Professional Documents
Culture Documents
docx
677961846.docx
B1900964
Mr Eric Bryan
Sections Marks
Cover Letter 10
Learnings 12
Goals 10
3 strengths 15
TOTAL 100
Marks
15 - 12 11 – 8 7–4 3-0
12 – 10 9–7 6–4 3-0
10 – 8 7–5 4–2 1-0
9–8 7–5 4–2 1-0
ASSIGNMENT 2
Interview Simulation Exercise
Please read.
- Be sure to include a Title-Page (cover-page).
- Please type your responses into this format/template
- Font for responses : Times Roman/Calibri, Font size (11-12), Double-spaced
- Page length (4-6 pages approximately) - excluding Title-page & appendices
Please Include -
i) The Feedback Form provided by Interviewer
ii) Cover-Letter
iv) Turn It In Receipt
enthusiasm for the job. Even though I have no professional working experience in the marketing
work field before, I am still genuinely interested in the job scope. I realised that being enthusiastic
Secondly, I also have relevant experience for the marketing role. I was the head of the
marketing department in the national conference of AIESEC in Malaysia for 6 months. I think my
past experiences have increased my self-esteem during interviews and I am able to be more
comfortable in talking about my accomplishments. While I was answering the interview questions,
I was able to use my past working experiences to demonstrate my knowledge of the job and provide
Lastly, I was confident throughout the interview. Based on my past experiences, I believe
that my abilities and current skill set can handle the job responsibilities effectively. Even though
sometimes the interview question is unexpected, I was still able to appear calm. I think showing
confidence makes me more likely to be assertive, and I did not show panic or stress emotion
Areas for development; Briefly Discuss 3 things that you feel could be some areas for
change/ development (of your performance) [9 marks]
Firstly, my performance can be even better if I have a better Wi-Fi connection. The weak
Wi-Fi connection has caused interruptions and disruptions during the interview. There are several
times we experienced dropped calls and frozen screens during the interview. In the end, we even
conduct the interview with screen off. Hence, it was very difficult for both of us to maintain a
smooth flow of conversation. Besides, it also leads to a couple of misunderstandings when I try to
answer and understand the interviewer’s questions. Even though it was a technical problem but it
Next, the area that I can improve is to be more prepared regarding my past experiences'
achievement. When I was sharing the contributions that I had made in the past, I can only provide a
general articulation of my achievements. Instead of storytelling my past story I should focus more
on elaborate the impact and that data that could prove that my contribution was impactful and
effective. Hence, I did not manage to portray the ability to translate my efforts into meaningful
results, which might fail to show a clear picture of what I contributed to my organization.
Lastly, I think the area I can develop more is my presenting skills. During the interview I
realised that I was not fluent enough in presenting my idea. There are a few times where the
interviewer needs to add on a couple of follow-up questions then just can fully understand my idea.
Even though it might not affect much on showing my knowledge of marketing roles, it might be a
INTERVIEWER’S FEEDBACK
Please briefly discuss 2 points from the Interviewer’s Feedback [5 marks]
Based on the interviewer's feedback, my strength is being aware in team dynamics and
knowing how to extract talent within the team for optimal results. I used to struggle in bonding
close relationship with my members, there is only one-way communication between us. I realised
that they complete the task based on my instruction only. However, I wish to hear from their
perspective as well, knowing that this situation is not good for their learning development. Hence,
after I consulted my team leader, I was able to build a strong rapport with my members and
motivated them to go for higher role. I think this feedback is a huge acknowledge for me to be a
team leader.
Furthermore, the interviewer also provided feedback regarding my cover letter. She
mentioned my written communication skills is one of my strengths because I was able to structure
cover letters to frame intent and flow, focus on interest, relevance to organization as well as
contribution. However, she also suggested that I need to take note on the strengths I mentioned
because when I mentioned that my strengths are detail-oriented, I made a typo in my cover letter
which is slightly contrast with what I said. Hence, I should be more concerned in my words and
Discuss briefly 2 points you had clarified with the Interview-panel [5 marks]
Firstly, I get clarification regarding the detailed job description of marketing executives. I
used to think that the job scope of this role is about managing social media and creative content
ideas. However, after the clarification, I got to know that this role also needs to be handled in
organising marketing events, class enrolment and liaising with event stakeholders.
