Assignment Procedure

- Submitted To : Myanmar Entrepreneur SMEs Institute (MESI)

- Academic Partner : Association of Business Executive (ABE UK)
- Diploma Program : Executive Diploma in Business Administration and
Management (EDBAM)
- Subject Name : Sales & Marketing Management
- Duration : 2 Weeks
- Given Date : 5.7.2023
- Submission Deadline : 18.7.2023
- Submitted Date : ………………….………………………………
- Submitted By : ……………………………
- Batch Name : EDBAM Batch 19

Assignment Paper Rules

Page : 5 to 7 Pages Font : Times New Roman Line Space : 1.5

Size : ( 12 )
Remarks : The student must be own idea and 50 % can reference from internet.

Assignment Question
Select an organization with which you are familiar. You have to submit your Marketing Plan Report that
covers among other things:

This will include:

(a) Explain the marketing goals and objectives of your selected organization.
(b) Analyze the Situational environments of your selected organization. (E.g. External such as
PESTEL, and Internal Environment such as Company, Competitor and Customers.
(c) Explain in details the marketing tactical actions are described in terms of marketing mix (e.g.
8 P`s) which focus on your marketing strategy for your product or company.