Assignment on Marketing Management

Square Food and Personal Care Ltd.

Marketing mix, marketing segmentation, and other

marketing strategies: A strategy on Square Food and
Personal Care Ltd.

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Introduction of the organization

List of Business Portfolio (SBUs) of the organization

List of Market Offerings

Marketing Concepts

Brand Strategies

Distribution and Channel Strategies

Societal Welfare activities (CSR) of the Organization

References

Acknowledgement

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At the very outset, we are thankful to almighty Allah for giving us strength, courage and
ability to accomplish the report in a scheduled time in spite of various complications.

It gives us immense pleasure to thank a large number of individuals for their cordial
cooperation and encouragement which has contributed directly or indirectly in preparing this
report.

Initially, we would like to express my gratitude to our course teacher Hamidul Islam

His guidance and feedback made everything crystal clear. At first, we was jumbled that
weather. We would be able to make a fruitful report but with his assistance, We, found a way
to do everything accurately and in time. He kept us on track to complete this report and his
propositions were vital in making this report as flawless as possible.

I would also like to express our sincere thanks to all my group members of Marketing
Management who helped me during my work tenure and made my experience a
memorable one.

They also helped a lot to do the job properly. Their outstanding supports me to complete the
report properly.

Introduction of the Organization

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Square Consumer Products Limited, has started its journey in 2000 as a member of Square
Group, the leading corporate house in Bangladesh. Within a short span of time, it has been
able to create a strong foothold in the market through its quality products and customer
services. For its obsession with quality management, the company had obtained the
international quality standard ISO 9001 in 2005. Strong commitment to quality, adoption of
advanced technology, stress on human resource development, focus on continuous
improvement and introduction of new products for the growing markets have given the
company a decisive position in the industry. In 2010, the company achieved ISO 22000 for
its food safety management system. More than a decade later, in 1st September 2014 it
reinvented as Square Food & Beverage Ltd.

Square Food & Beverage Ltd. has introduced four popular brands in the market namely
Radhuni, Ruchi, Chashi and Chopstick. Radhuni is the flagship brand of the company. Just
after its introduction, Radhuni drew the attention of housewives who demanded convenience
and time saving cooking. The product range of Radhuni is enriched with basic spices, ready
mixes, cereals & pulses based products and edible oil. On the other hand, Ruchi is providing
ready-to-eat snacks like Chanachur, Fried Dal, Potato Crackers, Muri, Jhalmuri, Sauce,
Ketchup, Jhuribhaja, Chutney and Pickles. Ruchi has won the heart of the youngsters for its
healthy, tasty & innovative ground breaking products. Chashi is the landmark of those
products which are collected directly from the farmers having the indigenous essence and
freshness. The latest addition in the brand portfolio is Chopstick, which has been launched
with a promise of providing tasty, nutritious and quality instant noodles in the market.
Chopstick Instant Noodles is making a difference in the market as the only tasting salt free
noodles in the category which is specially developed with the health concern of children. 

The company assures to meet the increasing demand for quality products both at home and
abroad. The products with international standards are being exported to 30 countries.
Dedication to quality, innovative products, customer service and reasonable price has given
the company a unique position in the food business.

Dr. Samson H Chowdhury

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 Anjon Chowdhury

Tapan Chowdhury

Founded Year: 1958 (debut of Square Pharmaceuticals as partnership firm)

Milestones:
 1958: Debut of Square Pharmaceuticals as a partnership farm
 1964: Converted into a Private Limited Company
 1974: Technical Collaboration with Janssen Pharmaceutical, Belgium, a subsidiary of
Johnson and Johnson Intl, USA.
 1982: Licensing agreement signed with F. Hoffman-La Roche Ltd., Switzerland.
 1985: Achieved leadership in pharmaceutical market of Bangladesh among all
multinational and national companies.
 1988: Debut of Square Toiletries Ltd. As a separate division of Square pharma
 1994: Initial public offering of Square Pharmaceuticals Ltd.’s
: Square Toiletries ltd. becomes a private limited Company.
 1995: Chemical Division of Square Pharmaceuticals Ltd. Starts production of
pharmaceuticals bulk products (API).
 1997: Square Pharmaceuticals Ltd won the National Export Trophy.
: Debut of Square Textiles Ltd.
 1998: Second unit of Square Textiles Ltd. is established.
 2000: Square Spinning Ltd starts its journey.
 2001: Square Knits Ltd. is established.

       : Square Fashions Ltd starts its operation.

