Professional Documents
Culture Documents
Ee Report
Ee Report
“VANGARD DESIGNS”
Table of Contents:
Executive Summary:...............................................................................................................4
Market Opportunity:.............................................................................................................4
Competitive Advantage:......................................................................................................4
Financial Outlook:................................................................................................................4
Expansion Plans:.................................................................................................................4
Conclusion:..........................................................................................................................4
The Business Details:.............................................................................................................5
Type of Business:....................................................................................................................5
Vision of Company:.................................................................................................................5
Mission of Company:...............................................................................................................6
Long Term Goals:....................................................................................................................6
To register a company in Pakistan, you will need to follow these steps:................................6
Market Analysis:......................................................................................................................7
Market Segmentation..........................................................................................................7
Target Market Segment Strategy:...........................................................................................8
Market Needs......................................................................................................................8
Industry Participants............................................................................................................9
Competition and Buying Patterns:..........................................................................................9
Competitive Analysis to Find a Market Advantage:.............................................................9
Market research and competitive analysis:...........................................................................10
Value Proposition:.............................................................................................................10
Competitive Edge:.............................................................................................................10
Business Data and Trends................................................................................................10
Mechanical Design Company in Pakistan:............................................................................11
Engineering Design Bureau (EDB):...................................................................................11
Strengths:.......................................................................................................................11
Weaknesses:..................................................................................................................12
NDC Tech:.........................................................................................................................12
Strengths:.......................................................................................................................12
Weaknesses:..................................................................................................................12
Avanceon:..........................................................................................................................12
Strengths:.......................................................................................................................12
Weaknesses:..................................................................................................................12
DEW Engineering and Development:................................................................................12
Strengths:.......................................................................................................................12
Weaknesses:..................................................................................................................13
MechCentric:......................................................................................................................13
Strengths:.......................................................................................................................13
Weaknesses:..................................................................................................................13
Marketing plane identification of target audience:................................................................13
Familiarize With Engineering Blog Content:......................................................................13
Launch Different Marketing Campaigns............................................................................13
Leverage Social Media Marketing Channels:....................................................................14
Frequently update our Company’s Official Website:.............................................................14
Take Advantage of Automation.........................................................................................14
Organizing events:.............................................................................................................14
Operation:..........................................................................................................................14
Human resource management:.........................................................................................14
Customer behavior:...............................................................................................................14
Economic indicators:.............................................................................................................14
Market size:.......................................................................................................................15
Market saturation:..............................................................................................................15
Demand:............................................................................................................................15
Pricing:...............................................................................................................................15
Effect of startup business:.................................................................................................15
Fine tune and selling preposition:......................................................................................15
Improving efficiency of machine:.......................................................................................15
Reducing its environmental impact:..................................................................................15
Enhancing its feature:........................................................................................................15
Expertise:...........................................................................................................................15
Financial plan:.......................................................................................................................16
Startup Costs:....................................................................................................................16
Revenue Projections:........................................................................................................16
Staffing:..............................................................................................................................16
Legal and Licensing:..........................................................................................................16
Revenue Streams:.................................................................................................................16
Machine Design Services:.................................................................................................16
Maintenance and Support:................................................................................................16
Operating Expenses:.........................................................................................................16
Office Expenses:................................................................................................................16
Professional Services:.......................................................................................................16
Sales and Growth Projections:..............................................................................................17
Market Analysis:................................................................................................................17
Sales Forecast:..................................................................................................................17
Growth Strategies:.............................................................................................................17
Financial Projections:............................................................................................................17
Income Statement:............................................................................................................17
Cash Flow Statement:.......................................................................................................17
Break-Even Analysis:........................................................................................................17
Financing Options:.............................................................................................................17
Source of Funds:...................................................................................................................17
Uses of Funds:......................................................................................................................18
Monthly Expense Statement:................................................................................................18
Monthly Income Statement:..................................................................................................18
Profit/Loss Calculation:......................................................................................................19
Cash flow statement:.............................................................................................................19
Break even analysis:.............................................................................................................20
Assumptions:.....................................................................................................................20
Calculation:........................................................................................................................20
Interpretation:.....................................................................................................................20
Mission of Company:
High quality and affordable solutions of technical problems.
Create and cultivate long term relationship with the clients.
Achieve complete customer satisfaction.
Improve our services continuously.
Market Analysis:
Overview VANGARD DESIGN (Machine Designing Company) is in a period of
Relative stability, although industry size, employment, and revenues typically
fluctuate in response to swings in the business cycle. The number of industry
establishments stands at approximately.
