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Finding the Best Times to Post on TikTok in
2023

Finding the Best

Times to Post on
TikTok in 2023
by Lauren Strapagiel
Social Media Optimization
Feb 17, 2023 8 minute read

Creating a TikTok strategy for a brand

takes legwork. Aside from figuring out
the best type of content to post, you’ll
also need to find the best time to post
on TikTok to maximize engagement.

There is, luckily, science and data to

what can seem like viral chaos. 

Below, learn the best times to post for

each day of the week. We’ll also walk
through how to analyze your own TikTok
data to discover the optimal posting
schedule for your target audience.

Connect with shoppers on

TikTok

Shopify comes with powerful

tools to help you tell your brand
story and create TikTok in-feed
ads in minutes. Make sales on
TikTok and manage all your
orders, returns, and payments
from Shopify.

Start selling on TikTok

Best times to post on

TikTok in 2023 (in EST)
According to a study by Influencer
Marketing Hub, the best time to post on
TikTok overall is on Tuesday at 9 a.m.,
Thursday at 12 a.m., and Friday at 5
a.m. 

Here are the best times to post on

TikTok by day:

Monday: 6 a.m., 10 a.m., 10 p.m.

Tuesday: 2 a.m., 4 a.m., 9 a.m.
Wednesday: 7 a.m., 8 a.m., 11 p.m.
Thursday: 9 a.m., 12 a.m., 7 p.m.
Friday: 5 a.m., 1 p.m., 3 p.m.
Saturday: 11 a.m., 7 p.m., 8 p.m.
Sunday: 7 a.m., 8 a.m., 4 p.m.

To determine the best times to post

listed above, Influencer Marketing Hub
analyzed more than 100,000 TikTok
posts and looked for engagement
trends. Below, take a look at the best
times to post on TikTok, broken out by
day.

Best time to post on TikTok

on Monday

The best time to post on TikTok on

Monday is at 6 a.m., 10 a.m., or 10 p.m.
This suggests people are checking
before school or work, before lunch,
and right before bed. 

Best time to post on TikTok

on Tuesday

The best time to post on TikTok on

Tuesday is at 2 a.m., 4 a.m. and 9 p.m.
This suggests people are checking their
phones in the early morning, when they
wake up in the middle of the night, and
right before bed.

Best time to post on TikTok

on Wednesday

The best time to post on TikTok on

Wednesday is at 7 a.m., 8 a.m. or 11 p.m.
This shows a clear pattern of checking
before work or school and then right
before bed.

Best time to post on TikTok

on Thursday

The best times to post on TikTok on

Thursday are 9 a.m., 12 p.m. and 7 p.m.
Thursdays are the best days to post
right around the lunch hour. If you have
a restaurant business, for example,
Thursdays could be a great day to post
dinner specials at noon to let your
customers plan ahead.

Best time to post on TikTok

on Friday

The best times to post on TikTok on

Friday are 5 a.m., 1 p.m. and 3 p.m.
Share content early for the before work
and school crowd, then after lunch and
mid-afternoon. More engagement in the
early evening suggests viewership
reduces at night when people are out
on the town.

Best time to post on TikTok

on Saturday

The best time to post on TikTok on

Saturday is at 11 a.m., 7 p.m., or 8 p.m.
There are fewer early risers on Saturday
as people recover from the night before
or choose to sleep in after a busy week.
Posting on TikTok in the late morning
and later in the evening seems to draw
the most eyeballs.

Best time to post on TikTok

on Sunday

The best time to post on TikTok on

Sunday is at 7 a.m., 8 a.m., or 4 p.m.
Schedule video content to go out early
on Sundays to capture people who wake
up early for a morning workout, jump on
social media before grabbing breakfast
with friends, or scroll while still in bed.

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planning templates

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media strategy? These free,
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seeing results

Use this data as a jumping

off point

This data is certainly interesting and not

a bad place to start when first crafting
your TikTok strategy. However, it won’t
be long before you can get personalized
analytics, and that’s when you’ll find out
what’s truly the best time to post on
TikTok for your target audience.

The huge caveat here is that, to make

these numbers useful for you, you need
to consider your own time zone and
location of your viewers. If you have a
global audience, you’ll want to pay
special attention to posting when folks
are online across multiple time zones.

