Square Group

Overview of Square Group

SQUARE ventured in 1958 and now a days it has become one of the biggest conglomerates
in Bangladesh. It has paced faster towards growth and stability by generating billions dollar
revenues with exports over fifty countries around the globe. Till now, it has developed
diverse national business in the field of Pharmaceuticals, Toiletries, Garments, Textile,
Information Technology, Health Products, Food Products, Hospital, etc. it does not remain
limited only in the development of national business, but also has started global trading.
Square pharmaceuticals the flagship company of square group is holding the strong
leadership position in pharmaceuticals industry in Bangladesh. Though it’s a flagship
company and most of the financial contribution comes from this company of square group
but another one of the major contributions is coming from consumer products and services of
Square Food and Beverage Limited.

Vision of Square Group: Vision of square group is to create value and impact in society
by way of improving quality of life and ensuring well-being of people.

Mission of Square Group: Companies mission is to achieve higher efficiency to

develop and deliver affordable products and services to society for good

Values of Square Group: They have played a vital role in society as a corporate citizen
to fortify the communities and neighborhoods by integrating them in a process of
development. Also, they are focusing on maintaining environmental sustainability and
preserve mother-nature ecosystem for healthier earth. They are in business for economic
growth for advancing the world toward more viable solutions, product and services

Core focus of Square Group:

 Employee, diversity and equal opportunity.
 Customer and respect for people.
 Compliance and quality by design.
 Truth, morality, transparency and ethics.
 Zero tolerance to corruption and discrimination.
Different Companies of Square Group

Square Group
Square Pharmaceuticals Square Food & Beverage
Square Air Ltd.
Ltd. Ltd.
Square Agro Development and
Square Textiles Ltd. Square Hospitals Ltd.
Processing Ltd.
Square Securities
Square Toiletries Ltd. Aegis Services Ltd
Management Ltd.
Shabazpur Tea Company Maasranga Communication Mediacom Limited
Ltd. Ltd.
Square Informatix Limited Square Fashions Limited Square Denims Limited
Square Apparels Limited Aegis Service Limited

Company profile of Square Food & Beverage Ltd

Square consumer product limited has instigated their journey in 2000 as a sister
concern of square group, one of the most foremost corporate houses in
Bangladesh. It’s been able to make the footprint in the market within a very
short span of their journey through providing superiority products and better
customer service. The company had gained the international quality standard
ISO 9001 in 2005 for its obsession with quality management. Strong promise to
quality, embracing of advanced technology, stress on human resource
development, focus on continuous upgrading and discovering of new products
for the growing markets have given the company a pivotal position in the
industry. In 2010, the company achieved ISO 22000 for its food safety
management system. More than a decade later, in 1st September 2014 it
reinvented as Square Food & Beverage Limited. In 2010, the company achieved
ISO 22000 for its food safety management system. More than a decade later, in
1st September 2014 it reinvented as Square Food & Beverage Ltd.

SQUARE Food & Beverage Ltd. has launched four popular brands in the
market namely Radhuni, Ruchi, Chashi, and Chopstick. Radhuni is the flagship
brand of the company. Just after its opening, Radhuni drew the attention of
housewives who desire conveniency and time saving for cooking in their day-
to-day life.The product range of Radhuni is enhanced with basic spices, ready
mixes, grains & pulses based products and delicious oil. On the other hand,
Ruchi is providing ready-to-eat snacks. Ruchi has won the heart of the children
for its healthy, tasty & innovative ground breaking products. Chashi is the
milestone of those products which are collected immediately from the farmers
having the native essence and freshness. Chopstick is latest addition of their
company which has been started with a promise of delivering tasty, nutritious
and quality instant noodles in the marketplace. Chopstick Instant Noodles is
making a variety in the market as the only tasting salt free noodles in the
division which is specially developed with the health concern of children. The
company assures to meet the increasing demand for quality products both at
home and abroad. The products with international canons are being exported to
30 countries. Devotion to quality, pioneering products, client facility and
reasonable price has given the company a unique space in the food business.

Mission Statement of Square Food & Beverage Ltd

They want to be the world-class food products manufacturer in Bangladesh by

ensuring intrinsic quality products and customer services with state-of-the-art
technology and motivated employees.