       : US FDA/ UK MHRA standard goes into operation.

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    : Square Consumer Products Ltd starts its operation.
        : Square Infomatix is established.
        : Square Hospitals Ltd is incorporated.
 2005: New State-of-the-Art Square Cephalosporin’s Ltd. goes into operation: built as
per US FDA/ UK MHRA requirements.
 2006: Square Hospitals Ltd starts its journey.
 2007: Square Pharmaceuticals Ltd., Dhaka Unit gets the UK MHRA approval
 2008: of Square Pharmaceuticals Ltd. starts SVPO (Small Volume Parental &
Ophthalmic) unit, built as per US FDA requirements, goes into operation.
 2009: Square Food & Beverage Ltd. introduced its third brand Chashi in July.
 2010: The company obtained ISO 22000 certification for its food safety management
systems requirement for organization in the food chain.

Mission and Vision Statement: We want to be the world-class food products

manufacturer in Bangladesh by ensuring intrinsic quality products and customer services with
state-of-the-art technology and motivated employees.

Objectives
- To continue to provide the very best of what the consumer wants

- To explore new segments of market and to cater to it

- To continue to assure intrinsic quality of hygienic food products

- To enhance consumers' standard of food habit

- To ensure that the products are available at consumers' doorsteps

- To enhance the strength and skill of the organization that will contribute to company's
increasing growth both in domestic and global markets

Competitors:
Products name Competitors

Pran, BD, Pure, Arku

Radhuni Spices

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 Haiko ,National
Radhuni Faluda mix

Pran
Radhuni Kasundi

BD, Pran, National

Ruchi Pickles

Pran, Rupchada, Aarong

Chashi Chinigura Rice

Maggi, Doodles, Mr.noodles, Mama

Chopstick Instant
Noodles

Johnson(global),Dove
Meril Baby Lotion

Sunsilk, Dove ,head &shoulder, Pantene

Revive Shampoo

Gillette ,cute, Nivea

Kool Shaving Foam

Rin, Wheel, Smart ,Jet, Surf excel

Chaka Washing Powder

List of Business Portfolio (SBUs) of SQUARE

1. Square food and beverage ltd
2. Square pharmaceuticals ltd.
3. Square hospital ltd
4. Square Toiletries ltd.
5. Square textile ltd.
6. Square informatiX ltd
7. Maasranga television

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 8. Square Air Ltd
9. Sabazpur Tea Company Ltd
10. Square securities ltd.

Square Consumer Products Limited, has started its journey in 2000 as a member of
Square Group, the leading corporate house in Bangladesh. Within a short span of time, it
has been able to create a strong foothold in the market through its quality products and
customer services. For its obsession with quality management, the company had obtained
the international quality standard ISO 9001 in 2005. Strong commitment to quality,
adoption of advanced technology, stress on human resource development, focus on
continuous improvement and introduction of new products for the growing markets have
given the company a decisive position in the industry. In 2010, the company achieved
ISO 22000 for its food safety management system. More than a decade later, in 1st
September 2014 it reinvented as Square Food & Beverage Ltd.

Square Food & Beverage Ltd. has introduced four popular brands in the market namely
Radhuni, Ruchi, Chashi and Chopstick. Radhuni is the flagship brand of the company.
Just after its introduction, Radhuni drew the attention of housewives who demanded
convenience and time saving cooking. The product range of Radhuni is enriched with
basic spices, ready mixes, cereals & pulses based products and edible oil. On the other
hand, Ruchi is providing ready-to-eat snacks like Chanachur, Fried Dal, Potato Crackers,
Muri, Jhalmuri, Sauce, Ketchup, Jhuribhaja, Chutney and Pickles. Ruchi has won the
heart of the youngsters for its healthy, tasty & innovative ground breaking products.
Chashi is the landmark of those products which are collected directly from the farmers
having the indigenous essence and freshness. The latest addition in the brand portfolio is
Chopstick, which has been launched with a promise of providing tasty, nutritious and
quality instant noodles in the market. Chopstick Instant Noodles is making a difference in
the market as the only tasting salt free noodles in the category which is specially
developed with the health concern of children. 

The company assures to meet the increasing demand for quality products both at home
and abroad. The products with international standards are being exported to 30 countries.
Dedication to quality, innovative products, customer service and reasonable price has
given the company a unique position in the food business.

SQUARE Toiletries Ltd:

SQUARE Toiletries Ltd. (STL) meets every day needs of people in a unique way for personal
care and hygiene with 16 brands & over 50 international standard products that revive people
to feel & look good and get the best out of their lives.