A strong commitment to exporting and the sustained expansion of the Pakistan
economy are key elements in the machine tool industry’s. Changes in the
automotive sector are also important. The automotive industry is far less cyclical
than it was in the past. Auto makers are undertaking more frequent and less
extensive design changes and are becoming globalized, tailoring their products to
individual markets. This has led to ongoing investment programs rather than
concentrated purchasing cycles. The increasing globalization of the automotive
sector is encouraging a similar trend among machine tool suppliers VANGARD
DESIGN(Machine Designing Company)are increasing their worldwide presence,
often through joint ventures, cooperative agreements, and strategic alliances. The
countries that have attracted the largest industry investment to date are India,
Saudi Arabia and China.
Market Segmentation
The company’s target customers:
Automobile seating manufacturers. These customers require customized
machine tools to better serve their clients.
Fine blanking and stamping manufacturers. These customers have a strong need
for specialized manufacturing services.
Manufacturers of complete product lines. Value adding assembly is most
required by this customer segment.
The table and chart below outline the total market potential and estimated growth
rates for the type of products manufactured by Machine Tooling.
The most active customer markets for VANGARD DESIGN (Machine Designing
Company) in the near future will be the aerospace, appliance, automotive, farm
machinery, and job shop industries. Demand will be particularly robust among job
shops. The nation’s tool and die businesses are in a retooling mode, investing in a
range of new, high-technology equipment to improve quality and precision. Job
shops are increasing and widening their machining capabilities, particularly in
areas such as high-speed cutting and laser, waterjet, and rapid prototyping
technologies. The trend toward outsourcing by a range of producers, most notably
the automotive industry, will further increase this sector’s demand.
Industry Participants
Competitive threats come from machine shops who perform similar types of
machining, as well as design firms that have established relationships with a large
customer base. Their machinery, tooling, featuring, and inspection equipment is
tailored to accommodate specific customer products. Their weaknesses, however,
are lack of engineering ability, process control, expertise to develop and combine
processes, to synchronously combine operations, and an inability to design and
build automatic load and unload systems for internal use.
Competition and Buying Patterns:
Machine Tooling believes that our customers choose our products based on the
following criteria:
• Price.
• Performance.
• Customer service and support.
Competitive Analysis to Find a Market Advantage:
Competitive analysis helps you learn from businesses competing for your potential
customers. This is key to defining a competitive edge that creates sustainable
revenue.
Your competitive analysis should identify your competition by product line or
service and market segment. Assess the following characteristics of the
competitive landscape:
• Market share
• Strengths and weaknesses
• Your window of opportunity to enter the market
• The importance of your target market to your competitors
• Any barriers that may hinder you as you enter the market
• Indirect or secondary competitors who may impact your success
Several industries might be competing to serve the same market you’re targeting.
The Department of Justice provides a diagram of Porter’s Five Forces as one way
you can differentiate your competitive analysis by industry. Important factors to
consider include level of competition, threat of new competitors or services, and
the effect of suppliers and customers on price.
Consider the following federal business statistics in your market research and
competitive analysis:
Weaknesses:
EDB may not have the same level of resources as larger multinational companies.
They may have limited experience with certain specialized design projects.
NDC Tech:
NDC Tech is a mechanical design company that provides design, analysis, and
prototyping services. They have experience in a variety of industries, including
automotive, aerospace, and energy.
Strengths:
NDC Tech has a strong reputation for quality and reliability in the design and
development of machinery and equipment.
They have experience in a variety of industries, including automotive, aerospace, and
energy.
They offer a comprehensive range of design services, including analysis and
prototyping.
Weaknesses:
NDC Tech may not have the same level of resources or international experience as
larger multinational companies.
They may have limited experience with certain specialized design projects.
Avanceon:
Avanceon is an engineering and automation solutions company that offers mechanical
design services. They have a team of mechanical engineers who specialize in design
and analysis of equipment and machinery.
Strengths:
Avanceon is a well-established engineering and automation solutions company with a
strong track record of successful design projects.
They have a highly skilled team of mechanical engineers with expertise in a variety of
design software.
They have experience in a wide range of industries, including defense, automotive, and
healthcare.
Weaknesses:
Avanceon may be more expensive than smaller, specialized mechanical design
companies.
They may have limited experience with certain specialized design projects.
DEW Engineering and Development:
DEW is a mechanical design and development company that provides design,
prototyping, and testing services. They have experience in a variety of industries,
including defense, automotive, and medical.
Strengths:
DEW has a highly skilled team of mechanical engineers with experience in a variety of
industries, including defense, aerospace, and automotive.
They offer a comprehensive range of design services, including prototyping and testing.
They have a strong reputation for quality and reliability in the design and development
of machinery and equipment.
Weaknesses:
DEW may not have the same level of resources or international experience as larger
multinational companies.
They may have limited experience with certain specialized design projects.
MechCentric:
MechCentric is a mechanical engineering consultancy firm that provides mechanical
design and analysis services. They have experience in a variety of industries, including
industrial automation, manufacturing, and product design.
