SECTION 2: BUSINESS PLAN

a) PROJECT DISCRIPTION

This project is all about goat farming. Goat farming is the rearing of goats for meat
production or for fro breeding stock. This is a commercial goat farming project that is
rearing goats to gain profit. There are different breeds of which are Boer goat, Tswana
goats, Kalahari goats amongst many breeds.DK17 Agric Farm will basically be rearing
free range goats and selling them to individual, butcheries and local supermarket
breeding stock and slaughter stock, respectively. We will be keeping high quality goats
of high quality meat, free from diseases. Different breeds of goats will be crossbred to
attain the quality of meat and breeds expected of the project, that is, Tswana breed will
be crossed with good quality Boer goats.

Kraal sketch plan

Kidding Krall

Main Krall

Krall for Kids

Buck Krall
 b) HISTORY OF BUSINESS

N/A

2.2) LICENSING REQUIREMENTS

N/A

SECTION 3: PROJECT LOCATION

3.1) PHYSICAL LOCATION

DK17 Agric Farm Is located along tholotsane river. It is 7km from Tonota village along
the marulamabedi gravel.

3.2) ACCESSIBILITY TO UTILITIES AND INFRASTRUCTURE

DK17 Agric Farm is at tholotsane lands 1.5km away from Mabesekwa gravel which
makes it accessible to customers and deliveries can be made easily as there is a grated
road and deliveries can be as there is a grated road. There is good mobile network
coverage customer can make orders through a phone call. Borehole water is 1.5km
away from the farm.

LOCATION IN RELATION TO THE TARGET MARKET

3.3)

Grated road make it easier for transportation of my product to the market and also
interested customers in Tonota can come for farm viewing as it is 7kms from Tonota.
Tourist and people passing along the A1 road can also see the sign and visit my
products and services.
 SECTION 4: ORGANISATIONAL STRUCTURE
4.1) TABLE

Name Position Qualification Experience Salary (Cost)

Ditiro Kgotla Manager BGSE Certificate Over 10 year P500

Experience
Herd boy Certificate Experience P1000

SECTION 5: PROJETS COSTS

5.1) PROJECT COSTS-ASSETS

Item Supplier Quantity Unit Cost per Total

item

Buck 1 4500.00 4500.00

Does 50 800 40000.00

Applicator tag BAMB 1 89.29 101.79

datamars
Namtag inkpen BAMB 1 39.35 44.86
small
 M11/F11 yellow BAMB 3 52.72 180.30
small E/T 20’s
datamars
Tick grease 500g BAMB 1 48.68 55.50
eraditick
Manual Sprayer BAMB 1 361.23 411.80
16L knapsack
Electro duo WIT
Lysopast BAMB 1 199.38 227.29
sheep/goat
50Doses
Pulpy kidney BAMB 1 36.60 41.72
(Enterotoxaemia)
100Doses
Maxisulf LA 100ml BAMB 2 160.00 364.80
(sulphadimedine
40%LA)
tick dip 125 1L BAMB 1 176.75 201.50
eraditick
Syringe metal auto BAMB 1 263.39 300.26
Needles Luer 17 BAMB 1 27.41 31.25
G1/2 swavet
Ivermax+AD3E BAMB 1 151.79 173.04
520ML
(ANTROVET)
Afri Ecomectin 1% BAMB 1 82.41 93.95
50ml
Oxytetracycline BAMB 1 71.71 81.75
135mg\ml (maxitet
13.
Swavet povidone BAMB 1 77.99 88.91
500ml
Nutri feeds energy BAMB 5 270.00 1539.00
tub 40kg
Tholo BAMB 20 253.86 5788.01
ram,lamb&ewe meal
50kg
Nutri feed protein BAMB 2 298.77 681.20
tub 45kg
Castrating rubber BAMB 1 28.91 32.96
rings
Elastrator applicator BAMB 1 44.40 50.62
metal
Deltamethrine BAMB 1 238.62 272.03
Delete 1litre
Pecus salt BAMB 4 85.09 388.01
mineralblock 20kg
Tholo small stock BAMB 10 251.45 2866.53
grower\finisher 50kg
Fence field 10-199- Buy n build 2 1535.66 3501.30
15*1.2*100mm
Wire binding Buy n build 1 113.11 128.95
2.0mm*5kg
Water tank 5000liter Buy n build 1 2967.89 3383.40
plastic
Pipe hose blk cl10 Buy n build 1 465.79 531.00
25mm*100mtr
Boots saf bata Buy n build 2 222.15 506.50
sabresz9
Boot gum pair sz9 Buy n build 2 156.97 357.90
Suit 2pc pro wth ref Buy n build 2 164.47 375.00
36
Gloves p v c w\ Buy and build 10 23.29 265.50
knited cuff-red
Horizontal tank Buy n build 1 2770.09 3157.90
1200l plastic
Gate single Buy n build 2 292.15 666.10
1.2*900mm(pedestr)
SUB TOTAL 71390.63

