A

PROJECT REPORT ON

COMPANY PROFILE ON

In the partical fullfillment of degree of BBA

SUBMITTED TO SUBMITTED BY
MR. ROHIT SAINI JAYA PARASHAR
BBA. IST SEM.
ROLL NO. BBA/15/04

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 PREFACE

I am pleased to present the project report on "A COMPANY PROFILE

ON REEBOK” before my respected readers. It is a humble attempt from

my part to judge of shoes. This study deals with a number of topics that

will help the reader understand and learn about the company.

The research starts with a short Introduction of shoes followed by

the Primary and Secondary objective and research methodology and

Employment Opportunity for Management student in Company.

Then comes the suggestions limitations and conclusions of the

search reports.

Languages to report are sample lucid. Attempts have been made to

arrange the subject matter in a systematic and well knit style. Effort has

also been made to deal with all topics precisely and gently.

JAYA PARASHAR
BBA IST SEM..

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 Acknowledgement
Preparing a project of this nature is an arduous task and I was
fortunate enough to get support from large number of person .I wish to
express my deep sense of gratitude to all those who generously helped in
successful completion of this report by sharing their invaluable time and
knowledge.
It is my proud and previledge to express my deep regard to
respected PRINCIPLE, Dr. Anand Tiwari ,Dr. Navin Gidion (HOD)
Department of business management Govt. Autonomous Girls P.G
college of excellence sagar for following me to undertake project.
I feel extremely exhilarated to have completed this project under
the able and inspiring guidance of Mr. Ravi Singh he rendered me all
possible help and guidance while reviewing the manuscript in finalizing
this report.
I also extend my deep regards to my teacher, family members,
friend and all those whose encouragement has infused courage in me to
work successfully.

JAYA PARASHAR
B.B.A IST sem.)

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 Certificate

The project report titled ” " COMPANY PROFILE ON

REEBOK”” has been prepared by JAYA PARASHAR , B.B.A I sem

under the guidance and supervision of Mr. Rohit Saini ,for the partial

fulfillment of the degree of B.B.A.

Signature of the Signature of the Signature of the

Supervisior: Head of the Examinar:
Department:

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 Declaration

I declare that the project report titled “COMPANY PROFILE ON

REEBOK” is my own work conducted under the supervision of MR.

Rohit Saini , Department of buissness Management,Govt. Girls P.G

college of excellence sagar. To the best of my knowledge the report does

not contain any work, Which has been submitted for the award of any

degree, anywhere.

JAYA PARASHAR
B.B.A IST sem.)

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 TABLE OF CONTENTS

1. Certificate

2. Acknowledgement

3. Objectives

4. Executive summary

5. Introduction

6. Research methodology

7. Company Profile

8. Finding and Analysis

9. Suggestion and Recommendation

10. Bibliography

Questionnaire

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 INTRODUCTION TO REEBOK

Reebok is an American-inspired, global brand that creates and markets

sports and lifestyle products built upon a strong heritage and authenticity
in sports, fitness and women’s categories. The brand is committed to
designing products and marketing programs that reflect creativity and the
desire to constantly challenge the status quo.

REEBOK'S VISION

Fulfilling Potential
Reebok is dedicated to providing each and every athlete - from
professional athletes to recreational runners to kids on the playground -
with the opportunity, the products, and the inspiration to achieve what
they are capable of. We all have the potential to do great things. As a
brand, Reebok has the unique opportunity to help consumers, athletes and
artists, partners and employees fulfill their true potential and reach
heights they may have thought un-reachable.

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REEBOK'S MISSION

Always Challenge and Lead through Creativity

At Reebok, we see the world a little differently and throughout our

history have made our mark when we’ve had the courage to challenge

convention. Reebok creates products and marketing programs that reflect

the brand’s unlimited creative potential.

REEBOK'S POSITIONING

Celebrate Individuality in Sport and Life

Reebok understands that people are, above all, unique. Reebok’s

positioning reflects this; celebrating the distinct qualities that make

people who they are - their unique points of view, their individual style

and their remarkable talents and accomplishments. Reebok celebrates

their individuality, their authenticity and the courage it takes to forge their

own path to greatness. While some may call them crazy or eccentric,

Reebok calls them visionary and original. 

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REEBOK'S PURPOSE

To Empower Global Youth to Fulfill their Potential

Commitment to Corporate Responsibility is an important legacy and

hallmark of the Reebok brand. For two decades, Human Rights, through

the Reebok Human Rights program, was the primary focus of this effort.

Reebok has expanded on what had been built and created a Global

Corporate Citizenship platform with a purpose for the brand that will help

underprivileged, underserved youth around the world fulfill their

potential and live healthy, active lives.

REEBOK'S BRAND TERRITORY

Having Fun Staying in Shape

Having Fun Staying in Shape comes to life through a fun, bold,

provocative manner expressed through fresh, eye catching imagery

signed off with a unique 'Reeword.' The tone and manner allows the

consumer to look at sport and lifestyle through our lens of 'Ree.'