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SQUARE Toiletries Ltd. (STL) meets every day needs of people in a unique way for personal
care and hygiene with 16 brands & over 50 international standard products that revive people
to feel & look good and get the best out of their lives.

Currently STL - an ISO 9001:2008 certified company, is operating with the trust of
Bangladeshi consumers.

Consumer research plays a vital role in STL brands' development. STL is constantly
developing new products to meet changing tastes, lifestyles & expectations. Strong roots in
understanding the uniqueness of local market & delivering benefits accordingly also resulted
in responding to consumers over 15 countries worldwide.

STL believes that conducting business in a responsible way has a positive social impact. STL
creates and shares wealth, invests in the local economy and develops people's skills- both
inside the organization and in the communities around it.

Building on this heritage, STL prioritizes to instigate people to take small everyday action
that can add up to a big difference for the nation

Square Pharmaceuticals Ltd:

SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh and

it has been continuously in the 1st position among all national and multinational companies
since 1985. It was established in 1958 and converted into a public limited company in 1991.

SQUARE Hospitals Ltd:

SQUARE Hospitals Ltd., a concern of SQUARE Group, is a 300 bed tertiary care
hospital. The hospital is an affiliate partner of Methodist Healthcare, Memphis, Tennessee,
USA; Christian Medical College-Vellore, India; and Care IVF (In-vitro fertility centre)
Centre, Singapore.

Square Textiles Ltd:

SQUARE first ventured into the textile sector with the establishment of the first unit of the
SQUARE Textiles Ltd. in 1997. A year later the establishment of the second unit followed.
Today it has one of the most sophisticated vertically integrated set-ups in the country.

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Some of SQUARE Group's ventures in the textile arena are: SQUARE Textiles Ltd.,
SQUARE Spinning Ltd., SQUARE Fashions Ltd. SQUARE Yarns Limited and RASTAS
Apparels Ltd.

SQUARE InformatiX Ltd:

The vacuum created for quality data

connectivity within distributed offices for online systems inspired SQUARE to diversify into
the Information & Communication Technology (ICT) sector. SQUARE Informatix Ltd.
pioneered and commissioned the first of its kind VSAT Control Centre with a capacity to
control 16,000 VSATs to provide the most secured, reliable and cost-effective data
communication within & outside the country.

Maasranga Communications Ltd:

Maasranga is the only production house in Bangladesh from where 13 episodes of 08 drama
serials transmitted at a time in every week on 6 individual channels. It is equipped with
world's latest high definition cameras, new HD editing setup, Apple Macintose G5 based edit
panel with Final-cut Pro software, 02 HDV VTR etc. Country's only Sony HVR 1500A, HD-
SDI cum DVCAM VCR with AJA KONA 3G capture card is available here to provide any
sort of audio video input and output of web supporting resolution. Along with the production
house we have introduced the first HD technology based latest television channel in
Bangladesh named Maasranga Television. This channel is totally free from any sort of
prejudice and fully based on the Benglai culture and rituals

Square Air Ltd:

Square Air Ltd, a member of Square Group has launched helicopter service recently. In order
to facilitate the movement safely and comfortably for top executives, as well as Air
ambulance/ EMS service for Square Hospital, Square Air has purchased a brand new world
renowned Bell 407 helicopter.

Sabazpur Tea Company Ltd:

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Sabazpur Tea Company Ltd. includes an organic garden of Bangladesh with true organic
practices. Now, it is under the inspection of German based organization 'LACON' to have
organic certification. Total area of this garden is 1167.35 hectors most of which includes
large hills. Tea is grown on the slopes of hills of this garden. Along with tea this garden
includes rubber, agor, fruit orchard, lake, etc. Natural forest with huge biodiversity of the
garden enhances its natural beauty. Tea workers are facilitated with brick built house, solar
power, medicine, education, entertainment besides their basic needs. Tea, collected from the
hilly garden without hampering the flora has made its taste very special with the flavor of
workers happiness

Square Securities Management Ltd:

SSML (Square Securities Management Limited), a concern of leading industrial group

SQUARE having the Membership in Dhaka Stock Exchange Limited & Chittagong Stock
Exchange Limited is dealing with trust in the Capital Market. SSML is also a full service DP
of Central Depository Bangladesh Limited. Since its inception in 1998 SSML is providing
best services to the clients by a smart and dedicated working team with a high technical
support. As a part of expansion it is opening Branches in different location and different
districts in the country to provide the brokerage services of substantial and diversified clients
including corporate, financial institutions and high net-worth individuals