TOTAL VAT P3302.3

5.2) PROJECT COSTS

Item of working capital State the number of Total working capital
months the working capital required. ( In Pula)
will cover

6months P500 *6 months

Water =P 3,000.00(incl transport)

Herdboy 12 months P1,000.00* 12 months

=P12,000.00

Transport 1 month P2,400.00

Manager’s salary 12 months P500.00*12 months

=P6,000.00

Lesaka creation 1month P1,500.00

SUB TOTAL P22,500

5.3) GRAND TOTAL

GRAND TOTAL
Total amount applied for
P100 000(in figures)

Hundred thousands only(in words)

5.4) OWNER’S CONSTRIBUTION

 OWNERS CONTRIBUTION AMOUNT / BOKAE

CASH / MADI n\a

ASSETS (Land, transport, equipment?) Land,5mekoro,3 bucks,9does and

(Monetary Value) 4kids(total 16goats)

SECTION 6: PRODUCTION PROCESS

a) OUTLINE OF THE PRODUCTION PROCESS

Construction of kraal

At the beginning of the project kraals will be erected as housing for goats. Kraals are
meant to protect the goats form predators and also for proper management practices
when it comes to breeding and separation. Every goat production business has its own
different type of kraal according to its management practices. See attached plan for my
kraal

Breeding

This is whereby mating of goats takes place. The recommended breeding season for
goats is August and September. This is because kids will be dropped during the
summer season so as to avoid being affected by winter/cold. Bucks are reunited with
Does for mating to place. Gestation period of goats is about 5-6 months, that is, the
expected time for kidding.

Weaning

Weaning is the separation of kids from their mothers. It is done at 3months after kidding.
It helps the Does to recover quickly to prepare them for the next breeding season.
Weaned kids are mostly fed supplements that have nutrients to help them grow faster,
effectively and healthy.

Feeding and Watering

This is the most important part in goat production. Feeding is the most integral part in
breeding or mating. Both bucks and Does must be feed proper feeds in order for them
to reproduce. Mostly feeding is done during the dry season, that is, in winter. Bucks are
given supplementary feed to increase their energy in mating. Does are given
supplementary feed to put them in heat for the bucks to mate. Mostly Does are given
feed during pregnancy to give them energy and supplement them. Thus feeding is
reduced in the last days or month of pregnancy so that they can give birth properly
withouts any complications. There are different types of feeds for goats for example
winter lick, beef finisher among many others. Water is important in the production of
goats because it help in biological process which keep the goat health and productive.

Tagging

This helps in identification of goats. It is mostly helps in different management practices

such as bookkeeping and vaccination programme . Ear tagging is Smostly done 3
months after kidding. Ear tag applicator and ear tags are used in tagging goats for
identification.

Castration

Castration of goats is done using a castrator and rubber or burdizzo. Goats are
castrated at 3 months after kidding. This helps the farmer identify which ones are bucks
and which ones are going to be slaughtered .

Culling

This is the removal of unhealthy stock so as to replace it with healthy ones. Mostly
culled stock is the old goats so as to replace it with healthy more productive stock to aid
in production.