Objectives of Square Food & Beverage Ltd:

 To continue to offer the very best of what the consumer desires

 To discover new sectors of market and to cater to it
 To continue to assure intrinsic quality of hygienic food products
 To enhance consumers' standard of food habit
 To confirm that the products are available at consumers' doorsteps
 To improve the strength and skill of the organization that will contribute
to company's increasing growth both in domestic and global markets

Brands under Square Food & Beverage Ltd: They have wide range of
products and they fall into under below 5 brands
Currently, Square Food & Beverage Limited is carrying out its production in its
two automated plants at Rupsi and Pabna. They use raw materials from the
world-renowned suppliers like Dragoco, Firmeuich etc. Square Group always
follows international standard production process which executes the Good
Manufacturing Practice (GMP). Among all brands Radhuni is the flagship brand
of square food and beverage ltd.

Products Description of Square Food and Beverage

Radhuni Brand

As a market frontrunner and a member of the prestigious Square Group, Square

Food & Beverage Limited always brings quality products for its customers. The
company cares for its consumers and keeps its promise by accumulating the
premium ingredients. It maintains steady quality of the products and keeps
updating the modern technology. They have basic spices, Ready Mix, Pulse &
Cereals and Edible oil under radhuni brand. Radhuni Turmeric Powder
guarantees the proper composition of curcumin and the turmeric selected for
processing are finest of their kind. They also have different ready-mix product
like meat curry masala, chicken masala, fish curry masala, kabab masala,
biryani masala, borhani masala, beef masala, tehari masala, chatpati masala,
garam masala, panchforan, roast masala, mesbani beef masala, butter chicken
masala, hyderabadi biryani masala, kacchi biriyani masala, kala bhuna masala,
jail kabab masala, BBQ malasa. Interestingly they have wide range of spices
and ready mix product which drew attention to all housewives and those who is
interested to cook.

They also have Haleem mix, khichuri mix, firni mix, falooda mix, jorda mix,
kheer mix, shemai, kashundi, vinegar. By introducing the variety of product
they have targeted variety of customer. Radhuni Pure Mustard Oil is made from
hand-picked mustard seeds, assuring the finest quality mustard oil. It is
produced in a fully automated line, starting from seed cleaning to bottling and
capping. The cold press expelling technology used ensures the retention of
natural flavor, pungency and essence in the product. Highly efficient filtering
gives the oil an optimum color and zero solid particle content.  Radhuni Pure
Mustard Oil contains a large amount of mono-unsaturated fatty acid which
restricts the build-up of the harmful cholesterol in blood. Radhuni Sunflower
Oil is made from hand-picked sunflower seeds, ensuring the best quality
sunflower oil. It is manufactured in Russia in a fully automated factory where
the quality is strictly controlled. Radhuni sunflower oil is filtered, vitamin
enriched and cholesterol free. It is high in nutritional value and Vitamin A, K,
E. Furthermore, it is trans-fat free. If consumed regularly, it reduces heart
diseases and cholesterol related diseases.

Ruchi Brand

Under Ruchi Brand their products are Hot chanachur, BBQ chanachur, Fried
dal, jhuribhaja, puffed rice, potato crackers, jhalmuri, premium mix chanachur.
They also have introduced different chutney, pickles, sauces and jam.

Chashi Brand

Chashi Aromatic Chinigura Rice is hygienically processed and polished by

automated machines from specifically selected finest quality white rice using
modern technology which provides you with the best quality rice. Its natural
aroma adds a unique taste and flavor to biryani, pulao, khichuri, desserts, etc.

Chopstick Brand
Instant Noodles becomes a daily food item rather an irregular food in the urban
life. Customers are becoming variation seeker day by day and that’s why
innovative brands are evolving with new promise and taste buds. SQUARE
introduced Chopstick instant noodles with a view to deliver the trusted taste to
its consumer. SQUARE Food & Beverage Ltd believes that Chopstick Instant
noodles will surely win the heart of its target group. It has emerged as a time
saver in our busy life for instant formula of cooking.

Aaram Brand

Aaram 100% Fruit Juice is the beverage brand of Square Food & Beverage
Limited it has been launched March, 2020 along with three variants: Apple,
Mango and Orange. It has been produced in Bhutan. No sugar, color and
preservative has been added. For its advanced technology and quality of the
product it also becoming the customers one of the favorite brands of beverage
now a days.