How to Get Started with CRO Workbook

Copyright © 2021 by Alexander Rådahl, RÅDAHL

All rights reserved. No part of this book may be

reproduced or transmitted in any form or by any
means without written permission from the
author.

ISBN 978-82-692592-8-5

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 Contents of this
workbook
Welcome 04
Meet Alexander Rådahl 05
What is UX? 06
What is CRO? 06
Table of contents 07
Introduction to Self-Assessment & Goals 09
Self-Assessment 10
Setting Your Goals 11
Getting Started Intentions 12

Chapter 01: How to get started with CRO 13

Getting Started 14
Google Analytics 15
GTMetrix 16
Heap Analytics 17
Hotjar 17
Optimizley 18
Key Takeaways 18

Chapter 02: The first steps in a CRO Campaign 19

The first steps in a successful CRO Campaign 20
Why are thet not converting? 21
The right CRO Strategy can save you time 22
The importance of A/B tesing 23
A/B testing examples 24
Key Takeaways 24
The Cheat Sheet 25

Chapter 03: Get into the work with CRO 26

Go to Market 27
Action List 28
Get into it with the action list 29
Goal No. One 30
The Action Matrix 31

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 Goal No. Two 32
The Action Matrix 33
Goal No. Three 34
The Action Matrix 35
Introduction to the art of Personas 36
Persona Worksheet No. One 37
Persona Worksheet No. Two 38
Persona Worksheet No. Three 39
Persona Worksheet No. Four 40

Chapter 04: Three types of CRO strategies 41

The Three types of CRO Strategies 42
Visualization of the three types 43
UX Optimization 44
Funnel Analysis 45
A/B Testing 46
CRO & UX Venn Diagram 47
The CRO Funnel Diagram 48
CRO Checklist 49
Checklist Worksheet 50
Action Priority Matrix 51
Winning The Game with UX Design & CRO 52

Chapter 05: The way forward with CRO and UX 53

The Next Steps Forward 54
Do the 30-day Challenge! 55
30-day Challenge 56

Chapter 06: More resources for CRO and UX 57

Resource List 58
CRO Project Goal sheets 59

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 How to get
started with CRO
This easy, step by step CRO guide will make your
customer’s experience better.

This workbook details how to start with CRO and the various methods that can
be used to create a proper plan for your website and user experience. It will also
give you many, good and bad, examples that can be used on real websites to tell
you what works from the start and how to fix the things that are not. The biggest
thing is that CRO takes time. You have to be patient and consistent with your
strategies, otherwise they will not work.

With this book you will learn:

- CRO best practices from the experts.
- Understand everything that goes into CRO: how to set up a plan to obtain
data and improve your user experience, as well as knowing what works and
what doesn’t.
- Gain clear examples of both good and bad websites with explanations for
why or why not they are good and suggestions for how you can fix them.

About the author

Alexander is a 26 years old Senior User Experience designer

specialized in Customer Experience and Conversion Rate
Optimization. He loves problem-solving, and as we all know,
UX design is a process of solving problems. He likes to think
of himself as a Design Detective, getting to the root cause
of why people have certain feelings about your product. It’s
not just what you do; it’s also what you don’t do.