Strengths:
MechCentric has a highly skilled team of mechanical engineers with experience in a
variety of industries, including industrial automation and product design.
They offer a comprehensive range of design services, including analysis and
prototyping.
They are focused on providing high-quality, cost-effective solutions to their clients.
Weaknesses:
MechCentric may not have the same level of resources or international experience as
larger multinational companies.
They may have limited experience with certain specialized design projects.
These are just a few examples of mechanical design companies in Pakistan. It's
important to research and compare different companies to find the one that best fits
your needs.
Marketing plane identification of target audience:
You must categorize your clients by looking at the market needs and the services you
offer at your engineering company. In addition, identifying your clients will simplify your
content marketing strategy and ensure that you provide relevant information
You need to provide content that can help clients to differentiate between the two
companies of the same market. It’ll improve the credibility of the company as clients
gain confidence in the services you offer to the table.
Familiarize With Engineering Blog Content:
Blogging in the digital age has become a magnet for leads and conversion for many
businesses. Engineering companies are embracing this strategy to attract more
prospective clients. It’s one way to reach the masses since most people consume
Launch Different Marketing Campaigns
The digital marketing space has several ways to launch campaigns that directly or
indirectly target your audience. You can share information through email or share more
information through video recordings of your engineering work. Of importance, learn
what problems the market has before launching campaigns.
Market size:
Market size and competencies is relatively low so we will be initially facing no or very
Less competition. There is a rare industrial approach that we are using to be a part of
The mainly on top of industrial sector of PAKISTAN.
Market saturation:
There IS almost any chance of some other company leading in this sector because
mainly the PAKISTANI trend of industry is production of goods .IT will take a lot of time
to have market saturated enough to become a rival.
Demand:
There is a huge demand and supply gap in this sector around the world. MOST of the
investors companies need their ideas to be practical but could not have knowledge and
time for it so there will be an advantage for us.
Pricing:
Pricing will be according to the type of work or service. It will also be dependent on the
Company having the service.
Effect of startup business:
The impact of our startup goes beyond job creation and tax revenue. They bring fresh
ideas and new technologies to the market, driving innovation and competition. This can
lead to increased productivity, economic growth, and even the creation of new markets.
Fine tune and selling preposition:
We will be providing solutions to technical problems our method will be changing
according to the market trend plus we will have our products this will make the company
unique.
Improving efficiency of machine:
Our company will always insuring that our customers will have the best experience with
our services and products. This means that there will be improvement from the
previously existing products. WE will be producing new solutions better than their
counter parts in the past.
Reducing its environmental impact:
We will be trying out new solutions rather than relying on the previous ones. OUR main
aim will be to provide new solutions which are according to the globally required
environmentally standards.
Enhancing its feature:
As mentioned earlier we will be enhancing the product or serviced product. We will be
Trying to keep up with the global competition and also collaborating with other
Companies of same market to improve our approach of the field.
Expertise:
We will be hiring people with expertise of their field so that we can creating an
environment which can useful for stockholders .Keeping up with the global market will
rewarding us with the chances of us being the most advanced in the field.
Financial plan:
To create a financial plan for VANGARD DESIGNS, a machine design company in
Lahore, Punjab, here are some key elements to consider:
Startup Costs:
Determine the initial investment required to establish the company, including office
Space, equipment, software licenses, furniture, marketing expenses, legal fees, and
Initial inventory. Conduct thorough research and create a detailed budget for the costs.
Revenue Projections:
Estimate your potential revenue streams based on the services you plan to offer.
Identify potential clients and market segments, and analyze the demand for machine
Design services in the Pakistan market. Consider factors such as project size, pricing
Strategy, and competition when projecting revenue.
Staffing:
Consider expenses related to hiring and training employees, including salaries, benefits,
And recruitment costs.
Legal and Licensing:
Account for legal fees, permits, and licenses required to establish and operate the
Business.
Revenue Streams:
Machine Design Services:
Outline the different types of machine design services you will offer to clients in various
Industries. Estimate the pricing structure based on market Rates and competition.
Maintenance and Support:
Consider offering maintenance and support services for the Machines designed by your
Company. Determine the pricing model for ongoing support Contracts.
Customization and Consultation: Explore additional revenue opportunities through
Customization requests from clients or offering consultation services for specific
Projects.
Operating Expenses:
Personnel: Include salaries, benefits, and training costs for engineers, designers,
Administrative staff, and any other employees.
Office Expenses:
Budget for utilities, office supplies, maintenance, and insurance costs.
Marketing and Advertising: Allocate funds for marketing strategies, such as website
Development, online advertising, industry events, and promotional materials.
Research and Development: Set aside funds for research, innovation, and staying up-
To-date with the latest design trends and technologies.