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Brands

 Reebok International

 Rock Port

 RBK CCM Hockey (World’s largest)

 Greg Norman Apparel

 Ralph Lauren Brand

 The Hockey Company

 Avia

 Onfield Apparel

 Athletic footwear

 DMX2000

 3D Ultralite

 Ralph Lauren Apparel line

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PRODUCTS

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 HISTORY OF REEBOK
1890-1930's

J.W. Foster and Spikes of Fire

Reebok's United Kingdom-based ancestor company was founded for one

of the best reasons possible: athletes wanted to run faster. So, in the

1890s, Joseph William Foster made some of the first known running

shoes with spikes in them. By 1895, he was in business making shoes by

hand for top runners; and before long his fledgling company, J.W. Foster

and Sons, developed an international clientele of distinguished athletes.

The family-owned business proudly made the running shoes worn in the

1924 Summer Games by the athletes celebrated in the film "Chariots of

Fire.

1950-1980

A Gazelle Named Reebok, A Company on the Move

In 1958, two of the founder's grandsons started a companion company

that came to be known as Reebok, named for an African gazelle. In 1979,

Paul Fireman, a partner in an outdoor sporting goods distributorship,

spotted Reebok shoes at an international trade show.  He negotiated for

the North American distribution license and introduced three running

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shoes in the U.S. that year.  At $60, they were the most expensive running

shoes on the market.

1980's

By 1981, Reebok's sales exceeded $1.5 million, but a

dramatic move was planned for the next year. In 1982,

Reebok introduced the first athletic shoe designed especially

for women; a shoe for a hot new fitness exercise called

aerobic dance.

In the midst of surging sales in 1985, Reebok completed its

initial public offering (stock symbol is NYSE: RBK). In the

late 1980s, Reebok began an aggressive expansion into

overseas markets and Reebok products are now available in

more than 170 countries and are sold through a network of

independent and Reebok-owned distributors.

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 Logo Development

A.

B.

C.

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 OBJECTIVE OF THE STUDY

 To Know about the different brands of Reebok.

 To know about the Company Profile on Reebok.

 To Know about pricing to Reebok
 To know about market share of reebok
 To Determine which advertising mediums are most effective for
influencing customers perceptions.

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 RESEARCH METHODOLOGY

RESEARCH DESIGN
A research design is a framework or blueprint for conducting the
marketing research project. It specifies the details of the procedures
necessary for obtaining the information needed to structure and/or solve
marketing research problem.
On the basis of fundamental objectives of the research we can classify
research design into two general types:

1) EXPLORATORY RESEARCH
2) CONCLUSIVE RESEARCH

Exploratory research is one type of research design, which has

its primary objective the provision of insights into, and comprehension of, the
problem situation confronting the researcher.
Conclusive research is designed to assist the decision maker in
determining evaluating and selecting the best course of action to take in a
given situation.

Conclusive research can be further divided into two types:-

 Descriptive
 Experimental
The research design used in this project is a DESCRIPTIVE DESIGN.

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Descriptive study as the name implies is designed to describe something-for
example the characteristics of users of a given product, the degree to which
the product use the varies with income, age, etc.

SAMPLING TECHNIQUE USED:

This research has used convenience sampling technique.
1) Convenience sampling technique: Convenience sampling is used in
exploratory research where the researcher is interested in getting an
inexpensive approximation of the truth. As the name implies, the sample
is selected because they are convenient.
SELECTION OF SAMPLE SIZE:
For the study, a sample size of 50 has been taken into consideration.
SOURCES OF DATA COLLECTION:
Rsearch will be based on two sources:
1. Primary data
2. Secondary data
1) PRIMARY DATA:
Questionnaire: Primary data was collected by preparing questionnaire and the
people were randomly being requested to fill them.
2) SECONDARY DATA:
Secondary data will consist of different literatures like books which are
published, articles, internet and websites.
In order to reach relevant conclusion, research work needed to be designed in
a proper way.
STATISTICAL TOOLS USED
The main statistical tools used for the collection and analyses of data in this
project are:
 Questionnaire
 Pie Charts
 Bar Charts
 Line Charts
 Column Charts
Gender – M/F
Area – Rural / Urban
Age –
Income -

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MAJOR PLAYERS IN THE INDUSTRY

 Nike

 Bata

 Puma

 Relaxeo

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  Lotto

DATA ANALYSIS AND INTERPRETATION

1. Age

Age No . of respondent
>19 year 15
20-29 year 70
30-39 year 10
40 year < 5

Age

Interpretation-
Majority of the respondent i.e. 20-29 year70%

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 2. Monthly income

Monthly income No. of respondent

>5,000 5
5,001-10,000 20
10.001-15,000 60
Above 15,001 15

Monthly income

Interpretation-
Majority of income group is the 10,001-15,000, 60%

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3. Gender
GENDER NO. OF PERCENTAGE
RESPONDENTS
MALE 72 72%
FEMALE 28 28%

graph

Interpretation:-
Majority of the respondent’s i.e., 72% are males.

