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Getting Clients: Cold Email Vs. Hot #3 How to Write Proposals
Authority

One of the telltale signs you're dealing with someone guaranteed to be a god-forsaken drain on your time and energy is if they ask you for a proposal.
What to Charge

It's part power play, part stalling tactic, pure baloney.

How to Sell

Ihave learned to combat this regrettable and inviolable law of physics with a simple, two-step fix that means even when they back out of the deal or turn out to be a vampire, you will have
New Lecture
secured a deposit without spilling too much brain juice.

Becoming a Business
1/ Don't call it a proposal... call it an ACTION PLAN. You're assuming the work is going ahead.

Final Word
2/ Use chrome extensions Color Picker & Fontanello to give your document the same brand look and feel as their website.

BONUSES In terms of content, I keep all proposals to one page.

#1 Crafting the Ultimate Copywriter Remember, this is about telling them WHAT you're going to do, rather than exactly HOW.
Resume
It's a tease.
#2 A Wickedly Effective 5-Step
Research Process for Copywriters

#3 How to Write Proposals

#4 5 Tools I Use To Keep My
Copywriting Business Humming
#5 Terms of Agreement Template
Traveling Without Moving
Iwrite an introductory paragraph titled, “Where We’re Starting… Where We’re Heading.” I want them to see in very clear detail the deficiencies in their current situation and how they will be
solved by working with me.

Key Objectives

I write a second paragraph detailing the specific key objectives that we will work towards. And I am very deliberate about presenting these in SEQUENCE, i.e. we will do this, then this, then
that.

This format + formula work wonders.