendor Profiles
Following are the profiles of the Autonomous Mobile

Robots (AMR) vendors with a global impact. The
following vendor profiles are written based on the
information provided by the vendor’s executives as
part of the research process. Quadrant research
team has also referred to the company’s website,
whitepapers, blogs, and other sources for writing
the profile. A detailed vendor profile and analysis
of all the vendors, along with various competitive
scenarios, are available as a custom research
deliverable to our clients. Users are advised to
directly speak to respective vendors for a more
comprehensive understanding of their technology
capabilities. Users are advised to consult Quadrant
Knowledge Solutions before making any purchase
decisions, regarding know your customer
technology and vendor selection based on research
findings included in this research service.

GreyOrange
URL : https://www.greyorange.com/
Founded in 2012 and headquartered in Roswell, Georgia, USA, GreyOrange is a

provider of AI-driven, end-to-end automation solutions, and smart mobile robots.
With a focus on transforming the way warehouses and distribution centers operate,
GreyOrange offers GreyMatter, an innovative robotic systems and intelligent
software platforms that optimize order fulfillment, inventory management, and
material handling processes. GreyMatter leverages advanced algorithms,
machine learning (ML), and real-time data to enable intelligent decision-making
and orchestration within a warehouse environment. GreyOrange offers a wide
range of AI-powered collaborative autonomous mobile robot (AMR) portfolios
known as Ranger robots.
• R
anger GTP (formerly knowns as Butler) – These are goods-to-person mobile
robots that transport inventory to workers for picking and packing. These robots
work in tandem with human operators, autonomously navigating through the
warehouse to retrieve and transport shelves or bins to the designated picking
stations. The approximate payload capacity ranges from 220 to 3,500 pounds.
• R
anger Mobile Sorter (formerly known as Flexo) – These are mobile sortation
robots that operate in fleets to move parcels efficiently and fluidly from receiving
through dispatch. The mobile sorter enables efficient and ergonomic order
fulfillment processes by sharing the workload and optimizing the workflow. The
payload capacity of the Ranger Mobile Sorter depends on the specific model
and configuration. While the exact payload capacity may vary, it typically ranges
from 40 kilograms (88 pounds) to 60 kilograms (132 pounds).
• R
anger Picking (formerly known as PickPal) – These are assisted picking
cobots designed to work in tandem with goods-to-person robots. These bots
either assist humans with picking orders or pick orders autonomously in
manned or unmanned warehouses. The exact payload capacity of these bots
may vary; it typically ranges from 10 kilograms (22 pounds) to 30 kilograms (66
pounds). This payload capacity allows the Ranger Picking to handle various
items, such as bins, totes, and cartons, during the order-picking process.
GreyOrange offers additional solutions along with the Ranger series of robots,
including:
• Dock to Stock Material Movement by Ranger Dock.

• Deep Storage & Retrieval by Ranger Intralogistics (IL).
• Replenishment by Ranger Intralogistics (IL) and GreyMatter App.
• F
orward Area Storage and Picking/Retrieval by (Ranger Rack-to-person (RTP),
Ranger Tote-to-person (TTP), and Ranger Assist.
• Palletizing and Stock-to-Dock by Ranger IL and Ranger Dock.
• Returns Management by Ranger Assist and Ranger MoveSmart.
Analyst Perspective
Following is the analysis of GreyOrange’s capabilities in the global Autonomous

Mobile Robot (AMR) market:
•
GreyOrange’s robust product portfolio and its initiative to combine AI/
ML and robotics help organizations optimize their operations and meet
pressing fulfilment needs. The company offers the GreyMatterTM intelligent
Fulfillment Operating System (FOS) that uses both real-time and predictive
data to collaboratively orchestrate how and when orders are filled by people,
the company’s AMRs (titled Ranger robots) and other companies’ robots
and automation agents that have been certified to the Ranger-standard of
performance and pre-integrated with GreyMatter. In addition, the company
intends to expand its Ranger robotics portfolio as well as to expand the robots
and other modern fulfillment automation technology produced by other
companies that it certifies and pre-integrates with GreyMatter as part of its
Certified Ranger Network.
•
The FOS integrates with the robots to support real-time decisions and
fluidity across the operational areas. GreyOrange provides a dynamic
master framework that integrates with and handles the Ranger Robots and
GreyMatter software to deliver agility, accuracy, and ideal workflows for
efficient fulfillment outcomes. The FOS is also equipped with a command
center that provides a visual representation of real-time performance & data-
driven options for informing dynamic decisions and ensures a continuous
flow of inventory considering the market demand. Additionally, GreyMatter is
equipped with an intuitive dashboard that enables organizations to perform
real-time adjustments across the warehouse by providing visibility into the
inventory, pick, put, audit rates, and numerous other metrics.