Next, I also get clarification regarding the way I structure my answer during interview, the
way that I present my idea seems less likely to get interviewer attention and it might slightly hard
term on how to make my idea stand out. Then she suggested that I need to highlight what kind of
benefit I can contribute to the company and what impact I can make for them.
LEARNING: Discuss 3 things you have learned from this exercise? This could include
insights, changes in perception/feeling towards the process, knowledge gained etc.
[12 marks]
Firstly, the thing I have learned from this exercise is that numbers speak volume.
Throughout the interview exercise, I realised that sharing experience is not enough to show the
good work that I have done because storytelling only can show the superficial level of my action.
Even though I mentioned that I had created awareness to the public, data or results is the most
direct way to prove that my work is applicable and it will sound more legit and persuasive to the
interviewer. Instead of spending a long time to explain my story, I should emphasise more on what
are the changes that I have brought to the company or organisation. I learnt that demonstrating
impact is the key to show my capacity and it will be easier for me to stand out among the
candidates.
Next, I think after the exercise I have less confusion and anxiety about getting a job. When
it was getting closer to my graduation, I used to be very anxious and panic about securing a job. I
worried that I might not qualify enough, not skilful enough or even not experience enough to get
the job I desire. There are so many things I was afraid of and was so not ready to put myself out
there. However, I am getting more clear about the direction of my career path throughout the
process of this exercise. I think I sorted out what I want for my further career and I also noticed
what kind of I still need to be improved. I think it helps me in organising my thoughts and clearing
Lastly, I got better insight towards marketing roles. Based on my past experience, I used to
think that designing a good poster, create good content ideas is the main key to attract my target
audience. However, marketing is not just about being creative in promoting ideas, it is also required
to be aware about the market trend, pricing strategies, and liaise with external partners. My past
experiences only allowed me to expose myself in creating content ideas, but this exercise let me
realise that there is actually way more than that. Hence, this exercise has wider my perspective and
I have better understanding towards the role and responsibility of being a marketer.
DEVELOPMENT PLAN
Based on the feedback received from your Interviewer and your own reflections/insights,
please complete the following
Goals (Goals should ideally follow the SMART criteria– Specific, Measurable,
Achievable/Attainable, Relevant/Realistic, and Time-bound). Please write about your Long
Term Goal (1 goal). [10 marks]
Specific
responsibility, which would still allow me to communicate with external stakeholders while
Measurable
Every week, I will approach at least two companies which are open for marketing positions.
Achievable/ Attainable
I have been a head of the marketing team in AIESEC’s national conference for 2022 and 2023, so I
Relevant
I have a strong creative side and an interest in visual arts. It can also bring me a huge sense of
achievement if seeing my marketing plans can contribute to the growth of business. Besides, it is
also a very social career which could grow my network in the workplace. Hence, I think my past
experience combined with my education really solidified marketing as one of my career of choice
Time-bound
I will graduate in July 2023, so I need to start my research and secure a desirable job right after I
essential that everyone is on the same page and makes things clear.
Besides, I will also give recognition for my team members, not just
achieving but also for those who are doing and completing the task.
2. Planning skills I would like to enhance this skill by making sure my plan is
applicable. It is good to have ideas that are out of box, but I need to
3. Creativity & Designing I would expose myself with more artistic stuff and put myself in a
Besides, break all the big project to small task so I can narrow my
2. Design hard I will take course and learn from online tutorial to improve my
skill/software
design hard skills such as Photoshop and Adobe.
3. Prone to burnout Learn to speak up my needs and ask help from others when I feel
Appendices
Appendix A: The Feedback Form provided by Interviewer
Appendix B: Cover-Letter