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Getting Clients: Cold Email Vs. Hot Becoming a Business
Authority

You often hear the phrase “feast and famine” when it comes to freelancing. That’s because if you don’t have the reliable inbound and outbound systems from Step 8 in place, or you haven’t
What to Charge
built a reputation worthy of referrals, that’s exactly what will happen.
How to Sell
To counter this, we focus on retainer-based offers.
New Lecture
But what do you actually do with the cash when it comes in?

Becoming a Business
Well, here I’m just going to make a sincere recommendation.

Final Word
Go to Amazon right now and order a copy of Profit Firs t, by Mike Michalowicz.

BONUSES This book was recommended to me by a copywriting mentor and it has completely changed the way I manage cash flow. While I strongly recommend you buy the book, I also know that some
of you will just google a summary of it (of which there are many) but let me save you the trouble:
#1 Crafting the Ultimate Copywriter
Resume
The normal way:
#2 A Wickedly Effective 5-Step
Research Process for Copywriters Sales - Expenses = Profit

#3 How to Write Proposals The new and undeniably superior way:

#4 5 Tools I Use To Keep My Sales - Profit = Expenses

Copywriting Business Humming
The book recommends setting up four new business bank accounts in addition to the one you already have. So you are going to have 5, total.
#5 Terms of Agreement Template

Income (send invoices here)

Owner’s Comp

Operating Expenses (set up direct debits and pay for things here)

Profit

Tax

Twice a month, you transfer whatever has accumulated in INCOME from invoices you have issued into the other four accounts. This way you always have enough money to pay your tax bill,

you always have enough money to cover your bills and you always end the year with a profit.

If there is not enough money to pay your bills in the Operating Expenses account, that means you are BAD at business and you must reduce your outgoing expenses or raise overall income
until there is. What you cannot and must not do is “borrow” money from other accounts.

There are multiple nuances and considerations which determine your personal percentage allocations, which is why you should read the book. That said, here’s what I have currently settled
on, and it works a charm.

70% My Salary

15% Tax

10% Operating Expenses

5% Company Profit

I pay myself twice a month, on the 10th and 25th, from whatever is sitting in the Owner’s Comp account after I have made the allocations. Buy this book, read it, apply it and prosper.

Step 1: Specialize

Step 2: Start thinking like a business

Step 3: Collect testimonials as you go

Step 4: Be bold approaching clients

Step 5: Focus on Emails/Facebook Ads/Twitter

Step 6: Position yourself around a problem

Step 7: Craft a retainer-orientated offer for cash-flow stability

Step 8: Build your hot and cold client-generating systems

Step 9: Calculate your hourly rate (and stick to it)

Step 10: Embrace selling on the phone

Step 11: Make clients fall in love with you

Step 12: Behave like a business