List of Market Offerings

(Square Food & Personal care Products)

Name of Product’s Picture Available Market Prices

Products Sizes

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Radhuni spices 15 gm - 1000 15tk – 395tk
gm

Radhuni 250 gm 65tk

Faluda
mix

Radhuni 265 ml 45tk

Kasundi

Ruchi Garlic 200g&400g 120tk&220tk

Pickles

Chashi 1000 gm-5000 110tk – 585tk

Chinigura gm
Rice

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 Chopstick 62gm - 495 gm 64tk-130tk
Instant
Noodles

Meril Baby 50 ml, 100 ml, 55tk, 120tk, 210tk

Lotion 200ml

Revive 100ml – 200 ml 75tk, 145tk

Shampoo

Kool Shaving 100ml, 200ml, 125tk, 190tk,

Foam 400ml 240tk

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 Chaka 500gm – 32tk - 63tk
Washing 1000gm
Powder

Marketing Concepts of Square

(Square Food & Personal Care Products)

SL Name of Products Name of Concepts Followed Remarks/ Reasons

Comparatively high
Radhuni Spices price with lots of
1 Product & Marketing variations

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 Widely available&
Radhuni Faluda mix highly affordable
2 Production

Widely available
Radhuni Kasundi
3 Production

Availability in urban
Ruchi Pickles areas, variation of
4 Product & Marketing flavors

Available in urban
Chashi Chinigura Rice areas, variation in sizes
5 Product &Marketing

Variation in tastes
Chopstick Instant &sizes
6 Noodles Marketing

Widely available
Meril Baby Lotion &variation in sizes
7 Production &Marketing

Delivers desired
Revive Shampoo satisfaction better than
8 Marketing competitors

Widely available &

Kool Shaving Foam variation in sizes
9 Production &Marketing

10 Production Widely available and

Chaka Washing Powder highly affordable

Market Segmentation of Square

Square Food & Personal Care Products
SL Name of Products Variable/(s) of Market Remarks/ Reasons
Segmentation Used

1 Demographic-Income, Available from mini pack to

Radhuni Spices large pack.
Family-size.

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 2 Geographic-cities Available in cities, Mostly
Radhuni Faluda mix used in occasion like eid ,
Demographic-Income,
puja etc.
Behavioral-Occasions

3 Geographic-climate, cities. Mostly used in Summer. And

Radhuni Kasundi available in cities.
Behavioral-user rate

4 Geographic-cities Available in cities& during

Ruchi Pickles special occasions it’s also
Behavioral- occasions used

5 Geographic: cities Mostly available in cities.

Chashi Chinigura Rice Demographic: Income, Available from 1 kg to family
Family-size, Behavioral- pack. Price is higher. Mostly
occasions used in occasions.

6 Geographic: Cities, Available in cities. Mostly

Chopstick Instant Demographic: Age, likes by the children.
Noodles Family-size. Available single pack-family
size.

7 Available everywhere. For

Meril Baby Lotion babies only.
Demographic: Age, income

8 Demographic: age, Gender, Available everywhere. For

Revive Shampoo Family-size. girls (teen). Available from
minipack to large size.

9 Demographic: Age, Available everywhere. Just

Kool Shaving Foam Gender.
10 Geographic: Population
Chaka Washing Powder density. Demographic:
Family- size, income.
for man starts from the age of
18.
Available everywhere, its
cost is low and available from
small sizes to large sizes.

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Brand Strategies of Square Ltd
Brand Sponsorship Decisions

Types of Brand Sponsorship Example/(s) Found from the Organization

Strategies

Manufacturer’s Brand Radhuni, Ruchi, Jui Revive, Meril

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 Private Brand N/A

Licensed Brand N/A

Co-Brand Meril ProthomAlo

Brand Development Strategies

Types of Brand Development Example/(s) Found from the Organization

Strategies

Line Extension Ruchi pickles-olive, mango, mixed, ginger flavors,,

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Brand Extension Radhuni oil, faluda mix Jorda mix, Mixed spices

Meril, Revive,

Multi-Brands

Chashi chinigura rice, Madina ator

New Brands

Distribution and Channel Strategies of Square Ltd

Distribution: Square follows Intensive distribution. It is a form of marketing strategy
under which a company tries to sell its product from a small vendor to big stores. Their
product are available almost everywhere.

