ASSIGNMENT/ TUGASAN

_________________________________________________________________________
BBPM2103
MARKETING MANAGEMENT I
PENGURUSAN PEMASARAN I
SEPTEMBER 2023 SEMESTER

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

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1. Answer in Malay or English. /

Jawab dalam Bahasa Malaysia atau Bahasa Inggeris.

2. Number of words: 2500 – 3000 words excluding references. /

Jumlah patah perkataan: 2500 – 3000 patah perkataan tidak termasuk rujukan.

3. Submit your assignment ONCE only in a SINGLE file. /

Hantar tugasan SEKALI sahaja dalam SATU fail.

4. Submit your assignment ONLINE. /

Tugasan ini dihantar secara ONLINE.

5. Submission Date: 14 NOVEMBER 2023. /

Tarikh Penghantaran: 14 NOVEMBER 2023.

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6. This assignment accounts for 50% of the total marks for the course. /
Tugasan ini menyumbang sebanyak 50% dari jumlah markah kursus.

ASSIGNMENT QUESTION

Part I (40%)

PURPOSE
This assignment is intended to enhance learners’ knowledge and understanding of
certain stages in the strategic marketing planning process and the requirements of the
new economy.

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REQUIREMENT
Select any TWO (2) restaurant chains available in Malaysia. Identify their business
definition element, which includes the vision, mission, and relevant scopes of
competitive advantage. Conduct market environment analysis and business portfolio
analysis for the selected restaurants. Compare the analyses for both restaurants and
state which restaurant has a competitive advantage over the other.
Follow the guidelines below to prepare your report:
1.0 Introduction: Business Definition
1.1 Restaurant 1
1.2 Restaurant 2
2.0 Market Environment Analysis
2.1 Restaurant 1

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 2.2 Restaurant 2
3.0 Business Portfolio Analysis
3.1 Restaurant 1
3.2 Restaurant 2
4.0 Conclusion

(Total: 40 marks)
Part II (10%)

ONLINE CLASS PARTICIPATION

In the continuation of Part I, discuss the following topic(s) in the Online Class
Participation Forum (OCP) and submit proof of your participation in the online
discussions:

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Question 1
“SWOT: Which environment is the toughest for restaurant chains? Share your views.”

Question 2
“BCG Matrix: Which restaurant menu or product is categorized as a ‘Star’? Share your
views.”

Question 3
“Strategy Designing: Which restaurant chain is the best? Share your views.”

Question 4
“Tactic Designing: Which restaurant chain is the best? Share your views.”

Question 5

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“Market Control: Which restaurant chain is the best? Share your views.”

(Total: 10 marks)

[GRAND TOTAL: 50 MARKS]

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 SOALAN TUGASAN

Bahagian I (40%)

TUJUAN
Tugasan ini bertujuan mempertingkatkan pengetahuan dan pemahaman pelajar
mengenai peringkat tertentu dalam proses perancangan strategik pemasaran dan
keperluan-keperluan ekonomi baru.

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KEPERLUAN
Pilih mana-mana DUA (2) rangkaian restoran yang terdapat di Malaysia. Kenal pasti
elemen definisi perniagaan mereka, yang merangkumi visi, misi dan skop kelebihan daya
saing yang relevan. Jalankan analisis persekitaran pasaran dan analisis portfolio
perniagaan untuk restoran terpilih. Bandingkan analisis untuk kedua-dua restoran dan
nyatakan restoran manakah yang mempunyai kelebihan daya saing berbanding yang lain.

Ikuti garis panduan di bawah untuk menyediakan laporan anda:

1.0 Pengenalan: Definisi Perniagaan
1.1 Restoran 1
1.2 Restoran 2
2.0 Analisis Persekitaran Pasaran
2.1 Restoran 1
2.2 Restoran 2
3.0 Analisis Portfolio Perniagaan
3.1 Restoran 1
3.2 Restoran 2
4.0 Kesimpulan

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 (Jumlah: 40 markah)

Bahagian II (10%)

PENYERTAAN DALAM TALIAN

Kesinambungan dari Bahagian I, bincangkan topik berkenaan di dalam Forum
Perbincangan Kelas Dalam Talian (OCP) dan hantar bukti penglibatan forum dalam
perbincangan dalam talian.