•
GreyOrange’s top key differentiators include GreyMatter FOS, advanced
algorithms, dynamic master framework, dashboards, and commercial centers.
GreyOrange’s collaborative AMR portfolios leverage AI-powered technologies
to enhance human-robot collaboration and optimize operational workflows.
These portfolios enable efficient task allocation, resource utilization, and
improved overall productivity in the warehouse and logistics environments
by integrating advanced algorithms, real-time data analytics, and intelligent
decision-making capabilities. The collaborative nature of these solutions
improves worker ergonomics, reduces manual labor, and enhances the overall
efficiency of operations.
•
From a geographical presence perspective, GreyOrange has a strong
presence in North America, followed by Europe and APAC regions. The
company also has a fair amount of presence in Latin American regions.
From an industry vertical perspective, the company caters to a wide range
of industries and markets, such as eCommerce, omnichannel retail, fashion,
home improvement/home goods, sports equipment, electronics, FMCG,
healthcare & life sciences, and 3PL.
• The global market for AMR and warehouse automation is highly competitive,
with various players vying for market share and expanding their geographical
presence. However, GreyOrange’s solutions are designed to address the
critical pain points of warehouse operations, such as order fulfillment
efficiency, inventory management, and operational scalability.
• GreyOrange maintains a robust technology roadmap and vision by continually

investing in research and development to enhance its offerings and staying
ahead of the curve. By focusing on innovation, agility, and staying abreast of
emerging technologies, GreyOrange can adapt to market trends, anticipate
customer needs, and develop cutting-edge solutions. In addition, the
company intends to expand its Ranger robots portfolio. It also plans to expand
the robots and other modern fulfillment automation technologies produced
by other companies that it certifies and pre-integrates with GreyMatter, as
part of its Certified Ranger Network. GreyOrange has developed the Certified
Ranger Network, a collaborative ecosystem that includes robots and other
modern fulfillment automation technology from partner companies. These
solutions are pre-integrated and certified to work seamlessly with GreyMatter.
By expanding this network, GreyOrange will enable customers to choose
from a broader range of certified technologies, fostering interoperability and
flexibility in warehouse automation setups.

Research Methodologies
Quadrant Knowledge Solutions uses a comprehensive approach to conduct global

market outlook research for various technologies. Quadrant’s research approach
provides our analysts with the most effective framework to identify market and
technology trends and helps in formulating meaningful growth strategies for our
clients. All the sections of our research report are prepared with a considerable
amount of time and thought process before moving on to the next step. Following
is the brief description of the major sections of our research methodologies.
Secondary Research
Following are the major sources of information for conducting secondary research:
Quadrant’s Internal Database
Quadrant Knowledge Solutions maintains a proprietary database in several

technology marketplaces. This database provides our analyst with an adequate
foundation to kick- start the research project. This database includes information
from the following sources:
• Annual reports and other financial reports

• Industry participant lists
• Published secondary data on companies and their products

• Database of market sizes and forecast data for different market
segments
• Major market and technology trends
Literature Research
Quadrant Knowledge Solutions leverages on several magazine subscriptions

and other publications that cover a wide range of subjects related to technology
research. We also use the extensive library of directories and Journals on various
technology domains. Our analysts use blog posts, whitepapers, case studies,
and other literature published by major technology vendors, online experts, and
industry news publications.
Inputs from Industry Participants
Quadrant analysts collect relevant documents such as whitepaper, brochures,

case studies, price lists, datasheet, and other reports from all major industry
participants.
Primary Research
Quadrant analysts use a two-step process for conducting primary research that
helps us in capturing meaningful and most accurate market information. Below is
the two-step process of our primary research:
Market Estimation: Based on the top-down and bottom-up approach, our analyst
analyses all industry participants to estimate their business in the technology
market for various market segments. We also seek information and verification of
client business performance as part of our primary research interviews or through
a detailed market questionnaire. The Quadrant research team conducts a detailed
analysis of the comments and inputs provided by the industry participants.
Client Interview: Quadrant analyst team conducts a detailed telephonic

interview of all major industry participants to get their perspectives of the current
and future market dynamics. Our analyst also gets their first-hand experience
with the vendor’s product demo to understand their technology capabilities, user
experience, product features, and other aspects. Based on the requirements,
Quadrant analysts interview with more than one person from each of the market
participants to verify the accuracy of the information provided. We typically engage
with client personnel in one of the following functions:

• Strategic Marketing Management
• Product Management
• Product Planning
• Planning & Strategy
Feedback from Channel Partners and End Users
Quadrant research team research with various sales channel partners, including
distributors, system integrators, and consultants to understand the detailed
perspective of the market. Our analysts also get feedback from end-users from
multiple industries and geographical regions to understand key issues, technology
trends, and supplier capabilities in the technology market.
Data Analysis:
Market Forecast & Competition Analysis
Quadrant’s analysts’ team gathers all the necessary information from secondary
research and primary research to a computer database. These databases are then
analyzed, verified, and cross-tabulated in numerous ways to get the right picture
of the overall market and its segments. After analyzing all the market data, industry
trends, market trends, technology trends, and key issues, we prepare preliminary
market forecasts. This preliminary market forecast is tested against several market
scenarios, economic most accurate forecast scenario for the overall market and
its segments.
In addition to market forecasts, our team conducts a detailed review of industry

participants to prepare competitive landscape and market positioning analysis for
the overall market as well as for various market segments.
SPARK Matrix:
Strategic Performance Assessment and Ranking
Quadrant Knowledge Solutions’ SPARK Matrix provides a snapshot of the market

positioning of the key market participants. SPARK Matrix representation provides
a visual representation of market participants and provides strategic insights on
how each supplier ranks in comparison to their competitors, concerning various
performance parameters based on the category of technology excellence and
customer impact.