SQUARE’s Nationwide Distribution:

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Objective:

Supply Right products in Right place in Right time

History:

SPL opened first Depot at Barisal in 1995.

Square’s Global Presence:

Square Food & Beverage Limited is strengthening its export operations to become a high
performing global player by supplying quality food products at reasonable price. Its products
comply with international phytol-sanitary requirements. Starting its first export to South
Korea in 2002, the company is currently exporting the products with international standards
in 30 countries around the world which includes Australia, Europe, North America, Africa
and Asia.

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Technical capabilities in processing, post-harvest handling, maintaining Good Manufacturing
Practice (GMP) and modern grinding technology have given Square Food & Beverage
Limited a strong competitive edge in the industry.

Channels: Square follows Indirect Distribution Channel.

A chain of intermediaries through which a product moves in order to be made available for
purchase by a consumer. An Indirect channel of distribution typically involves a product
passing through additional steps as it moves from the manufacturing business via distributors
to wholesalers and then retail stores.

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Societal Welfare activities (CSR) of the Square
Corporate Social Responsibility (CSR) is the continuing commitment by business to behave
ethically and contribute to economic development while improving the quality of life of the
workforce and their families as well as of the local community and society at large.

Our Business Motivation is Being Good by Doing Well and to conduct transparent business
operations based on market mechanism within the legal, ethical & social framework with
aims to attain the mission reflected by our vision. We scale-up CSR activities to consider the
interests of our external & internal stakeholders like customers, employees, vendors,
shareholders, society, government etc. and ecological & ethical considerations in all aspects
of operations. Square is one of the pioneer signatories of United Nations Global Compact
(UNGC) in Bangladesh. UNGC principles are aligned with company's culture from the very
outset.

Square recognizes that progressive labour policies are good business practices, especially for
a company like us that has global ambition. We follow laws and encourage work
environment that welcomes diversity and also follow non-discrimination & fair treatment
policy both in the recruitment & selection process and performance management system. We
have Trade Union & our HR policies have been continuously up-to-dated as per existing
labour law of the country. We do not allow any female employees during night shift
operations & we strictly prohibit any form of forced labour. We actively pursue the policy of
No child labor in Square.

Transparency & business ethics is the core value of Square and it is strictly followed at every
step of the business processes. Every business in Square is modeled in a way that enables the
management to ensure highest degree of both financial and behavioral accountability. Square
pursues Zero Tolerance policy against all kinds of corruption.

Square's activity goes well beyond the sphere of business. As socially conscious and
responsible corporate body Square is committed to the improvement of the society as a
whole. Meril-Prothom Alo festival sponsored by Square, has become a national calendar
event. Square helps many NGO's in their effort to make available healthcare to the
disadvantage population of the country. It sponsors programs to build awareness on the
healthcare need. Square is also a major sponsor of sporting events in the country.

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Square is proud to be a Bangladeshi Company actively involved in various field of Corporate
Social Responsibility?

Commitment towards Environment

Committed to support precautionary approach to environmental challenges & to promote

greater environmental responsibility.

Commitment towards Employee

Professional development opportunity.

Ensuring safe, healthy & employee-friendly workplace

Loan facility

"Shohoj Kisti Reen Prokalpa" under which all unionized employees can take loan to purchase
necessary home appliances at small service charge and this fund is operated and managed by
a committee of workers' representatives.

Support to education

SQUARE Kindergarten &SQUARE High School

SQUARE Kindergarten is constructed primarily to facilitate quality education to the children

of the employees in Pabna. This is a 100% "not- for-profit" initiative where the students
receive quality education at a very subsidized fee. Other than its own employees' children, it
also provides this education facility for the children of local community. Square Kindergarten
extended its facility from Primary Level (Grade I – Grade V) to Secondary Level (Grade VI
and upwards) by establishing SQUARE High School.

Award for facilitating higher education in recognition to merit, SQUARE awards Gold
Medal to the students of Dhaka Medical College who secure the first position.

Pick-up and drop services for the school going children of factory employees

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 School Bus

Square Pharmaceuticals Ltd. donated books to Department of Pharmacy,

Jahangirnagar University

As a part of CSR activities, Square Pharmaceuticals Ltd. donated some valuable books to the
seminar library of Department of Pharmacy of Jahangirnagar University on 12 September
2015.On behalf of the Department, Prof. Dr. Sukalyan Kumar Kundu, Chairman, Department
of Pharmacy received the books. These books will be very helpful for both students and
teachers.