Mortality
The expected mortality in goats is 10%. Every goat production project is expected to
have a kidding percentage of 90%. In this situation my mortality rate will be going to be
10 kids per kidding season.

Vaccination

Each and every goat production project should have a vaccination program . This
vaccination program should be seasonal. Goats should be vaccinated against diseases
and parasites to avoid mortality in stock. My vaccination program is as follows :

 All goats should be dewormed at every after 3 months using dewormers.

 Foot rot: parenteral antibiotics, copper sulphate for foot rot
 Pasteurella vaccine will be used for every time the season changes.

DK17 AGRIC FARM MANAGEMENT VACCINATION PROGRAMME

PLAN
JANUARY: JAN, FEB, MARCH
 Foot rot treatment  Vaccinate against pulpy kidney
 Dipping and pasteurelosis
 1st vaccine at 2 weeks and second
injection at 4 weeks
 Annual booster 2-6 week before
kidding
 Deworm and dipping
FEBRUARY: MAY JUNE JULY

 Deworming  Vaccinate with blackleg at 2

 Ear tagging weeks and second injection at 4
 Docking weeks annual booster 2-6 weeks
 Coccidiosis for the kids before kidding
 Foot rot treatment

MARCH: AUGUST, SEPTEMBER, OCTOBER

 Bucks out of the flock  vaccinate

 Kidding of October mated animals
 Ear tagging
APRIL:
 Deworm all animals
 Selection and castration
MAY:
  Derworm all animals except
mated ones
 Selection and castration of male
kids quality
JUNE:
 Supplementary
JULY:
 Supplementary
AUGUST:
 Kidding of march mated animals
 Era tagging docking and
coccidiosis for kids
 Supplementary feed
SEPTEMBER:
 Vaccinate against pausterella,
pulpy kidney disease
 Deworm and dip
 Supplementary feed
 Selection of breeding animals
OCTOBER:
 Allocate bucks to ewes
 Selection and castration of all
male kids of poor quality
NOVEMBER:
 Deworm all animls except all
mated ones

DECEMBER:
 Foot rot treatment , dipping,
castration,
 Selection and culling of all
unproductive animals for sale

b) SOURCING MACHINERY

MACHINE PLACE OF ORIGIN SUPPLIER

Ear tag applicator Francistown Bamb
Knapsack sprayer Francistown Bamb
Automatic syringe Francistown Bamb
Elastrator applicator Francistown Bamb
 c) INPUT RESOURCES

RAW MATERIAL PLACE OF ORIGIN SUPPLIER

Goats Tonota G.MALEBA

Goats Tonota E.GAOTHOBOGWE
Goats Lerala A.MOGAMI

d) PRODUCTION AT THE START OF THE PROJECT

PRODUCT FREQUENCY QUANTITY(new QUANTITY(medium

born kids) kids)
59Does & 4bucks 6 months 50 kids 4kids
60 Does & 6bucks 12 months 50 kids 40kids
80 Does & 18 months 60 kids 40kids
26bucks
100does & 24months 90 kids 70kids
46bucks
140does & 30months 120 kids 100kids
81bucks
190does 36months 150 kids 130kkids
&131bucks

e) COST OF PRODUCTION

PRODUCT QUANTITY FREQUENCY UNIT COST SUB TOTAL

(each per
annium)
Does & Bucks 66 12months P29,150.55 P441.68
Kids 40 12months P2,866.53 P71.66

f) SALES FORECAST
Mortality rate 10%= 10 goats /kids
100% produced: 80kids- 10 kids = 70 kids
50% females = 35 kids ½ for sale and ½ as replacement flock
50% males =35 kids = 5 bucks and 30 slaughter stock

