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  • Spa Ceylon Campaign Blueprint

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    Dinithi Sathyapala
    81 views1 page
    With the complexity of each campaign that was run for Spa Ceylon, a campaign blueprint was created to ensure that all necessary steps are checked off within each campaign to maximize its performances while using it as a reference to teach new hires.

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    With the complexity of each campaign that was run for Spa Ceylon, a campaign blueprint was created to ensure that all necessary steps are checked off within each campaign to maximize its performances while using it as a reference to teach new hires.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    81 views1 page

    Spa Ceylon Campaign Blueprint

    Uploaded by

    Dinithi Sathyapala
    With the complexity of each campaign that was run for Spa Ceylon, a campaign blueprint was created to ensure that all necessary steps are checked off within each campaign to maximize its performances while using it as a reference to teach new hires.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Campaign Blueprint

    Steps of execution

    SMS Campaign launch Discount / Offer Announcement SALE REMINDER Last Chance SMS REMARKETING TYPES
    - CUSTOMERS WHO PURCHASED
    - ABANDONED CARTS
    Abandoned Cart Reminder  - PAYMENT FAILURES
    Email Campaign Newsletter Campaign Reminders Abandoned Cart Reminder Exclusive Access to Sale
    with discount  - PRODUCT SATISFACTION SURVEY
    - REVIEW PRODUCT ON WEBSITE

    AFTER 60 DAYS
    Website Stock availability Finalize discount & product range Banner changes Pixel integration Launch Discount
    - PRODUCT RUNNING OUT REMINDERS

    Pre - Campaign Plan Teaser Plan Interactions Plan News Feed Content Plan FB Quiz Gather Previous Campaign Data Shortlist & Finalize Influencers Set up campaign products in shop Campaign Launch Teaser Launch Interactions & Content Publish Influencer Reviews Model Images Awareness level ads Facebook Quiz Reposting Influencer videos Ayurveda Pillars Expert Product Video Creatives Facebook & Viber Community VIP Access Social Media Ads Launch Discount / Sale to Public
    Remarketing
    Finalize discount &  A/B testing with low  Informative content about  Explanatory videos of the  Ad Creatives for niche 
    3 post per day. Type of Influencers Plan FB quiz for the  reposted on IG Bundles
    questions. Teaser interactions & Posts To maintain brand  budget Ayurveda, ingredients etc range audiences
    * 7AM Contact Info, Emails &  - Mass Market Not applicable after website  relevant campaign to 
    personality through our 
    *11 45 AM Other databases - Affluent integration gather data. Give a 10% 
    Cross promotion on  Influencers (if applicable) communications
    *4 PM - Niche discount for completing  Need / Concern Specific 
    Instagram To be published on IGTV,  Audience Segmentation
    Lead generation ads -  Run only as an ad on FB (to  Posts
    - Micro the quiz to remarket 
    gather data reduce visibility of the  Youtube, instagram albums
    - YouTube later. (Benefits / Headlines 
    - Facebook interactions to the public in  written to match 
    case of negative comments) campaign) Conversion Ads
    - Sinhala Ads
    Drive instagram followers 
    Recommendations - Tamil Ads
    to the quiz by sharing  Edited quality videos to go on 
    - Niche Specific Ads RUNNING ADS WITH THE USE OF THE 
    link on stories YouTube
    - Custom audiences with  PIXEL GATHERED GATHER & FOLLOW 
    existing data & gathered 
    Create slow mo videos where 
    Global Favourites / Best sellers data. THE USER AROUND ON SOCIAL MEDIA 
    applicable for pinterest :P
    FACEBOOK ALBUMS

    ENCOURAGE CUSTOMERS TO SHARE 


    Texture Shots REVIEWS OF THE PRODUCT USED. 
    BEFORE & AFTER PICTURES.

    When applicable
    myspaceylon  Google Display  Search 
    Instant  reviews  Digital Media
    Ads
    Youtube prerolls
    Advertising
    Skincare 
    consultations
    delivery on  resharing to 
    match the 
    UberEats
    campaign

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