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From:
Subject:
4 Brands
© Steve Clark, Sor
, Souperbl
ly Brand Manager at Mercator Foods Ltd, recei
|, received this
e-mail from Liz Jan
sen, Managir vs
message, the! imaging Direct
write Steve's reply using his fthe company. Read the
elow.
Lz Jansen a
Tor Steve Clark |
Souperbly range
Steve
Sales of our
unfortunate!
Jan Kluis, ou
of
range of soups uni
under t
ete |
and the South
Sn informs me th
tomers find 0%
pro
ucts expensive
commendations as
0 as you can,
Steve's notes:
ret chain sells fs
the largest superar
cat much lower prices
‘own brands of S0UP®
ron’ display our products properly
sng very similar 10 current
cour packaging
“market leader in cera
competitors offer frequent discounts + |
visit supermarkets very often
Recommendations:
“Fan doing 4 great
job but why alone?
4 / highlight brand’
redesign packagin
ingredients)
qualities (natural
incentives for them to put \
offer managers it
top shelves
\
| our products on
| iscounts / special Pt
romotions/ ee \
—_———
Sura
