8.

Personalize the employee experience

As modern consumers, your employees expect personalized experiences, so you need to focus on
ways to help each team member identify with your culture. Tools like pulse surveys and employee-
journey mapping are great ways to discover what your employees value and what their ideal
corporate culture looks like. Take what you learn and tailor your actions to personalize the employee
experience for your team. Once you start treating your employees with the same care you treat your
customers, a culture that motivates each individual at your organization is sure to follow.

Organizational culture is one way that people determine whether or not they’ll do business with a
company. The overall branding image, values and mission statement needs to align with both a
candidate’s and potential client’s needs. This ongoing alignment is important to any profitable
business, but culture offers far more than just that. Here are seven reasons why organizational
culture is important in today’s society.

1. Improved Recruitment Efforts

Finding qualified talent can be an uphill battle, especially with so many up-and-coming businesses.
This has caused many individuals to refine their job search and hiring criteria. Over a third of
employees claim that they would pass on their dream job opportunity if the corporate culture wasn’t
a fit. By fostering a strong organizational culture, you’ll improve recruitment efforts and gain the
interest of top candidates. However, what one person sees as ideal company culture, another may
view as a culture they don’t fit in with—everyone is different.

Create a strong company culture that aims to attract the type of individuals that you want working at
your business and over time, the right talent will follow. For example, some people prefer the fast
pace of an entrepreneurial culture, where others might prefer the steady pace of a more established,
traditional business and culture. It’s important to note, one size does not fit all.

2. Smoother Onboarding

Companies with strong organizational cultures tend to have smoother onboarding experiences. This
is because there are repeatable systems in place to ensure new employees have access to the
resources they need to adapt and integrate with the culture of your office the transition period.
Better onboarding procedures often translate to increased employee loyalty and overall longevity.
During this process, communicating culture will help new employees understand core values and
day-to-day operations.