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Soalan 1
“SWOT: Persekitaran manakah yang paling sukar untuk rangkaian-rangkaian restoran?
Berikan pandangan anda.”

Soalan 2
“Matriks BCG: Menu atau produk restoran manakah yang dikategorikan sebagai
'Bintang'? Berikan pandangan anda.”

Soalan 3
“Reka Bentuk Strategi: Rangkaian restoran manakah yang terbaik? Berikan pandangan
anda.”

Soalan 4
“Rekaan Taktik: Rangkaian restoran manakah yang terbaik? Berikan pandangan anda.”

Soalan 5
“Kawalan Pasaran: Rangkaian restoran manakah yang terbaik? Berikan pandangan anda.”

(Jumlah: 10 markah)

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 [JUMLAH BESAR: 50 MARKAH]

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 ATTACHMENT
ASSIGNMENT RUBRICS
BBPM2103 MARKETING MANAGEMENT I / SEPTEMBER 2023 SEMESTER

Part I/Bahagian I (40%)

Unsatisfactory
Excellent/ Good/ Fair/ Poor/
*QN/ Criteria/ Weight/ / Tidak Max
CLO Cemerlang Baik Sederhana Lemah
*NS Kriteria Pemberat memuaskan Marks
4 3 2 1 0
Introduction: Business Definition, The introduction was The introduction was The introduction was The introduction was No
which includes the following; name, clear and detailed. clear and adequate. clear but brief. vague and brief. introduction
product (or product line), vision, was provided.
mission and relevant scopes of
competitive advantage.
1 2 2 8
Pengenalan: Definisi Perniagaan, Pengenalan adalah jelas Pengenalan adalah jelas Pengenalan adalah Pengenalan adalah Tiada
yang merangkumi berikut: nama, dan terperinci. dan mencukupi. jelas tetapi ringkas. kabur dan ringkas. pengenalan
produk (atau barisan produk), visi, disediakan.
misi dan skop-skop kelebihan
bersaing yang relevan.
Market Environment Analysis, using 4 elements of the SWOT 3 elements of the SWOT 2 elements of the 1 element of the Analysis was
SWOT analysis of the company’s analysis were analysis were SWOT analysis were SWOT analysis was not carried
business environment. satisfactorily explained.
satisfactorily explained. satisfactorily satisfactorily out.
explained. explained.
1 2 3.5 14
4 elemen-elemen analisa 3 elemen-elemen analisa 2 elemen-elemen 1 elemen-elemen Analisa tidak
Analisa Persekitaran Pasaran,
SWOT diterangkan SWOT diterangkan analisa SWOT analisa SWOT dilakukan.
menggunakan analisa SWOT bagi
dengan memuaskan. dengan memuaskan. diterangkan dengan diterangkan dengan
persekitaran perniagaan syarikat.
memuaskan. memuaskan.
Business Portfolio Analysis, using The elaboration of The elaboration of The elaboration of The elaboration of The
any method to analyse the components and analysis components and components and components and elaboration of
company’s product line/ strategic was accurate and analysis was analysis was analysis was components
business unit (SBU). complete. satisfactory. adequate. inaccurate and and analysis
incomplete. was not
1 2 3.5 provided. 14
Analisa Portfolio Perniagaan, Huraian komponen dan Huraian komponen dan Huraian komponen Huraian komponen Huraian
menggunakan mana-mana kaedah analisa adalah tepat dan analisa adalah dan analisa adalah dan analisa adalah komponen dan
untuk menganalisa barisan lengkap. memuaskan. memadai. tidak tepat dan tidak analisis tidak
produk/unit perniagaan strategik lengkap. disediakan.
(UPS) syarikat.
1 3 Conclusion 1 The conclusion covered The conclusion covered The conclusion The conclusion did No conclusion 4
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 all of the key points of most of the key points covered some of the not cover the key was given.
the assignment. of the assignment. key points of the points of the
assignment. assignment.
Kesimpulan Kesimpulan meliputi Kesimpulan meliputi Kesimpulan meliputi Kesimpulan tidak Tiada
semua isi-isi penting kebanyakan isi-isi beberapa isi-isi penting meliputi isi-isi penting kesimpulan
penting tugasan. penting tugasan. tugasan. tugasan. diberikan.
Total Marks/ Jumlah Markah 10 40
*QN = Question Number / *NS = Nombor Soalan