Professional Services:
Consider expenses related to legal, accounting, and consulting services.
Uses of Funds:
Equipment and Software: Funds may be allocated towards the purchase or lease
of specialized machinery, tools, and software required for machine design
services.
Office Setup: The Company will allocate funds for office space rental, furniture,
fixtures, and equipment necessary for daily operations.
Hiring and Training: Capital will be used to recruit and hire a skilled workforce,
including mechanical design engineers, technicians, and administrative staff.
Funds will also be allocated for their training and development.
Marketing and Advertising: A portion of the funds will be designated for marketing
activities, including creating a website, developing marketing materials, attending
industry events, and online advertising to promote VANGARD DESIGNS'
services and establish a presence in the market.
Research and Development: Some funds may be allocated towards research
and development initiatives to enhance design capabilities, explore new
technologies, and stay updated with industry trends.
Working Capital: A portion of the funds will be set aside to cover ongoing
operational expenses, such as employee salaries, utilities, insurance, and other
day-to-day costs.
Expansion Plans: As the company grows, funds may be allocated towards
opening new branches, acquiring advanced equipment, expanding service
offerings, or entering new market segments.
Monthly Expense Statement:
Salaries and Wages: $12,000 (including salaries for design engineers, technicians,
And administrative staff)
Rent and Utilities: $2,500 (office space rental, electricity, water, internet, etc.)
Equipment and Software Maintenance: $1,000 (regular maintenance and repairs of
Machinery and software)
Marketing and Advertising: $1,500 (online and offline advertising, website
Maintenance, promotional materials)
Professional Services: $500 (legal and accounting fees, consulting services)
Research and Development: $1,000 (investments in new technologies, software
Licenses, research initiatives)
Office Supplies: $300 (stationery, printing, miscellaneous office expenses)
Insurance: $500 (business insurance coverage)
Miscellaneous Expenses: $700 (unforeseen expenses or contingencies)
Total Monthly Expenses: $20,000
Monthly Income Statement:
Machine Design Services: $25,000 (revenue generated from offering machine design
Services to clients)
Other Income Sources: $2,000 (such as consulting fees, training programs, or
Additional services)
Total Monthly Income: $27,000
Profit/Loss Calculation:
Total Monthly Income - Total Monthly Expenses = Net Monthly Profit/Loss
$27,000 - $20,000 = $7,000 (Net Monthly Profit)
Please note that these figures are hypothetical and for illustrative purposes only. The
Actual expenses and income for VANGARD DESIGNS may vary based on various
Factors such as market demand, pricing strategy, business growth, and operating
Efficiency. It is crucial to conduct thorough market research and financial analysis to
Obtain accurate estimations for your specific business.
Cash flow statement:
VANGARD DESIGNS Cash Flow Statement (Monthly):
Operating Activities: Cash Inflows:
Machine Design Services Revenue: $25,000
Other Income: $2,000
Cash Outflows:
Salaries and Wages: $12,000
Rent and Utilities: $2,500
Equipment and Software Maintenance: $1,000
Marketing and Advertising: $1,500
Professional Services: $500
Research and Development: $1,000
Office Supplies: $300
Insurance: $500
Miscellaneous Expenses: $700
Net Cash Flow from Operating Activities: $8,500
Investing Activities:
Cash Inflows:
None
Cash Outflows:
Purchase of Equipment: $2,000
Net Cash Flow from Investing Activities: -$2,000
Financing Activities:
Cash Inflows:
None
Cash Outflows:
Repayment of Loans: $1,000
Net Cash Flow from Financing Activities: -$1,000
Net Increase in Cash: $5,500
Beginning Cash Balance: $10,000
Ending Cash Balance: $15,500
Break even analysis:
Break-even analysis is a financial tool used to determine the point at which a business's
total revenue equals its total expenses, resulting in neither profit nor loss. It helps
businesses understand the minimum level of sales or production required to cover costs
and start generating profits. Here's an example of a break-even analysis for VANGARD
DESIGNS.
Assumptions:
Fixed Costs (FC): $10,000 per month (includes rent, utilities, salaries, etc.)
Variable Costs per Unit (VC): $500 (includes direct materials, labor, etc.)
Selling Price per Unit (SP): $1,000
Calculation:
Break-Even Point (in Units) = Fixed Costs / (Selling Price per Unit - Variable Costs per
Unit)
Break-Even Point (in Units) = $10,000 / ($1,000 - $500) Break-Even Point (in Units) =
$10,000 / $500 Break-Even Point (in Units) = 20 units
Interpretation:
Based on the above calculation, VANGARD DESIGNS needs to sell a minimum of 20
units of its machine design services to cover all fixed and variable costs and break
even. Selling less than 20 units would result in a loss, while selling more would generate
a profit.