NAME-EZAM SHAH

SEMESTER-V
REGISTRATION-511/B.CO
PAPER-PRINCIPES OF MARKETING
SUBMIT TO-SIR MUDASSIR

Q1-Product mix of Mitchell’s.

TOTAL NUMBER OF PRODUCTS=100
PRODUCT
-WIDTH
-LINE
-DEPTH
1 –Beverages.
A] Squashes.
Mango,mix,lemon,orange,strawberry,lemon barley,lemon juice,red grape.
B] Syrups.
Jam e hayat,rose’s line juice cordial,rose syrup.
2-Preserves.
A] Jam.
Red grape,fig,mango,golden apple,mix,strawberry,black currant,apricot,pineapple.
B] Marmalades.
Lemon ginger,rose’s lime,olde eng.,golden mist.
C] Jellies.
Apple,rasberry,strawberry,pineapple.
D] Diet.
Diet=Golden apple,mix,strawberry,golden mist.
3-Ketchup&sauces.
A] ketchup.
Tomato.
B] Sauces.
Chilli garlic,bbq,sweet chilli,imlee,green chilli traditional,chaat
sauce,jalapeno,habanero,chipotle,peri peri.
4-Ready to eat.
A] Canned food.
Saag,kari pakora,haleem,channa daal,lahori channay,pineapple rings,fruit cocktail.
5-Ready to cook.
A] Canned food.
Spinach puree,garden peas,chicken peas,sweet corn,tomato puree,tomato paste,ginger
garlic paste,garlic paste,ginger paste.
6-Pickles&Chutneys.
A] Pickles.
Mix hyderabadi,carrot,lime,garlic,green chilli,mango hyderabadi,mango.
B] Chutneys.
Hari,mexican salsa,plum.
7-Spreads.
A] Spreads.
Mayonnaise.
B] Sweet Spreads.
Chocolate.
8-Vinegar.
Fruit,apple cider,white.
9-Chocolates.
Jubilee,jubilee peanut,jubilee coconut,jubilee honey and almonds,desire,assorted chocolate
party pack,happy hearts.
10-Sugar confectionery.
Butterscotch,fresh n cool,eclairs,milk toffees,fruit yum,khopra candy,fruit bon bon.
Q2-Characteristics of UFONE.
1-Intangibility-Sms,call,internet and upaisa.
2-Insaprability-The Ufone services on work on Ufone towers signals its cant operate with
Jazz,Zong and telenor.
3-Varaibility-Ufone services prices and types are variable the packages rate changed time to
time. almost every where in Pakistan Ufone services are well provided also in travelling
there is no connection issue.

4-Perishability-Service not be for future if your balance expired Ufone are not able to
provide service and packages also have time duration if time runs out its expires.
Q3-LEVELS OF PRODUCTS.

AUGMENTED PRODUCT

BRAND NAME ACTUAL FEATURES

Diet golden 1-Golden
Apple jam. CORE Apples
Provides taste and treat 2-Sugar
to diabetic patient
without any worry.

PACKAGING 3-Citric acid

325gm jar packing. 4-Pectin and
Preservatives.

PRODUCT SUPPORT-E-Mail: customercare@mitchells.com.pk

Q 4 Vava car is newly launched company given maxium services to automobile customers.
As being marketer discuss branding service decisions that you will take and enhance brand
value.
Enhacing brand value decesions.
1-Provide 3 star consumer service in service center.
2-Home service at one call and with the help of internet safe payments.
3-2 months free replacement of windsheet if it breaks unfortunately.
4-3 months free oil changing service.
5-Provides a free tyre at 50% of its price to its customers(who owns a car).
6-Free travel luggage for new customers.
7-Provies a chance of lucky draw win of 100,000 for new customers(who buys a car).
8-Free driving class also provided for new customers.

Q 5 Imagine your company is planning to enter into digital market but still confuse about
target market.Using STP model and draft suggestion to company

Market Segmentation,Targeting and positioning.

Suggesting product to campany for digital market.

Product name-Diet golden apple jam.

Product discription-Made of wholesome apple pulp, Mitchell’s Diet Golden Apple Jam

contains the refreshing flavour of best selected apples providing a perfect treat to diabetic
patients without any worry about the sugar content.

Targeting-Sugar patients.

Type of market-Niche market.

Social class-Lower and upper middle class.

Positioning-Advertisement and social media.