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Part II/Bahagian II (10%)
ONLINE PARTICIPATION/PENYERTAAN DALAM TALIAN

Marks for the forum will be given based on the following rubric:/
Markah bagi perbincangan dalam talian diberi berdasarkan rubrik:

Excellent/ Good/ Fair/ Poor/ Unsatisfactory/

*QN/ Criteria/ Weight/ Cemerlang Baik Sederhana Lemah Tidak memuaskan Max
CLO
*NS Kriteria Pemberat Marks
4 3 2 1 0
All five comments are Four of the comments Two or three of the One post submitted. Postings done past
good, appropriate, are good, appropriate, comments are OR All posts done in assignment timeline.
relevant, meaningful, relevant, meaningful, somewhat good, one day. OR No postings given
1-5 3 Quality of Postings 2.5 and respectful. and respectful. appropriate, OR None of the as proof of 10
meaningful and comments are good participation in
Postings reflect active Postings reflect respectful. and relevant. discussion.
participation within participation within OR Comments are
Affective Domain assignment timeline. assignment timeline. Postings show relatively short responses that
(A3) short participation are not substantial nor
time. meaningful. Minimum
effort (e.g. “I agree
with Tina”).

Kualiti Posting Kelima-lima komen baik, Empat Dua atau tiga komen Satu penghantaran Postings melepasi
sesuai, relevan, komen baik, sesuai, baik, sesuai, ATAU Semua tempoh tugasan.
Domain Afektif bermakna dan relevan, bermakna dan relevan,bermakna dan penghantaran dibuat ATAU Tiada Postings
berhemah. berhemah. berhemah. dalam satu hari . ATAU diberi sebagai bukti
(A3)
Tiada komen yang baik penyertaan dalam
Postings mencerminkan Postings mencerminkan Postings menunjukkan dan relevan. ATAU perbincangan.
penyertaan aktif penyertaan sepanjang penyertaan dalam Komen hanya respon
sepanjang tempoh tempoh tugasan. jangakamasa yang yang ringkas dan tidak

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 tugasan. singkat. meluas dan tidak
bermakna.Usaha
minimum (Cth: “Saya
bersetuju dengan
Tina”).
Total Marks/ Jumlah Markah 2.5 10
*QN = Question Number / *NS = Nombor Soalan

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INSTRUCTIONS ON HOW TO SUBMIT PROOF OF ONLINE CLASS PARTICIPATION (10%)

Do the following:

1. Select the best FIVE (5) of your postings from the forum discussion set up by your tutor.
2. Do screenshots of the postings and include them as images in your assignment.
3. The screenshots should be in image file (either in JPG or PNG format). Refer to the sample of Screen Grab below
4. The screenshots should contain: Name, Title of the discussion, Day, Date and Time.

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ARAHAN PENGHANTARAN BUKTI PENYERTAAN KELAS DALAM TALIAN (10%):
Lakukan perkara berikut:
1. Pilih LIMA (5) posting anda yang terbaik daripada perbincangan forum yang ditetapkan dalam tugasan.
2. Lakukan screen shot posting dan isikan dalam bentuk imej di dalam fail tugasan anda.
3. Imej screen shot mesti dalam format imej (sama ada JPG atau PNG). Rujuk pada contoh screen shot di bawah.
4. Screen shot mesti mengandungi nama, tajuk perbincangan, hari, tarikh dan masa.

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5
👀 Students, get a RM 20 💰 discount on your first assignment at OneStopAssignment! Plus, use Referral Code: MartinL for an extra 10% off. | 🔗

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