How To Make Money on…

How to find the best

time to post on TikTok
for your business
There’s a reason that TikTok posting
times matter. Like on other social media
platforms, you’ll get the most
engagement with your TikTok posts if
you share content when your target
audience is online.

There’s a method right in the TikTok app

for finding when your audience is the
most active, and we’ll walk you through
the steps to get there.

Get inspired: Using TikTok to

Generate 15,000 Sales in One Day

Nik via Unsplash

1. Make a TikTok business

account

First, you need to make sure you have a

Pro account or Business account on the
app. It’s free and simple to switch. Just
go to Settings and Privacy, then Manage
Account, and tap Switch to Business
Account. This will give you access to
analytics, as well as other features.

2. Open your TikTok

analytics dashboard

Next, you’ll want to take a look at your

TikTok analytics. You can get there by
clicking the menu at the top right of
your profile screen, clicking Creator
Tools, then Analytics.

That opens TikTok’s analytics

dashboard, which offers all kinds of
insight into your account and your
followers. 

3. Find your follower activity

If you’re looking to find the best time to

post on TikTok, you’ll want to find the
Followers tab at the top. From there,
scroll down and you’ll see a pane called
“Follower activity.”

This is what it looks like on mobile.

This TikTok analytics pane will show

when your personal followers are most
active. 

As you can see above, the data shows

that the activity of the followers of this
account ramp up through the day and
peak at 10 p.m. UTC. TikTok always
displays these times in UTC, so you’ll
need to convert to your local time zone.
For this account, for example, 10 p.m.
UTC converts to 5 p.m. ET. From that,
we can determine that this account
should aim to post around that time for
the best chance at maximum
engagement.

You can also find this information on a

desktop by logging into your account
and selecting “View analytics” under
your profile. This gives a more detailed
view, like below. You can also download
your data from the desktop dashboard.

This is invaluable information because it

shows not just when TikTok users are
generally active, but when your own
followers are active. This can help you
figure out the best posting schedule for
your brand.

This matters because your followers

and your customers may have different
peak activity times compared to others.
If your target audience and customer
base is parents, for example, their
activity might peak in the evening when
they have more free time. If your target
is students, their activity might peak
after school hours. 

Learn more: How To Market Your

Business on TikTok

This is the method Shopify’s TikTok

team uses to determine the best time to
post. Our community of entrepreneurs
are most active in the late afternoon
but, again, this might be different for
you.

The dashboard will also show where

your followers are located. If, for
example, you’re based in the US but
notice you have a lot of followers in the
UK, you may want to split your posts to
target different time zones.

How To Use TikTok Mar…

4. Crosscheck your activity

on individual TikTok posts

Seeing when your followers are most

active gives you a good idea of when
they’re most likely to engage with your
content in the form of likes, comments,
and watch time. To drill down further,
navigate to the Content tab in your
analytics dashboard.

From here, you can see data on

individual posts from the past seven
days, including total play time, average
watch time, how many people were
reached, and whether they found the
video via your profile or the For You
page. 

This also includes information on the

exact time and date you posted your
video. By combining your follower
analytics with this data, you can figure
out if your strategy for when you post
TikTok videos is working. You may even
find that certain content does best at a
particular time of day compared to
others. Again, it’s all highly individual, so
digging into your personal dashboard is
key to find the best TikTok posting
times for your business.

Get inspired: How to Make and Sell

Merch on TikTok

Your first priority is to

start posting content
As you can see, the analytics dashboard
is much more personal and specific
than the Influencer Marketing Hub study
and can offer great guidance for your
TikTok strategy.

The downside here is that this

information doesn’t start to get detailed
until you’ve reached 100 followers and,
of course, you have to have posted
content to get any analytics at all. You’ll
start off with some insight, but building
your audience is key for the best
analytics, especially as the TikTok
algorithm will likely keep changing over
time.

That means if you’re just starting a

TikTok account for your business, the
most important thing is simply to start
posting. 

TikTok recommends that businesses

post one to four times per day and
focus on authentic, engaging content.
You can check out our guide on TikTok
marketing for tips on how to create the
best content for TikTok.

The more you post, the more data,

feedback, and followers you’ll gain, and
the more you’ll be able to pinpoint the
best time to post on TikTok for your
business.

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