Donated books to Department of Pharmacy,

Jahangirnagar University

Women Empowerment

Housing & Transportation Facility for Female Employees for empowering &
encouraging them to do the job

Housing facilities for women employees

Housing facility at Tea Garden

Transportation Facility

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Fund raising program with Acid Survivors Foundation. With this fund SQUARE
conducts awareness program and stand along with these Acid survivors

Acid victim campaign & fund raising

program

Awareness against cervical cancer

Awareness against cervical cancer

SQUARE is partnering one of the projects of CARE - "JITA"

Through this project we ensure empowerment of rural women as they can earn money by
purchasing our products at Trade Price & by selling those products to rural households at
Maximum Retail Price (MRP) and also ensure basic health & hygiene to the rural area by the
sales women in explaining the necessity of using sanitary napkin and health soaps and
making these products available at their doorsteps.

Operating a fuel station named "Eakub Filling Station" in Pabna which is run by
women

Eakub Filling Station

Square Toiletries Ltd. educated 1.5 million girls regarding adolescent health & hygiene

Square Toiletries Ltd. educated 1.5 million girls regarding

adolescent health & hygiene

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Ensuring a healthy future for 3.3 million babies

Ensuring a healthy future for 3.3 million babies

Ensuring a healthy future for 1.6 million girls

Ensuring a healthy future for 1.6 million girls

Radhuni Kirtimoti Shommanona 2015

Radhuni Kirtimoti Shommanona 2015

3500 JITA women are empowered as they are able to have their own source of income

3500 JITA women are empowered as they are able to have

their own source of income

Commitment towards society & support to social

grounds

Free Diabetes Screening & Awareness Program

to increase awareness about diabetes and its prevention a "Free Diabetes Screening & Awareness
Program" has been arranged at the Head Quarter of Square Group on 19 & 20 July 2016 and at
Pabna Plant (including Chemical Division, SQUARE Herbal & Nutraceuticals Ltd. & Agrovet) from 18-
20 March 2017 at respective plant premises. In this event, we have conducted different medical
tests e.g., Blood Glucose Level (Fasting/Random), Blood pressure & BMI (Body Mass Index)."

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Free Diabetes Screening & Awareness Program

Vaccination & Breast feeding awareness to 3.3 million mothers

through direct outbound phone call, SMS blast, product pack communication, Square
Toiletries Ltd. attempted to make mothers aware about the importance of breast feeding and
vaccination. Not only that, each and every call we receive at SUPERMOM teleservice, we
remind every mother about it. This has helped to ensure the future of 3.3
million babies and help eliminate polio from Bangladesh as well.

Vaccination & Breast feeding awareness to 3.3 million mothers

Operating 24/7 free helpline for mother and Babies

Supermom is a free telephone (0961 2222 333) service and a full-fledged interactive Bengali
website (www.supermombd.com) for mothers and their babies. Every mother, we believe is a
Supermom. Saluting these Supermoms, to make their life a little easy, we operate this service,
to help mothers to be the finest mom. Teamed up with experts and professionals, this
praiseworthy initiative by Meril Baby from Square Toiletries Ltd is there to keep a mother
and the baby protected, healthy and safe!
Starting from pregnancy planning, taking care during pregnancy and growing up information
for babies all are available in the service, absolutely free.
In a forum, all the moms can interact with one another, share information and experiences,
get tips from the experts and learn about the suitable high-quality products for their babies. In
short, Supermom is the hub for all information that could make every mom an extraordinary
Supermom!

Operating 24/7 free helpline for mother and Babies

In Disaster Management

Helping Victims of Rana plaza by providing medicine and

food

Donation of medicine

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 Helping Flood Victims

Winter clothes distribution

Responsibility towards government

Highest TAX payer of the country award

SQUARE is reputed and recognized as highest TAX paying organization on a regular basis.
Honorable Chairman of group is SQUARE warded as highest TAX payer of the country by
the government.

Special Government medicine supply

SQUARE supplies customized government medicine as per the requirement of Bangladesh

government. Moreover, in times of epidemics and disasters it is always beside the
government with its expanded helping hands.

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References
http://www.sfbl.com.bd/

http://squaretoiletries.com/product/meril-baby/

http://www.squarefoodandbeverage.com/our_brands.php?brand_id=3&category_id=67

http://www.assignmentpoint.com/business/entrepreneurship-development-business/report-on-
square-company-limited.html

http://www.squarepharma.com.bd/corporate-social-responsibility.php

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