PRODUCT QUANTITY UNIT PRICE P TOTAL PRICE

Bucks 5 P2500 P12,500.00

Does 17 P1000 P17,000.00
Slaughter Stock 30 P1000 P30,000.00

Sales forecast 1st P59,500.00

g) PRODUCTION PROCESS RISK

Theft  To build a kraal with gates to lock

the goats inside every afternoon.
 Introduction of guard dogs to the
goats.
 There should be someone at the
farm all the time.
Mismanagement  Proper record keeping and good
management.
 Good management of funds.
Goats going astray  Housing the goats at night and
also application of ear tags for
easy identification of the goats.
Lack of network  I will be networking and
benchmarking from other
successful farmers.
Disease outbreak  Follow the vaccination programme
 Dipping the goats to kill tick, lice
and fleas
 SECTION 7: TARGET MARKET ANALYSIS
a) TARGET MARKET IDENTIFICATION
b)

identified customer Quantity of product or service Cost

Senn foods 20 Bucks* P35/kg

P35000
Choppies 20 Bucks * P39/kg P39000

Individuals 20 Does* 1000 each P20000

P94,000.00
Total/

c) OVERVIEW OF THE PRODUCTION PROCESS

Once all the required inputs are available my busness will cross breed 59 tswana does
with boer buck.when the does are ready to mate I will introducethe bucks for 36days
and after those days I remove the bucks.i vaccinate after 3months and start
supplementing them separately.six months after mating birth occurs and I will keep the
kids in the boxes for the first 3nights to keep them warm.on their 3 th month I will
vaccinate again,weaning and supplementary the kids and flush the does for mating.6
month later the second set will be born and the 1 st set will be mature and ready for
market in 4 months.

d) PRODUCT DISTRIBUTION

My products will be delivered to the customers through hired transport.

Customers can also order through cell phone and will deliver to them while those who
have transport can also at the farm.
I will have advertising board along A1 ROAD,MABESEKWA GRAVEL
&MARULAMABEDI ROAD to attract customers who are passing along those roads.
 d) MARKETING STRATEGIES
social media page to attract customers all around the country
Busness cards, pamphlets are strategies which can attract people so that my products
will be well known.
Revisiting my target customers regularly to know whether they are satisfied or not and
then correct the mistakes

SECTION 8: COMPETITORS AND COMPETITIVE EDGE

a) BUSINESS’S MAJOR COMPETITORS

COMPETITORS STRENTHS WEAKNESS

Biki Piet He has a borehole in his
farm,water does not bother
him
Inalame Moleele He has years of
experience in goat
production busness
He does his busness as
part time job,he is not fully
on his farm
He does not supply
customers consistently

b) PRODUCT DISCRIPTION

I will be selling goats of high quality with excellent customer service skills
My products will be free from diseases.
I will buy high quality meat buck.

c) COMPETITIVE EDGE

My business will use my competitor’s weaknesses as my strength to build. Good

reputation through being reliable to my customer, being loyal, following my vaccination.
I will be feeding them supplementary feeds.

SECTION 9: SWOT ANALYSIS (STRENGTH,

WEAKNESSES OPPORTUNITIES AND THREATS)
 Strengths (at least two) /Bokgoni (dintlha Weaknesses (at least two) / Makoa
di ka nna pedi) (dintlha di ka nna pedi)

 Good customer service  Technical knowledge on goat

 Knowledge in small stock production production
 Cooperation and discipline  I will be renting a borehole
Opportunities (at least two) / Monyetla Threats (at least two)/ Matshosetsi
(dintlha di ka nna pedi) (dintlha di ka nna pedi)

 Openness of other market segments  Natural disasters

 Affirmative action of government on  Unfavorable weather condition
youth  Theft
 Employment creation  Competition
 Ploughing fodder crops as  Diseases
supplements

SECTION 10: IMPLEMANTATION PLAN

List the activities that must happen thereafter with reasonable dates. (Tabulation of the
implementation plan / Nankola ditiragalo tse di dirwang morago ka dinako tse di kgonagalang.
(Supa ka moalo tiragatso ya ditiro tse di farologanyeng.)

Activity/Tiragalo Date/ Letsatsi

Herding 07.30hrs-16.30hrs

Feeding 16.30hrs-07.30hrs

Vaccinating Seasonal

Selling
After the 1st year of production(we sell continuesly
after 6months
Ear tagging Seasonal

Castration Seasonal