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4. MARITAL STATUS

MARITAL STATUS NO. OF PERCENTAGE

RESPONDENTS
UNMARRIED 76 76%
MARRIED 24 24%

MARITAL STATUS

Interpretation:-

Majority of the respondent’s i.e., 76% are Unmarried.

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 SWOT ANALYSIS

Strength:-

 Size & strong brand awareness and perception.

 Wide range of celebrity associated sponsorship

 It's strong position in the women's sector

 Research and development

 Marketing
Weaknesses:-
 Too much reliance on retail stores to sell products.
 poor employment practices at overseas manufacturing sites
 High % of upper management turnover
 Dependency on Footwear sales

Opportunities:-
 Emergence of more Sporting events

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  Women’s Marketplace
 College/Pro Sports
 Reebok is also leveraging the digital space to control distribution
and build direct consumer
 Broaden market expected from convergence of broadcasting,
telecom and entertainment industry (reality shows)
Threats:-

 Strong competition.
 Rising price of row material
 Chinese products
 Global/Domestic Economies

MAJOR FINDINGS

 Males are the main customers of Reebok as

compared to female.

Youngsters are the prime customer of Reebok.

 Customer having annual income 2 to 5 lakhs are
the main target Market.

 There are more occasional customer as compared

to regular.

 Customers are attracted by signage (reduced

price,s ales promotion etc.)

 Customers are more concern about brand image

and price when buying from Reebok.

 Most of the customers believe that Puma can be a

substitute of Reebok.

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Limitation of the study

The marketing researcher has to face certain difficulties while he carries out

the research work. He knows the limitation beforehand, uncontrollable and

others are controllable. Some important limitations, which are faced by

researchers as follows:

1.1 Sample size: Due to vast area the consumers sample size restricted to 100

only.

1.2 Limitation of response: The response given to the researchers were not

always accurate since satisfaction is qualitative indicator the respondents

regarding their understanding of satisfaction.

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1.3 Limitation of bias: Generally respondents are based to the question

raised, thus the result of research will have error and the very purpose of

marketing research is lost. Therefore took utmost care while dealing with

respondents.

1.4 Limitation of human behavior: Marketing researches studies the

behavior who are rational. Very often, they do not express their feeling

correctly what they think. In such cases their habitual, practice,

preferences cannot be assessed correctly.

SUGGESTION
There are still efforts are needed to make people aware about
Reebok shoes.

Reebok Company must provide after sale service to their

customers.

Companies shall introduce or increase the range of their product in

respect of price so that a lower middle class people may also afford

to have Reebok shoes.

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 CONCLUSION
From the field-study conducted at the Reebok showroom located at shine

bag , Srita Vihar, New Delhi I was able to conclude that people buy

Reebok products mostly because of comfort and they mostly go for the

quality & brand value of the product. The ‘after-sales’ service provided

also acts as a factor for the purchase decision.

The product quality & comfort along with style & promotional strategies

of using sports celebrities as their endorser has helped Reebok gain the

significant market share.

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We conclude sustainable competitive advantage will be achieved relative

to Nike, especially in regards to increased branding. However, Adidas-

Reebok will not achieve a higher market share over Nike immediately,

due to the length of time branding requires. After analyzing financial

statements from all three companies, as well as conducting several

analyses, including the industry, customers, competitors, and marketing

strategies, it is clear to us that Adidas-Reebok strategically will be

positioned better than Nike.

QUESTIONNAIRE FOR CUSTOMERS

Name :
Mob. No. :

1. Do you prefer branded products?

a) Yes b) No c) Not often
2. Have you ever visited Reebok outlet?
a) Yes b) No
3. Do you feel Reebok shoes are easily available in the Market?
a)Yes b) No

4. Which motivates you to go for Reebok?

a) Brand image b) quality c) price d) comfort e) others
5. How do you gather information about Reebok?
a. Family& friend b) advertisement
c) Personal experience d) Impulse purchase e) others
6. Which of these factors affect your purchase decision?
a. Assortment b) Brand name
b. Quality d) Ambience

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 7. What do you think of product after purchase? [Post purchase
behavior].
a. Good b) Excellent
c) Satisfactory d) poor
8. Which one you will prefer?
a) Reebok b) Nike c) Puma d) woodland e) other
9. Whether you are a frequent user of the product.
a) Often b) occasional
c) Not a user d) never heard of.
10.How would you rate Reebok?
a) 1 b) 2 c) 3 d) 4 e) 5
11.What suggestions would you like to give for Reebok?

Signature

BIBLIOGRAPHY

Internet:

www.google,com

www.Reebok.com

www.wikipedia.org

www.scribd.com

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Books:

Philip Kotler Principles of Marketing

Kotler Marketing Management

Pryank Azad retail Management

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