Final Report Preparation
After finalization of market analysis and forecasts, our analyst prepares necessary
graphs, charts, and table to get further insights and preparation of the final
research report. Our final research report includes information including market
forecast; competitive analysis; major market & technology trends; market drivers;
vendor profiles, and such others.

Client Support
For information on hard-copy or electronic reprints, please contact Client Support at

rmehar@quadrant-solutions.com | www.quadrant-solutions.com


Abridge Report - Autonomous Mobile Robots - 2023

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Supply Chain Management, Procurement and Retail

SPARK Matrix TM : Autonomous

Market Dynamics and Overview......................................................................................4

Competitive Landscape and Analysis.............................................................................8

Key Competitive Factors and Technology Differentiators................................. 11

SPARK Matrix™: Strategic Performance Assessment and Ranking....................... 14

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 2

This research service includes a detailed

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 3

Quadrant Knowledge Solutions defines autonomous mobile robots (AMR) as

Here is an overview of the utilization of autonomous mobile robots (AMRs) in

• Manufacturing: AMRs automate various tasks in manufacturing,

• Warehousing and logistics: AMRs automate the movement of goods

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 4

• Retail: AMRs automate tasks in retail, including shelf stocking,

• Other industries: AMRs are also employed in industries like agriculture,

Following are capabilities of Autonomous Mobile Robots (AMR) -

2. Obstacle Avoidance: Equipped with state-of-the-art sensors, AMRs

3. Path Planning: AMRs excel at planning optimal paths to reach their

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 5

5. Payload Transportation: AMRs possess the ability to transport and

7. Autonomous Charging: To ensure uninterrupted operation, select

8. Fleet Management: In settings where multiple AMRs are deployed,

9. Human-Robot Collaboration: AMRs excel at working collaboratively

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 6

In summary, autonomous mobile robots represent highly advanced machines

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 7

6 River Systems (6RS) is a provider of warehouse automation solutions that use

AutoStore is an automated storage and retrieval system (AS/RS) that uses

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 8

Geek+ AMRs are designed to automate a wide range of warehouse tasks,

inVia Robotics specializes in developing and deploying autonomous mobile robots

Locus Robotics provides LocusOne, an integrated execution platform that

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 9

Swisslog is a provider of intralogistics solutions, including automated guided

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 10

While most Autonomous Mobile Robots (AMR) vendors provide comprehensive

• Flexibility and Adaptability: Organizations AMRs are highly flexible

• High Degree of Autonomy: AMRs are self-guided and can navigate

• Safety Protocols: AMRs are equipped with sensors (proximity &

• Scalability: AMRs can be deployed in a wide range of applications

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 11

• Data Collection and Evaluation: AMRs are equipped with sensors

• Integration and Interoperability: Integration and interoperability

• Partner Ecosystem: Many vendors consider the partner ecosystem

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 12

• Deployment as a Service: Offering Autonomous Mobile Robots

• Greenfield vs. Brownfield Target: Greenfield and brownfield targets

• Cognitive Capabilities/Artificial Intelligence: Cognitive capabilities

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 13

Each market participants are analyzed against several parameters of Technology

Technology Excellence Weightage Customer Impact Weightage

Payload Capacity 15% Product Strategy & Performance 20%

Navigation Capabilities 15% Market Presence 20%

Localization and Mapping 15% Proven Record 15%

Task/Operational effectiveness 15% Ease of Deployment & Use 15%

Safety Protocols 5% Customer Service Excellence 15%

Diversity of robots based on application 15% Unique Value Proposition 15%

Competetive Differentiation Strategy 10%

Technology Vision & Roadmap 5%

Evaluation Criteria: Technology Excellence

• The sophistication of Technology: The ability to provide

Copyright 2023 © Quadrant Knowledge Solutions Private Limited 14

2. Obstacle Avoidance: Equipped with state-of-the-art sensors, AMRs

3. Path Planning: AMRs excel at planning optimal paths to reach their

5. Payload Transportation: AMRs possess the ability to transport and

7. Autonomous Charging: To ensure uninterrupted operation, select

8. Fleet Management: In settings where multiple AMRs are deployed,

9. Human-Robot Collaboration: AMRs excel at working collaboratively

• GreyOrange maintains a robust technology roadmap and vision by continually